CBS (1960's) Presents This Program In Color!

[Woollylinnet]

See watch?v=W9UUeUaXdcs for what the similarly-symbolled ATV were doing east of the Atlantic at the time.  The same extremely dated "Hey, we're in colour!" aspect was apparent on both sides.

[BeingOStupid]

GOD. That scared the crap out of me.

[MrDevilzman666]

@BeingOStupid You're not the only one.I've even scared of this logo even I have go to comments,turn the volume down and scroll down until that logo can't be seen...

[sirMAXX77]

you know its old when they still have to state that its in color. kinda like when a microwave says it has "solid state electronics"

[pilotpoodle]

The Announcer for this "in-color" presentation was Bob Hite (Sr.), radio and atelevision announcer and anchor for CBS from 1944-1979. Before coming to CBS, Hite was the radio narrator of the Lone Ranger, Green Hornet, The Shadow, Yukon Challange and more at WXYZ Detroit.

[MarkNF82]

As some already noticed, this is the slightly spedup version used in recent years during CBS anniversaries and the like. Both non edited versions are on here too. In this one, the pause between each letter is shortened and the fanfare plays during the voicer, where in the original it plays after the voicer. Just thought i'd add for those who haven't seen it.

Even though this is one of the less exciting "in color" tags from the US networks, this is my favourite, second to NBC's living Color.

[AllisonTheSNLGuru]

My local CBS station (CBS 3 Philadelphia, PA) showed this in 2008 when they moved to their new studios, from the Independence Mall studios on 5th and Market to their newer facilities in Spring Garden.

[AMEwrestling]

I remember seeing this on "Kids Say the Darndest Things" Bill Cosby edition. I think I remember seeing this on "The Price Is Right" back in 1998 as well.

[srgstgst]

Colour?!! Sweet!

[ryoushii]

CBS's lame attempt to copy NBC's "in living color" sign on.

[MattTheSaiyan]

I love that CBS logo, so retro and cool!

[snorkypig]

Snorkypig

Note to Gooseygoose9: Voyage to the Bottom of the Sea appeared on ABC, not CBS

[KidCairbre]

Eric Siday strikes again!!

[phlashba]

NBC (Laramie Peacock) wins --- hands down.

[Blackedward]

scary shit

[Orange5506]

I can see the now cbs logo on the bottom-right of the screen after this clip. Why is that?

[Ariamaluum]

You had the issue of networks stealing each others video without giving them credit.

[SixteenMilliMeter]

I think you're asking, why would they show a 1960s CBS logo today? Well, for some reason, they did show it at the front of some of their more recent shows, hence the "bug" in the lower right corner. (Nostalgia?)

[GarfieldnPyramid]

CBS aired this on the Early Show in May 2008 to bad I didn't record it.

[emily32323]

From The Mid '60s through the Mid '80s

[kgoundan]

CBS ought to do this with their HD broadcasts today

[DJRakow]

The BEST Color logo Ident out of three Networks and I especially enjoy listening to enthisastic voices of Hal Simms and Bob Hite before such CBS Shows like The Beverly Hillbillies,Gomer Pyle USMC,Gunsmoke and Daytime Soaps like As The World Turns,Guiding Light and Theee Eeeeeeeedge Of Night pardon for My Harry Kramer immatation.

[pilotpoodle]

The narrator of this station ID was Bob Hite, an anchor/announcer with CBS radio and TV from 1944 through 1979. Before that, he was an announcer on all the old radio shows out of WXYZ, Detroit - The Lone Ranger was one - and in 1951 he narrated one of Stanley Kubrick's first documentary shorts, The Flying Padre. Hite also announced Cronkite's evening news for ten years until 1979.

[Blackedward]

waw so scary!!!!!

[GarfieldnPyramid]

what?!

[GOOSEYGOOSE9]

Yes CBS Will celebrate 80th anniversary this year when will it air. it will show clips from lots of CBS shows. Voyage to the bottom of the sea,gunsmoke,the twilight zone,I love lucy,the beverly hillbillies and lots more

[MrFonny61]

Possibly some sort of retrospective special. They used it on Carol Burnett's 25th-anniversary special in 1992.

[33Mark221]

They did bring it back in the late 90s! They used to show it before "Kids say the Gee-Dee-est Things" and I thought it was WONDERFUL.

[dtd655]

I remember this CBS spot from 1968. Lots of shows on ABC would feature the star saying "Stay Tuned for ____ In Color".

[markojameow]

Color was the next big thing back then - and NBC made a huge splash with its peacock. CBS and ABC made announcements about their color programming, but they didn't make as big a fuss about it. Perhaps it was because they didn't convert their programming into color big-time until circa mid-1960s - and, even then, they were fairly cautious about it because color programming was more expensive to produce and relatively few people owned color sets then.

[seanoue]

This should be "The Late Show With David Letterman".

[the06bug]

They should use this @ the start of TPIR. Everyday

[jehobden]

This opening was reused also at the opening of Carol Burnett's 25th Anniversary, aired on CBS in Jan. 1993.

[rwboa22]

This was also used by KYW-TV (CBS 3) in Philadelphia when they moved from their old studio at 5th & Market Streets (where the Mike Douglas Show was taped in the 1970's) to their new state-of-the-art Hi-Def studios near Girard College.

[markojameow]

I believe that KYW-TV was an NBC affiliate until 1995. Correct me if I'm wrong.

[roberthickerson]

You're right. Westinghouse merged with CBS and all the Group W stations became CBS. WCAU-TV which was owned by CBS was bought by NBC and that became NBC 10.

[GOOSEYGOOSE9]

CBS Will Celebrate Its 60th Anniversary Of TV Also CBS Will Be Celebrating 80 Years Sometime In 2008

[gameshowguy2000]

60th? Then why were they doing CBS at 75 in 2003?

[GOOSEYGOOSE9]

CBS Television Network Will Be Celebrating Its 60th Anniversary May 3,2008

[Hondo20132]

80th, you mean.

[fromthesidelines]

This was a "modfied" version of the '65-'70 color bumper used by the network before EVERY color program they telecast during that period {it originally lasted 10 seconds}, seen during CBS' "50th" anniversary as a TV network- actually, there were "experimental" broascasts by CBS' New York station {W2XAB, later WCBW in '41} before World War II, and limited programming in the N.Y. area between 1945 and '48....

[wmbrown6]

Although the V/O on this bumper, however truncated here, dates back to 1966 when Bob Hite assumed the reins. In 1965-66 Hal Simms was the "CBS presents this program in color" voice.

[vfreeck]

How were you able to snag that from TV in '98?

[gsn93]

CBS I think was celetbuting 50 years and radio and TV

[tpirman1982]

Yeah, these were seen during the summer of 1998.