Embrace Life - always wear your seat belt

[000bjn]

this is a brill add

[delmadawn888]

this is so powerful

[Kartoonkid95]

Dad's a pedo

[MrDaiseymay]

@Kartoonkid95  ?--what? your dad is ?--- Go tell--

[Kartoonkid95]

@MrDaiseymay No, the dad in this ad has a pedo smile.

[MrDaiseymay]

@Kartoonkid95 Well---you should use this talent of yours by working for the Police Dpt.

[terraferrah]

Beautiful. And those wings can be a butterfly as well. The point is great. Just buckle up!!

[beriukay]

Where's the air bag?

[MrDaiseymay]

@beriukay That'll be you I guess

[AcM1BlOW]

snif snif



[Misspahka69]

I love this...oh, so amazing!

[DonnaStottCoach]

Beats the US ad - click it or ticket - doesn't it??

[Polymeron]

This was one of the best things I've ever seen on YouTube.

Somebody out there really understands how to use art to convey human emotion.

[StyliSam]

@Polymeron and your comment exactly describes how we feel about the ad and the (somebody) who made it. :)

[MrDaiseymay]

Congratulations to the 380 'dislikes' ??? on what level of interlect have they chosen to even bother to mark --'dislike' ? The actual message ?--the way it has been presented ? either way, The expression --Brain dead comes to mind, and of course, in their case--the rest of their carcase will soon follow if caught in this scenario without belt protection---more proof for Darwin--the dim and weak will perish first.

[fullerene0]

made me cry

[amby1234567890]

the girl had a lot of redbull ...cause redbull gives u wings haha...



[yummybeefyboy]

Buckle up

[KoulaK13010]

Vidéo extraordinairement bien faite... Qui fait vraiment prendre conscience...!!!

[MrElmokadem]

Music Name?

[MrDaiseymay]

@MrElmokadem Written for this Video--same title---no extended version--(pity).

[cras17]

If she has wings, why are they driving anywhere??

[MrDaiseymay]

@cras17 I don't think there's a mystical or religious meaning---in the UK, little girls where these BUTTERFLY wings at parties ---or just for fun at home.I expect you are invited by the makers to interpret this as you like.

[cras17]

@MrDaiseymay Yeah, I was just making a joke. You think I am a lot deeper than I actually am haha.

[MrDaiseymay]

@cras17 OK---but many people have asked why the daughter has wings, and interpreted this as religious--ie,,'she must be an 'angel', come to save him etc --which is fine.

[xXM7sterxX]

@MrDaiseymay  i like your comment

[HalobravoJJ]

x.x..... awee....

[Trippy6Da]

Who would dislike this, like really??

[raymanfan9999]

@HotBaritoneMess Are u being sarcastic ?

[3rdImpression]

379 users still don't use seatbelts?..

[MrDaiseymay]

@3rdImpression YEP--this is the Darwinian 'theory' at work----

[TheZapiPL]

chyba anglia sadzac po zapieciu pasow



[Gustaveleloup]

This is meant to be humourous, right? It seems like people are rather too moved by this ad.

[MrDaiseymay]

@Gustaveleloup Yeah--being hurled head first through a windscrene at speed is always good for a laugh. As the old fable goes--'And some fell on stoney ground'.

[SilentEcho8]

@Gustaveleloup Nope.

[jazzmeaniesmama]

I can't stop watching this...and the music....I wish it was longer. I've listened to the original and it is beautiful, but it's not the same as this piece which was made just for this commercial with the angelic voices.

[frostical3]

lol

[hollowomal]

wow so true



[VanillaBean254]

i just got chills

[papayapawpaw]

Ahhh, I've got something in me eye...

[MrDaiseymay]

Coming up to it's second year, and it's message is still as fresh and compelling as ever. Timeless !!

[MrLag1337]

SLAYERS_BOXER!

[TAnastasiaA]

Beautiful!

Embrace life!

[lancastercityreds]

This always brings a tear to my eye when I watch it...I'm a 45 yr old man for crying out loud...soft sod also!

[Flame1981able]

Really it is fantastic . Everybody must wear seat belt. We are responsible for ourselves and our family.

[MacRoYal619]

this truly one of the most beautiful advert i have ever seen

[wolfeatworld]

Bravo!

[StoneBoneAndFire]

Freaky family

[TheDearbornPolice4]

Please put your seat belt on. I really do care about people even if I don't know them.

[MrAlexanderSm]

уже раз сто смотрю - это просто пипец какой шедевр!

[WarGoatForestWolf666]

New Axe commercial?

[Jeffreydegeus]

375 people dont embrace life

[Jeffreydegeus]

I always wear a seat belt since i saw this commercial,

cuse i embrace life

[OwnerTonyRo]

Actually, this is the new Kinect Effect commercial!

[MorseCoach]

The most effective seatbelt ad I have ever seen in my life. And at a fraction of the cost, no less. Just genius.

[Shredhead28]

Glad I stumbled on this AD, awesome! Great Creative Work.

[gorillaz23456]

they showed this at drivers class

[VidHunter0518]

I lol'ed at the fella's pedo smile. Nice and touching commercial though :-)

[MrDaiseymay]

@VidHunter0518 takes one to---

[2safeschools]

Swedish inventor, Nils Bohlin invented the three-point seat belt. Bohlin's belt was introduced by Volvo in 1959. Seat belts on school buses is common in Europe. The U.S. ignored the device in cars until Henry Ford introduced the first American Automobile with 2-point lap belts. Sold out production and forced other auto manufactures to play catch-up. IC was the first school bus manufacture to offer belts as standard equipment. 28-percent of their production now includes seat belts.

[TheHandsomeCrab]

black people

[MrDaiseymay]

@TheHandsomeCrab Are---?

[TheHandsomeCrab]

Dad was going to kill himself because he was gay

[rockshow256]

@TheHandsomeCrab 0/10 like your cock.

[MrDaiseymay]

@TheHandsomeCrab Not the place for your personal family life--comment on this Ad

[naturalmeatswinnipeg]

Take care of yourself so you can handle the low points that lay ahead. there's no excuse wear your seatbelt.

[Poshmarmalade]

This is amazing ,... not only is it amazing but its so touching .. the music is amazing and ... It makes me want to cry Xxx

[hereforyourcookie]

Lord have mercy...the music makes this even more epic

[ak1097]

A master class! If there was an Oscar for a tv advert this would win...

[ByChoiceMuslim]

Too good

[Mirum74]

Criativa e inteligente.

O Brasil poderia adotar propagandas desse tipo para conscientizar

os motoristas da importância do uso do cinto de segurança.

Parabéns ao idealizador dessa campanha.

Creative and intelligent.

Brazil could adopt such advertisements to raise awareness

drivers of the importance of using seat belts.

Congratulations to the creator of this campaign.

[filmfast]

This ad...I really can't say what I feel about it, it's just exceptional!

[Achyleus24]

Most beautiful add I've ever seen. I doubt there will be better one.

[MrVerymanly]

I am sure that I do not exagerate when I say this is the most wonderful ad i ever have seen. What I cannot understand is WHY are we not seeing it on tv daily. Can someone please tell me. IT MUST BE SHOWN, its too good and it will be EFFECTIVE. agreed?

[MrDaiseymay]

@MrVerymanly Many people have asked that question. I put it to SusexSaferRoads-campaigners, but I'm none the wiser. Something to do with the licencing costs--seems rediculous to me, when so much money has been wasted on innefectual campaigns in the past. Everyone agrees that, this is THE best video of this kind EVER--just look at the above viewings and comments--The list of awards is unequalled--it all beats the crap outa me----

[cucruzen]

monster RESPECT to author of this shot! So strong I really dont expected. Beautiful work!

[Kodetze]

I guess he ran into Boxers scouting SCV.

[tobsternater]

i think this ad is in one word MASTERFUL!!!

[slavon000163]

ЦЕПЛЯЕТ

[SirBartonWest]

It is a rare thing to find indeed to have your world rocked by 89secs of TV commercial.

To the makers of this, i think of it everytime i get in a car and put on a seat belt. And watching it again now i can't help but have a tear run down my face.

Bravo.

[burgy26]

I don't know, but every time I see this advert is impressing me...that is one of the kind...stunning...

[ByChoiceMuslim]

Awesome advert

[HotBaritoneMess]

This is truly one of the most beautiful advertisements I've ever seen. It makes me cry every time.

[daves333]

@HotBaritoneMess lik dis if u cry evertim

[1loveDana]

Brilliant !!! I like the idea

[Black007pl]

OMFG This commercial is great, juts great sound, slow motion, everything

[EricaR91]

...and that is why we do not let daddy drive a real car

[Stekuman]

amazing, motion and sound

[Wireddreemz]

Brilliant ad! So many subtle messages can be extracted from the it. Congrats to the agency for producing such a top-notch vid.

[GabrielPradoo]

é de arrepiar ! parabéns !

[slavon000163]

очень доставило super

[sealy123456789]

the song sounded like minecraft

[IeuanAperegrine]

raped by the wife and kid,

[MrDaiseymay]

@IeuanAperegrine YEAH---Thats what we ALL thought---keep taking the medicine.

[IeuanAperegrine]

@MrDaiseymay i dont need medicine. your the one who likes seeing children!

[MrDaiseymay]

@IeuanAperegrine yeah--I used to be one, unlike you--your just the afterbirth.

[yummygrapefruity]

Glad commercials like this are available to inspire change.

[VXopek]

372 people are motorcyclists

[mozijadun]

so sesational

[cherishbetina]

Good thing my two friends on the front seat wore seatbelt! Thank God! we're all safe.. :)

[cherishbetina]

this reminds me of our car accident.. we should've worn seatbelt even though we're on the back seat.. please always wear seat belt..

[jaffacake1578]

Anyone know the name of this song?

[MrDaiseymay]

@jaffacake1578 It was written just for this short commercial--Same title. You can down-load it --just go to 'S-S Roads' website.

[lildrummergirl12]

woah. that was really cool.

[matKilla9801]

I dont understand why people dont wear their seatbelts. Seriously its not that uncomfortable and its not work the risk. I have a friend who was in a car accident recently and her friend wasnt wearing a seatbelt went right through the windshield and has major brain damage. Dont take the risk.

[LibbieAdriave158]

so kuckt auf mich bin n hamster

[Borialis]

Very original.

Gets the point across and tugs a little on the old heart strings, excellent Add.

[kalieandkarma77]

im so sorry for ur loss filoo

[Shaidyn]

This makes me cry, every time.

[sounnikoura]

Wow, pretty good.

[ZeroDrawn]

This speaks in a language that lives and breathes. The change of his expression from happiness, to shock, to something that can't easily be described but can innately be understood. Pain. Fear. Regret. Sorrow.

The strength of the embrace that soon followed became his safeguard, became his aegis. The abyss could not take him while he was amongst those who love him, and that which he loved.

If you wont wear a seatbelt for yourself, then do it for the people you love.

[MrDaiseymay]

@ZeroDrawn Nicely put--poetic even.

[suse8138]

@ZeroDrawn The ad made my cry, now you made me cry too.

Thank you for being so eloquent.

[Elle91441]

That should be "Chilling" but Awesome...

[Elle91441]

Cilling, but Awesome... Hopefully, it will make some folks think. For the survivors of this Holiday season - have a safe and Happy one...

[ApollosPlace]

Beautifully done! No words needed.

[DawneRaisayz669]

najo meine brüste wachsen

[MrThoughtsfortoday]

why was there a bowl of glitter on the table lol

[MrDaiseymay]

Mr THOUGHT for the day ?? surely some mistake.

[Muznyu]

At least 371 people thought they can f*ck with physics...

[samuelcappelli]

Wonderful! Fantastic! Perfect! Congratulations.

[Stekuman]

amazing

[Pacojonudo]

Hace un año que lo vi,sigue poniendome los pelos de punta

[UCEMARBLEZ]

:)

[brian2132351]

Remix this with some dubstep or Skrillex. when the car accident happens.

[MrDaiseymay]

@brian2132351 Nope !

[CityParkBoy93]

I get chills every time i look at this video.. it is really touching, bringing reality to you, breaking things to the simplest life matters, just enough so you can never again underestimate the price of your life, the life of your love ones.. :)

[ColbyCrossley]

Thank you Volvo for inventing the 3-point seat belt over 50 years ago, making it standard equipment and not patenting it so other automobile manufactures could use it. Nils Bohlin and Volvo are credited for saving millions of lives around the world with this invention. Thank you.

[ZHidayat]

@ColbyCrossley Viva Volvo and Bohlin

[MyMultimedia]

@ColbyCrossley I'm with you on all points.

[falconer1987]

@ColbyCrossley Thank you Volvo! You have saved so many lives by opening your patent to all car manufacturers...

[Etrajbe]

@ColbyCrossley Indeed, however its sad that you need to thank someone for not patenting stuff like that in todays world x) still i agree.

[salisburysimon]

No comment required.

[KaylaComb]

You know the dislikes are guys. Every guy i've shown this to is like...this is lame. Crazy boys.

[MrDaiseymay]

@KaylaComb Proving once again--that MANY men (mostly young) have their meager brain in their scrotum until it is mature enough to make real and important decisions, and than gets transferred to their skulls. This is a well known fact !!

[LeafwhiskerX3]

lol, we saw this in school today~

[matthias9754]

@LeafwhiskerX3 yeah me too :| this advertising is soo btf omfg :|

[Memington]

This commercial always freaks me out.

[TheKirinketsu]

That guy...looks like Ethan Mars from Heavy Rain

[astrokmb1]

brilliant. i haven't watched this in ages but it never loses its impact (no pun intended...really). i'm going to share this video with friends and family throughout the holiday season.

[vuminhkhanh159]

what's the name of this song??



[MrDaiseymay]

@vuminhkhanh159  Click on 'Show More' above. go to composers website.

[RICHLOOK]

@vuminhkhanh159 The music was composed by Siddhartha Barnhoorn a sound designer, especially for the commercial. You can google him and he has a website with all his music from other projects including this one. It is called Embrace Life and can be purchased on the site but unfortunately it is only as long as the commercial. I would love a longer version but downloaded it anyway. It is a beautiful piece which I listen to every other day.

[vuminhkhanh159]

@RICHLOOK thanks

[Savannatron]

Wow, great ad!



[dvebvgz]

Unique

[PKeffer1]

People who say bad negative thing's about this video ARE THE VIOLATORS...... we need to look out these jerk's

[jedwards63]

that is amazing

[ma675]

Well that was a shit video.

[MrDaiseymay]

@ma675 SHIT---as in the contents of your skull ?

[ma675]

@MrDaiseymay Clearly not. For if I had shit in my skull I wouldn't be alive now would I?

[MrDaiseymay]

@ma675 Makes sense.

[ma675]

@MrDaiseymay And there was no reason to be so rude to me like that. I never did anything to you.

[bobby2645]

My friend died today because she rolled her car. I saw her the day of the crash 4 hours before it happened. They thought she was gonna be fine...until today. She has technically past away, still on lifesupport only because she is an organ donor. She WASN'T wearing her seatbelt. To everyone out there WEAR YOUR DAMN SEATBELT IF YOU LIKE IT OR NOT.! THIS COULD EASILY HAPPEN TO YOU, TRUST ME its the last thing you want it ruined my friends life....

:'(

[arasmandas]

I'm probably sick but this made me laugh.

[MrDaiseymay]

@arasmandas yes you are

[ma675]

@arasmandas Hey it made me laugh too!

[cubbygirl86]

Oh my word! Beautiful. Powerful. Moving. Absolutely going to share this. So very, very well done. Congratulations!!!!

[Eihelem]

My cousin died last Friday. He was driving his car without a seatbelt, his friend was completely unhurt because he was wearing it... I hope we realize how important this is.... I saw this video some months ago and I promise that the first image that came to my mind was the one of the mother and the daughter embracing the man...

[MrDaiseymay]

@Eihelem Absolutely awful ! and so unecesary. tragic stories like yours should always be kept at the top of the first page as a constant reminder--sadly many people, it seems, need this.

[MrDaiseymay]

I see they've released a few more dimwits back into society---why do they all head here---very strange.

[Fowsed]

Where is Starcraft??

[PKeffer1]

I for some reason get more out of this then just an ad i get life love and family we schould all embrace life for our time here is short ..then its over.

[MOVIMKR7]

OMG, i love this, video, it is to me the deepest emotional ad i have ever seen in a family commerical, for seat belts, and the love shown, absolutly brillant, well done,

[shamblesuk]

i could watch this a billion times over and never get bored, the amost amazing piece of cinematography ever

[333Mknight]

I am a film student and one of my professors showed me this. All i could think is how great a message this is and how well executed the video was. I hope to make things this good in the future.

[MrDaiseymay]

THATS VERY VERY SAD---OUR CONDOLENCES. Millions of people around the world die needlessly for the sake of a few seconds of their time, and a very slight restriction to their movements within the car. To all those who take this risk daily, you are playing Russian Roulette--Take one fresh egg, place it in a tin box, shake it hard once--open the tin and see what has happened to the egg. ie..your skull.