I remember seeing these ads on the TV, in sequence, one day at a time. They worked on my mind like no other. They were so well-conceived, by day four you felt you associated with both families. Obviously, you knew what was coming - but that didn't make it any less-shocking when it happened. I cried when I saw it on TV and it haunted me for ages afterwards. Brilliant marketing. Thanks for posting Wuzz. x
@RoonJazz I was quite young (13? 14?) when this one was on. I was scared and also fascinated by road safety ads and it seems to have continued into adulthood.
Isn't this a bit misleading? If she'd crossed the road at her usual time, he would have got away with it again. It's only because she returned to the house that she was a little bit later and got run over. The BBC article is also misleading. "Teenager?" The victim looks about 30.
I agree the tagline is a little shit. However, this isn't a viral advert. This was an actual TV campaign from around about 199... oh I don't know. 1996? 1997? Applemask, help me out here! :)
CountBlah wins. A quick search on Google reveals the BBC News story that reported on this ad campaign. news dot bbc dot co dot uk / 1 / hi / uk /263221 dot stm - apologies for the URL format but blame youtube for that one.
I remember seeing these ads on the TV, in sequence, one day at a time. They worked on my mind like no other. They were so well-conceived, by day four you felt you associated with both families. Obviously, you knew what was coming - but that didn't make it any less-shocking when it happened. I cried when I saw it on TV and it haunted me for ages afterwards. Brilliant marketing. Thanks for posting Wuzz. x
RoonJazz 2 weeks ago
@RoonJazz I was quite young (13? 14?) when this one was on. I was scared and also fascinated by road safety ads and it seems to have continued into adulthood.
wuzzlevideos 2 weeks ago
The way she flies over the windscreen is fucking funny!
WritersCramp666 2 years ago
Inspriational stuff, I'm going to play GTA4
L0rM 2 years ago
ur a naughty boy
gerryono 2 years ago
Wow, I never knew your head could go flying off after you get hit by a car...hmm ya learn something every day from British entertainment!
spidey1221 3 years ago
and shes lost a arm on the floor
ajryj 3 years ago
It's her bag with all of her things in.
wuzzlevideos 3 years ago
ive just been watching your other videoes when i got this but i do think her head has fallen off
ajryj 3 years ago
did her arm and leg come off because in the air her arm is off but on the floor shes lost her head and when was this made?
ajryj 3 years ago
First shown in 1999 in the UK.
wuzzlevideos 3 years ago
Soon after the "Safety on the move" campaign was finished in 1997, prior to the Think! campaign
xpidf1 3 years ago
Isn't this a bit misleading? If she'd crossed the road at her usual time, he would have got away with it again. It's only because she returned to the house that she was a little bit later and got run over. The BBC article is also misleading. "Teenager?" The victim looks about 30.
Great campaign, though.
piflover 4 years ago
LOL the way she flew through the air was funny
Crxlancer 4 years ago
Not a very good tag line, 'Today he did not' would of finished it much better.
Otherwise, good viral ad.
aleronstube 4 years ago
I agree the tagline is a little shit. However, this isn't a viral advert. This was an actual TV campaign from around about 199... oh I don't know. 1996? 1997? Applemask, help me out here! :)
wuzzlevideos 4 years ago
Well I know its not a commercial advert, but its still an advert, they are advertising something - safety, so in a way its still a viral ad! ;)
aleronstube 4 years ago
Bah! You and your semantics :-)
wuzzlevideos 4 years ago
It was about 1999-2001, can't remember an exact time.
CountBlah 4 years ago
CountBlah wins. A quick search on Google reveals the BBC News story that reported on this ad campaign. news dot bbc dot co dot uk / 1 / hi / uk /263221 dot stm - apologies for the URL format but blame youtube for that one.
wuzzlevideos 4 years ago
Yeah. Unemotional little bastard! :(
wuzzlevideos 4 years ago
I love this series. Proto-viral marketing.
Applemask 4 years ago
scared shit out of me when this was out! just probably the shock of how high she went over the bonnet!
PIFFINGHELL 4 years ago
All good things come to an end.
LoafOfPint 4 years ago