Wii - Computer Vision Eyetrack study (Wii for All Commercial)

[prezlla]

guys look at the center of image while girls look at center surroundings...put a guy and and girl together under this system and you'll get a saturated heat map :)

[arinlares]

was this done to show where the eye is most likely to look?

[tsishkou]

Exactly! Example of an eyetracking "heatmap" that shows how much users are likely to look at different parts of a video. Areas where users looked the most are colored red-black; the yellow-green areas indicate fewer fixations, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.