Added: 2 years ago
From: VMVertical
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  • Most search engines use a max of 160 characters for your description, so it needs to be short and succinct. It probably won't hurt your ranking if it's too long. But the way it could hurt you would be if your description got cut off at a place that was important to your reader. The best thing to do is check the search results and see. You want your description to entice people to click on your link after they do a search, and it also needs to emphasize the page's relevance to that search.

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