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The remodeled hotels are great but that new logo is just terrible. It does the new standards they're trying to achieve a disservice as it just screams mediocrity and blandness. So basically, Holiday Inn has become just another hotel chain.
imachias 1 year ago
The rebranding to me looks very good except the new logo which is awful. Is it a gas station? Is it a pharmacy? Bland, bland, bland. IHG has no sense in brand legacy. If the whole concept succeeds, it will not be because of the horrible mistake of the "H" logo. As a HI loyalist, the new logo says nothing to me and actually makes me question if I will be getting the HI experience and tradition I have become used to and I am a Priority Club member.
WC3POchannel10A 2 years ago