sony paint advert

[nishant842842]

This could have been done just as easily through animation and would have looked much more real and exciting...why waste so much money and resources on making an ad like this? Infact although its all real some of it just looks animated...whats the point?

[Hardscript]

2 reasons animation on that scale wouldnt be cheap and its better if its real because it looks better and its more impressive.

god people on youtube are complete idiots

[quinns26]

how the fuck could animation look more real?

plus, if u knew shit about advertising ud know that the fact they actually did it makes the ad about 10 times more impressive and means many more people will remember the ad and actively seek it on the net.

[nishant842842]

animation could have looked more real because its not a choice between watching it live and watching it in digital. Have a look at some recent movies to see what modern animation looks like.

[nishant842842]

And i may not know f*** about advertising but I do know about finance and looking at how sony is being clubbed around in sales everywhere (95% drop in profits year end) I can say you know shit about business. Wasting money in stupid ideas like this is what brings companies down. Sure its fun to make but its not impressive to general masses who dont give a rats ass about who made it and how. So shut the f*** up.

[quinns26]

mate if u knew shit about business u would know that the cost of making this ad would be fukn peanuts to sony. and thers a reason for 95% drop in profits, its called the global financial crisis. and dont try and argue that animation can be more real than real life, by definition you're wrong.

[quinns26]

there are also half a million views on the youtube video of the making of this ad, so ur wrong on that count.

[nishant842842]

I do business, in media, in video editing, and I have seen year on year profit jump by more than 100%. And if you actually knew anything about business you wouldnt discount any cash outflow as peanuts. Its this thought process that brings companies down. And if you actually think that 95% profit loss and $2.9 billion dollar operating loss is acceptable in any situation, for the sake of god, stop commenting about business.

[quinns26]

perhaps you're missing the point. do u think sony didnt realise this would be more expensive than cgi or animation? or any cheaper form of advertising? im sure their business knowledge far exceeds your own.

clearly they took into account what they would gain from doin it the expensive way and decided it was worth the extra money. which is,btw, fuck all money to a company like sony. fuck all.

[nishant842842]

You know what, the reason for the entire global financial crisis is because people who didnt understand the basic of business were doing business in top financial institutions of the world. You understand business better when you are playing with ur own money like I do. Just because its a big company doesnt mean they could not have hired some fools to run it.

[quinns26]

no it wasnt, it was because people who understood business perfectly decided to loan people money who could not pay it off, because theyre greedy cunts. aswell as this there are literally thousands of other factors, some that couldnt be interpreted by anybody, that all contributed to the gfc.

and to claim that a company with a turnover the size of sony's is run by fools is fuckin ridiculous.

[nishant842842]

Have a look at the toyota advert. "It just works" or something. After they had made it they showed it to the top guys and their first reaction was "Thats some top class animation" or something like that. This kind of things simply dont matter when you are advertising enmass.

[quinns26]

5 minutes ago u told me u didnt know shit about advertising and now ur claiming u know what does and doesnt matter regarding adverts?

[nishant842842]

I told you "I may not know shit about advertising" and not "I dont know". And the the point of my first comment was related to the cost of doing it. So unless u scratching ur nails at the end of the barrel for an argument u'll see the point of all my comments.

[quinns26]

i am, its true. just really fukn bored.

good arguing with u man. u defs raised some fair points. still this ad is sick. also it was made in 2007, atm i doubt sony is blowing big bucks on big ads. everyone is keeping their wallets close.

[lchiles]

worth every hour you guys spent doing this. amazing. i think it will help sell more TV's too

[suuz112]

I love this x'D

[xRoxyNZ]

So cool thnx for posting :]

If anyone wants to see how they made it go to that behind the scenes one its cool

[danielfennessey]

My perfect idea of an art project LOL!

Thanks for posting.

[xxBrandiBeaglexx]

that is amazing omg how did they do that

[hoarp001]

Theres a the making of on youtube. Search for the making of, its about 6th down.

[Juanvalentin86]

La mejor propaganda que vi en años !!!

[jaysag]

cool