Added: 4 years ago
From: wuzzlevideos
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  • When was this released :L, I mean we have got ABS and carbon ceramic brakes now :L it will be half of that probably a quarter of that distance!

  • @madadz69 2001 apparently. You're right, and this is a central plank of the argument of people who complain about speeding enforcement. Newer cars are better than the old figures used to calculate these things.

    However, human reactions times never change.

  • great advert! The best ever made for speed awareness

  • would going only 35 cause a car to skid to a stop like that without any slippery roads?

  • No J walking (at least in Michigan) is illegal

  • Hello, I have a Ford Mondeo 1.6 Zetec. I drive everywhere with the throttle buried in the carpet.

  • its not the drivers fault . its the kid who didn't be careful when crossing the road

  • STOP DROP AND SLIIIIIIIIIDE! :D

    Also, is that a slightly less depressing Kirsty Young commentating? :O

  • @Shadowfang3000 I'm ninety percent sure it's not, but I can see why you'd think it is.

  • what you got to do is, before you hit the brakes shout out the car window to the person to run down the road 22ft, that way you give them enough clearance and not hit them.

  • Another biased and inaccurate video. WTF was the kid doing playing in the road in the first place.

  • Comment removed

  • @b1k3rdude You're missing the fucking point. Like everybody who has a problem with these videos. The problem is that if you're going too fast, and something out of the blue happens, like, for example, a kid running out into the road (it happens sometimes, we've all done it) then you're not going slow enough to stop in time.

  • @wuzzlevideos

    But if a motorist cannot practise cadence braking, he shouldn't be on the road. A good driver would have stopped 21ft sooner by braking more effectively.

  • @wuzzlevideos, no I'm not missing the point. My comments refered to the video, nothing more.

  • @b1k3rdude I really dislike replies like this. Clearly, the kid was crossing the street, but the point, as provide by the uploader, is that it doesn't matter WHAT stupidity is going on in the road. The advert is for safe stopping distance so if something like that DOES happen, the driver can stop and no one is harmed. Inaccurate? I don't think so. If you're really a 'bikerdude' you should know that, and you should be practicing safe stopping distances, too. My word.

  • @brunettediablo, I am and unlike the myopic car driver I would have been well aware of the idiotic kid well before I even needed to think about braking and would have given the kid a blast of the horn. The video is biased toward scare mongering than actual real world facts.

  • it's cos the cars's shit :)

  • Commercial should actually be about looking both ways. I don't see a crosswalk. Tough shit I guess.

  • Had that driver been driving an Aston Martin, The kid would have been fine

  • Thats why ABS is so important, there's more friction so car stops faster.

  • The bird obscures the kid at 0:48 just a coincidence? no thats where they swap the kid for the dummy and cgi comes into play!

  • STEER DON'T BRAKE WHEN AVOIDING PEDESTRIANS!!!!

  • Sorry to ask this again but i've been trying to find information on this advert, not really had time to read the comments below, but i'm interested to know whether it's real or not? Just a thought.

  • @flaperise OK, lets go from the top. This was an advert created back in 2000/2001, and it was done with very clever special effects, probably a dummy in the road, etc etc. I do always wonder with these ads why people ask if they are real. If they truely believe that somebody's death could be shown on television in an advert then I question their thinking :)

  • this ad is such bollox, the stupid little brat got what he deserved - kids these days walk across the road like the fcking own it.

  • @b1k3rdude exactly. If he didn't get hit he probably would have grown up still walking into the street like an idiot, gotten hit by a car as an adult, lived, and sued by the driver for denting his Mercedes.

    When i was a kid, my parents urged "look both ways" nonstop. It worked.

  • @giantmetfan06, Exactly, we need jay walking law in the UK like they have in america. If I had a pound for the amount of times I have witnessed the stunning imbacilic and deliberate stupidity of pedestrians....

  • Quit counting, you dumb bitch, I'm already scared of crossing the fucking road! D:

  • maybe somebody shouldve taught that kid to look both ways before he crossed the street.....

  • i remember seeing this advert when i was like 7 on tv but didn't get it, now i watch and im like..wow

  • 0:56 "Don't worry guy's I'm still walkin.

  • There was a huge debate in my old school about whether this was real or not, It shows how far the advertising board has come really, and this ad still holds up well today in our CGI world

  • @LittleLeeHere You can witness this debate on the comments here :) I think it still looks absolutely wonderful from a technical standpoint. For reference, it was first shown on TV in June 2001.

  • No sarcasm intended, a genuine question. I'm not convinced that technology of 2001(it all looks older though) could fool me that well. The boys head turns just before impact and his face is the same after. All the bystanders and birds walk/fly on past without a jolt. How would you fake that?

  • Some comments suggest this has been set up, with the kid substituted with a dummy just before impact. I've watched it loads of times and to me it is absolutely seamless, and must assume it was just a chance bit of filming that caught a real incident, unlikely though it seems.

  • @peto0101 Are you being sarcastic or what? I can't tell. This is DEFINITELY a commercial, using a dummy, clever camera tricks and special effects. When it first came out there was a big controversy over it, because it was the first time the death of a child had been "depicted" in an advert in such a way. Note "depicted" - it's not real, it's made to look real! Dates from 2001 I think.

  • Stupid ad. There is nothing wrong with exceeding the posted limit if the limit is too low for conditions. Well, except that the misinformed police and nanny state will get you for it. Driving too fast for conditions is whats wrong.

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  • I love the guy who's running. "Woah, shit, I saw this on T.V.!"

    Anyway, we can guess the driver of the car got out of it and grounded the kid.

  • Comment removed

  • I used to hate this advert when I was little, it scared me

  • @Tav2244 Good. Did you take more care crossing the road? Then it worked.

  • @MetusModus It bloody well did.

  • I like how these adverts give drivers all kinds of crap, but no-one seems to be doing anything about the soft little stupid bags of flesh you humans call "children" blindly running out infront of vehicles. At 5 mph over the speed limit the car may take longer to stop, but it would have be travelling faster than the speed of light for the kid not to see it if he actually looked. Cars are fast, heavy and even in perfect conditions, at the speed limit, shit still inevitably happens.

  • @BHT195 well i think the point is, if the motorist DOES go over the speed limit, the he/she is responsible. The advert is making drivers aware the 5mph DOES make a difference.

    It's only by giving drivers shit, that they will respond to help and stop fatalities. Don't you think?

  • @BHT195 Presumably you were never actually a child, or if you were then your parents kept you locked up until your brain was fully developed at the age of 18 or so. Kids will be kids, and will do silly things. As adults in charge of a lethal weapon (car) we need to take responsibility for their safety.

  • @peto0101 Well if it isn't an armchair hero to save the day. Seems odd you're mind so quickly diagnosed child abuse... wanna get something off your chest?

    Kids will be kids, however if they run out into the middle of the road they will get hit at somepoint or another. A car weighs alot and has alot of momentum. No matter how slowly you drive a stupid kid can still run infront of you with no warning and end up under the wheels. Drivers can only do so much if children are unaware of danger.

  • @BHT195 Don't understand your aggressive tone, I was just asking if anyone knew if the vid was an excellent fake, or a remarkable coincidence that someone was filming as a kid was hit?

    Kids will indeed be kids, and the point of the vid is an excellent message that a modest decrease in speed by drivers will dramatically reduce casualties. A good driver will keep to an appropriate speed which enables them to stop in time, particularly in high risk areas.

  • @peto0101 You're right, the point is that we should ALL be doing something to reduce the risk.

  • Car started stopping before she started to count.

  • @DictatorRoB Yeah, the whole point is that the counting is the distance above the actual stopping distance for 30 mph that you would go further if you were doing 35 mph.

  • @wuzzlevideos

    Oh, so if he were driving in speed of 30 mph, he would have stopped at the point where woman started to count. At 00:38.

    Right?

  • @DictatorRoB Yep!

  • @wuzzlevideos

    Right than.

    This should be played in Slovak TV, our drivers are nuts.

    But our TVs are too pussy to play this spot.

    By the way, what time is it in England?

  • Is that Caroyl Seymour narrating ?

  • lol that stupid kid got pwned hard

  • Bump.

  • 0:56 the guy is skidding GREAT SKILLS

  • well i thought this was hilarious

  • @barclay1990 wat kind of idiot would think this was funny

  • @barclay1990 congratulations!

  • dude you're fucking sick

  • O-o I'm glad that they never show this in America. Then again, we do have some creepy ads in the US....

  • And that kid grew up to be a fireman.

  • @TwoCows23 Hahahaha, I know you posted that comment a year ago, but fcuk me it made me laugh. Well played.

  • My drivers ed teacher showed us this last week. Everyone was saying how weird it was that absolutely NO-FREAKIN'-BODY even tried to help the kid.

  • @HieHienoCrystal ...That happens so fast that no-one can react to it. Or did you mean that somebody would magically predict the kid going in to the middle of the street and being hit by a car?

  • It's not real, dumbass. How many times do you think a TV-quality camera records a car hitting a child?

  • @hugboxx How dumb can one be?! If you had read my message correctly,you'd see that I did not say anything about that being real. How stupid would one be if one did NOT understand that these ALL Think! -ads are fake.

    So THINK before you POST and stop being a smartass.

  • how on earth some ppl say this videos funny????are you stupid or something?????

  • dude thats really funny in a way and really really

    sad XD

  • Calling bullshit.

  • Try dragging the seek bar's "circle" (or whatever you call it) for your own "fast-motion" replay.

    *shudder*

  • when was this aired

  • Already mentioned this, but it was about 2001/2002.

  • was this ripped of VHS?

  • I have no idea, I found it on a website, downloaded it, and re-uploaded.

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  • ABS just keeps the wheels in control. If you are going too fast you're still going to have a long braking distance.

  • abs not only allows you to keep control of the car. the car is also able to brake more effeciently (less braking distance) by keeping the wheels spinning. in any case, it is not the purpose of the adm which in my opinion, is very good.

  • @manumenzella04 Abs is not shortening the braking distance in general. Hence the fact no decent race car has them.

  • esp helps you stop quicker to though...

  • Yea well that's happens only with a car with NO ABS and cause the wheel lock up when it wish to make an emergency full stop... with ABS your car can stop even earlier than a car on 30 without ABS...

  • abs does not slow down faster

    in order to lock brakes, you have to reach a tremendous force in the calipers and then actually break the tire loose, even without abs, a dry road is difficult to over-brake with most cars.

    Fade is a larger contributor to reduced braking

    The time it takes to load the front suspension is the same no matter the speed. Until the front suspension is loaded, the car does not slow.

  • thats what will happen when the breaks lock up it will cause the car to slide further then it should thats why there are abs systems to cause it to slow down faster

  • british always have a way of....making the perfect commercials...to really get the point out there

  • this would never really happen as the front wheels were locked up most cars will have antilock brakes

  • most cars pre 1990 dont. and the speed difference is still much the same

  • WTF..ur brakes r friggen soaked in WD40 at this point!

  • ok if that car has big brakes like a sport car then it wouldn't hit that child lol

  • OMG it happen to Jenna she is 6 yrs old in near downtown in January 2006 she got hit by a car and she died. I saw her I was gr 5 in my elementary school.

  • o lord... cant believe it.

  • if you hit me at 40, theres an 80% chance i'll die

    if you hit me at 30, theres an 80 % chance i'll live

    If you hit me at 88, there's a 100% chance i'll go BACK TO THE FUTURE!!!

  • Lolled :)

  • @gloucesterharry I'm glad I got that extra 1.21 gallons of gas in my tank

  • 21 FEET OMG!

  • ...

  • lol

  • Comment removed

  • Also make sure that your kids learn the green cross code before they are allowed out of the house on their own. For all sides of the party, OBSERVATION is the only nessecary thing to prevent accidnents. If you can't see slow down, when the road is visable and free from problems you can speed up safely. People are not educated enough and slow drivers can be dangerous for the fact that they don't look and scan far enough down the road to see the hazzard. Look where you go and not at the speedo.

  • The distances are way way wrong and reation times can not be measured. In a real emergency the adrenlaline kicks in speeding up reaction times. The modern vechiles stop in under half the time, also I would like to point out how the wheels are locked in this video. If the car was stoped without skidding it would have been much shorter. Figures mean nothing, experience and knowing what you can and can't do is more important. Allways stick to the driving conditions and your own capabilities.

  • jsut perfec to make people understand the importance of little more speed

  • A couple of other interesting facts about this video.

    The bounce of the ball is timed to match the reaction time of the driver (set at a very low 0.7 seconds by the government).

    The Dogs nose is at the point at which the car would be stationery were it traveling at 30mph.

    The ball that the boy is holding represents an adult's head, and indicates where it would have struck the car (the windscreen).

  • Is all of that true? I had no idea they had put such imagery in there to make a point.

  • Yes, that's definitely true, and there may be one or two other hidden indicators that I forgot about...

    An interesting point. At thirty miles an hour he would have been going 0 mph at the dogs nose. How fast do you think the car would be traveling at this point if he was going 40 when he saw the kid?

    30mph.

    Yeah, basically if you do 40mph in a 30mph zone you could still be breaking the speed limit at the point of hitting a pedestrian you would otherwise avoided.

  • Well, I am instantly reminded of the "Wipe off 5" adverts from Australia. In that, the Professor in the video says that in the last 5 metres of braking, you wipe off half your speed. Which i guess makes sense, if you think of the graph as an inverse logarithmic graph trending towards zero.

  • A great example of how a car stops if there is no ABS, no rear disc brakes, the tyres are budget brand and down to 1.6 mm tread and there is no traction control.

    If you have a new car (and I use that term loosley, a car made after 1992 will do just fine) with branded tyres kept above 2mm tread will stop shorter than the official braking distance at 10mph over the limit.

    The highway code distances and therefore our speed limits are based on the ford anglia/morris minor for christ sakes

  • Whilst what you say is correct, you're not taking into account the reaction time of the driver. The highway code stopping distances are an amalgamation of reaction time and stopping distance. The reaction time was set at 0.7 seconds. Do you know how they came up with that figure?

    You'd like to think they tested a cross section of society - old, young, men, women.

    No, they used a small group of male army recruits, all under 25.

    At 40mph 0.5 seconds extra thinking = 29 feet.

  • I'm sorry but your comment makes you sound like such a chav - next time you're speeding like you boast in your comment do us all a favour by not wearing your seatbelt and not braking when you come up to a sharp corner on a country road

  • ok, hey my new car would get round it fine. tail out engine revving good times.

    Thanks for the suggestion. I will do it on behalf of all of you, god knows you need to lighten up.

    And the comment was meant to illustrate just how nackered a car has to be in order to stop in the distance the highway code says it should.

  • So what? Having a better car does not permit someone to go above the speedlimit because they have a shorter stopping distance. It's not worth gambling a life on the assumed performances of a vehicle.

  • Well then, rest assured that I am not assuming anything. The performance has been thoroughly tested :)

  • If Peter Griffin was in that situation and got run over that would ruin his cant touch me song

    I can write in graffiti even jay walk in the Stree........

    I rest my case

  • I saw this before, dunno when though........

  • That little idiot should not have been in the middle of the road!!

  • Probably not. But speeding in a residential area when you don't know what's going to happen is so retarded I don't know where to start. This is why the campaigns exist.

  • Damn!! I got confused!! Apologies to wuzzlevideo,you are in the right,I still think opiumrx is being arrogant,though. And don't pull the third language thing,brother;English is also my third language,and that has never been an obstacle for proper spelling. It appears that you are just lazy,opium.

  • To wuzzlevideo and opium prescription guys: The fact that you are behind the wheel is downright frightening. The fact that you go around tempting fate safely ensconced behind that metal armour you call "car",trusting in only those alleged driving "skills" is also infuriating. I hope you never get into a situation similar to the one in this video. Not only "grannies" and "stupid" kids populate the streets,don't be such arrogant bastards.

  • think! yes think parrents think! tell ur stupid kids not to run into the streat when a car is coming with a stupid driver...and btw thats what abs is for to not lock your brakes and stop faster

  • Yep, you're an idiot:

    1) Yes pedestrians should look where they are going and not run out into the street

    2) Motorists have a duty to keep a look out for the unexpected

    3) If you are travelling too fast, you can't react to it, and you shouldn't be zooming around a residential area because of that.

    Everyone shares the blame, but for motorists to continue shirking their responsibilities is downright arrogant. Driving is a privilege, not a right.

    Also, try spelling correctly.

  • spelling correctly...look english is my 3rd language mkay?

    i agree about zooming in the residential area....

    if you are a good driver you do react to it, only granny drivers panic and cant do anything thats includes thinking.

    Also the add is total bullshit he could have turned to either side if he just unlocked his brakes, and not panicked well i guess u british really cant drive

  • Any driver panics in the wrong situation, you can't go all "internet tough guy" and say "oh that would have been easy if I was driving" - I guarantee it wouldn't be.

    Also, sorry about the spelling thing, I'm just used to people not bothering when it comes to the Internet.

  • Its ok..

    Im not saying that im a super good driver....

    and i've been in a similar situation a couple of times and managed to keep a rational mind and avoid any damage to my car and the could have been victim. But its mainly for the reason i sometimes drive really fast around 50km/h faster than the speed limit and i get used to reacting faster than ordinary drivers....so the conclusion is....kill your speed but at the same time develop your driving skills by driving fast?

  • If swerved to the side, he could have hit another pedestrian or another car. Either way, the thing that could have avoided this accident would have been to simply follow the rules of the road. Don't speed. If the driver hadn't been speeding, he would have been able to react perfectly to the situation.

  • haha the cyclist has flat tyres

  • I've never seen this one...hmm.

  • Have you not seen the original from the TV ad?

  • Nope.

  • Well, this is the Cinema version. If you run a search for "think slow down" you should see the other too. I personally prefer this version though :)

  • i havn't

  • why is she saying feet it was aired in the uk

  • We still use imperial measurements on the roads.

  • That was crazy. Good commercial though. And that woman narrating sounds like the old lady from the James Bond movies

  • does anybody know what year it was lol :)

  • Umm 2001/2002 I think this was first aired on TV.

  • that was great

  • whos that guy bouncing the ball

  • An actor, I assume :)

  • whats his name

  • Um. How the hell should I know? Heh.

  • lol sorry

  • Why is it using feet instead of the metric system.

  • Imperial measurements are still used in favour of metric measurements on the UK road network.

  • Jesus christ.

  • lol 0:48 owned!

  • the official stopping distance is 14m for 30 and 24m for 40 (without thinking time). these distances are based on drum brakes (not the more effecient discs with modern pads we use today), no ABS (fitted as standard on almost all cars in the last 10-15 years) and the assumption that all cars will be overloaded and poorly serviced.

    the actual cars you and i drive will stop well under that. (2001 3dr clio for me)

  • wow how many feet have u got lol

  • a fine example of what happens if you pull out the ABS fuse, fit bald tyres, disconect the back brakes and fill the boot with sand on an old nackered car. a recent model with an MOT will stop in a much shorter distance from 50 than this does from 30.

  • scouser1989

    lol yeh your right

  • fake- fucking birds block the dummy change

  • Yep! Thats exactly where the join is. I still think it was extremely well done.

  • ¬¬ is magic.... this ad... but sad..

  • this aint real is it :O ???

  • Nah, they filmed it with a real child and then at the last moment there was a nice piece of editing to change it to a dummy. Unsettled people when it first aired on TV back in... oooh 2001 or so? I forget now. But yeah, looks real doesn't it?

  • It's the kid's fault for running in the middle of a busy road.

    He should of looked both ways.

    Remember the green cross code folks!

  • It's "should have", and also, as I've pointed out time and time and time again, if you're going too fast, it's partly your fault, because you are extending the time it takes for you to stop in case something unexpected happens.

    The fact that cretinous morons still don't understand this annoys me greatly.

  • Well excuse me Mr Grammer Bully of the west.

    He should HAVE crossed at a zebra/pelican crossing.

    lol. Seriously.

  • Poor guy, Hoped himself and his shopping survived