Burger Chef Commercial 1971

[TheJediCharles]

Commercials were so mellow and soothing back then, obviously meaing to appeal to the parents, not the kids.

[parkesc21]

Im 33 and I never heard of Burger Chef before today. Were they a regional chain?

[VirgilB01]

@parkesc21 - They were a national chain like McDonald's and Burger King. They lasted till the 80's and was sold to Hardee's.

[MischiefMakerStudioT]

@parkesc21 If you google Burger Chef, you'll find a great website that can tell you all about the history of Burger Chef!I'm in my 40's & had never heard of Burger Chef until I saw these commercials on You Tube.

[JourneyRocks81]

the woman at 11 seconds is like AWWWW FAWK just ruined my burger. little bastards.

[TheStanbabe]

Sadly..I was never able to eat at "Burger Chef"..when they exsisted.

[MattTheSaiyan]

Is it just me, or does the wear and tear on the tapes of commercials like this (combined with the already sentimental nature of the ads) add a dream-like feel to them?

[bchpny]

We hated the white shirts and black bow ties but then they came out with a v-neck mustard colored pull over shirt with a red button in dickey that left all the guys begging for the bow ties and white shirts. Gene Burger Chef Crowley La '70-'73.

[maggietorro]

Burger Chef was yummy. What fun memories from my childhood. Hello Hello...

[superjtrdr]

The burger chef special. I forgot the price. It may have been 99 cents.

[marioTmaggot]

I haven't seen a Burger Chef in about 30 years. Are they still in existence?

[usa02]

@marioTmaggot No they are no longer existence, Burger Chef was sold to Hardees in 1982.

[pictureisup1]

@marioTmaggot No

[monkeeman1966]

Hello, Hello by the Sopwith Camel.

[phlitt]

@lisanocsrrt I was also in these commercials, too. The football team was coached by Ron Schultz (our neighbor in the Farley subdivision), who can be seen at :22. I might be the toe-headed blond across from him, but not sure. We shot about 3 commercials that day. The other was little league baseball. The one I know is me is the crying french fry boy. We lived right down Girl School Rd and went to this location on W. 10th Street all the time.

[utubeguy35]

@AndyKaufmanTV nope, it burned down in 2008 and is now abandoned!

[utubeguy35]

Our local Burger Chef in New Bedford is now an AutoZone. It must have closed between 1977 and 1983.

[stargazer637]

Ok..... This I've never seen

It looks creepy

[KC587680]

Anybody remember the old mid to late 60's Burger Chef jingle that went something like "Burger Chef, a nickle and a dime, Burger Chef, you'll eat better every time".

[sjdesilets]

@KC587680

You can still listen to that great jingle. Search Google for the word BurgerChefAudio and you'll get to it. :-)

[reallink2000]

wait a minute....... dammit burger king! they stole the super chef! and they made it with mor calories and fat .... man i miss burger chef

[doubleot]

I know I always eat with my football helmet on, just like these kids do.

[spy4863]

I just read about Sopwith Camel on Wikipedia, and I was right the first time-The song "Hello Hello" came out before this ad. I never realized how sweet and lovely the song really is. I don't really like Sopwith Camel's arrangement of it-their arrangement sounds really corney. This jingle version sounds very sweet and gentle. I would love to hear the whole song played with this lovely arrangement and this gentle voice.

[spy4863]

Sweet little jingle-igt's obviously based on the song "Hello Hello" by Sopwith Camel. Or is it the other way around-the song was based on the commercial jingle??

[lisanocsrrt]

I'm the little cheerleader in this commercial, how hilarious it was to find this after almost 40 years and i still talk to a couple of the guys in this too !!!!

[VirgilB01]

Wow! that makes you a celebrity! I remember this as a kid around 40 yrs. ago and they had the best burgers didn't they? I miss this place. I can still smell those burgers as I remember going there as a kid with my parents.

[lisanocsrrt]

Ha ha celebrity ??? Not even close. This was shot in Indianapolis IN, ate at that particular Burger Chef all the time too !! Of course now it's a Hardee's (aren't most of them?)

[nauort23]

I was born in '64 and my twin brother always requested Burger Chef--maybe because of adds like this one... So, you ARE a celebrity!!

[lisanocsrrt]

hahaha you guys are killin me !!!!!!!

[captndestroyer]

Best burger EVER loved this place growing up in southern Illinois!!

[jpowell180]

If you look closely, they are eating the burgers right off the table - that is, the burgers were sitting directly on the table with no wrappers or anything beneath them.

Try doing that today & see how quickly you get samonilla or E. coli!

[WayneAlexanderM]

The Roost in Baltimore is the old 50's Burger Chef Building.

[jesusisascam1967]

hello hello...how lame. I can remember in the late 70's a rumor that burger chef made their hamburgers with kangaroo meat.

[irish89055]

that was hardees... could believe it too. Anyone else like to look at the conveyor belt through the window of Burger Chef back in the day?...

[corydwalker]

Have you ate there before?

[odog65]

I'M MAD AND I WANT MY BURGER CHEF!

[hamtrak]

The woman at :11 is like WTF!

[wutzernutzer]

I know, its so odd for a commercial.

[spectrum10]

I like the pentagon shape of the large sign in front of the restaurant (the one above the oval that says Burger Chef inside of it)

[spectrum10]

actually the red oval is inscribed inside the pentagon

[TheJediCharles]

Commercials were so mellow and warm back then.

[spectrum10]

Are those raw burgers laying on that rack with no paper liner at the beginning of the commercial? That doesn't seem sanitary to me.

[XMChipXM]

Salmonella didn't "exist" back then, spectrum! LOL

[1959AverellHarriman]

They're frozen hamburgers being put on a conveyor belt to be sent into the broiler for cooking. The hamburger meat is kept frozen until sent through the broiler to cook it thoroughly. The meat is held at the proper temeprature, and cooked at the proper temperature, to prevent salmonella. If the worker does what he has been trained to do, he will wash his hands on an hourly basis if handling food continually. There's nothing unsanitary about it. The city health department checks these things.

[jpowell180]

I once saw some pics from some old Burger Chef ads from the 60's where the diners wouldn't even lay the burgers on their opened wrappers, they'd just lay them right on the bare table along with the fries & eat them - sorry, but you don't have to have OCP to understand that's pretty unsanitary.

[pleaseoceancloud]

"Welcome back, welcome back..."

[VodeoJMC63]

bring back burger chef!

[VodeoJMC63]

funny you mentioned zayre with burger chef. both are no longer in business. we got an artificial christmas tree at zayre's that we used for 20 years or better.

[XMChipXM]

Zayre was bought out by Ames. (which tanked itself about 5 yrs. ago!)

Burger Chef was bought out by Hardee's in the late '90s. (I STILL miss them!)

[odog65]

Hardees bought out burger chef in 1982

[Scarletspeedster68]

Burger Chef was bought out by Hardee's in 1982.

[scootch7]

That's back when you could legally wear a football helmet in a public place. Ah the good old days.

[jpowell180]

Hmm....I've never heard of any laws prohibiting the wearing of football helmets in public....

[pegbars]

The girl at :11 has this look on her face like, 'Oh, great.. a carload of KIDS!'

I love it!

That Super Shef burger WAS very good, as I recall.

[33Mark221]

I didn't notice that until I looked because of your comment. You're right. The sad thing though...today, I feel the same way when a gang of teenagers troops into the local McDonald's (and I'm sure I make the same face...unfortunately!) Maybe just takes a little understanding for the little beasts...since we were all a little beasty at that age.

[albee1000]

33 here. I remember this and a Rax Roast Beef joint used to be in the neighborhood where I grew up. Anybody remember Uncle Al?

Enmaxus, age has made me bitter and morose, but nonetheless, you have a very good point - those were the good old days.

[Rhenoism]

Who owns the rights to Burger Chef today? Tim Hurton? Someone must own those rights. It's possible we could see BC again in the future.

[burr1aj]

Hardee's owns the rights. they brought back the big shef a few years ago to select stores.

[MichNWA]

There is a company suing Hardee's over the rights to the Burger Chef. This company is looking to restart the Burger Chef chain. I talked to Don Thomas, Jr. a few years ago (his dad and uncle started Burger Chef in 1954). The family would love to own the name again.

[cmp46225]

Burger Chef was the best in the community. Always a sponsor for somthing important. The burgers also were the Best! I was in a Burger Chef on the northwest side of Indianapolis whe Dick the Bruiser was ordering a dozen burgers and five apple turnovers!

[Lesrevesdhiver]

Ha small world. I think the one we used to go to was off 31, real close to what was then Zayre. I was a little kid so I wasn't driving.

[cmp46225]

I remember Zayre. The burger Chef we went to was at Kessler and N Michigan Rd. Thanks for commenting.

[BabyFace316]

Dick The Bruiser reference FTW.

[happymundo]

I was from New York...never heard of this chain.

[chasturner2]

Is it normal to eat a burger wearing a helmt. maybe i;m out of touch,,,,

[kbbcoop]

i am 42 and remember these in Lynnwood, Washington state, I remember the free giveaways like the toys for youor bicycle like colorful snap on plastic things for your spokes...hahaha! We went there all the time, great memories!

[majorcana]

Forty-something here as well -- If I recall right, Burger Chef had quite a presence in St. Louis when I was growing up, and I remember eating there pretty frequently. I can't recall the quality of the food, but I was more interested in the giveaways, like the little 7-inch plastic "Burger Chef and Jeff" phonograph records (featured elswhere on YouTube).

[enmaxus]

Im 42 and we had one in Indianapolis. My dad would take us to Burger Chef on the weekends. They had the best burgers and fries. The burgers were so big, my little brother and I could never finish them so we would give them to our older brother. They were way better than McDonalds. Thank you so much for posting this commercials. I havent seen them since the early 70's. It brought back so many good memories. Man, those were good old days.

[Scarletspeedster68]

You can say that again! :)

[Scarletspeedster68]

I live in Central Indiana, and where i live, we used to have three Burger Chef stores befor they were converted to Hardee's. Sadly, all of them are now closed, but Burger Chef was better than McDonald's.

[pepsican1]

i'm 37, and i remember burger chef,we had one in waterloo, iowa, it was very good, but we also had a Dog n Suds which was better

[Stevedup]

I live in Michigan, and the "Burger Chef" restaurants in my neck of the woods were bought out by another burger restaurant called: "Hardees" (circa 1978). In the mid 1990's, "Hardees" was bought out by "Tim Horton's Donuts", a Canadian company, who also owns all the "Wendy's" restaurants in Michigan. As of now, half of the old "Hardee's" are "Wendy's" restaurants, the others are "Tim Horton's." Hope this helps.

[sneekspeeks]

I'm from Michigan and moved to Phoenix about 21 years ago. I haven't even THOUGHT about Burger Chef since then. Oh my goodness. I forgot all about Burger Chef. It must be an East Coast/Midwestern burger place. There isn't one out West. Can anyone add any info? Is there still Burger Chefs in existence? Thanks

[chido6de9]

The best I can remember...Burger Chef was acquired by another burger chain called Hardees around 1980 (give or take). At least all of the ones in this area converted to a Hardees. Haven't seen a Burger Chef since.

[Stevedup]

I live in Michigan, and the "Burger Chef" restaurants in my neck of the woods were bought out by another burger restaurant called: "Hardees" (circa 1978). In the mid 1990's, "Hardees" was bought out by "Tim Horton's Donuts", a Canadian company who also owns all the "Wendy's" restaurants in Michigan. As of,now half of the old "Hardee's" are "Wendy's" restaurants, the other half are "Tim Horton's." Hope this helps.

[crg64]

I liked Burger Chef.They were good

[ShawnWolfe]

I also thought going to Burger Chef was a treat as a kid.

Then we got a Wendy's, then a McDonalds, and eventually a Burger King. Hell, even Dairy Queen made better hamburgers.

And you're right, Burger Chef WAS the AMC of burger joints.

I oughta know. In high school I drove a rusted out Hornet.

[brithgob]

What a mess... no wonder they went under. There's, like, three different logos in use here, and at the end the bus is blocking the view of the sign.

[metromonthly]

Kind of like the AMC of burger joints.

[miletichz]

I hope it was after world war ii ended

[boxtop2]

The jingle from the Burger Chef commercial is from a song by the group "Sopwith Camel" from the summer of 1966.

[4208856]

I thought going to burger chef was a treat as a kid. My life sucked.