BTW, why is everyone so amazed at the graphics? This was 1975, two years before "Star Wars" came out, seven years AFTER "2001: A Space Odyssey". They weren't the stone ages.
On the technical aspect it is incredible for its time. But, a whole minute, it doesn't makes you feel attached to the product. Not a very good marketing method.
@Mukmeguil WRONG! In those days we had just come out of VIet Nam and Watergate. People wanted to forget those times. Gone were bell bottom jeans, the earthy look and protesting. People wanted to feel glamorous, gorgeous, chic and have fun. Disco was just coming on strong, and most were glitzy fantasy lands of art deco/moderne (reflected in this ad). Anything dazzling interested us, and this ad was dazzling. Trust me. I was there. I think you're looking at this in today's perspective.
I can't belive this was made in '75. It has more of a late 80's or early 90's fell to it. And it does remind me of the Jacksons 1980 "Can You Feel It" video.
BTW, why is everyone so amazed at the graphics? This was 1975, two years before "Star Wars" came out, seven years AFTER "2001: A Space Odyssey". They weren't the stone ages.
gpgaal 1 month ago
UNCOLAH... 'H' is for how high they were when they wrote this.
The 1970's--much missed and barely remembered.
gpgaal 1 month ago
thumbs up for sevin up throwback!
skinnyshit8888 5 months ago
The logo was changed in January 1980.
ClassicTVMan1981X 5 months ago
Out of the blue, a rainbow rockets through.
Applemask 5 months ago
You've just been 7up'd
intheshitter 6 months ago
so high.
jesamani75 8 months ago
WTF?
see the light *RAINBOW*
kingwolfyx 1 year ago
Gotta love these psychedelic 70s commercials.
antonzap 1 year ago
You can tell from the bass line this is an old 70s commercial.
philiptwood 1 year ago
O.O
Underfull? Nutty things it do? Prettier than cola? Anything it goes *5 seconds later* with?
No..
ZeeNavi 1 year ago 3
On the technical aspect it is incredible for its time. But, a whole minute, it doesn't makes you feel attached to the product. Not a very good marketing method.
Mukmeguil 1 year ago
@Mukmeguil WRONG! In those days we had just come out of VIet Nam and Watergate. People wanted to forget those times. Gone were bell bottom jeans, the earthy look and protesting. People wanted to feel glamorous, gorgeous, chic and have fun. Disco was just coming on strong, and most were glitzy fantasy lands of art deco/moderne (reflected in this ad). Anything dazzling interested us, and this ad was dazzling. Trust me. I was there. I think you're looking at this in today's perspective.
tinkmarz1 5 months ago
they must have been smoking pot when they made this commercial.
voltron821 1 year ago
That plastic Moon face for the "C" creeped me out!!
Jenibird215 1 year ago
I can't belive this was made in '75. It has more of a late 80's or early 90's fell to it. And it does remind me of the Jacksons 1980 "Can You Feel It" video.
Offthbadan 1 year ago
@Offthbadan Maybe just slightly ahead of it's time. These are from the 1970s. I remember them on TV circa 75-77!
WAQWBrentwood 5 months ago
The animation looks so advanced and cutting edge for 1975! And it was made here in Chicago!!! :)
2010 and beyond, you better be taking notes...
barber747 1 year ago
....this is like best soda commercial I've ever seen.
HadesObsidian 1 year ago
Regular Cans were green.
Sacarhin flavored Red
seanpdineen 1 year ago
A Classic 7-UP commercial the un-cola too bad they dont advertise their product today like in the 70's you hardly know 7-up exists
MrRollins66 1 year ago
This was done before computers, kids. Remarkable.
CeeTheJay 1 year ago
looks like a pro-LSD commercial.
APEEEEEx3 1 year ago 3
what the hell is an underful.
so much lsd involved in this.
rissehx3 1 year ago
A = anything it goes..... with
LOL random pause,,,
CallMeAtNine 1 year ago 19
Mercury Rev totally used this on the cover of See you on the Other Side
SamHO 1 year ago
one word: epic
imyoursuperior2 1 year ago 4
Back-lit animation and psychedelic graphics...nothing today comes close man!
xlntpix 2 years ago
making C for Cola when it's called the "UnCola" is probably the laziest you can get.
consolation prize for "A is for the anything it goes. . . . . . with."
seriously that pause is hella long.
InternetLad 2 years ago
I surprised you didn't have a comment about 'underful' Let's face it, the budget for this one did not go to the writing department.
imyoursuperior2 1 year ago
that was semi scary
michael38921 2 years ago
This reminds me of that one video "can you feel it" by the jackson 5.
someonenow1 2 years ago
it should remind you of that video, 'cause robert abel was co-director of the video and his company did the visual effects for Can You Feel It.
leofilm 2 years ago 3
Wow, just an amazing ad.
iwillfackiam 2 years ago
rainbows and the word "Nutty" haha
lexievalle 2 years ago
too bad you cant spell uncola without cola.
LiftoffMedia 2 years ago
such a trippy commercial for that underfull uncola we now know as 7up... just wow. where the 'cid at??
psychopathikpyro 2 years ago
The beginning of lightwave and all graphic tools that are used today.
tonkehar 2 years ago
The Narrator soulds waaay too excited near the end. A horrible mental image of his face flashed into my mind. It was scary.
Sedruk3 2 years ago 2
Those were astounding special affects for the '70s LOL!
justme632 2 years ago
Mom, when I grow up, I wanna be Uncola.
ersoupio 2 years ago
"Underfull"?
kimmykun 3 years ago 20
O looks like The Ring of Death in an Xbox 360
trinaclaren 3 years ago
People don't have this long of an attention span nowadays to watch a commercial this trippy.
tygersflowerz 3 years ago 3
obviously influenced by Sesame Street!
lifeboatB 3 years ago
yea i was thinking that too lol
jimcarreyonline 3 years ago
haha, Drugs much?
SilenceElegance 3 years ago
Once again I wish I had some pot! Trippy ass!
acidtones1 3 years ago