@jenalle5 If you're criticizing the video, I think you missed the point entirely. The point of the video was to show that all of the 'pretty' girls you see on TV have been touched up to the point to where their face doesn't match what their real face even looks like. The message to take away from the video is: be yourself. Ignore hollywood's heavily airbrushed and photoshopped faces.
@ccdesan I'm in grade six, I'm doing a project on media image and social network. I'm using this video for sure. I agree, this has to be shown in all Canadian grade six classes. I know girls who where wayyy too much makeup and their reason- I need to look pretty. Like that woman in the magazine :'(
Jump back and forth between the 39th second, and the 50th second while the video is paused. Even when she looks pretty, the billboard still looks nothing like her.
yeah except in the real world, why would they bother spending so much time photoshopping when they could just hire models that are ALREADY considered perfect in the society? this ad is just nothing but a marketing scheme gaining so call empathy from woman ourselves thinking buying Dove will let us see the end of this kind of manipulation when they themselves are creating one.
editorials do not spend 4 hours editing one single photos, that's a waste of resources and time
@cutforcuties the idea is that most models r good looking but their not perfect like photoshop supposedly makes them. i know a guy who does these things and he says its pretty true.
This should be required watching in every 6th-grade class. Help children understand that real beauty is not what they see in Cosmo, People, or any other such publication... real beauty comes from within. There's nothing wrong with makeup per se, but it's not what makes the person.
Dove is owned by a company called Unilever which also owns Axe, and they don't exactly promote real beauty. I just found this out...gah corporations are so hypocritical!
Lmao No, people who say she looks better before are not lying. Opinions are like assholes, everyone has one. And yeah makeup is fine, it's not the make up that's the problem, it's how society makes us feel that's the problem. We can't be real in this world, we feel like we have to photo-shop our pictures, and try to be what society has taught us is beautiful. That sucks.
women and men don't realize that people are not born beautiful people work hard to achieve that look whether its working out, make up, cosmetic surgeries and much much more. but people still look at magazines and try to look like something that doesn't exist
@albozforlife i was just saying that! I saw the casting call ad which said specifically that the women must not have any blemishes or tattoos. I thought it was a very contradictory thing to say considering the company is supposed to be promoting self esteem and embracing your flaws. wow.
In school we learned about this and i am against it. Why? Because i am a VICTIM. Yes i have looked at these banners and adverts only to think, god im so ugly; why would beauty advertisements want this? Thumbs up if you agree ;(
I always preferred natural beauty over dressed beauty. Something inside me just dislikes the fact that makeup can be spread from the woman to me. I rather kiss a somen with out lipstick on because it is cleaner that way.
I must say that while I agree with the message I find it a bit ironic that in the end Dove is still using people low self image to push their product..
shes pretty before and yet, even after they make "pretty", they still mess with it!!! stupid media, always making everyday people feel ugly and not perfect
As much as I agree with this campaign, I think it's unfair of people commenting saying anyone who wear makeup at all is 'fake'. Makeup isn't evil, or fake, it doesn't make you look like a bimbo unless you put it on like that. It simply highlights the beauty that's already there, in all of us and helps to give self confidence to people who might otherwise go without it.
@shesalisa i agree with you, i think that make up is made to highlight beauty, but the problem is in our world people use make up to supplement beauty and they dont accept their natural self, which is in largely part blame the media that the big make up companies put out there to make profit
@shesalisa You're part of the problem, and all the support you're getting is depressing. I hope you feel bad about this if you ever get this into perspective.
@Vorsblade No, I won't ever feel bad and I do have perspective. I'm not saying anyone has to wear makeup to be valued, or as a requirement to look better. I don't have makeup on now and I'm not the least bit ashamed by my appearance without it. What IS depressing and lacking in perspective is people blaming makeup, rather than photoshop in this advert.
@Vorsblade So I take it whenever you makeup, it makes you look bad or somethng? That's my only assumption as to why your hating on this video so much. You ever think that wearing makeup allows some of us to feel better about our appearance. You seem like a very jealous person as well. It makes me think that either you are not good looking whatsoever, or you have low self esteem. Either way, sorry that your ugly, but don't take it out on everybody else. Thanks
I love this, i really do because it shows that pretty much no one can look this stunning naturaly without make up and photoshop! I think that women should just be natural instead of slapping tonnes of make up on every day!
can i download this video, Im not seeing the option to do that - i want to show this to a camp next week and w wont have internet , so i was going to bring it on a pin drive , but I cnat huh? darn.... ifanyone knows can you write to me, thanks [Im just not seeing the download thing pop up on the top right when I point there and if I right-click, it isnt there either [aahh]
O júri de 2007 surpreendeu o mundo publicitário ao premiar a campanha que a Ogilvy fez para a marca, pois ela foi planejada para ser exibida apenas pela internet, portanto, ela só tinha direito a concorrer no Cyber. Mas o poder viral foi tão forte que fez a agência levar para casa também o Grand Prix em filme.
All very well in telling a woman that her natural beauty is better, but you are STILL telling her that beauty as a concept is the most important thing she should focus on.
I this is wrong honestly. Why use a women when you can make who ever you want on a computer program? In the end it was not the woman modeling, it was the person they wanted her to look like modeling. This is not true beauty. True beauty should not have to be edited by a computer. True beauty means seeing yourself as beautiful no matter when you have on or what you look like. No wonder no one can lok as pretty as the models on billboards, because they don't exist!
i cant believe now when i look and magizines i think wow this person isnt even real just a cartoon based on a real person. i watched 20 times and is still amazed of how twisted our minds to think we can be that person on the billboard
Holyy, she looks like an angel not a real person . This is actually gross when you think about it, i actually kinda like her normal look better with a bit makeup but dont go too farr.. Wow we definetlyhave a messed up perception of makeup...
Yes Unilever owns Axe&Dove,but two different people are the minds behind each company, i think it's safe to say, the one behind Dove has a different perspective then the one behind Axe. It's even possible that the one behind Axe is a guy...the Dove..possibly a girl.Dove accredits to some individuality here, seeing as they posted this video.I support their views 100% here.She is beautiful before the makeover too,that's the point their making.
Maybe it is just me, but I find women much more attractive with all the spots and specs that she had before they started putting on make-up. I find it sad that women have to hide their beauty behind false beauty. :(
All those efforts to be what commercials tell you to be, are ruin young people`s lives.That is why we have all those skinny girls around, because society put a pressure on them to be skinny.Overweight people are treated like a garbage which I wont comment because we all know how badly treated are they.Commercials are poisoning their lives as well.
You will get kissed on the nearest possible Friday by the love of your life. Tomorrow will be the best day of your life. However, if you don't post this comment to at least 3 videos, you will die within 2 days. Copy and paste this, to be saved
I actually think she looks better before the make-up, than the picture on the ad. BUT, I like her best when they put the foundation stuff on her, but before the eyeshadow.
@BarakiU - I have you a BIG THUMBS DOWN. Because I don't care if Unilever owns both, and I'm sick of hearing about that. I mean, who cares??? They are spreading a good message here, so WHO CARES about other, non-related commercials. And, by the way, many people feel that the Axe commercials themselves are a parody of sorts, so you should rethink your perception of those.
@travpoet Yes, who cares that they're only spreading a good message as marketing ploy to get money from women? Who cares if that same money goes back to Unilever which can use it to produce more AXE commercials that portray women as slabs of meat? No big deal right? I mean the message is good and it's not like every step forward taken by Dove is two steps back with AXE or anything.
Pascal Dangin admitted to The New Yorker that he had actively manipulated all of the print advertisements in the Dove campaign, which as you may remember was completely centered around the notion that all of its models were being presented makeup- and Photoshop-free.
in 2010 .. several Internet sites caught wind of a New York casting call by Dove looking for a very specific type of "real" woman.
Cracked: 5 Famous Ad Campaigns That Actually Hurt Sales
The thing that makes her look 10x better is when they make her eyes and lips bigger. Studies have shown people are attracted to faces with big eyes and larger lips because they shown youthfulness.
Beauty is about looking perfectly symmetrical and boring. It's all about having basic facial proportions, if you've noticed. There's no "secret" to it.They are just amazingly,incredibly, undeniably average. That's why they're called "models".
I worked on fash mags and jewellery brochures long before photoshop came in (and indeed afterwards). It is totally standard and, of course pretty cynical of the ad industry, to completely "make over" a model. Seen it all. Crabby looking teenagers covered in cold sores - art dept had to work on screen and on the negs to make em look like dewy maidens. If people don't realise it's a lie already - then keep these films rolling!
the same people who created all these 'true beauty' commercials for dove also created a skin lightening cream commcercial for women in india. also, all the racy axe commercials. crazy eh
@meow9772 Target marketing. Axe is marketed to douchebags, who aren't likely to buy a product that's promoted on respect for women. All demographics will be pandered to, and if there isn't a demographic, they'll create one.
This is a Dove Fund which is a foundation to help young women with their self-esteem and confidence. Dove with the shampoo and conditioner or whatever it is totally different from this kind of commercial.
changes what people think of self-esteem, huh?
dash4soccer 8 hours ago
wow, it looks like a completely different person..
sweetiestar88 10 hours ago
That lady on the poster is basically a drawing!
Mitzyclick 6 days ago 3
@Mitzyclick lol, funny yet true...
Xybr1s 2 days ago
is that photoshop or something esle hes using?
falloutgirl902 1 week ago
woooahhhhhhhh
XXmissXXcheekyXX 1 week ago
echt krank, alles nur künstlich und mit computer gefuscht..meine fresse, aussehen ist nicht alles. vorher sah sie wenigstens natürlich aus.
hellownin 1 week ago
And THAT ladies and gentlemen, is what movie stars have to do to look the way they do
101soccerblondie 1 week ago
the neck thing where they raise her whole head gets me every time... *shudders*
TheLucy1014 2 weeks ago
Itss not fair how people portray women as trash and have the nerve to reconstruct your whole face.. thiss is a horrible thing
jenalle5 2 weeks ago
@jenalle5 If you're criticizing the video, I think you missed the point entirely. The point of the video was to show that all of the 'pretty' girls you see on TV have been touched up to the point to where their face doesn't match what their real face even looks like. The message to take away from the video is: be yourself. Ignore hollywood's heavily airbrushed and photoshopped faces.
Willaien 6 days ago 3
Lol. Keep 'em coming dude.
MJjuice89 2 weeks ago
The fuck does this have to do with a goddamn bar of soap?
iceddante 2 weeks ago
@ccdesan I'm in grade six, I'm doing a project on media image and social network. I'm using this video for sure. I agree, this has to be shown in all Canadian grade six classes. I know girls who where wayyy too much makeup and their reason- I need to look pretty. Like that woman in the magazine :'(
MTrenchDWW 2 weeks ago
Jump back and forth between the 39th second, and the 50th second while the video is paused. Even when she looks pretty, the billboard still looks nothing like her.
purpleforum 2 weeks ago 3
yeah except in the real world, why would they bother spending so much time photoshopping when they could just hire models that are ALREADY considered perfect in the society? this ad is just nothing but a marketing scheme gaining so call empathy from woman ourselves thinking buying Dove will let us see the end of this kind of manipulation when they themselves are creating one.
editorials do not spend 4 hours editing one single photos, that's a waste of resources and time
cutforcuties 2 weeks ago
Comment removed
peacemaker2233 2 weeks ago
@cutforcuties the idea is that most models r good looking but their not perfect like photoshop supposedly makes them. i know a guy who does these things and he says its pretty true.
peacemaker2233 2 weeks ago
This should be required watching in every 6th-grade class. Help children understand that real beauty is not what they see in Cosmo, People, or any other such publication... real beauty comes from within. There's nothing wrong with makeup per se, but it's not what makes the person.
ccdesan 2 weeks ago
Wow
SarahKaitlynn1 3 weeks ago
The problem here isn't makeup, it's the photoshop.
BleachedBarbie 4 weeks ago 16
@BleachedBarbie Eugh, you just don't get it :/
Vorsblade 3 weeks ago
Dove is owned by a company called Unilever which also owns Axe, and they don't exactly promote real beauty. I just found this out...gah corporations are so hypocritical!
dreamerdoes 4 weeks ago
i wish it was a requirement for every teen girl to watch this video and fro them to realize that THEY ARE BEAUTIFUL.
ladn1010 1 month ago 2
Lmao No, people who say she looks better before are not lying. Opinions are like assholes, everyone has one. And yeah makeup is fine, it's not the make up that's the problem, it's how society makes us feel that's the problem. We can't be real in this world, we feel like we have to photo-shop our pictures, and try to be what society has taught us is beautiful. That sucks.
Emilyomg 1 month ago
FAKE
cuitepatooti 1 month ago
She looked better after, but she looked fine before. The lady on the billboard doesn't even exist.
SummerMovies2011 1 month ago 4
This could also be interpreted as an argument for transhumanism. XD
MultiFortunatus 1 month ago
The lady on the poster doesn't exist. It's a fake person.
59soccerstar 1 month ago
People who are saying "she looked better before", are lying.
DorisHenrique 1 month ago 8
This makes me sad. No matter why teenage girls have eating disorders and always feel negative.
15polop 1 month ago 5
@15polop things like bulimia and anorexia are not disorders, they are diseases. They are mental diseases that effect the way you see your own body.
bcboynb 1 month ago
This has been flagged as spam show
whats the name of the classical song used in this commercial?
miacross1 1 month ago
whats the name of the classic song used in this commercial???
miacross1 1 month ago
@miacross1 Passage D by The Flashbulb.
They removed a lot of the drum synths in the commercial version.
Noman10K 1 month ago 2
the video started with something real. so the end result is at least based on reality
bexksamuel20 2 months ago
This has been flagged as spam show
women and men don't realize that people are not born beautiful people work hard to achieve that look whether its working out, make up, cosmetic surgeries and much much more. but people still look at magazines and try to look like something that doesn't exist
TheEgyptianOne 2 months ago
I put on makeup to enhance my eyes
webkinzgirlish 2 months ago
We found Dove in a soapless place.
danikaaXxXx 2 months ago 87
It is a nice commercial, but Dove can't pretend that they aren't part of the problem.
Oct195 2 months ago 4
i needed to look this commercial up as homework lol
fakasoldier 2 months ago
use make up but dont over do it to a point where its like u are wearing a mask :P
bananasir 2 months ago 2
I'm just here for the music. Yay Benn.
ezzbbj8 2 months ago
compare 0:12 to 0:54 ! LOL how sad ..
albozforlife 3 months ago
@albozforlife i was just saying that! I saw the casting call ad which said specifically that the women must not have any blemishes or tattoos. I thought it was a very contradictory thing to say considering the company is supposed to be promoting self esteem and embracing your flaws. wow.
Brinah 2 months ago
This has been flagged as spam show
In school we learned about this and i am against it. Why? Because i am a VICTIM. Yes i have looked at these banners and adverts only to think, god im so ugly; why would beauty advertisements want this? Thumbs up if you agree ;(
swirlzidol 3 months ago
This has been flagged as spam show
Check out MissRepresentation on OWN October 22nd at 10am ET. This starts the movement to end sexism in the media.
dkawec123 3 months ago
I always preferred natural beauty over dressed beauty. Something inside me just dislikes the fact that makeup can be spread from the woman to me. I rather kiss a somen with out lipstick on because it is cleaner that way.
bfudge85 3 months ago
Now I know why I felt ugly all the time.. stupid media!
Carry1995G 3 months ago
This has been flagged as spam show
WHITE WOMEN ARE UGLY IN REALITY. LMFAO! STANDARD OF BEAUTY MY ASS
Tonetare 3 months ago
Anyone know what the background music is?
thecookiemonster222 3 months ago
This has been flagged as spam show
@thecookiemonster222 The Flashbulb - "Passage D"
aeonfluxTV 3 months ago
@thecookiemonster222 It's Passage D by The Flashbulb. Hope this helps! :)
Arexsos 3 months ago
@Arexsos It does, thank you so much! :)
thecookiemonster222 3 months ago
@Arexsos thank you .
detestosu 3 months ago
Our advertising/beauty industry is pretty sick huh? And Dove, as a company using this as a publicity campaign sadly can't be left out of that list!
inbuninbu 4 months ago
I must say that while I agree with the message I find it a bit ironic that in the end Dove is still using people low self image to push their product..
RainCityBlues 4 months ago
shes pretty before and yet, even after they make "pretty", they still mess with it!!! stupid media, always making everyday people feel ugly and not perfect
iluvcokeandsprite 4 months ago
@Haircareandmore If you arent going to make videos, no ones going to subscribe.
hareem55 4 months ago 2
holy shit.
jhojhoneko 4 months ago 2
thats no women just a cartoon
MSHYPERPANTS 4 months ago
i'd hit her.. at the end of the video
iDrugs 4 months ago
I get chills everytime!!!
chocoholic3chick 5 months ago 6
hello!
stop criticizing makeup!
makeup is not the point of this campaign,or at least not the major point.
jayfeatherrox101 5 months ago
As much as I agree with this campaign, I think it's unfair of people commenting saying anyone who wear makeup at all is 'fake'. Makeup isn't evil, or fake, it doesn't make you look like a bimbo unless you put it on like that. It simply highlights the beauty that's already there, in all of us and helps to give self confidence to people who might otherwise go without it.
shesalisa 5 months ago 172
@shesalisa i agree with you, i think that make up is made to highlight beauty, but the problem is in our world people use make up to supplement beauty and they dont accept their natural self, which is in largely part blame the media that the big make up companies put out there to make profit
Meandsushiroll 2 months ago
@Meandsushiroll But that's not your prob what the world or others may turn something into. It's theirs!
TVwriter23 2 months ago
@TVwriter23 yeah but if its wrong, then its peoples responsibility to do something about it.
Meandsushiroll 2 months ago
Comment removed
stanjforrest 2 months ago
@shesalisa on the other hand though, it can increase girls' insecurity and they hide behind it like a security blanket.
CaSCHWANK 1 month ago
@shesalisa You're part of the problem, and all the support you're getting is depressing. I hope you feel bad about this if you ever get this into perspective.
Vorsblade 3 weeks ago
@Vorsblade No, I won't ever feel bad and I do have perspective. I'm not saying anyone has to wear makeup to be valued, or as a requirement to look better. I don't have makeup on now and I'm not the least bit ashamed by my appearance without it. What IS depressing and lacking in perspective is people blaming makeup, rather than photoshop in this advert.
shesalisa 3 weeks ago
@shesalisa I don't feel any need to back up what I said further. I guess you just don't understand.. And I don't have the time to explain^^
Vorsblade 3 weeks ago
@Vorsblade So I take it whenever you makeup, it makes you look bad or somethng? That's my only assumption as to why your hating on this video so much. You ever think that wearing makeup allows some of us to feel better about our appearance. You seem like a very jealous person as well. It makes me think that either you are not good looking whatsoever, or you have low self esteem. Either way, sorry that your ugly, but don't take it out on everybody else. Thanks
MJjuice89 2 weeks ago
@MJjuice89 I'm a male... You've made so many assumptions... Disgusting hman being.
Vorsblade 2 weeks ago
@Vorsblade Oh so I guess you are indeed ugly then.You never denied it? Lol
MJjuice89 2 weeks ago
@MJjuice89 Child.
Vorsblade 2 weeks ago
I love this, i really do because it shows that pretty much no one can look this stunning naturaly without make up and photoshop! I think that women should just be natural instead of slapping tonnes of make up on every day!
PoshTotty02 5 months ago
Comment removed
PoshTotty02 5 months ago
I love Photoshop. It's a life saver.
javicruz13 5 months ago
I love this vid so much. It's so...fantastic
PeachIntoxication 5 months ago
can i download this video, Im not seeing the option to do that - i want to show this to a camp next week and w wont have internet , so i was going to bring it on a pin drive , but I cnat huh? darn.... ifanyone knows can you write to me, thanks [Im just not seeing the download thing pop up on the top right when I point there and if I right-click, it isnt there either [aahh]
NotAFanOfLogins 6 months ago
I did NOT know you could do all of that with Photoshop! SOCIETY IS FUCKED.
RavenandNexus 6 months ago 6
This has been flagged as spam show
big difference between 0:14 and 0:50 ...
n0raxo 6 months ago
Comment removed
n0raxo 6 months ago
You can tell that her eyes are too big pretty easily...don't see why they felt the need to make them that large.
gaelicwolf 6 months ago
going from 0:39 to 0:48
woosh.
blondieb182 6 months ago
New guide how to get rich! /watch?v=ZpubOw9kDeo
Supremes15 6 months ago
I don't like that this video is called 'evolution'
ashleelukas 6 months ago 5
@ashleelukas ...the evolution from nature to photoshopped nature in the end... - makes sense now!
Danny30011980 6 months ago
Find me a piss off woman with blue eyes. Take her to the makeup shop. will I get the same results. Oh girl, show me. Instant performance booster!
sevendiamantes 6 months ago
thankyou.....!!! @jazzisdope7
mha0880 6 months ago
Woah she looked soo different
xXxBabySparklexXx 7 months ago
name of the song..??? please...!!!
mha0880 7 months ago
@mha0880 -The Flashbulb - "Passage D"
jazzisdope7 6 months ago
Oh wow she looked sooo different in the beginning.
97candyluver 7 months ago
thank the lord for this video
locoalegos 7 months ago 5
O júri de 2007 surpreendeu o mundo publicitário ao premiar a campanha que a Ogilvy fez para a marca, pois ela foi planejada para ser exibida apenas pela internet, portanto, ela só tinha direito a concorrer no Cyber. Mas o poder viral foi tão forte que fez a agência levar para casa também o Grand Prix em filme.
titonfernandes 7 months ago
before she looked better
mmd1493 7 months ago 51
@mmd1493 Not really. Pimply.
Triundi 2 months ago
This has been flagged as spam show
@mmd1493 we both know thats not true
Thirstydix 1 month ago
I'm so glad this is up. This really did boost my confidence a little. Thank you Dove :)
CarrieUnderwood32196 7 months ago 3
concealer does the trick ;)
avaloncutie131 7 months ago
what program are they using in this?
GirbyKirbyKinz 7 months ago
thumbs up if you knew this was flashbulb
hetzle 8 months ago
nope. she still looks dumb.
kenpachifoo 8 months ago
click stop on 0:15... then on 0:47
TheOxmont 8 months ago 2
Why'd they have to make her eyes so huge :|
emerzx 8 months ago
What song is thisssss?
FreedomForOrcas 8 months ago
does anyone know what song is that in the background? or was it written only for this commercial...
BlackDuckie 8 months ago
questo video fa riflettere o.o
eldanred 8 months ago
She was most beautiful in the first 20 seconds, when she was most pure and unaltered.
OrangePineappleJelly 8 months ago 4
@OrangePineappleJelly gayyyyyyyyyyy
oma15 8 months ago
not to completely miss the point, but i'm kind of amazed at how such simple tweaks can really change a person's face.
sapphirebaby96 8 months ago
makeup and photoshop O.o
keshasema99 8 months ago
like this if you think she looked prettiest at the very start, before they did anything at all to her
lyrx2myears 8 months ago 3
OMG :O
patricialyka98 8 months ago
This is fake feminism.
kisskissmollyslipss 8 months ago
All very well in telling a woman that her natural beauty is better, but you are STILL telling her that beauty as a concept is the most important thing she should focus on.
FrazzleAndTheWolf 8 months ago 7
I this is wrong honestly. Why use a women when you can make who ever you want on a computer program? In the end it was not the woman modeling, it was the person they wanted her to look like modeling. This is not true beauty. True beauty should not have to be edited by a computer. True beauty means seeing yourself as beautiful no matter when you have on or what you look like. No wonder no one can lok as pretty as the models on billboards, because they don't exist!
corckey 8 months ago
i cant believe now when i look and magizines i think wow this person isnt even real just a cartoon based on a real person. i watched 20 times and is still amazed of how twisted our minds to think we can be that person on the billboard
courtland911 8 months ago
still ugly
fguka 9 months ago
Her eyes look freaky in the photoshopped version.
EvilAliceWonderland 9 months ago 2
she was pretty before
xSarah75 9 months ago
Holyy, she looks like an angel not a real person . This is actually gross when you think about it, i actually kinda like her normal look better with a bit makeup but dont go too farr.. Wow we definetlyhave a messed up perception of makeup...
sweetlilangel96 9 months ago 2
Yes Unilever owns Axe&Dove,but two different people are the minds behind each company, i think it's safe to say, the one behind Dove has a different perspective then the one behind Axe. It's even possible that the one behind Axe is a guy...the Dove..possibly a girl.Dove accredits to some individuality here, seeing as they posted this video.I support their views 100% here.She is beautiful before the makeover too,that's the point their making.
abcdefghijklmnopsdfa 9 months ago 2
this just shows how artificial beauty is..and yes, our perception of beauty is distorted
jrodayotte 9 months ago 3
:(
freckleface1991 9 months ago
She is beautiful before and after!
BarhO2oM 9 months ago
Dove = UNILEVER
AXE = UNILEVER
Touching message or corporate propaganda?
poch333 9 months ago
i really needed to see this
comanche861 9 months ago 3
Who would say the woman at the beginning was ugly? I thought she was beautiful. Let's see, since feminists made this ad, I think it was them.
dave4248 9 months ago
I'm not sure she was particularly pretty when those lights were shining on her, but she was definitely different when they were done.
Delsanar 9 months ago
she looked better before they even touched her
chunkofchange 9 months ago
Maybe it is just me, but I find women much more attractive with all the spots and specs that she had before they started putting on make-up. I find it sad that women have to hide their beauty behind false beauty. :(
acephantom903 9 months ago 3
That's just sad that they do that :( just use real women not modify them
danyell1998 9 months ago
hair tied, sweat pants, chillin with no make-up wrong. Thats when you're the prettiest i hope that u dont take it wrong.
mikebeezy13 9 months ago
reminds me of companies going green in order to save money AND gain the support of hippies.
i love commercialism.
CarsitoPyg 9 months ago 2
woah. click 0:20 and then 0:50 this is how she changed..
SilverLining789 9 months ago
@lovealwaysrachel liar
halo6534 10 months ago
o ja pierdole.
TheTruskawka 10 months ago
Try this: authentisch.echt.schwarz
supernova0982 10 months ago
All those efforts to be what commercials tell you to be, are ruin young people`s lives.That is why we have all those skinny girls around, because society put a pressure on them to be skinny.Overweight people are treated like a garbage which I wont comment because we all know how badly treated are they.Commercials are poisoning their lives as well.
Aslara 10 months ago
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PLEASE DON'T READ THIS. Seriously!!
You will get kissed on the nearest possible Friday by the love of your life. Tomorrow will be the best day of your life. However, if you don't post this comment to at least 3 videos, you will die within 2 days. Copy and paste this, to be saved
LizGillies55 10 months ago
can anybody tell me if the piano music from this add is available to download? what's the name, where can I find it? Please, help!
saklavi27 10 months ago
I actually think she looks better before the make-up, than the picture on the ad. BUT, I like her best when they put the foundation stuff on her, but before the eyeshadow.
MsCelebrityCrazy 10 months ago
168 models are pissed
frankiefartfanugan 10 months ago 92
This ad makes a really good point.
FrasierFanatic1 10 months ago
She really did look better by just being herself, before all the fx were added.
audiotrax2000 11 months ago
This has been flagged as spam show
0:15 Then go to 0:50
Tell the truth which one would you pick for a beauty contest..
(Exactly, That's why they do this crap to people)
transalta1cp1 11 months ago
0:15 Then go to 0:50
Tell the truth which one would you pick for a beauty contest..
(Exactly, That's why they do this crap to people
transalta1cp1 11 months ago 4
"A message from Unilever"
watch?v=SwDEF-w4rJk
"Someone pointed out that Axe and Dove are both owned by Unilever... yet the two brands have very different views when it comes to women."
Thumbs UP to share this info by making it a top comment.
BarakiU 11 months ago 284
@BarakiU ...Money
invalid007 9 months ago
@BarakiU - I have you a BIG THUMBS DOWN. Because I don't care if Unilever owns both, and I'm sick of hearing about that. I mean, who cares??? They are spreading a good message here, so WHO CARES about other, non-related commercials. And, by the way, many people feel that the Axe commercials themselves are a parody of sorts, so you should rethink your perception of those.
travpoet 8 months ago
@travpoet Yes, who cares that they're only spreading a good message as marketing ploy to get money from women? Who cares if that same money goes back to Unilever which can use it to produce more AXE commercials that portray women as slabs of meat? No big deal right? I mean the message is good and it's not like every step forward taken by Dove is two steps back with AXE or anything.
sofiarune 8 months ago
@travpoet
Pascal Dangin admitted to The New Yorker that he had actively manipulated all of the print advertisements in the Dove campaign, which as you may remember was completely centered around the notion that all of its models were being presented makeup- and Photoshop-free.
in 2010 .. several Internet sites caught wind of a New York casting call by Dove looking for a very specific type of "real" woman.
Cracked: 5 Famous Ad Campaigns That Actually Hurt Sales
#1 Dove
tinyurl(.)com/5u2gs8o
BarakiU 2 months ago
The thing that makes her look 10x better is when they make her eyes and lips bigger. Studies have shown people are attracted to faces with big eyes and larger lips because they shown youthfulness.
xvixxenx 11 months ago
Beauty is about looking perfectly symmetrical and boring. It's all about having basic facial proportions, if you've noticed. There's no "secret" to it.They are just amazingly,incredibly, undeniably average. That's why they're called "models".
SweeneyTodd14312 11 months ago
Que tenga buena cara es lo que importa anuncio con mamitas y asunto terminado.
caruha7 11 months ago
всё равно, как будто нож проглотила, такое выражение лица)
sherqueen19 11 months ago
its a shame this company distorts reality like this and they test their products on animals !
rcf4711 11 months ago
oh god!not only our persception about beautty is wrong! it actually not even exist!
xrysh1 11 months ago
I worked on fash mags and jewellery brochures long before photoshop came in (and indeed afterwards). It is totally standard and, of course pretty cynical of the ad industry, to completely "make over" a model. Seen it all. Crabby looking teenagers covered in cold sores - art dept had to work on screen and on the negs to make em look like dewy maidens. If people don't realise it's a lie already - then keep these films rolling!
NataniaGoldrich 11 months ago
i love this add.... may sound cheesy, but i full heartly agree...
RinoaShadow 11 months ago
the same people who created all these 'true beauty' commercials for dove also created a skin lightening cream commcercial for women in india. also, all the racy axe commercials. crazy eh
Red9652 11 months ago 4
@Red9652 funny thing, Unilever is the brand that owns dove and axe. Yes, Dove- that respects women and Axe- that degrades them. double crazy eh? :)
meow9772 11 months ago
@meow9772 Target marketing. Axe is marketed to douchebags, who aren't likely to buy a product that's promoted on respect for women. All demographics will be pandered to, and if there isn't a demographic, they'll create one.
"Then the techno music starts to play
And the room smells like Axe body spray
I’m like Golda Meir with no gold in my ear
Please tell me what the hell happened here
Yo, it ain't pretty but you know it’s the truth
This party just took a turn… for the douche"
OeditpusRex 10 months ago
schlimmm!!!
MCstateless 11 months ago
Thank god for Dove.
middleCmusic 11 months ago
hell realm
buddhafollower 11 months ago
This is so fallacious!
Sisiyingying 11 months ago
Kto wie co to za utwór jest grany w tle?
Who knows what is title of this music in this movie?
frycek0000 11 months ago
Kto wie co to za utwór jest grany w tle?
frycek0000 11 months ago
COOLIO
chedge12123 11 months ago
This is a Dove Fund which is a foundation to help young women with their self-esteem and confidence. Dove with the shampoo and conditioner or whatever it is totally different from this kind of commercial.
kevang93 1 year ago
Excellent
fshfacegurl 1 year ago
@XxHatsey7xX are you saying you don't buy soap?
Tidonius 1 year ago
Let's keep in mind that Dove is owned by the same company as Axe deodorant.
nerdyjamie 1 year ago