That´s not fake, dude! That´s real. In the near future the newspapers and most magazines will have this technology. This screens are super energy efficient. It works with physical particles under a magnetic charge... It only needs energy, if the screen change...
@whiteeagletrance Newspapers wont have this because in a few years their biased crap will all be bankrupt. It's a dying media. Magazines, maybe.
E-ink wont be cheaper than ink until the manufacturing process is cheaper than ink. With Kindle & other e-readers with wifi and 3G access,theres no shipping costs; the magazine will be nothing but a novelty, should people adapt. I still use a camera for a camera, not my phone. I also have a ringtone that rings (well, and the Crank movie ringtone I made
Absolutely retarded. Only a magazine publisher could try to make digital technology more like magazines when what people really want is for magazines to adapt to digital technology.
Your comment is meaningless. How is this "retarded"? E-ink is a relatively new technology that has never before been used in the print medium, they were the first ones to ever do it. They weren't saying that this is how magazines will be from now on, they're just showing off some nifty new tech possibilities. Don't be so quick to judge and throw out childish insults.
At the moment this shows the tech well, but at the same time shows the limitations that not many seem to have mentioned. The fact that at the moment it is only possible to have 2 colors per pixel and a blend of the two. the tech has to be developed to have it be able to change colors for more better use downloading magazines to a reader. At the moment it could very well make a black and white text reader just fine.
Your video is cool for about 5 seconds. Then I realized you were never going to flip the page or show me the ad as it bends or looking down the edge of the paper to show the thickness of the ad. Blah.
You guys dont get the different between e-Ink and other forms of electronic displays.
E-INK IS NOT BACKLIT. It's physical particles under a magnetic charge which create a REAL image. It's not pixels on a computer screen. You can view e-ink from any angle, and it requires ZERO power to maintain an image. It only requires energy when you refresh the screen.
the sony e-ink reader is epic win.... i seen one today i was totaly reminded of the start trek shows when crew members pass around reports on those thin table like things.... thats totaly what the e-ink readers are... :D
that's amazing, instead of a shitty magazine you can now have a blinking shitty magazine that you can't even wipe your ass with since they wrapped a stone age piece of shit hardware in the cover! that's so 21st century indeed!
Yeah, I can pretty much promise it's not fake. :-) I'm holding the magazine now. And look around...there's a huge writeup about it on Esquire's main page now.
Yeah this is SOOOO FAKE because it's NOT on the Esquire's main page and because we all live in mud huts in the middle of nowhere, so we believe this technology is UN-POSSIBLE.
Cool. In a few years you will be able to by a magazine that is just one page and will show you all the content of today's magazine, just like a LCD monitor only paper thin that can be rolled up like a scroll.
er.. why not just use the same piece of paper and update it daily, seems ridiculous to use so much material and energy to modernize something which; by its very nature is intended to be thrown away.
it seems to me that it would bee easier to just pick it up and read it then have to update it.. and its not connected to any kind of internet nor does it have any memory to update it
Does it really blink that slowly and in backwards order?
Just because Esquire has the latest in musical greeting cards it makes them the gatekeeper for the entire 21st century? I enjoy progress as much as the next guy but this is paltry and immodest. Thanks Esquire.
JackCaballero. I dont think you know the technology involved in electronic ink. This represents a great leap forward in mass produced dynamic print media.
No, we are not in trouble. One page of e-ink paper could serve all ur needs, u would just have to upload a new book/magazine and u r all set. You wouldn't need to buy a new stack of paper every time u wanna read something new. So, in my opinion it would be a positive thing for environment.
If people recycle their stacks of paper after reading them, there's not too much of an environmental problem. It's not a publisher's job to babysit their readers and hold their hand to escort them to a recycling bin. I'm against e-books because systems can easily break down but a book/magazine is tangible enough to usually stand the test of time.
Recycling requires more energy and fuel consumption to clean and remake the paper than it would be to just chop down a new tree and make more paper. There's no shortage of trees. Your method creates more pollution. So much for being a "green solution". Go do some research.
Your argument is a common myth spouted by those who think they see through the status quo and know the 'real truth'. It's false. Of course there are environmental costs in recycling and of course the 'green movement' is used for political and commercial gains, but that doesn't mean the act of reusing materials is worse than not reusing them. Obviously.
Books can stand the test of time? You cant back up books onto multiple forms of media. Eventually, the book will wear out or get lost or ruined. E-Ink media can be copied and stored on flash drives or any number of things, thus having an infinite lifespan. You can also adjust print size for people with bad eyesight.
So, stop being a hippie and wise up. It's the 21st century for f*ck sake.
This is so fuck, buahhhhh!
DuckyDos 4 months ago
wow, i bought one of these when they came out, i need to go dig it up and see if its still blinking, how long do they normally last.?
novelenterprise 9 months ago
...whoa.
ThrilloVanHouten 9 months ago
That´s not fake, dude! That´s real. In the near future the newspapers and most magazines will have this technology. This screens are super energy efficient. It works with physical particles under a magnetic charge... It only needs energy, if the screen change...
whiteeagletrance 1 year ago
@whiteeagletrance Damnit, I always knew we'd have video-on-paper one day, and THEY called me crazy. :)
cocotower 1 year ago
@whiteeagletrance Newspapers wont have this because in a few years their biased crap will all be bankrupt. It's a dying media. Magazines, maybe.
E-ink wont be cheaper than ink until the manufacturing process is cheaper than ink. With Kindle & other e-readers with wifi and 3G access,theres no shipping costs; the magazine will be nothing but a novelty, should people adapt. I still use a camera for a camera, not my phone. I also have a ringtone that rings (well, and the Crank movie ringtone I made
CalicoatMaker 11 months ago
hell's yeah
proverb311031 1 year ago
This comment has received too many negative votes show
fake as hell
my 10 y.o. brother could make a better fake in mspaint u dumass
boognish1975 1 year ago
SO COOL! and this is the beginning stage of it! yay for more applications to come!
MMMMMDIESEL 2 years ago
useless, and also like Back to the Future
crock703 2 years ago
Absolutely retarded. Only a magazine publisher could try to make digital technology more like magazines when what people really want is for magazines to adapt to digital technology.
claytonlisa 2 years ago
@claytonlisa
Your comment is meaningless. How is this "retarded"? E-ink is a relatively new technology that has never before been used in the print medium, they were the first ones to ever do it. They weren't saying that this is how magazines will be from now on, they're just showing off some nifty new tech possibilities. Don't be so quick to judge and throw out childish insults.
Circumvenscion 2 years ago 2
At the moment this shows the tech well, but at the same time shows the limitations that not many seem to have mentioned. The fact that at the moment it is only possible to have 2 colors per pixel and a blend of the two. the tech has to be developed to have it be able to change colors for more better use downloading magazines to a reader. At the moment it could very well make a black and white text reader just fine.
scythelord 2 years ago
how much does the magazine cost if an e-book reader costs at least 200$?
tazztone 2 years ago
Your video is cool for about 5 seconds. Then I realized you were never going to flip the page or show me the ad as it bends or looking down the edge of the paper to show the thickness of the ad. Blah.
firesoftheempyrean 2 years ago 18
how is it doing that?
mitchqqqqqq 2 years ago
Muito legal, valeu...
rosygyn 2 years ago
Amazing!!!
MegaClips 2 years ago
You guys dont get the different between e-Ink and other forms of electronic displays.
E-INK IS NOT BACKLIT. It's physical particles under a magnetic charge which create a REAL image. It's not pixels on a computer screen. You can view e-ink from any angle, and it requires ZERO power to maintain an image. It only requires energy when you refresh the screen.
matchnl 3 years ago 19
great man the 21 st century is nocking on the magazines door how cool is that i cant wait to see a whole number
corado21 3 years ago
how much does this cost? are there any batteries?
turbomaximus1966 3 years ago
50 bucks a nipple
RyanChristianson 3 years ago
It looks so shit.
HelloMarco 3 years ago
if work only in hands, will be perfect
tvracional 3 years ago
This comment has received too many negative votes show
this looks like garbage. it had to start somewhere, but it's rather underwhelming
hiddenflask 3 years ago
u can buy these on amazon i found them
sotem 3 years ago
the sony e-ink reader is epic win.... i seen one today i was totaly reminded of the start trek shows when crew members pass around reports on those thin table like things.... thats totaly what the e-ink readers are... :D
foxprogt 3 years ago 2
notice nothings really animated .. its just blinking yet gives the illusion of some sort of animation. :P
that page is thick as hell too
foxprogt 3 years ago
It's just the first edition, soon we'll be able to download our magazines to a genereal e-ink reader. Playboy will have a new meaning. XD
letifer669 3 years ago 3
This comment has received too many negative votes show
i seen that book today....its not really a screen.. its just tiny leds behind a translucent image. nice eye catching effect tho
foxprogt 3 years ago
So which will be the forst mag with a pop-up blocker?
fridgemagnettt 3 years ago 7
Wikipedia. It is your friend. This is not fake. At least do something besides glance at it before you scream that it's fake.
rotothirteen 3 years ago 2
that's amazing, instead of a shitty magazine you can now have a blinking shitty magazine that you can't even wipe your ass with since they wrapped a stone age piece of shit hardware in the cover! that's so 21st century indeed!
haaaaap 3 years ago
is it expensive? or same price as regular issues?
danielmpr 3 years ago
$5.99
But they only printed 100,000 of them.
ssanders6 3 years ago
You mean manufactured :)
pacosaidso 3 years ago 2
OHHH SICK,great release though,right before we all vanish.
Thelovelychristinaa 3 years ago
LO WUT I AAM STILL HERE
Maplesyrup41 3 years ago
Haven't you heard the world might end tomorrow?
Thelovelychristinaa 3 years ago
For all of you who cried "fake", the daughter of my next-door neighbor was the job manager for the printing of this cover. Trust me, it is no fake.
marcused35 3 years ago
yup...more proof that designers and techs control the bussiness and not the "sit around all day managers"
karamouza 3 years ago
Yeah, I can pretty much promise it's not fake. :-) I'm holding the magazine now. And look around...there's a huge writeup about it on Esquire's main page now.
ryaninc 3 years ago 5
These guys havent heard of Wikipedia?, or don't read?
danielmpr 3 years ago
It is not fake morons
ronozer 3 years ago 4
This comment has received too many negative votes show
faaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaakkkke
suckrpnch 3 years ago
yeah man, you can totally tell from the pixels...and the interlacing...and the angles...and from several other video-related words as well
JusticeGuy216 2 years ago
this is some of the odd small stuff in the inaccurate futuristic movies
kman1111 3 years ago
Yeah this is SOOOO FAKE because it's NOT on the Esquire's main page and because we all live in mud huts in the middle of nowhere, so we believe this technology is UN-POSSIBLE.
/sarcasm.
Idiots.
GoodMomo 3 years ago
oh, this is way too cool! *nerdgasm*
mcmaniscool 3 years ago 2
This comment has received too many negative votes show
Yes, this is definitely fake. Looking more closely it's obvious the guy has held a regular magazine over top his laptop monitor. Nice try.
BeachesJazzTV 3 years ago
either you are trolling or you an idiot
IanIanIanIanIanIan 3 years ago
wow that was a stupid of you
indelusionz 3 years ago
cool;
if they couple this with the solar electricty ink;
it wouldnt even need batteries
djsuperstar717 3 years ago
Cool. In a few years you will be able to by a magazine that is just one page and will show you all the content of today's magazine, just like a LCD monitor only paper thin that can be rolled up like a scroll.
putittogether 3 years ago
er.. why not just use the same piece of paper and update it daily, seems ridiculous to use so much material and energy to modernize something which; by its very nature is intended to be thrown away.
chris8702 3 years ago
it seems to me that it would bee easier to just pick it up and read it then have to update it.. and its not connected to any kind of internet nor does it have any memory to update it
unsigned08 3 years ago
Soooo fake. I can clearly see all the strings.
cougrrr 3 years ago
This comment has received too many negative votes show
hM? Fake?
samackenzie 3 years ago
Way to make things even more flashy and annoying.
Simurgh 3 years ago
Busca,ECOS DE SOCIEDAD en YOUTUVEy busca la relacion con este video
Ecosdesociedad 3 years ago
jesus christ whats with all the haters. its the FIRST one. c'mon
000001asdf 3 years ago
Has anyone else confirmed that they are available? The article in the San Francisco Chronicle this morning says it doesn't come out until Wednesday.
Series8217 3 years ago
i just bought 3 at barnes n noble in richmond va
000001asdf 3 years ago
Does it really blink that slowly and in backwards order?
Just because Esquire has the latest in musical greeting cards it makes them the gatekeeper for the entire 21st century? I enjoy progress as much as the next guy but this is paltry and immodest. Thanks Esquire.
JackCabellero 3 years ago 3
JackCaballero. I dont think you know the technology involved in electronic ink. This represents a great leap forward in mass produced dynamic print media.
rbairos1 3 years ago
it really is... I've been waiting to see the cover since they've announced it... looks awesome!
h4x0r404 3 years ago
A little disappointing that all they could do with this e-ink on their cover is flashing text and images.
allenu 3 years ago
This comment has received too many negative votes show
Looks great. But nothing new.
gamershell 3 years ago
Hmmm, technology is sometimes cool, but how will this affect recycling? If this becomes standard in printed merchandise we're in trouble.
lungsbloodburn 3 years ago
No, we are not in trouble. One page of e-ink paper could serve all ur needs, u would just have to upload a new book/magazine and u r all set. You wouldn't need to buy a new stack of paper every time u wanna read something new. So, in my opinion it would be a positive thing for environment.
TheCheshireCat86 3 years ago
This has been flagged as spam show
hippy fag
Travisism 3 years ago
and how did u come to this conclusion, dumbass?
TheCheshireCat86 3 years ago
This comment has received too many negative votes show
cuz he's a suppressed dumbass. poor d*ck..
Chickenfist9000 3 years ago
If people recycle their stacks of paper after reading them, there's not too much of an environmental problem. It's not a publisher's job to babysit their readers and hold their hand to escort them to a recycling bin. I'm against e-books because systems can easily break down but a book/magazine is tangible enough to usually stand the test of time.
anarchoashley 3 years ago
Recycling requires more energy and fuel consumption to clean and remake the paper than it would be to just chop down a new tree and make more paper. There's no shortage of trees. Your method creates more pollution. So much for being a "green solution". Go do some research.
matchnl 3 years ago
"There's no shortage of trees."
How wrong you are.
ReasonVsNonsense 2 years ago 2
Your argument is a common myth spouted by those who think they see through the status quo and know the 'real truth'. It's false. Of course there are environmental costs in recycling and of course the 'green movement' is used for political and commercial gains, but that doesn't mean the act of reusing materials is worse than not reusing them. Obviously.
segmentally 2 years ago
Books can stand the test of time? You cant back up books onto multiple forms of media. Eventually, the book will wear out or get lost or ruined. E-Ink media can be copied and stored on flash drives or any number of things, thus having an infinite lifespan. You can also adjust print size for people with bad eyesight.
So, stop being a hippie and wise up. It's the 21st century for f*ck sake.
matchnl 3 years ago
I'm not a hippie you piece of shit. Wise up? You youtube whiners wouldn't have the balls to say this to someone in person.
Just keep some books around, read them and stop whining about trees.
anarchoashley 3 years ago 5
all that money and so bad design :(
sharkman2910 3 years ago 3
Hi Marty Mcfly is that you? :O
Coolashacka 3 years ago 5
HAWT
grayfox2k 3 years ago
In a word - Phwoar!
supercockroach 3 years ago
qué chula!
silvisilvi 3 years ago
That is SICK! I'm stopping by my Borders tomorrow!
tiskaroo 3 years ago