Added: 2 years ago
From: StoneBrewingCo
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  • To the people who made negative comments about this video: If you don't like craft beer, then drink your weak mass-produced beers and stop bashing our great craft beers. Cheers!

  • sierra nevada torpedo extra ipa - gift from heaven

  • Тhis video is so arrogant it made me wanto to drink Heineken.

  • "we don't chase after trends... we create them." F*#$in A! I am a craft beer brewer and drinker!

  • All you fuckheads who throw shit at this video, you do it because you guys dont have a true passion! Find a true passion and you'll understand the video!

  • You know whats funny? I look at the Youtube homepage: and one of the videos it recommended was some video called "Douche Olympics" and it said "because you watched "I Am a Craft Brewer"...that is some funny stuff.

  • I'm in college to be a brewmaster, and I really like craft beer, but I really can't stand the ridiculous political direction that a lot of people in the business are going. The big 3 are big for a reason. They deliver consistent products at an affordable price. Craft beer tastes a lot better for sure, but it is the job of businessmen to COMPETE in the marketplace not COMPLAIN about the competition. Stop mudslinging at the big 3 and start competing with them on their own terms.

  • Steven, Greg, and Mitch!!! I love working for Stone Brewery!

  • Amain! It starts with beer drinkers, then home brewers, then craft brewers who have a chance to open the doors for everyone else. Multiply Micro, Never go Macro. You make them I review them. Become a Beer Disciple and spread the gospel...

  • Hey look, it's a commercial about beer that explains how beer commericals are bad.

    NEWSFLASH: Craft Beer Snobs don't need any help looking like pompous, arrogant, douche-bags.....then came this video.

  • Congrats you look like a pompous, arrogant douche bag posting what you have. Call us snobs I don't care. Keep drinking that crap that the big three call beer. Jim Koch said it best. "Unfortunately almost all our beer knowledge comes from Budweiser, Miller and Coors. Its as if all we knew about food we learned from McDonalds." So keep drinking your Happy Meal Beer bud. =) The rest of us will enjoy the Filet Mignon.

  • @JoKeRtHeJeSTeR just wanted to make a slight correction ... it's Greg Koch (pronounced Cook). and yes, he does have a way with words =)

  • @JoKeRtHeJeSTeR

    Congrats, I think you fucks look like a bunch of pretentious arrogant d-bags more than "dirtybax" ever has. Your goddamn right I'll keep drinking that "Big 3" or whatever the hell you call it. Sorry, we aren't all white liberal yuppie fucks like yourself. Keep drinking your overpriced piss water, that shit you buy at the Whole Foods store.

  • @Rao665

    Buying craft beer from Whole Foods is for poors

  • @dirtybax

    Right on

  • The multi media mass marketed mass indocrinated masses are so mass mind manipulated by the lipsmackin' popsi 'beer' producers, that the only mass debate they have over their sup, is do the ad-men tell them to like C, D, or DD cups.

    Be the shepherd, and NOT the sheep.

    Put down your tasteless ricecorn popsi mclager. Lean out of your window and scream,

    I'M AS MAD AS HELL, AND I'M NOT GONNA DRINK THIS ANYMORE!!!

    Say it loud,

    Say it proud.

    I'm a craft beer drinker.

    I AM A CRAFT BEER DRINKER!!

  • Makes me swell with pride to be able to provide these great beers to the public for a living.

  • I have watched this video, no exaggeration, at least 50 times, and I never get enogh of it... PROST !!!

  • I am a craft brewer too. I enjoy the pretentiousness, and the sophistication.

  • does anybody know what brewery the guy with long hair, goatee. and glasses ...the "revolutionary" owns?? Just Curiouis. A shout out to all the Wiscconsin craft brewers....while enjoy a Sierra Nevada Celebration Ale.

  • @darthherky If you mean the guy @ 47 sec that is Ron Jefferies owner / head brewer at Jolly Pumpkin Artisan Ales.

  • i am a craft brewer, going on 4 years plus............. Smellpickle Brewery.

    it` REAL BEER and i love it.

  • @smellpickle

    sorry to break it to you, EVERY beer is "ReaL"...get over yourself you white fuck.

  • Craggie, French broad, the wedge, highland, lab, more in Asheville NC!

  • Super looking forward to the release tonight of the "I Am A Craft Beer Drinker" that partners with this awesome vid!

  • G'day Guys! Awesome heart felt passion on this video I luv it as it reminds me of my ACN home business values etc as I've just order my first beer keg fridge thru my Brew By U Micro Brewery company here in Redcliffe, Qld, Australia & going to brew a Russian Stout 8.5%. It's got a bit of a kick so see how it goes guys, Cheers & catch ya later Spud!

  • Who are the 2 people who gave the video a thumbs down??? Big Beer execs?

  • This is my goal in life...to work at a craft brewery

  • This is great. This is less about promoting a particular brewery and more about the concept of supporting local and independent businesses. While the blunt focus here is on beer the spirit of this needs to become a movement among everyone in America and the world to not buy into what is most commonly available from large corporations or just what is cheaper on the face. The true costs of supporting mega-corporations are hidden but vast. This video makes me proud of people.

  • makes me want a few just watching this damn thing! I love craft beer!

  • Please: I need the text of this great video to translate it to spanish. Because it's very difficult for me to understand the exact words that brewers are speaking I need to read the content of the video. Please, send me an e-mail to this adress: javierdicosimo @ yahoo . com . ar

    Thanks a lot!!!!!!

  • This video is all about the people who go out and take a chance on something that they are so passion about it they will work 20 hour days for years just make someone say "Hey man, that taste really good, thanks!" The dedication that is seen within small businesses is undeniable and that is why...

    I AM A CRAFT BEER DRINKER.

    My tribute to craft beer is at Beer Nation on You Tube

  • I really like this video a lot and I'm out there to spread the word of craft beer and the awesome people who create it and serve it and drink it. This video is so inspiring to not only want to go out there and enjoy delicious beer but to go out there and do what you love no matter how many people tell you are crazy...whether it is to open a brewery or a bar that doesn't serve any beers from 96% of the market share. Start a coffee roasting company or a cupcake factory, or a candy making business

  • I love this video. It's a shame this isn't running on national TV during Football Sunday...

    I am a craft beer drinker and reviewer and I don't care if y'all check out my videos or my website but I do care if you drink good beer. There are to many quality breweries out there for anyone to be drinking adjunct laden horse piss.

    This video needs to be applauded for its display of camaraderie among the craft brewers alone...

  • Sigur Ros - Amazing band!

    I love craft beer, and it was my number one drink while I was in America these past three months. I have to say however that it seems a little stupid to say that 'craft beer from America is spreading around the world' as in fact much of Europe is dominated by craft breweries which actually influenced the American market. And the American dream? What does that have to do with beer? Once again, a case of Americans repeating the words 'American' and 'America' too much.

  • I totally agree with you on how European beers inspired American beer originally, but craft beer in America actually started as a rebirth after the Prohibition era through the innovation of people like Fritz Maytag, Jim Koch, Jim Calagione, and such breweries as Anchor Brewery. It was still inspired in part by what was originally a European beverage, but was also based on a philosophy of improving what both Europe and America from 1933 to the mid-1980's had to offer in beer.

  • Also, the craft beer industry is indicative of the American dream because it represents the efforts of men and women succeeding without the backing of commercial mega-corporations. It is an example of small business success, which is an inspiration to the American free market ideal. Besides, craft beer is not a European creation. Craft breweries are defined as small, independent, and traditional. It's a way of doing the work that doesn't originate in one country, nor is it a style of beer.

  • Craft beer is also not an American creation, by your own definition. If it is something which doesn't come from a single country, then why the repetition of the word American and emphasis on American Dream? Europe is not a single country, despite what a select number of people may think the other side of the Atlantic. Men and women succeeding without the backing of mega-corporations has also been around across the world for many many years before Europeans even discovered America.

  • Just to clarify, this was in response to the comment from Z1559577. I am sure that you are a very nice person and I wish we could share a well-crafter beer to discuss this in depth without the facelessness and miscommunication of youtube.

    I am in no way anti-American, I wish to live there within the next few years and marry my current girlfriend who yes, happens to be American, along with many many of my closest friends.

    I was just trying to make a point that craft beer is not -just- American.

  • Actually if you look into what is now known as the Lisbon Treaty Europe is one nation. And even though Lisbon is only now to be enforced Europe has been one nation in many ways for years, to the disservice of its people (EU bureaucrats excepted of course).

  • Atombom19,

    I can only assume that you are either a student of politics and economics specialising in European studies and have therefore made a rather witty remark which was intended as humour (in which case I suggest you do stand up, it was quite funny), or you are rather less well-educated and have made a random stab-in-the-dark at something you may well have learnt from Wikipedia and presume to be educated in the intricate details.

    Maybe the UN has united the world into a single nation too?

  • It's not just American, but America definitely has the biggest craft selection and many people think the best craft brews in the world, including myself.

  • I never said it was an American creation. And I am also fully aware that Europe consists of many coutries. I have been abroad twice and visited a number of different countries in the continent. Also, saying that craft beer is indicative of the American dream is not saying it is an American creation. It inspires the American spirit because of its success. It speaks to our culture and our sensibility. Likewise, if you ever visit Chicago, drop me a message. We have some good bars.

  • Great! and is that Sigur Ros in the background?

  • Yes it is. And it is amazing.

  • I know!!!

  • Five stars! I shed a tear!

  • @0Tomes

    Me too!

  • I Love Great Beer.

  • Craft Beer will change America and the way the world views American people. Cheers for changing the world one sip at a time!

  • real beer.

  • Man....there is nothing I love more than a good American Craft Beer.....to all the men and women who work night and day to make these fine beers...thank you

  • only watching this because i read hoppipolla was the background theme.

    Sigur Ros is awesome!!!!!!!!!!!1

  • Here's to Craft Beer!

    Cheers!

  • My Grandfather was a Master Brewer for 43 years, so I can raise a frosty glass and say thank you to all the brewing enthusiasts! Cheers!

  • Beeing a homebrewer in Iceland this video is just fantastic. As you might know the song Hoppipolla is written by Sigurros which comes from Iceland. Nice to see John Meier from Rogue in his overalls in the video. He is nothing short of a genious and the Rogue beers are just great.

  • ICELAND HAS HOMEBREWING SHOPS??? Where do you get your grain, hops, and yeast? I have Icelandic family and I visit every summer. I always wanted to bring my homebrew gear over there, but I wasn't sure I could get ingredients or equipment! Do you have a website for a homebrew shop in Reykjavik? Can you get Rogue's beer in Iceland? Love to hear this!

  • VERY well made video but that style of "commercial" wont work in Sweden at least, still love craft beer though. :D

  • I am a craft beer LOVER!

  • right on brother

  • Comment removed

  • Real Ale's Full Moon Pale Rye FTW!

  • Thats some good stuff tooo!

  • Io sono un birraio artigianale.

    I'm a craft brewer, too...congratulations from Italy to your wonderful work!!!

  • SO many amazing things about this video... I can't stop watching it.

    "Snake oil salesmen."

    "I totally helped brew one of these beers."

    "We don't chase after trends, we create them!"

    "I don't put corn in my beer."

    The Chinua Achebe quote

    The dude with the long hair just being a badass

    And not to mention the song, Sigur Ros - Hoppipolla... my favorite song of all time.

    ARROGANT BASTARDS FOR LIFE!!!

  • i've watched this video 100 times... it gives me chills every time.

  • A great video showing exactly why I love craft beer! The attention to brewing a quality product along with an innovative and curious spirit, is what makes craft beer so good.

  • Dang. Excellent video. Dugg here and on the Vimeo version.

    Cheers! I may not be a craft brewer, but I am a homebrewer, and I would not be if it were not for craft brews.

  • I said it before, and I say it again. This video gives me goosebumps. Such an exciting time for craft brewers and for the craft beer lovers of the US. I hope to join your ranks some day and declart with you that I am a Craft Brewer!

  • just awesome. a work of art, just like the beers. it perfectly captures why I love craft beer and it makes me love it even more and feel proud to be a part of it.

  • Yay, so good! i don't even like beer, and i like the video!

  • Try some of any of those guys' beer. It might change your mind. :)

  • There is a craft beer for everyone...A good buddy of mine hated beer until his first Dopple Bock.....

  • I thought I hated beer until one fateful day 20 years ago when I had my first Newcastle. Funny thing is, I don't like Newcastle that much anymore, but I still have a special place for it in my heart as my bridge to the wonderful world of GOOD beer.

  • I love hearing those testimonials!!!

  • I didn't love beer until I moved to Germany. Now that I'm back, I will ONLY drink REAL craft beer--not beers like Blue Moon that's a cover for Coors or just plain garbage like Budweiser--or I will drink water. Anything owned or touched by Anheuser Busch InBev is now on my shit list.

  • Perhaps one day, more people will see the light, especialy people here in TX. The big 3 even try to saturate the coolers creating as many different size cases as they can....

  • I hated beer for a long long time......basically from the day I tuned 21 until I was about 23 (I'll be 25 iin October) but then I had a Sam Adams Boston Lager....now...you may or may not call that a craft beer, but it opened my eyes to craft beer as a whole.....and I have never looked back since

  • All it takes is one good beer that hits the spot, then your entire perception of beer changes.

  • "i totally helped brew one of these beers"

    best part of the vid

  • pretty cool! very inspiring as well since i just started home brewing about 6 months ago and am constantly amazed at the camaraderie and openness with their knowledge. see you guys saturday night for a growler of IRS!

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