Flygbussarna (Swedish Airport Coaches), "50 cars or 1 bus"

[CustomizedReality]

I have seen it with my own eyes! :D

[Theowest]

yaay! Swedish! :D

[arbpotatoes]

Hachi roku!

[rossrote]

Love it. What's the music?

[petjes1971]

in my vilage its 2 men in one coach of 50

every day???

[omiteru]

A very creative advertisement, as it delivers a strong message. However, the ad does nothing to decrease the perception that the private transportation is more convenience. Anyways,　excellent concept.

[retorolf]

But that was not the task it was set out to solve. The target audience were people who would prefer green transport over comfort.

[REturnon]

Great example of an idea going viral and spreading to other media platforms.

Not sure about their math though. They compare cars taking an average of 1.2 people and buses taking over 50 people? Shouldn't they use average bus passenger numbers?

[killerfish22]

Good point, I'd be interested to see the sales figures too.

[malmologi]

Why? They are advertising bus rides. They do that to increase bus passenger numbers. The numbers today are therefore Not Relevant. Put differently, they are not saying: "Hey here's how great buses are compared to cars", but rather: "Hey, it would be great if you took the bus too!". Get it?

[killerfish22]

Um, yes I do. I understand the point of the installation but not your reasoning. I'm interested in knowing if the installation actually increased the number of bus passengers. Therefore the ticket sales figures would be of interest, from before and after the activity.

[krystoff42]

Yys but bus can take every of the 50 persons to 50 different playces at ne time,

[robinsegg]

The point is that this is the road to the airport, and all those cars are going to the airport, vs they could have all taken the bus and cut down on the emissions.

[DizzyedUpGirl]

In trying to show how to lower pollution, they caused quite a bit of pollution.

[malmologi]

in typing that comment, you caused a bit of pollution too. wgaf.

[omiteru]

Here are some information provided.

1) A car carries on average 1.2 people.

2) A coach can carry 50 people.

3) A coach burns about 4 times the amount of cars.

Thus by carrying 5 people the coach can replace 4 cars in the amount of pollution burnt. Also, with the coach full the total amount of pollution will be about 10 times less that the equivalent number of cars.

[whenturtlesfly]

beautifully crafted!

and the online portion ads the cherry on top.

makes it cooler that i've taken Flygbussarna!

[matthiasszostak]

It;s a pity they've made it using volvo cars :( they could use bmw instead :)

[lmprider92]

SO AWSOME!!!!!!!!