Jay Abraham and Filling Seats in Seminars & Workshops

[ArmandoOrtegaM]

Empty seats at a seminar are like empty seats in a plane, or empty rooms in a hotel, although only the first ones are "elastic".

[tysonclarke012]

I have a question for Jay that may be received as offensive - but I hope not...

Why is your marketing material not "flashy"? Your books, your website, your videos seem to be a lot less visually stimulating (the advertising, not the content!) than other 'mainstream' kinds of marketing.

Are you proving a point? Is it to show that glossy, fancy colorful advertising is not as important as value adding relationships? I just wonder if this is intentional, or "blinding of expertise" ;)

[RogerAbramsonReviews]

@tysonclarke012 As a completely biased endorser, supporter, and fan of Mr. Abraham's work, I'd suggest that he sides with Claude Hopkins. Flashiness is the domain of institutional or traditional brand advertising, which stands in opposition to direct response. Hype, pomp, or conceit distract from the meticulous choice of words. I've seen up to 70% response rates on glossy facebook survey apps for kids, but the gloss only augments a well-proven DR tactic. He takes an educational approach.