Added: 2 years ago
From: TEDxTalks
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  • I want to add the near the end of this Simon Middleton communicates one of the most powerful impacts of branding when branding is about meaning and experience: the powerful, motivating inspiration that the organization experiences as a result of the process and the results -- very moving.

  • Excellent summary of what branding and a brand really is -- that which is between the business or person and the market or audience. Brand is the experience that happens in the dynamic between people.

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