In a marketing class, the teacher explains : « it costs more to get new customers then to keep the ones you already have ». Duly noted by all students. Now why is that, because steep discounts are offered to get these new highly valuable customer. When cost and value are confused, it’s easy to put customer loyalty in the back seat.
As a new world order is growing what are your thoughts on loyalty now, where a few years ago dependency on the loyal meant profits now it mean simply survival. If you love your customers and your customers love you back, they will fight to help you survive.
Stand behind your product and provide amazing customer service. So true and so obvious - yet its rarely followed.
MergeLocalChannel 2 months ago
In a marketing class, the teacher explains : « it costs more to get new customers then to keep the ones you already have ». Duly noted by all students. Now why is that, because steep discounts are offered to get these new highly valuable customer. When cost and value are confused, it’s easy to put customer loyalty in the back seat.
normandlemieux1 7 months ago
This is also true in the nonprofit sector as well. There, it's not just dollars spent, its also hours contributed and people served.
MGlennRoss 7 months ago
As a new world order is growing what are your thoughts on loyalty now, where a few years ago dependency on the loyal meant profits now it mean simply survival. If you love your customers and your customers love you back, they will fight to help you survive.
Noospherebusiness 8 months ago