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  • AN OPT-OUT

    While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.

    A simple �Click here to unsubscribe� will suffice.

    Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.

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