Ultimate Summer

[ThePianosarah]

I can only agree with you. This is not beautiful at all. I really feel pity for those girls who surely could be very beautiful if they weren't that skinny. This is absolutely unhealthy. I think that H&M is leading the youth towards a dangerous edge. Lots of people see this campaign and get influenced or decide to let the chain influence them, so H&M should use its power to present a new ideal of beauty.

[ferociousfeet0]

they look hungry!

[AbisZ011180]

Boooaaah!

[KiwiKumpel07]

i always wonder what people who are models are like as people because we on;y ever see them as art. but then again we only see people on a train station as other people.

[KentuckyChicken2]

They are all too skinny except Lara Stone (she's so cute here! But I think she now is really skinny too, rightß) and maybe Julia stegner, though she is also pretty skinny, but it looks healthy and beautiful ;-)

[MsBoonzie]

What's up with their mouths? They look weird :s

[iisabelt]

Only skinn and bones, and im not sayin everyone should look like Beyonce but these girls makes girls start to starve themselves at age of ten. I almost started to be anorexic becouse i thought this was how fashion n beauty looked like, and im wanted to be a part of it. thats not a normal world

[bhanujan1000]

i love your panties

[JohnPlayer4ever]

julia stegner the second still the best

[richieboyland2]

call me crazy but i didnt find any of them atractive, too skinny, i love girls with adriana lima type of body

[kh9234]

@richieboyland2 She is thought of "too skinny" by the "Real women (fat) Curvy crew" Who hate on everyone.

[mubutu1000]

The colours are very natural and their style is very long lasting. I like the sound of silence, what is often the message of the dessins, in my opinion. In a surrounding with walls of sound, these dessins are appealing to a growing public. Precious moments aren't wasted at all with these happy trunks.

[RussianRed007]

Why do almost all white girls have blonde hair???? and blue eyes??? You never ever see white skin with dark hair and dark eyes except if they're another ethnicity. :/

[Sleeping07]

SASHA LOOKS SO PRETTY!!!

[TheSaraTV]

disgustin!

[greatworld1979]

I totally love JULIA STEGNER !

[greatworld1979]

JULIA STEGNER !

[TheMavrel]

Saoirse is hot.

Nice body.

[britishtwiggy]

woah. the first girl is actually insanely skinny!

[DulceSept]

@britishtwiggy erin wasson? mmm well i think she looks good, not too skinny, but she has not boobs....maybe that's why you think that.

[britishtwiggy]

@DulceSept it's mainly her legs!!

[britishtwiggy]

I like sasha the best!!

Probably because her body is so similar to mine....

[gijsoerlemans1992]

0:23 there we go

[gmagich80]

They are tooo fat! DISLIKE!

[eudoraTM]

@gmagich80 fat.....? are you kidding us all?

[gmagich80]

@eudoraTM Dude, you don't understand.... I was ironic.

[SeventiesGirl1961]

Who are these alien life forms - NOT the standard woman seen on the beach...

[rkau8671]

Love Sasha the best! :D

[GresaVokshi]

AMAZING!

[DaniiYui]

dude i hate it when poeple THINK and JUDGE skinny girls, i know that alot of models have had the stereotype that they dont eat but dude nowaday is not like that, i have a fast tabolism witch means i can eat as much as i want and still not gain weight but poeple are SO mean and ignorant that right when they see does girls they think they dont eat or thier starving or even worce thouthgs about it, does girls are thin but that dosent make them unhealthy or starving?

[mkemoran]

Too skinny, I need more MEAT!! please!

[cookie123d1]

omg! erin is so gorgeous!

[MegaMultisam]

i love daria!! <3

[ReGremlin]

i'm tired of all those comments about models being too skinny.

it's not their fault if u feel insecure.

[filzlocke88]

die bikinis sehen dieses jahr sogar an den models dumm aus -.-

[miss9coop]

julia stegner has the best body!

[ellivro99]

@SisterEater

 sasha pivovarova

[ellivro99]

Daria is timeless

[fetze]

This looks like an anti-food campain

[Syntox]

The one model in black has teeth that could open frosty cold bottles of Corona beer.

[BluePokemonster]

I love the music!

[h2di]

stinkt nach sexismus.

[KronprinzAdam]

@h2di The Body of the woman is beautiful and has to be worshipped.

[Kingachek]

this is amazing! H&M please never go fat please! I love your clothes and I hate that everywhere is vanity sizing and I cant buy shit for myself. BTW Sasha is a GODDESS. G-O-E-D-. goddess.

[PeterZeeke]

that is the best advert I have ever seen. beats a gorilla playing the drums to phil collins anyway... and the guy on the water slide

[russtone]

Skinny? You must be blind, man! Take a closer look. They all looks like thea're just few seconds away from starving to death... It's just disgusting and I'm feeling so sorry for them.

Be human. Feed the models!

[KronprinzAdam]

@russtone They are thin. They are not skinny or starving. When someone is starving, ribs are visible and you can count them. These models are healthy, a little think but healthy. Some girls in Europe are tall and thin. 

[KronprinzAdam]

@russtone They are thin. They are not skinny or starving. When someone is starving, ribs are visible and you can count them. These models are healthy, a little think but healthy. Some girls in Europe are tall and thin.

[KronprinzAdam]

@russtone They are thin. They are not skinny or starving. When someone is starving, ribs are visible and you can count them. These models are healthy, a little think but healthy. Some girls in Europe are tall and thin.

[Sheila1c]

que horror lara stone

[MsMarieCollette]

@Sheila1c jajajajaj y que lo digas!

[XnertoliciousX]

Erin is the coolest ^^

[Balthorbr68]

Awesome models :) Sasha and Julia look hot :)

[payyho]

the only curvy model is Lara stone its sad that you can tell when the shots with all the models shes off on the far side and out of focus. Lara is the only one i believe to have the definition of beauty.

[arielmontague]

because everyone looks like an underfed, prepubescent, European blonde girl. this is ridiculous.

[arielmontague]

skinny white girls.. that REALLY sums up america's curvy/ethnic girls. way to stereotype and fail. and have your shit made in CHINA.

[MsMarieCollette]

Why every models are blonde?

What about the girls with brown hair and dark eyes ?

[PeterZeeke]

@MsMarieCollette

dark skin even

[ZiolkoMarcin]

DeadMono - Ultimate Summer :) Music

[ZiolkoMarcin]

What the name song?????????????

[shashiiawesome]

my definition of a perfect summer!

:DD

[TheJustdvk]

sasha is so beautiful... omg, she has great body!

[Trumblebee]

LOL sasha CANNOT do sexy.

lara and julia look hot, the rest can go..

[neversay8]

the models don't look attractive at all ... =.=

[Crimiliciouss]

OMG Eat a BURGERRRRRRRRRR!!!!!!!!!!!!!!!­!

[Vernessa1988]

What's the name of the song??? Please tell me!!!

[jojo8889]

One word: ANOREXIA!

[DanniNellyHarris]

@joecantthink she's healthy and pretty as well!

[joecantthink]

@DanniNellyHarris No, she's an ugly, alcoholic smoker.

[Hemulen40]

oughta be called ´anorectic summer´.

[Dackeltroed]

where did they took that pics?

[celmena]

And the song is..?

[freestead]

Too skinny indeed... But at least nice swimwear :-)

[nAdDlEkAtI]

the models make you feel disgusted of your body .. :/

such a great store should start using normal weighted models maybe than something would change in the fashion industry..........

but nice bikinis anyway.

[KronprinzAdam]

@nAdDlEkAtI Yeah, the standard from today is thin...in the 80s it was different...they were like Bo Derek, Monica Belucci, and Ursula Andress!! These models are thin, but extremely thin is not healthy...

[sophabella]

all of them look amazing actually

[YoCoOc]

@sophabella I desagree they're all too skinny :(

[micheley03]

These girls are gorgeous, but please can we have more varied body sizes/shapes and ethnicity? Thank-you!

[xXBronzedBalletXx]

@micheley03 lol. true dat.

[KronprinzAdam]

@micheley03 it is already multhietnick. Frau Pivovarova is russian, so slavic. Daria Werbowy is canadian, Julia Steigner is german, the other girls are canadian and US american...it is not already diverse?

[Syntox]

@KronprinzAdam - You're being ironic, right? Cause last I checked "Canadian" and "US American" is not a RACE.

[KronprinzAdam]

@Syntox Canadian and US american are not exactly races, but a multiethnic group. Ethnical diversity.

[Syntox]

@KronprinzAdam - those are multi-ethnic COUNTRIES....and of the races represented from these multi-ethnic lands, the models are all, sorry, WHITE. Which is fine, I suppose, but to say that all white, extremely skinny no tit models are DIVERSITY is the height of intellectual dishonesty.

[KronprinzAdam]

@Syntox I see your point. The commercial spot for shure can show diversity and hire additional models. And for sure, they will found very beautiful women. But H&M is not forced to do so...they can do whatever they want.

[Syntox]

@micheley03 - No you can't. You will accept the standard of beauty that the fashion world tells you is the best! And you will like it! And you will feel insecure about your appearance and keep shopping!

[xMMMLK]

omg I love to see these models standing next to each other! They're so amazing

[katiiiemariiie]

lolol half of them don't fit in their bathing suits properly. too skinny.

[ilovepop91]

Gorgeous, gorgeous girls!

[F21KiKi]

Well. This made me feel disgusted of my body.

Awesome. :l

But still..cute bikinis :)

[vogueovogue]

daria looks so pretty!

[halabeloeza]

Models of these days arent even pretty anymore.

Wtf?

[hijlaa]

Lara has the sickest body ever. That girl is hot.

[stealingbeauty]

OHHH i love the one Sasha P is wearing & Lara Stone who has an amazing rack which I am so jealous of lol

[Madelinenote]

Sasha is very cute.

[vloweer]

ugly

[Mervig]

Too skinny.

Young girls will look at this and starve themselves.

[F1vle]

would do them hrrhrr

[annezinha]

yeah, sure, bikini ad with over the top skinny girls... they can barely fill the outfit! (all but Lara Stone)

[xginax87x]

umm 30 days till my holiday............... don't think i will be looking like that unless i starve myself !!

[hellojaja]

LOve Lara Stone ^^

[givemeantlers]

Why aren't there any non-white models....

[hellojaja]

@makito009 Erin Wasson