buy.ology: Truth and Lies About Why We Buy (The Today Show)

[soctman]

Show me ONE peer-edited paper by this guy and I'll believe this bullshit.

[RocktheStageNYC]

@soctman - Lindstrom is an advisor for top executives in numerous Fortune 100 companies including McDonald's Corporation, PepsiCo, American Express, Yellow Pages, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Unilever, Nokia and GlaxoSmithKline, amongst others.

I think that trumps a peer-edited paper.

[templarsworld]

This guy really doesn't know what he's talking about. I've been buying groceries for a large family for awhile and I yelled myself hoarse at the TV screen. OF COURSE you need a list, I have a full checklist on my computer (organized by aisle) and I take inventory before I leave for the store. Otherwise you're wandering through the store trying to remember what you need and making special trips back. Also, grocery store member cards are a MUST unless you LIKE paying 20% more! Idiot!

[Gr8Candid8]

read it

[hippodude]

im reading it..quite instresting although not what I expected

[leftylib]

Very interesting.