however autoironic the mode of execution, it does not change the fact that this still is a commercial. from a principle perspective on could probably take it as proof of the smoothness with which anarchist sentiments (especially those of an aesthetic if not aestheticist inclination) translate themselves into an organ of capitalism's self-perpetuation through the very gestures that lay claim to subverting it or at least laying bare its objective violence.
I think the gist of what you're saying is that Blixa has become a corporate whore of some kind right?
I would disagree. I think he's advertising a product that is as relevant to Neubauten's music as, say, Fender guitars are to Iron Maiden. For all you know, the band could get the power tools they perform with from this Hornbach company, making Bargeld's decision to advertise for them (and he does so brilliantly well) perfectly logical if you ask me.
Achtung: Very German Stance! Blixa Bargeld (reading) really wants to be Johnny Cash. Yippyyaya Yippy yeay yeah > Ghost Riders in the Sky. The Hornbach Co. (sponsoring manufacturer for home improvements/DIY methods/nails'n' paint) found a man here who can interpret banal things and give them an 'important' uplift. This might only suit the German mentality, although most Germans won't appreciate it because the irony might go over their heads.
AHH! Great! No coincedence that "Kunst und Quatsch" make a nice alliteration. Reminds me a bit of "Hurz" by Harpe Kerkeling, has the same quality of selling art to those who want to believe it is art (...ok, I hope this is understandable...)
It's the monthly Hornbach newspaper insert he is reading from. Its the product descriptions he is turning into a piece of art. As far as I know there were 13 "commercials" that went on air on german VIVA Music channel. The ads won also a LION at the CANNES Advertsing Festival. I found the subtitled versions an will post them soon. Wait for it.
MEGA WATTE??
mega=
Zollhoch2
Quadratzoll,
ich habe nichts anzugeben,
wollte nur gewiche vergleichen wichtig nichtig Hornbach H2O DANN IST ES RICHTIG
HORNBACH DANN IST IMMER WAS ZU TUN,
staggersu 4 months ago
@cat0027
Hab's nie gesehen, obwohl leider immer
sch... sehr viel Werbung kommt :(
BfhChaosXX 1 year ago
Also ich find das ist eher comedy als commercial ;)
menschmeier1985 1 year ago
das nenn ich mal innovative werbung! köstlich. wie viel er wohl dafür verlangt hat?
JohnnyFirpo 2 years ago
Hilarious! hahaha! Blixa here is so so... so... no words! Awesome! hahaha!
morirmasalla 2 years ago
Haha xD
Prevershi 2 years ago
YIPPIE YA YA YIPPIE YIPPIE YAY!!!
FaustTeufel 2 years ago 5
süß. selbstverarsche und prostitution in einem.
mixedmediana 3 years ago 5
I love Blixa!
lajdfloueren 3 years ago 5
The few words of German I know I have learned from Blixa and Kraftwerk. I have no idea what he says here, but I love the timbre of his voice.
milkmeat 3 years ago 5
He's reading out of a how to fix it catalog "Hornbach".
FaustTeufel 3 years ago 2
@
fatalysator unter mir: EINSTÜRZENDE NEUBAUTEN!!!
loops3n 3 years ago
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Kann mir jemand sagen, wer dieser Blixa ist?
Kenne nur die Werbung, aber nicht diesen Typen!!!!
fatalysator 3 years ago
Ein ganz cooler Typ.
Kannst ihn ja mal googlen.
stelderhaiderman 2 years ago
Genial! Blixa ist cool!
megatwingo 3 years ago
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jetz fick dich endlich xD
hör auf replies zu schreiben das is stalking
xDD
schwuchtel
cyberhure 3 years ago
hör du doch auf, yippieyaey schweinebacke
Lischitzky 3 years ago
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natürlich weiss ich was en spastiker is xD
und jetz verreck
cyberhure 3 years ago
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meinsch ich schreib spastiker xD
des is viel zu lang xD
und wer soll jetz der depp da sein
cyberhure 3 years ago
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irgend son spast
sieht man ja
cyberhure 3 years ago
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alter schwede is deutschland wirklich schon so runter gekommen dass manche leute des witzig finden??
naja musikantenstadl hat im sommer 8millionen zuhörer... da kann man sichs ja ausrechenen
cyberhure 3 years ago
ich finds geil wie er immer genervt jippijaja sagt^^
dirtywojta 3 years ago 2
is this an actual existing track that plays at the start of this ad? and if so, what is it called and who is it by?
sonofeltopo 4 years ago
It's '1230te Nacht', I've got it on Strategies III, although I'm pretty certain it's also on another release. It is very good.
aeolianwndo 4 years ago 2
Yes! 12305(te Nacht) can be found on Tabula Rasa.
EdieNippoli 3 years ago
Was für ein Honk! *rofl
nimbf 4 years ago
wenn man keine ahnung hat, einfach mal: fresse halten.
kristaz 4 years ago 2
Was zum Teufel ist ein Honk?
Du Spasst!
;-)
Seemannsromantik 4 years ago
Umsetzung gut, Grundidee schlecht.
munzbtvrcexwy 4 years ago
But it is not shown on their website (hornbach`s)
noxul 4 years ago
however autoironic the mode of execution, it does not change the fact that this still is a commercial. from a principle perspective on could probably take it as proof of the smoothness with which anarchist sentiments (especially those of an aesthetic if not aestheticist inclination) translate themselves into an organ of capitalism's self-perpetuation through the very gestures that lay claim to subverting it or at least laying bare its objective violence.
mejde 4 years ago
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from the perspective of an admirerer merely a fucking disgrace.
mejde 4 years ago
I think the gist of what you're saying is that Blixa has become a corporate whore of some kind right?
I would disagree. I think he's advertising a product that is as relevant to Neubauten's music as, say, Fender guitars are to Iron Maiden. For all you know, the band could get the power tools they perform with from this Hornbach company, making Bargeld's decision to advertise for them (and he does so brilliantly well) perfectly logical if you ask me.
Sesquipedaliantique 4 years ago 15
@Sesquipedaliantique This!!!
Skiller13337 1 year ago
MWAHAHAHAA!!Geniaal!!
hab kein wort verstanden
Siliceb9 4 years ago
Achtung: Very German Stance! Blixa Bargeld (reading) really wants to be Johnny Cash. Yippyyaya Yippy yeay yeah > Ghost Riders in the Sky. The Hornbach Co. (sponsoring manufacturer for home improvements/DIY methods/nails'n' paint) found a man here who can interpret banal things and give them an 'important' uplift. This might only suit the German mentality, although most Germans won't appreciate it because the irony might go over their heads.
PyePye7 4 years ago
This comment has received too many negative votes show
What the hell is that Hornbach? And what kind of an idiot the guy have to be to take part in such an annoying advert?
Fiorentinka 4 years ago
I thought the add was great myself, if a little off-the-wall.
Sesquipedaliantique 4 years ago
AHH! Great! No coincedence that "Kunst und Quatsch" make a nice alliteration. Reminds me a bit of "Hurz" by Harpe Kerkeling, has the same quality of selling art to those who want to believe it is art (...ok, I hope this is understandable...)
LilithIncarnate 5 years ago
It's the monthly Hornbach newspaper insert he is reading from. Its the product descriptions he is turning into a piece of art. As far as I know there were 13 "commercials" that went on air on german VIVA Music channel. The ads won also a LION at the CANNES Advertsing Festival. I found the subtitled versions an will post them soon. Wait for it.
guidoheffels 5 years ago
Whether it's Blixa or not, Hornbach ads make me insane -- they're singin "Komma ti-yi yippie yippie yeah", not "yippi ya-ya-yippi yippi yeah". It ain't "Von den blauen Bergen", Hornbach people!
emoedison 5 years ago
Yippie aye yippie yippie ka eeehhh!
Faktory 5 years ago
¿Qué estaba diciendo? that's funny but what did he say?
Ordinarios 5 years ago
I think he's just reading the instructions of how to put something together... XD
neverknowsbest09 5 years ago
ooh ok!, lol, thanks!!
Ordinarios 5 years ago
Hahaha! Hornbach is a Ikea-ish store, I recognise it. He's reading from a catalog! LOL!
Brassfinch 5 years ago 2
Hahaha. I get the feeling this would actually be more hilariously ridiculous if I knew what he was saying.
NodmiTheSellout 5 years ago 2
Yeah!!
I'm laughing my head of tough I've no idea what his raving on about..
ronkuli 5 years ago