Added: 3 years ago
From: PeterDeCristofaro
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  • Next year marks the 30th anniversary of what is still the biggest Market Share in the nation watching the big game. Could you imagine if the 49ers made it the way they're playing right now? Also, the bengals are for real.

  • Odd that for Super Bowl I they used Curt Gowdy - who called that game on NBC - instead of Ray Scott who did the game for CBS. Maybe it was because CBS dumped Scott and had Gowdy working for them after NBC dumped him...

  • @RayBarrington -may have been the only surviving tape of Super Bowl I at that time known to exsist

  • A great memory! I have the soundtrack of this opening on tape cassette (Poor quality though) because as a 13-year old I did play-by-play!) My broadcasting career didn't pan out, but I'm in media. Folks: this game had a 49.1 Nielsen rating (highest in sports history & #4 all-time in the US behind the MASH finale, Dallas-Who Shot JR? & Roots part 8) & a 73% share! It will never be broken, as cable came along & divided America. East coast was frrezing that weekend, contributing to the high rating.

  • In This Clip, From 0:22 To 2:58, It Was CBS Sports' Super Bowl XVI Video Open From Sunday Night, January 24, 1982.

  • The music is kick ass...now if only anyone could find a clean version (as much of a miracle that would be)

  • Forget THAT, @crispinh1! They need to make a 2011 version of that intro music from '82! I would love to hear CBS make a more cleaner version of the song (And not make it like how they butchered that Hawaii Five-0 theme).

  • We had tickets to this Super Bowl if the Cowboys would have beaten the Niners, but we all know what happened. Oh well.

  • I am a big 49ERS fan. The peculiar thing is that, whenever I am lived up north, Chicago 81~Kalamazoo,Mich, 88-89, the 49ERS won the Super Bowls. It had not occured to me that prior to 81, I went to see the Colts play the LIONS in the Siverdome. Maybe I left some sort of magic for the 49ERS or something. Super Bowl 16...what is Joe Montana's #?

    My birthday falls on the same day as his.

    6-11

  • what time of day was kickoff at?

  • @Fanik8 If not answered yet-- almost sure the game started shortly after 4 PM (eastern)-- the last one to start before 6 PM (edt)

  • @rcviolet6

    Yes this was a 4 PM EST or so . But just so you know Super Bowl XVIII also started around 4 PM EST and Super Bowl XX was a 5 PM ES START.T

  • do you still have this super bowl because i would like to have a copy of it

  • thats a good intro, except for super bowl 3 they show the same catch a thousand times.

  • And that year, all the car commercials were owned by Nissan, Honda, Toyota & Subaru! The big 3-Chrysler, Ford & GM-couldn't afford to buy any time that year! Booooooo! And Detroit calls itself the Motor City!

  • sadly, sign of the times.

  • Pretty good.

  • And so the 49ers dynasty....begins.

  • CBS would later use this music for its Sports Saturday/Sunday package

  • Sounds like Buck calling the Bradshaw-to-Swann TD in SB XIII, too.

  • Yes Sir!

  • Does anyone know where I could find the sequence at the END of this superbowl? We taped it and watched it over and over again when I was a kid - love to see it again... It was all the game highlights set to that Abba song - "The Winner Takes It All" It was a classic. :)

  • ITA with you 100% I would like to see it too

  • I'd like to see the alternate ending.. you know the one where the Bengals win

  • Only in your dreams

  • As someone who was a HUGE Boomer Esiason and Ickey Woods fan., I'd like to see the alternate ending to SB XXIII. ;-)

  • screw the 49ers

  • Thanks for not posting the whole game jackass

  • this super bowl remains the highest rated super bowl of all-time at 49.1.

  • No Super Bowls XXVII, XXX and XLII surpassed it.

  • nope. super bowl XVI 49ers vs bengals is still highest rated ever. look it up if you wish.

  • I have and it isn't.

  • This is true.

    While the recent Super Bowls have had more viewers. This Super Bowl has the bigger ratings due to the fact that the tv universe is more diluted now, while back then it was the big three essentially. So a higher percentage of the tv audience saw this

  • thanks for agreeing. not sure why people disagree with the facts & numbers speak for themselves. also, the nfl now has these games played in europe and the numbers are growing higher & higher each year.

  • i think i understand what you're saying,could  you explain what you mean by the TV market is more diluted now????????

  • What I mean is that there are many more channels out there than in 1981, so that in 1981, there were a much smaller amount of other choices besides that Super Bowl that people could watch.

  • ooooh thanks for explaining!!!!!

  • That logo's better than the real one for Super Bowl XVI.

  • can someone post the whole broadcast of this game please. Niners fan here! I've never seen this whole game before, I was less than 1 year old at the time

  • Bengals fan here! I still see Taylor in my nightmares making that catch in '89. Anyway, this was a good game. Good hits, and a good comeback by my team that your team stopped in the end. Old NFL is so cool...this was right after "the catch". History, baby!

  • Love Pat and John as the announcers.

    Also love Al Micheals. And I miss the old days when this was all about the game. Not money and etc BS. Thanks for taking me back.

  • @Challenger2k8 well said Bro!

  • first super bowl i actually remember watching 6 or 7 years old...and the last super bowl to start in the afternoon was super bowl 11.they def need to start playing in the day again... i hate night games,at least have the first half in day and the second in night maybe a 3 o'clock local kickoff time

  • GO RAIDERS!!!!

  • GO 49ERS!!!!!!

  • did this one start in the afternoon?

  • To my knowledge, Super Bowl XIII was the last to start at 4:00PM ET.

  • 49ers DYNASTY was born.

    Go 49ers!

  • yea it was the start of the team of the 80s led by the greatest quarterback of all time Joe Montana!!!

  • OMG! Thank you ever so much for posting this... especially for the music intro... which won an Emmy! The music was also used for the intro to CBS Sports Saturday/Sunday during the early '80s (1983-84). I've been looking high and low for this for years. Thank you!

  • Fantastic. Thank you for (re-)posting this.

  • The first Super Bowl I watched as a fourth Grader, 10 years old.  I remember still feeling the sting of my Cowboys being nipped at the end two wks earlier and I didn't know who to root for in this one. I remember the 49ers jumped to a big lead and held on in the 2nd half. I remember a dissappointed Ken Anderson (Bengals QB) carrying his little boy as the team headed for the locker room at the end. I also remember Bengal WR Cris Collingsworth(now NFL analyst) catching an amazing 50 yard pass.

  • My dad watched this game when he was 20 years old and long before I was born in '92, He was happy that his favorite team (49ers) Won their very first Super Bowl against Cincinnati. and 3 years later, San Fran won their 2nd and continued their sucess in 1988, 1989 and 1994. Go '9ers.

  • That cheerleader's pretty cute.

  • I could be wrong but didn't they use this theme for CBS Sports Saturday and Sunday at 1 time I think they did like I said I could be wrong

  • I think their SOP back then was to take the Super Bowl theme and use it for college football the next year. The current CBS College Football theme was the theme of Super Bowl XXI.

  • Yeah. Guess one can dream of what a Super Bowl intro with "Pots and Pans" would sound like.

  • Which reminds me...from 1984-86, CBS' college football theme music was recycled from their Super Bowl XVIII open.

  • Practically every game they're showing highlights of was televised by NBC. Ironic.

  • Classic! No matter what team is your favorite.

  • Dang, the quality on that video is a lot better then the copy I have. As for the game itself I thought it'd be closer then it was but the final score is not indicative of the way it went. Still it's a great game to have.

  • You are exactly right...Jack Buck and Hank Stram did NFL games for CBS Radio into the early 90's.

  • amazing job with this video, despite the editing, anyways also I think it was the first game ever for the Summermall-Madden team, which became CBS and later FOX's number 1 team, for twenty years. And this is odd, the Summermall-Madden started in 1982, with the birth of the 49ers dynasty, and winning four super bowls and it ended in February 2002, in Super Bowl XXXVI, with the start of the Patriots' dynasty which won three (even though they lost to my giants in this year's super bowl).

  • I didn't see this comment but i'll add some context for you. Madden-Summerall worked together for about half the season in '81. Basically it was a toss up between pairing Madden with Vin Scully or Pat Summerall. Scully was THIS close to being named the #1 PBP guy for CBS but the Madden-Summerall pairing was too good to pass up.

  • oh I forget about that fact thanks for the heads up, but I know this was their first super bowl.

  • BTW. the above mentioned annoucers provided the pay by play for the local radio stations.

    Pittsburgh KDKA, Bill King, KGO and Don Klein KCBS

  • Myron Cope, Pittsburg Steelers and Bill King, Oakland Raiders.

  • The Kenny King call was done by Jack Buck for CBS Radio. I recognize the voice and the style being a broadcast major

  • That Theme sounds like the CBS 1987 College Basketball Theme.

  • Wow I didnt realize that! Of corse it was a big deal here in the Bay Area, I recorded the whole game on my "New" GE VCR! It was recorded at SLOW EP speed unfortunatly very hissy sound and I had to use a CueTip to keep the audio track in contact with the head to get any kind of a usable copy off that INTRO. Note that the Jets clip is re played as I COULD NOT get the next few seconds of video to play so I "cheated" by doubleing up that Jets footage THE SOUND TRACK IS COMPLEAT AS BROADCST. P.D.

  • Is there a way I can get a copy of this game from you??? I am a big 49ers fan. And am just a fan of broadcasting and am trying to get a broadcast copy of all the Super Bowls.

  • I got mine off e-bay. All 5 Niner Super Bowls actually. Also the 81 NFC championship Game, the 94 NFC Championship Game and the 98 Wildcard Game (The Catch II).  It makes a nice collection and it is interesting to note that the Dynasty started with The Catch and ended with The Catch II. I wish I could buy directly from the NFL, as the quality would undoubtedly be much better...

  • @PeterDeCristofaro The quality of this is amazing. It's like I'm watching it on TV. If only there were videos like this for Super Bowl XXI and XXV.

  • Given that this was the first Super Bowl that I ever watched, and the first Super Bowl that Summerall and Madden did, it ranks as my first really big sports moment. That it remains the highest-rated Supe only adds to its unique place in Super Bowl lore (not to mention its existence as the first non-Sun Belt Super Bowl...).

    Thanks for this gem! An incredible find!

  • Check me if I'm wrong, but I believe this was the most watched Super Bowl until this year's. Probably because much of the country was buried under 2 feet of snow and was stuck at home.

  • What a cool intro!

    I love it!!

    Thanks for posting!!!

    George Vreeland Hill

  • this is cool!

  • At least I think those "Graphics" were film made. If by some chance one of you out there that might know about this little gem's production. Please fill us in. I suspect that NFL Films was commisioned to put this Intro together. Alpha Cine In Seattle produced this sort of logo anamations for TV stations, Product logos, etc., in those years. The music is Top Notch Studio work too. From where or who produced it would be interesting I'm sure. All little productions like this have a story.

  • @PeterDeCristofaro Funny, today is Superbowl day 2011 and so I thought I'd search for the one I worked on.... et voila! Your post appeared! Thanks for uploading this to Youtube! I won my first Emmy Award for this. It was for Outstanding Achievement in Cinematography and Directing. My crew and I shot it in my studio in NYC's Greenwich Village. I remember watching the first Superbowl; they had just a few cameras, and there were plenty of empty seats.

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