The Merchants of Cool 1/6

[DansFishChannel]

the irony is that the "coolest things" are actually the lamest(jersey shore, pop music)

[mishagraceable]

when was this documentary made?

[jugeoben]

Damn Americans...

[shatteringglass100]

Oh my god I love this movie.

[remyxgg]

Whooo!!! senior seminar fall11.

[FunctionalRepublic]

Education. The consumer is just as responsible. Any amount of poor decisions affect what everyone watches, eats, listens to and reads. Record breaking profits mean someone is buying. Lets change the content with better education. 

[sh7de]

@FunctionalRepublic That's exactly the paradox. Why change something that makes a lot of money?

[theoriginalfoxyfox]

Douglas Ruskoff is really great. read his books

[VisualHunter85]

being young and fat seems like synonymous in the US

[xpibida]

jara

[GoAskAlex1991]

When you embrace a personal identity, that identity is your life...

When you embrace a corporate identity, that identity is their life...

[thatrandombloak]

I love how it's saying "we're looking for forward thinkers, leaders in their own culture" and it immediately shows a guy in a gas mask sounding somewhere between the Pyro and a Starwars Sand Person.

[jack101564]

a little bit dated but the concept is still very prevalent today.

[ifdreamscouldnut]

hahaha look at the juggalos

[whotaughtyou]

SECRET SERVCE ESCORTS

[whotaughtyou]

HOME SICK ZAC EFRON SOUNDTRACK VINYL RECORDING

MADELEINE STOWE RICH

[Imalovleytroll]

Shhesh why deez niggas so dawb niwa days!?????!!

[Sundaysmilk]

Hipster hunters. FUCKS.

[AkamuSlayer]

Can you really blame them for taking advantage of stupid people? I would do it in their position, everybody hates kids anyway.

[Gmancrap]

Most of this was true for Generation Y, but a lot of this information is obsolete for our current generation. Times have changed.

[elusivetantra]

sheeple or what?

[grimslider75]

commercialism is why I didn't go to prom tonight, Freedom > Image

[MsLovelyBot]

Teens are like Africa. Harsh.

[LunayyYasminaa53]

løl_í_fèel_so_lóNËly_tödÁý

[VegasSGrimmReaper]

People are so stupid. Hell really is other people

[fraterlucifer888]

my favorite quote of all time

"if you work in marketing or advertising,,,,,,,kill yourself" Bill Hicks

consumerism is so poisionous,this is really hard to watch,well done FRONTLINE is one of the best shows,but this particular subject is really hard to watch

[M4xFrei]

@fraterlucifer888 If you had the opportunity to become wealthy, you surely wouldn't mind selling a few products to a crowd of unfamiliar faces... Instead of selling those burgers at your current employment.

[fraterlucifer888]

@M4xFrei bahaha, you are so quick witted,,,, must be lonely for you at the top

[frickinradical]

so this is my generation in nutshell?......god i feel depressed.....maybe i'll go shop ¬_¬

[ifdreamscouldnut]

@frickinradical buy weed.

[EonsOfReflection]

this is why southpark exists !

hail to southpark

[EonsOfReflection]

this documentary is so poorly done that it raises to the height of BS they used to serve about the so-called "war on drugs"

f u propaganda ! get outta documentaries !

[campbjo1]

"TEENS ARE LIKE AFRICA!!!!!"

[JetHawk]

I saw this in my college class today and all the lights were turned off. Freedom to pull off a random boner.

[Incogneto100]

People tryna play me like Nintendo!!

[CasualDude]

Cool can't be defined but what you decorate yourself. It isn't an image that can be bought or sold. Cool is a state of mind...who you are and you either got it or you don't. No amount of money or "cool hunting" can make you cool.

[uxbz4]

WHAT IN THE FUCK.

[csselement]

The "cool" kids in this doc aren't very cool.

[99999999988888888333]

@csselement haha who are you kidding? haha , luv the fat one in the middle haaha

[LostTheGameXD]

"cool"

I know homeless people that are "cooler" than any hipster faggot

[IAmCavalierEternal]

@LostTheGameXD Homophobia is cool too. I can almost feel your ignorance.

[3rdEyeSpeaks]

basically cool is an evolving disease or virus , spreading and killing whatever virtue or trait it makes popular . eventually what will be the ultimate cool? will old trends resurface? or will cool run out of victims and we will all be allowed to truly think for ourselves?

[MEST12]

If we made everything look the same, taste the same, smell the same We could almost get a second chance. It would be like by taking away ideas, new ideas would develop but not to be sold. Be ignorant of what anybody around the world is wearing. Take away any medium of advertisment. What you don't know can't hurt you.

[zmxncbv243]

FBGM BOIIIIIIII

SNAPPIN' NECKS N CASHIN' CHECKS SAY AYY??

[violinplayer101]

Wearing a gas mask on your face was NEVER a trend in the 90s, lol

[doublej706]

totally right. I think the point was how a group called ICP can manipulate their audience by fueling teen rebellion. It's been happening since the beginning of Rock n' Roll.

[NOTgarycoleman]

How any of this could possibly be any other way?

[NOTgarycoleman]

Keyword search: "Bass diffusion model"

[NOTgarycoleman]

Coolhunters. What a joke.

[BennOliverr]

Douglas Rushkoff is pretty cool.

Had a 1/2 decent graphic novel out a long time ago.

It wasn't complete unreadable garbage at least.

And I usually hate graphic novels.

Anyways I urge everyone to goo goo 'Early Adopter' right this instant and

think about how any of this could possibly be any other way. Please?

Do it for me.

[dante144]

absolutely love this documentary

[agents1986]

this program seems pretty dated now

[Maxamillian2326]

what happened to corporal punishment? parents don't need to bend over backwards for their damn teens.

[TheMullboy]

Wow! they study them like lab rats no wonder.

[knightmayorz]

cool is overrated

[xGwKz]

@knightmayorz fag

[knightmayorz]

@xGwKz No thanks I don't smoke.

[xGwKz]

@knightmayorz The meaning of "fag" n. Offensive Slang

Used as a dispaging term for a homosexual man.

[knightmayorz]

@xGwKz Troll n. slang: someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking other users into a desired emotional response.

[Morahman7vnNo2]

This why I'm so glad I never bought into the "cool" that I grew up with. Because the way i stay Cool, is by taking thing that were "once cool" but "now old" and making them interesting again. i.e. Manual Typewriters, I love them, sure Teens joke about if they could log onto their myspace; but after I explain why I use one...eureka!

Take that marketing! Independents will declare independence from you!

[spidy671]

@Morahman7vnNo2 Ah, the vintage market. It's a good market

[Morahman7vnNo2]

@spidy671 It never gets out of vintage.

[Urhoboman5]

Both this and the "Consuming kids" documentary are so eye opening.

[TiMMYSQUibbLES]

Wow, way to exploit Americas youth and perpetuate commercialism. There should be some regulation over these so called marketing groups. Meh, what should I expect from this barbaric, capitalist country? Down with commercialism! Thank you poster to opening my eyes to yet another disturbing truth about our society.

[Renegen1]

Isn't capitalism fucked up? I mean really. None of this crap about fulfilling "needs". Of the market satisfying demand. No, the giant corporations are at the stage where they MUST create the demand themselves to perpetually grow... by fucking people up, then selling the solution.

Nothing is created, the whole process is destructive, we are worse for it.

[fakedick]

@Renegen1 it's no more a condemnation of capitalism than an allegory about not buying magic beans. dumb people buy dumb things and always have.

[godscuttingyoudown]

0:13 HAIL SATAN!!

[skaterboirocker]

I love how they place little spies in youth circles. its all about profit, lets not care about letting teens express themselves lets can it and sell it back to them. Thats why punk rock sucks today.

[1991stacy]

booooring.

[pubbb69]

mediocre trolling

[imflyinn]

this is part of the reason while the world is shit

[wemetin2002]

@imflyinn

i think it's a MAIN reason why the world is shit

[M4xFrei]

@imflyinn This is part of the reason why people like me are rich. ;)

[Cammyboy28]

thanks for uploading i fell asleep on this one last class D=

[hectorh29]

9:12 The cycle of disposability that keeps our economic system going. Sad to say but we are one with it making ourselves disposable also.

[TiMMYSQUibbLES]

@hectorh29 And this bitch is totally ok with it at 20k a subscriber. I hope she has a room with a view of the furnace in hell.

[hectorh29]

@TiMMYSQUibbLES watch "century of the self" you're going to be shock, amazed, scared and pissed when its all done. Yeah it should be illegal at a minimum to target children and teenagers and we also need to demand better education across all of america for all kids. But even businesses now control many schools teaching no humanities and only what they want. This is a power struggle they are like a virus that continually mutates and adapts to survive so we have to adapt also through education.

[TiMMYSQUibbLES]

@hectorh29 I have seen Century of self and the Happiness Machine. Very eye-opening stuff. Using the propaganda tactics that the nazzy's used to manipulate people into thinking how they would like you to about a product or a political idea. TV is bad for us all especially kids. I don't fully believe in conspiracy theorists like David Icke, Peter Joseph, and Alex Jones but they do promote critical thinking in areas that are really considered taboo. See Terrorstorm or Zeitgiest Addendum for example

[Glitchfacade]

The more you know!

[Noemmd]

Thanks so much for uploading!! i had to watch this in class but i didnt go that day hehehee

[somevas]

@Noemmd same here lmao

[Alisterson]

nice up, thank you

[chojustin]

Solution: Don't listen to them.

Easy.

[hectorh29]

thats not possible anymore when they control every medium, lean on politicians , and if they dont control you they certainly control others. Since one is a part of this culture sadly one cant fully escape it. No disrespect but im sure youre saying while your wearing some kind of name brand clothing.

[SouthmeriKan]

@chojustin I wish it was but we all sometimes fall into the trap because we listen to the people we do "trust" like family,friends,authority figures who might be listening to them. We have been trained to follow and listen to "authority figures" since we were kids even if they're wrong.

[555652]

They're taking advantage of the naivete of the average teen; that's not "cool" at all.

[IrishStorm1]

Beware the Corporate Trojan Horse

[magatouve]

This is an amazing documentary, thanks for uploading!