Intel "multiply" TV ad - the making of

[theoryg]

I was wondering who the Cuban/Haitian dancer was he is furious.

[takoulinakos]

you guessed it! they edited the ad with the new amd athlon x2!!!!

[irulethe70s]

@takoulinakos No!

[irulethe70s]

you 12 dislikes need to see how good intel is!

[agent475]

what is the name of the song.

[powderutube]

i think it's called 'new sound'

[W4SIM01]

The song is actually called "Mr. Dabada" by "Carlos Jean".

One HELL of a song, and the perfect moves to go with it in this brilint ad.

[wicked425]

intel is waaayyy more kickass than apple.

[DeadFredVideo]

Hmm... did you notice the Intel Mac's they were using, ya know the bright white iMac and MacBook Pro?

[wicked425]

intel's waayy more kickass than apple.

[ArchTymeWizard]

I love my Core 2.

[giormo]

Excellent ad

[redhotkiln]

The making of a turd. How unfascinating.

[wicked425]

The video's are Genius.

[narcoti]

True

[ripped222]

not a great ad, not a bad ad... relevant message executed poorly. they could have done this with people actually using their computers... builds on strengths of intel, keeping it in peoples' minds (big + there)... push the technical stuff online and at pos and you have a winner...

[libzelements]

macs r better

[visitor2k]

Intel is doing great : )

[kmyerslp]

18 seconds to 19, a mac, lol

[nwalker27]

so thats how you make one of the worst ad campaigns in recent memory.

[missbrook]

..And THAT is why I use AMD!

[88hawaii]

Doesn't the Macs now use the Intel Core 2 Duo chips??? The point of the video was the visual metaphor, and I think they did VERY well. I'm buying a Core 2 Duo, by the way.

[eliaen]

Those ads sucks, because they lack creativity, insight and a basic understanding of the target group. And topping that, they show a non-interesting bla-bla-making-of with macs used to create the spot. Really poor. How much does Intel pay the agency?

[leejae]

And I'm sure you've got more creativity, insight, and an understanding of the target group. Yep.

[eliaen]

Actually yes, yes and yes. My customers make revenue, I win advertising awards and people on YouTube seem to like my ads. Click on my profile and check them out, so you may judge yourself. I only commented, because it makes me sad to see creativity and originality replaced by millions of media budget. Just a tought. Don't you think that a market leader should lead with elegance and style?

[CoWolArc]

The last thing that comes to mind when I think of a processor is people dancing... IMO, the "Multiply" commercials were just wierd.

[tylerd79]

Maybe it's to show that they can now use Macs to edit their commercials without the repercussion of NOT using Intel chips. Seemed to see more than one Mac in the video.

[jwlvs]

These things are more for other advertising agencies and Intel stockholders. Either that or this agency's contract is coming up for renewal.

[redhotkiln]

Why do advertising agencies think that the world is interested in the making of their commercials. Especially when the commericals are uninspired redos of target and gap work done years earlier. Intel trying to be cool. Not.