Futura vs. Verdana IKEA Smackdown

[lemonrind]

I like spaghetti.

[jasonx329]

HELVETICA.

come on, it's so good, even youtube uses it.

[drrobertoboogie97]

@jasonx329 No, YouTube uses Arial which sucks.

[TheJissouShop]

..... looks the same to me

[nunker66]

I CAN'T SEE THE DIFFERENCE!!!

[mypeachsoda]

*starts chanting* FUTURA! FUTURA! FUTURA!

[AwesomeTraveller]

The official font for IKEA before Verdana was actually IKEA

Sans, based on Futura but commissioned especially to avoid the price tag.

[SlipKid12]

It's OS ten NOT OS (ex)

[wvhdogg]

the next button is broken at the end of the video

[LADYGABRIELLAWINDSOR]

I want to get in her panties

[grendelee]

new kids comes along is like "wassup?"

[Robo0595]

i cant even tell the diffrence

[OurBackToTheDark]

My god this is pathetic...

[supaloui]

really great video you know your stuff x

[UL439]

Is this a designer's porn?

[Random1765]

Verdana looks better to me

[imaginethetime]

I would of liked Univers, but Verdana is nice too. Would a bracketed serif typeface look nice on IKEA?

[bubandit06]

why don't we all just use Lucida Sans Unicode or Calibri?? btw, I couldn't give a rats arse about the ikea font change either, basically because its really not that big a change! its like changing sky blue to light blue, different... but not much!

[runnerman56]

Personally, I don't spend my life staring at the IKEA catalogue so WHY GIVE A FUCK WHAT THEIR TYPESET IS? Coming from a typography nerd standpoint WHY CHANGE SOMETHING THAT HAS ALWAYS WORKED? AND WORKED WELL! and yet another point from my roommate Marco who is high right now, WHY ARE ALL THE TURTLES SLURPING THEIR NOODLES! TELL THEM TO EAT MORE QUIETLIER!

[LivingForLOL]

But I have Futura on iMovie and Office for macs... What?? 1000$?!

[priestpilot]

There are different variations of Futura, IKEA even has their own variation.  I guess some people like to spend a lot for a set of fonts lol!

[alexmak]

u dont have the whole font family

[flobber238]

I feel fact-raped.

[JackHasCookies]

you must decide now or we will all die. I love this stuff :)

[Kemeji]

hahaha FUTURA GOGO

[ASstudios07]

almost 1000 members now.. and 11 on the dont care group ;) make that 12 :D

[LivingForLOL]

Futura hands down!!

[Watcher3223]

Diito.

Futura is a font that visually is appropriate for Ikea: clean, simple, functional, but also stylish in its own right. The font visually represents Ikea and helps to bolster that image of the company and its products.

Verdana, OTOH, appears to try to hard to be simple and elegant at the same time. In the end, it is a cheap-looking, tasteless font. How it looks is not characteristic of Ikea.

[kalcaron]

The one guy in the don't care group is a stand alone hero.

[ngc2024]

Yes they will sell less chairs - to me. Verdana is not an option and it is not for print. Futura is enlightened and - this is even better - BAUHAUS.

In 2012 we are all gonna die because of Verdana in IKEA catalogues. The end is neigh!

[mayaliny]

C'mon who really cares? Is Ikea selling less chairs because of the font in their catalog? are you losing money because of that?

[Sharkwmu]

hey M4rple, step up and go do something about it then.

[M4rple]

There are people starving in third world countries, and people are arguing over a stupid FONT?!

[Traviezo173]

for reals...

[Watcher3223]

Nice straw man.

I could also claim that people are worried about bad impersonations of celebrities when there are people starving.

People starve all the time. I'm not trying to be cold blooded, but this is a simple fact of life.

But, trying to use that fact as a way to win an argument without actually refuting the point (straw man argument) is not only a cheap shot, but is also very cold-blooded because you are using human misery to win an argument that you are not really arguing.

[xunzx]

M4rple's claim is not a straw man. If M4rple had been arguing that the switch to Veranda was inconsequential because people are starving then it would have been. Instead that user is saying that the actual discussion about the font switch is trivial. I must agree with M4rple, the amount of debate this switch has generated is a little ridiculous in the grand scheme of things.

[Watcher3223]

Nonsense.

You may as well not talk about ANYTHING that is not as important as people starving.

And, ultimately, people use the particular excuse of a topic not being important "in the grand scheme of things" as a subtle way to express that they were offended by it.

Well, here's my suggestion. If you don't agree, but don't really have anything to say that is conducive to the topic, THEN STAY OUT OF IT.

[Watcher3223]

And, I still stand by that M4rple's claim *IS* a straw man.

It acts to dispute the point without really disputing it.

Just because it may be trivial to M4rple, it's not sufficient grounds for others to cease discussion nor does it add anything new.

Of course, this is trivial compared to human misery. So what?

Furthermore, what if people talking about it not only know about that but actually DO something about it and are engaging in this dialog as a diversion from the miseries of the world?

[sporkafife]

I should join that "doesn't give a rats arse" group... but I don't have facebook. If I had to pick one font that I preferred it would probably be Futura. It looks better in my opinion, but I really don't care, lol.

[Watcher3223]

If you don't care about this, then that's why you'd never be successful in graphic design.

It's very much in the same vein as never being successful in designing and building cars if all you're interested in that aspect of the business is just driving the car, taking it to the mechanic for the oil changes and tire rotations, and filling it with gas.

[rainewater24]

wow... all that for a font? hmmm...

[Vedelminashigo]

....fuck right off you stupid cunts. The font of  fucking catalog?

[adoseofdelphine]

FUTURA!....and i love her and her fonts lmao :P

[cookie4monster4]

this is such a nerdy video. I love it.

[jschrein]

maybe they can ditch both and use Helvetica !!

[mememolly]

fingers crossed for one day!

[rockrebelbutterfly]

futura is the prettiest tbh. and will always have a place in my heart :)

[nomercyevolution]

I have never been more afraid of western society then I am right now. What are our priorieties?

[123numafan]

FUTURA ftw

[aelia92]

This was possibly the worst rocketboom episode i've ever seen

[igykalen]

Some of these ikea people need to see FightClub, then beat the crap out of themselves.

[adolphbot]

PIKACHU I CHOOSE YOU

[aarondkeogh]

molly wana suck my lolly?

[doggybag71]

Not mean to sound racist or anything but those letters all look the same to me.

[michaelmas10]

Something Molly is getting into = goood

[JLtheking2]

NO I DUN WANNA DIE!!! NONONONONONO AAAAAAAAARRRRRRRRRRR!!!!! fine Futura?

[iliekwaffles]

VERDANA FOR THE WIN

And you guys are fucking retarded. I remember the petition about Comic Sans...ITS A FUCKING FONT. GET A LIFE YOU NERDS!

[tiswas666]

I haven't been sure what to make of Molly until now. Now I know. She is awe. Some.

[MabungoLikes]

FUTURA.

[genhp]

I think this video was really well done! I love me some typography nerding.

I <3 you Rocketboom! :)

(especially with darling Molly!)

[TranceElevation]

I can't take it anymore!!! I love this girl!

SHE MUST BE MINE!!!

[Sealsealdk]

molly win!

[MADE1NVIETNAM]

i like times new roman

[Fridgeburn]

lol what's going on

[wpsbadne]

at least it ain't comic sans

[coolstream1]

Helvetica :3

CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM CONFORM

[goodyfun]

I just laughed so hard. The punch line at the end always get me! :D

[Otakkun]

I think the whole word wars thing is so ridiculous. I mean, has anyone seen that god-awful documentary called Helvetica?

[SnazzBot]

I have to say I felt this was very good.

[Maart3h]

when she talks abaut the german maker... you see only dutch text :)

[mrcakey]

This girl should be on our telly screens. I don't drool anywhere near enough at the minute...

[mic1720]

verdana ftw.

0.17second faster reading time than arial. it was my science project. wtf is futura...

[Watcher3223]

"wtf is futura"

Futura is a clean, no-nonsense and functional font that has existed and been in use for far longer than Verdana in actual industrial applications, including very critical applications such as control panels in the majority of aircraft that has been built such as commercial aircraft, military aircraft, and even space craft such as those used in the Apollo missions and the Space Shuttle program.

Futura is ideally Ikea as the form of this font truly follows function.

[FantomeCompte]

Futura all the way!

everyone has vedana, even morons who only use their computer for facebook have verdana

it's just distasteful

[Kurushimus]

well... why don't they make the website futura?

[mrcakey]

The actual text part of a website uses fonts installed on the user's system. 99% of people don't have Futura installed.

What they could do is specify that the site uses Futura and then specify Verdana as a fallback font.

[santowhir]

mrcakey, 99% of people would still see verdana though? making the font type inconsistant across their digital/print format.

The best thing to do is define a digital font type and a print font type, as long as this is set in the brand values it should be fine. But obviously IKEA want to keep this consistant.

CSS3 will help towards this issue as custom fonts will be able to be loaded in stylesheets. Although IE seem to be lagging at this (as usual), and then there's issues with font type laws.

[THEGrumpyTed]

I love her.

[TestMonkey000]

If its legible, than I don't think it matters which font they use. If they use Wingdings though; it is so on.

[abramokids]

Futura FTW! I took a graphic design class, so I have an eye for stuff

[valakin]

Taking a class doesn't mean your opinion isn't bad, crappy, invalid, stupid, lame, ridiculous, retarded, ignorant, pointless, or plain old wrong. It just means you had enough money to spend to listen to someone speak.

In case you didn't know that already, I figured I'd let you know.

[abramokids]

yes, I am well aware. I didnt mean to come off as though my opinion mattered, but i appreciate you being so rude :D

[valakin]

Well, I'm appreciative too.

[Mattstanley75]

Futura. Iconic, like a Chanel Suit.

[linkg13]

are you faking serious!!!!!!! The only person who would spazz about this would be the same retard who spazzed about Kevin Jonas' engagement

like honestly!!!!!!!!!!!!!!!!!

Make that 2 people joined the "i dont give a rats ass...." group on facebook.

Like seriously...........those people must not have a life......

[5600981]

comic sans ftw

[glovestrong48]

wow I didn't think there was such a dumb feud going on.

On second thought, I'm not so surprised.

[mihtnick]

I don't care.. but still interresting that some actually do care

[Iheartkrotus]

Verdana! Futura screams 80's but I don't buy IKEA cause I don't trust europeans.

[yusefben]

fuck verdana. Piece of shit font.

[Njoker38]

Is there any fucking difference between the two fonts? I don't see a damn thing.

[666oFallenAngel666]

who cares, i'm here for see you.

[Mandalorx10]

HEY

[PoKaDoTbLuE128]

Futura, yo

[redman216121]

The only thing that ran through my mind that entire video was "Damn, I would tap dat until the wheels fell off." and I don't mean either of the fonts.

[OmegaGraham]

lol

[tchock]

futura ftw.

[zeroblue720]

Fonts are nice and all, but the fact that people are fighting over them is just. plain. stupid.

[wingxerox]

I love how people star wars over a few fonts. Its so entertaining.

[ChristopheBilliet]

I understand the designer's point of view. Yet designing is something of your own, you can't force it upon someone else. For instance, I'ld like it if everyone used Futura or some big and chunky font, but you can't force that off everybody! That's the beauty of free will.

And let's not forget that IKEA is getting massive attention and thus advertisement because of this.

[MrSanguinity]

Who cares?

[camydoger]

This news is several weeks old.

[rocketman6881]

I think people who have nothing better to do with themselves than to complain about a change of FONT, obviously are'nt having enough Sex with People !!!

Yes, you know who you are,

Put the Chicken down and go and get a Real Girlfriend !!!

[diamonddragoniori]

nerds just got weirder.......and i tot it couldn't be done....

[blackadragon]

To be honest i can't spot the difference. :(

[aluall2]

futura !!!!!

[roidroid]

it's nice to know that there's people out there who are passionate about this sort of thing.

it diverts the cabbage hurlings away from us other geeks.

LOOK OVER THERE! IT'S SOME NEW FREAKS! TASTY NEW FLAVOURS! GO GET THEM!

i hear that design geeks make more satisfying royal flushes, and stuff better into lockers compared to regular geeks.

[thndrjames]

I rally for more cataloges in Wingdings font.

[Heistmnky]

I'm with the guy who doesn't give a rat's ass.

Srsly. Who cares about Ikea? :D

[baxter2k5]

Futura is way better. But Matthew Carter is sweet.

[d2gizzo]

Oh, please no! Not Verdana! Some people really need to get out more. This is THE saddest thing I have ever seen. Who gives a shit, really?

[Kuddzor]

AHAHHAHAHHAHAHA so random it makes me LOL

[LaexProductions]

Haha, microsmirk split seconds from the blackscreen

[henritje19]

just because a font? I odnt realy see much difference

[8080256256]

All else being equal, there is hardly a question which one is aesthetically superior.

[pineapplemicrophone]

futura :D

...obviously

[mstrlnk7]

O_O Molly scares me, mommy...

[toppie34]

Futura !!!!

[OrbisFerrum]

There can be only one!

[httprover]

It's definitely new lamps for old.

Wasn't the intent of the EU law suit to get MS to become more open? MS is too self-serving.

Verdana looks crude when compared to Frutiger and Trebuchet.

[Tanru2000]

FUTURA!

[brettlemagne]

Mac OS X (ten).

I'm the jerk that points that out.

[TOstevo]

Thank you!!! That always drives me nuts.

[Lefkada18]

futura all the way!

[Intransitman]

That was epic!

[1x800xPOCKETS]

Futura FTW

[SupaStealth]

Wingdings

[hoooooie]

Who is Stuart Harmon? and why does he have 20 message in his inbox?

[Tanru2000]

LOL! I thought that too! Either he is popular or he doesn't read his FB e-mails very often.

[IIIIFile13IIII]

wow people are crazy about fonts.

[EccentricInTexas]

Georgia FTW

[MasterShrub]

Comic Sans wins of course.

No wait, Wingdings.

[djderk]

molly looks good

[plasticvideo]

being a Graphic Design geek I found this to be ... perfect.

[100dollarproductions]

futura

[dalekkiller]

Ah, I'll take Helvetica.

[TechnoHeroine]

Haha, this made me laugh! I love Molly :D

I love both fonts but I think Futura should stay.

[espn1337]

Its just a fucking font.. Who the fuck cares...

[DaAce96]

noooooooooo i don't wanna die!

[theOlie]

futura!

[claudiak90]

futura train! hop on!

[Duirward]

Futura FTW

[Probewitch]

Death by font: a classic elizabeathean tragedy.

[artvandelay13]

CUE "DUEL OF THE FATES"...

[goingforthegold]

wow. who the fuck knew?

futura.

[icemeltall]

ok i think .. uhm ... uhm .....

We am died-ed

FUuuuuuuuuuuuuuuu

[TommyymmoTX]

Oh my god, I can't decide which one deserves to be on the IKEA catalogue. I guess I'll be losing sleep tonight.

[foureyes99]

So then this new kid in town comes along and he's like, "Whaz up?"

[carebear72884]

wow. really? I mean really? an all out internet war over fonts? Man, I knew internet peps were geeky, but that is just sad.

[hdzsound]

they should switch to Wingdings font

[spamanator666]

Wow, I just looked around the web for some info about this and there are some pathetically angry people out there, upset over a font.

LOL at font snobs.

[d00dlefreak]

FUTURA

[TamsosPadaras]

LOL 0:16 - 0:18 ^_^

[exoneuk]

... it's a font. Seriously, people, there are more important things going on.

Disturbing.

[MindSplat]

No my friend, it's a typeface.

[Robotfan987]

I'm joining that "who gives a rats ass?" group. They look so similar.

[StabbyStabby]

Futura, haaands down.

[RubberDiBung]

futura+ verdana-

[stuslegend]

+1 Verdana

[baxizach]

lol DINGBATS FTW

[grnlfe01]

Molly even though your over in the US full time you owe it to your fans. NOT TO LOSE YOUR SEXY ENGLISH ACCENT!

[newbaroque]

did someone say incorrect di̬̱̐͂̊ͪ̇̚a̳̮̭͍̱͒ͤ̓cri̖̬̬̮̱̟ti­̀͗̐̏cal ma̶͉͇͔̝̫͆͜rks?

[Smartboy7]

I thought there was some dirt on my screen.

[Yarcofin]

WHOSE RESPONSIBLE THIS???

But seriously, get a life people. I can't even tell the difference between those two fonts.

[Smartboy7]

Do you see that man with the thick glasses? The man over there, who's ignoring all the stop-signs written in Verdana and Futura. Oh, hey, that's you!

[defect530]

I love how you say "whats up"

Molly your the best F**k The Rest

[BilliLovesMargot]

i like the dark turn at the end. more.

[omnomnomandrew]

WE WILL AL DIE?!?!?!?1/!

Futura ftw

[DragonsRule02]

Dude.. So much crappy fail drama over two fonts that look almost the same anyway (I can tell the difference, but still)..

I'd join the group that doesn't give a rat's ass if I knew about it sooner. xDD

[plasticblimp]

Verdana is just so ugly on print! Can't anyone see that? Can't IKEA see that?!

[Nagoragama]

PAPYRUS

[themightythor1212]

where do you come up with this stuff, sooo funny! and i am in the verdana camp, screw Futura! :P

[diegopmc]

DOWN VERDANA

[Avery1now]

Darfur

[Marwane00]

You are very boring Molly. You're not even hot. I hope you get a Gym membership with the money you make from rocketboom.

[eeedel]

Helvetica, Presna, Decker and Avant Garde ALL DAY.

[Eurotrippin]

Futura, die Schrift unserer Zeit....FUCK VERDANA!!

[diablo275754867862]

i think youtube should change font

[1grolltack]

palatino, obviously!

[JFA2k]

Verdana ftw :)