will.i.am Named Intel's Director of Creative Innovation

[nitro300]

I just lost respect for Intel.

[NYsalsa101]

Computer nerds trying to be cool by hiring Will I Am

[iamniggmatic01]

Haha amo la cara de Will cuando dicen "he is the leader of black eyed peas"

[epicwarding]

i like the song "lets get retarded in here" :DDDD

[TheIwanaloveyou]

ya u know, we know , ha ya u know shut up man

[RectumShit]

"When I go and buy new equipment... I go... an I look to see if that chip is in there. I- I- I waited in line for that new core."

REALLY, Intel? When you get a celebrity to hock your product, you should at least make sure its someone who can seal the deal.

[Super7thheaven]

Dont hate. Since he was hired, he deserves it for a reason. Congrats will

[Subjugator1866]

@Super7thheaven he deserves it for a reason? as in he needs yet another salary and yet another cushy job aside from sitting around in a million dollar studio playing with himself?

[BlackMasterRoshi]

NO, I DONT KNOW, WILLIAM, SO WHY DONT YOU JUST SPIT IT OUT ALREADY?

[lebensraummetal]

Well, looks like my next CPU is going to be AMD.

[moralreef]

because hack producers completely understand computer architecture beyond "make it do dat thing where it make fruityloop go faster"

[VailingFob30]

O M G

[irashi0]

Whats the song at the beginning

[Vasillias123]

Он очень нервничал

He very nervous

[martinshaw08]

He Is Awesome!

[HighTech03]

AWESOME!!!

[melian06]

haters gonna hate!

[mcpencil]

I really don't get the point of hiring him apart from being a publicity stunt?

[Reznov234]

I love Will.i.am :D

[vlady100k]

if this guy will do to intel what he had done to music we'll never get to mars

[Tomahawk1505]

I think branching out in terms of marketing is great, if this involves people into computers and technology then its a job well done. Will.I.am also had some great metaphors and things to say - even if he wasn't all that articulate and waved his arms around too much. XD But nice one guys

[ZombehWolf]

I hate his music, a lot; it looks I'm going to have to become an AMD fanboy.

[DJSUPERFOXrocks]

I want my INTEL badge too! But from APPLE! heee hee (Director of Creative Innovation) I like the sound of that!!! LOL

[Kvjavs]

Am I the only one who finds it funny that he has no problem ruining the Super Bowl Half Time show in front of millions of people world wide, but he has a really hard time trying to think of any cognitive answer as to why he should be there?

Anyone can use auto-tune. There's no reason why he deserved this position.

[adgjmptw643]

You now lol

[SuperShadow]

will.i.amd

[laszapatas]

awwww.... whenever he does something stupid we'll just clap ! yay!

[M16KING82]

oh man we dont need him for something really important....

[freebuddy321]

O_o whats awkward is that i'm watching this on an AMD laptop :/

[elnino559]

tangential thought process

[zeretmusicent]

Google "will.i.am production discography" and you will see why they hired him to be their director of Creative innovation. then after that read his bio. forget that he is in the black eyed peas group for 2 minutes. knowledge of a person's background before commenting is very necessary.

[zeretmusicent]

@MyDoominateR According to Intel, this relationship will bring the technology and entertainment industry together. It is very important to attract the youth culture. so at the end of the day while u are jealous and spreading hatred he is looking towards the future from the eye of the consumer with a taste for music and technology. i only responded to your post cus of your unnecessary prejudice tone. NOT trying to reverse your ignorance i find it quite hilarious ACTUALLY

[zeretmusicent]

@MyDoominateR you dont have to like him.. im sure i doesnt really care...he's a mutli millionaire music producer, musician, record label owner, actor, and an award winning song writer who just happens to be the founder and front man of the peas and what he has done with the peas is only 20%of what he has contributed to the music industry. when a person comes from nothing and makes something o fthemselves that person is worth listening to. this is the history of us african americans. know history

[zeretmusicent]

@MyDoominateR of course all u know is black eyed peas..did you even know of him before black eyed peas?? and what he has done in the music industry outside the peas?? i think not if you did you wouldnt call him untalented... please do your research.. or at least read a person's bio before you make a judgement call. to keep from sounding ignorant its best to not comment unless you know who you are commenting about. the peas is a small portion of what he has done. at the very least read wikipedia

[zeretmusicent]

Congrats Will. every company needs a creative force. someone to speak from the mind of the consumer not just the engineer. & someone that the youth look up to. every company wants to connect with the youth in order to grow. for all we know intel may be going in other directions. we wont know til we see the products later in the future. its just like being a music producer, you dont need to be an audio engineer to produce you just need to have a vision & those around you to make it happen

[zeretmusicent]

@MyDoominateR if it didnt you wouldnt have used the N word. and you are the moron, look up racism

[zeretmusicent]

@MyDoominateR Racism is obviously not going anywhere as long as people like you are still alive.. good thing that most african americans dont allow prejudice people to hinder our progress. we are not going anywhere and your hate and jealousy only makes us stronger. as far as sampling thats not all that he does. you sound real ignorant. if you dont know a person's musical history you cant judge

[MathiasJ94]

God, there are many straight up retarded comments here..

Of course it's partly a media stunt, sure. But he is pretty smart. He knows what people want, he creates extremely popular music..

And people saying, that design and creativity has nothing to do with processors? Have you heard about advertising...? And sometimes you need someone to think out of the box - Maybe he can ask the questions that no "nerd" will ever even consider.

[zeretmusicent]

@MathiasJ94 i agree, every company needs a creative force. someone to speak from the mind of the consumers not just the engineer. & someone that the youth look up to. every company wants to connect with the youth in order to grow. for all we know intel may be going in other directions. we wont know til we see the products later in the future. its just like being a music producer, you dont need to be an audio engineer to produce you just need to have a vision & those around you to make it happen

[rquader]

They rehearsed everything

[shizzlenizzle]

Intel: pursuing a future of falsehood and innovative bullspit. Brainwashing the youth of tomorrow...

They have so much money and have no idea where to put it. I have an idea: possibly, pursuing better and more efficient technologies?

By the way, did any of you or at least Intel view the half-time show for the SuperBowl? This man and his group are a digital hoax. They can't perform, but can record using various "enhancers" in the studio. Imagine how he'll help Intel's image?

[AyoChitoTV]

I don't get it..

[emanuscriptgraphics]

Hahhhhahahahh this is a joke. He's the "Face" of creative innovation, but probably not the true Director. Who does Intel think they're fooling?

[TheMarkc]

@emanuscriptgraphics william is a cunt ,and his sunglasses are to big .

[CarlaMills]

Gotta love him !!!

[uneekking]

@THEPHUNKMASTERE GTFO

[Streisoiz]

what does he say at 3:38?

my english's not so good... i dont understand the joke

[magicmattman1]

Most awkward video I have ever watched.

[magicmattman1]

Intel fail.

[tylerhryko]

O___________________O

I see his mouth moving, but I hear only nonsense.

This man, as nice as he seems, knows nothing about computers.

Perhaps he was outside in the cold too long waiting for his 'new core'.

[dano555666]

He makes terribad music.

His argument is invalid.

Also: INSTANT RENDUR!!!!!

[MarkTeePee]

I feel sick

[FloO247]

Please can you tell me the title of the song which is playing during the first ten seconds ?

Thanks you !!

[feathers632]

It looks like intel got a music recording artist to talk a bunch of lovey-kissy nonsense about something we've all been using since day 4. Is intel going to incorporate will i am instructions into future processors? No. Is it going to attempt to create another realtime ray tracing graphics card that in reality is many times slower than a low end Nvidia GPU? Perhaps.

[xFreeman512x]

AMD gonna hire Keenan cahill  ~

[s900203]

He's the man in the Boondocks.

[jumpwaffles]

@jumpwaffles and don't get me on microsoft it was all good until the company went to china

[jumpwaffles]

@jumpwaffles what else i am getting tired i bought an i7 980x and each damn year intel make another i series processor it fucking annoying. It pisses me off when my i7 980x match my processor for 1/3 of it price i pay for it my i7 980x and i7 2600k almost curb stomp my processor.

[pajo50]

@tanert007

ya know if ya want fast editing and so on,GPU will do it 1000x faster so your eally dont need curent top cpus,SB is a nice cpugpu combo..

[Jonny191000]

Требуются помощники для ежедневного заработка голосов!

Набираю группу из 30 человек для заработка 50-400голосов в день и больше!

h t t p : / / v k o n t a k t e . r u / a p p 6 9 2 5 1 9 _ 2 6 4 5 4 7 6 6 ? r e f = 1

[fuckfegelein]

Intel EPIC FAIL, how could they do this to themselves? Now they can make TIger Woods their CEO.

[jumpwaffles]

@fuckfegelein or tony the tiger as ceo

[ThePunisherNWO]

Funny how people bring up race.

Honestly, if Justin Bieber, or Metallica or who the devil else would supposedly be in the same situation id be equally annoyed and disgusted.

[Brambite]

wow, old youtube player. do you guys get it on this video?

[25rushh]

wtf 26 dislikes??

[KoepenickDrums]

hey will, i'm the CEO from intel. we'd love to have you on stage at one of our fairs and talk about how cool processors from intel are and to talk some random winsome shit to amuse the croud? We give you like 200k, half a million if we can publish it on youtube and our website, thanks.

[KingTV24]

Its cool to see that Will is using his gift of creativity to the world. Michael Jackson always wanted to push technology beyond its limitations and Will is doing just that.

[djrock9000]

So what will he bring to Intel? Intel manufactures chips, not computers. How can he be creative with the chips? Change the color and shape of the chips? Come on Intel! Whats your deal?

[djrock9000]

So Polaroid gets Lady GaGa and now Intel gets Will I Am. So Microsoft can have Eminem and Apple...Well Apple has Steve Jobs. Thats all they need. Nuff Said!

[ThePunisherNWO]

I hope AMD names Chuck Norris as AMD/ATI Director of Creative Innovation.

If that would happen, Intel = chucked up.

[edwardlover008]

"it's like my brain's friend" hahaha love you will!!! ps his nails are really long haha (not necessarily a bad thing, just pointing it out)

[ctquint]

This so rocked our confernce its clear that those who are on this string were not there and don't get it. he knows he ccreative and we love it

[frogy555]

he dosent have a clue what he is talking about

[charlesaferg]

@frogy555 Seriously...

He looks so confused up there. "It's my brain's friend.. It's like HEY, IS KA LAMET UM" Whatever he said.

I don't see the point of him being there, but whatever.

He's talking about rendering, like he knows what he's talking about. He should work for Nvidia if that's what he cares about.

:/

[NextNahaj]

People are loling as it's clearly a PR-hoax. Just listening to him makes it clear he doesn't even understand the basics.

[Tokufuu]

who this?

[karoxopsa]

you know....

[lippy1001]

Shoe-maker. I lol'ed

[elektrokatzer]

really stupid corporate motivation trash - absolutely silly

[picotine3000]

Will is very shy - caught him on Oprah a while back and you can clearly see he's not comfortable talking in public - he's a creator - an artist, not a public speaker. But it's people like him that help improve the things we use everyday. Hat's off to Will.i.am :)

[TheBeatlesRUL3]

@picotine3000 hes not an artist , hes a thief...

[zeretmusicent]

@TheBeatlesRUL3 what makes him a thief??? when an artist approves a sample they get paid for it so how is that stealing?? these days of those artists dont want a producer to use their content they wouldnt approve it. there's a lot of money being made in sampling and im sure those out of work recording artists are happy it exists so they can continue to make a living

[Metalaseylypse]

@picotine3000 He actually looks really comfortable. I think it's just that he tries really hard to catch up with all the tech talk behind Intel and really wants to show himself as more than just someone who makes music. In other words it doesn't come naturally to him.

[simzam2k]

wtf hez taking about !

[rg201]

WTF?? does he even know tht he is talkin rubbish??

... seriously mute this video, chuck in a song in the background...and there it is a music video!! stick to your music will...

[hazdelvideo]

will.i.am es el mejor

[ArrietaArgentina]

I luv him! the best of luck 4 him!

[MagicAlonso44]

What's the song of the beginning please ?

[TheTrOmPo]

@MagicAlonso44 ( Own it ) ... The Beginning Delux Edition

[zeretmusicent]

@MagicAlonso44 the song at the beginning is called OWN it off of the black eyed peas lastest cd The Beginning

[ArjKm]

crap crap.. blah blah.. he dsnt even knw wot hez blabbering .. not ur deal... stick to music :| ..ur good at it.

[hermanlyakhovich]

Calling George Michael to promote the LHC will be a nice idea too.

[miguelonbep]

alguien xfavor podria traducir el video en español xfa, m interesa muxo

[Liviaaxoxo]

will.i.am rocks, intels the sponser of tomorrow, will.i.am is a musician artist making music of the future this collabaration is gonna be fanstastic. Cant wait to see the products!

[evomedia247]

Possibly the least coherant talk on creative use of technology I've ever heard, I think intel have lost their minds.

[Meize10]

Wow, I am surprised about this collaboration.. I guess I will reserved judgement until I see what the results are of this joint venture!

[TyPaen]

Good for AMD! lol

[ilaPeabody]

He's awesomeeeeee :) So proud of my idol!

[isthisnickvalid]

Oh btw am I the only one that thinks he sounds like he's high? hehe

I was thinking that this kind of alliance would be better if he was collaborating with "Creative" (sound card maker) and the such.

[isthisnickvalid]

HAHA

Intel "We need to be cool, but we're engineers!! That's so totally uncool... What can we do? Oh yeah, let's go find one of those fucking celebrities that the retarded masses love!! That will make us look cool."

btw I like black eye peas haha

Just tired of celebrities and shit.

[nfwchopped42]

it worked for Dr Dre.

[matthewrowinski]

The dumbest man I've ever heard

[orche80]

Il va faire que dalle!! C'est que publicitaire cette histoire!! c'est quoi ce mec qui dit you know tous les 2 mots....

[metapeter777]

This is embarassing... this guy obiously is unable to speak a complete sentence in his own language and becomes director (of whatever)?

I doubt if he (as a musician) can provide creative innovation in a technical context.

[ilaPeabody]

@metapeter777 lmao why do you say so? You can't understand what he says and it's his fault? xD

[v3dDotRu]

if vice president and chief marketing officer look like this, I dont surprise. Whats crazy people work in intel now.... why him, not lady gaga etc.?.... WTF

[shubhankparashar21]

what crap he is saying...:X:X:X

[swmicro1]

Oh man! Be wise. Don't speak, just sing a song.

[CelestialTorment]

What a fail he is

[msprahalad007]

Welcome to Intel will.i.am

[ph10m]

He's well bad at talking for himself.

[roomkid]

LOL he doesn't know what he's talking about LOL

[jockeleu]

Mark my words, intel will regret this "Investment"...

[alanrose5000]

Intel's collaboration with artists makes perfect sense. Artists are constantly using technology in new ways to create what was once not possible, Intel does the same. Why not engage with creative visionaries to develop enabling technologies of the future? By the way, if you are simply not a fan of his music, then check out what Intel and VICE are doing with The Creators Project, it's hard to not find something you love in that lineup.

[twg20101]

Look, Intel already gave him a pair of safety glasses!

[GhitaKraszuk]

Watch from 1:58 to 2:55 and you know the whole idea. This guy is an idiot, he should stick to music. I doubt Intel did this for his intelligence, but for his stupidity combined with the celebrity B.E.P. brought him. Way to go Intel Inside, you prooved to bring an Idiot (from the) Outside

[douglasn20]

Estou torcendo por essa parceria, unir a tecnologia que dispensa apresentações da intel a criatividade de um dos melhores musicos da atualidade é uma excelente parceria sem duvida!

Good Luck Will!

[AZdarpiAZ]

It seems he doesnt now what he is talking about

[Aplus89]

@AZdarpiAZ he doesnt! LOL

[nicksardar]

wtf...

[prolifick21]

will's gettin' ppaaaaaiiiidddd

[omeb]

Awesome idea!

Boom boom pow that, AMD!

[bclnaydo]

come on will, you're a corporate big cheese now, forgetting your tie just isn't acceptable

[tarje]

Stupid publicity stunt by Intel

[FabCORINTHIANS]

Intel > AMD

[samerali2]

why go to school and be an engineer then?

[jp7lbep]

parabens will.i.am !

[willydiddley]

You don't seem to get it. He's not an engineer. He isn't supposed to come up with a technical idea how to make a processor go faster. He is creative,he'll bring ideas on how to use technology in music field..and that's what he's good at.. for any process you need two things: someone who's got the idea, and someone who makes it happen.. he's the guy with the ideas..I'm sure he'll come up with sth pretty cool..

[missdenise]

@willydiddley Agree!! :) He is amazing for those stuff. I am proud of him!

[bclnaydo]

@willydiddley hopefully cooler than his music

[twg20101]

He is being sent to one of the fabs to push WIP on permanent nights for a year to come up to speed with the intel way.

[dudelkt]

Lets see...

[MyakaRu]

I think they will use this scheme: some talented yet unknown nerd brings up groundbreaking idea, they taking it and saying that it was Will's idea. It will amplify value of an idea in eyes of masses, and if "he" will shoot good ideas often, people will believe it actually was a good move to hire him. On the other hand, even if he is not deciding anything, he should work on his public performances, because now it isn't look very cool, he looks stupid, unfortunate enough for intel.

[bballswish1]

@MyakaRu Thats the dumbest statement i have ever heard. Your the idoit. Will have done a lot with technology before this. Just becuase you dont know about it dosent mean it didn't happen. plus no one gives a crap what you say unless your being supportive.

[MyakaRu]

@bballswish1 No need to get rude here. So Will have done a lot with tech before, right? And you know for sure it was him who came up with all ideas? I mean you live next door and saw everything with your own eyes? Okay, I guess you right in that case. It's just... all I can see in this particular video is that Will can really put 2 words together, I mean, the guys can't speak on topic at all, maybe he is too excited but as far as I know he shouldn't fear the crowd, he is performer after all.

[vitalytiss]

what a stuрid glasses

[recordings2008]

So sad to see that. Dammit, will Intel start to make movies and build hypermarkets nowadays ?

[EmperorZhang66]

She's talking to him like a 5 year old.

Deadmau5 would be a better choice. He knows what he's talking about.

[raepood]

why the upper button is when no tie? idiotic look.

[MonniStyle]

why so nervous

[sangolt88]

Wow. Intel must be desperate. I'm glad he didn't start for AMD, that would make them go bankrupt. 

[Ferrarie100]

he's not a good public speaker

[Elfiko2k]

I never liked intel.. now I like them even less

[crimsoncoin]

Lewis Hamilton Gets a mention by will ~~~~~~~0'#o

[junevortex]

waoo. cant wait to see what will come out off this colabo .Thats all intell needed a artistic perspective on their products .cool

[MachineMezziah]

He-will-suck ...I used to be a loyal Intel user and my collection holds several Core 2 Quad Extreme and Core i7 Extreme processors, but with something like this I will dump them all in my thrash can as soon as posible.

[Syckcorey]

@MachineMezziah por hoy, la tuya debe de ser la acción más tonta que he leído.

[Aplus89]

I don't understand why??? why he is at intel?

[twg20101]

@Aplus89 Because he will look good in the bunny suit wearing those glasses. No need for safety glasses...

[Aplus89]

@twg20101 cool some one answer me!! still dont understand whats he doing!

[soda480]

Intel and will.i.am a perfect match.

[Syckcorey]

Yeah! i like this idea!, me gusta la visión de will.i.am y adoro la calidad de la marca Intel.

[hilariousgal]

cool vid