Logo recognition is used here to stimulate in store interaction, much like the adidas trainers are used to trigger something from the PC in terms of gaming interaction. There is no limit to what can be done with Logo recognition, altho the technology is not foolproof and still erratic. Brand Logos and 'created' logos for specific campaigns could become the norm as they provide a comfort level to the brand that bar-codes & QR codes often don't. Interviews here speak for themselves - its exciting!
Live whoop! 1.55. Wicked interviews 2.19 :-)
SingGas 1 year ago
Logo recognition is used here to stimulate in store interaction, much like the adidas trainers are used to trigger something from the PC in terms of gaming interaction. There is no limit to what can be done with Logo recognition, altho the technology is not foolproof and still erratic. Brand Logos and 'created' logos for specific campaigns could become the norm as they provide a comfort level to the brand that bar-codes & QR codes often don't. Interviews here speak for themselves - its exciting!
SingGas 1 year ago