IPA Rory Sutherland on behavioural economics

[dige62]

3:30 the behavioral economist's name is Richard Thaler, nor Dick Thaler.

[wsmythe]

Like your thinking but one important comment is when you mentioned that Behavioural Economics was reputable and implied Psychology was not. I am a Psychologist and I just wanted to remind everyone that Behavioural Economics IS Psychology, purely - all the rules of thumb in Behavioural Economics have been borrowed from Psychology... and essentially re-branded as Behavioural Economics. Psychology is reputable due to the use of the scientific method (yes, maths and models involved), like economics.

[AntonisKocheilas]

God bless Rory Sutherland he may save our industry! Finally a concrete vision for the future of advertising.

[GhostofChance]

hear, hear, mr sutherland, good points and on much more then behavioral economics

[UpTick21]

Brilliant!!!