Mass marketing and false sales for things we really don't need. This is one of the major reasons for the contribution of the environment and then economy going in the toilet. Just like wars and environmental disasters. Propaganda is the biggest sales pitch. We've been conditioned with instant technology and easy access debt. How much more can we take as a society. Yah contests are great and lots of money would be nice but what happens when farmers get pushed out of business?
Who cares if it runs counter to what's current? Ogilvy had it right: "no sale, no commission, no commission, no eat." It's that simple. Being able to sell something hard and creatively is what advertising is about. It's just that you have to be creative enough so that people don't see the hard sell until after you've gotten them to do what you want.
i think the reason they chose a brick is because their idea is that if you can sell a brick... you can sell just about anything.
but i do agree, it runs counter to current sales strategies. people are just desensitised from the salesman now, shop attendants are becoming increasingly useless and its all because of our access to information has become alot easier.
talking up a sale hardly works now a days, making a good product is what sells. the only way a salesman works now is when they upsell
The worlds greatest salesperson is making 7 figures somewhere and the last thing they have time for is pitching a brick, for a free trip to Cannes and a fellowship at Ogilvy. You want to find the person best at selling a brick, give information, create a way for contestants to figure out why the hell you need a bring in the first place. If I don't know why you need it, I can't sell it to you. The pry always comes first!
This idea his horrible! Fortunately, most companys don't make bricks but PRODUCTS THAT TEALLY MAKE A DIFFERENCE SO THE WHACKY AD AGENCY DOESNT HAVE TO MAKE UP A USP FROM SCRATCH. Shame on you guys.
This video may be cute but it runs counter to current sales successes where push just doesn't work. Have these folks read John Hagel's "pull" statements? They still think we are "consumers." But I'm sure they'll get a lot of funny video responses.
cool video like it .. thanks !!
danielperry12387 2 months ago
awesomely funny
MrAligtor 9 months ago
very old fashioned, yawn.
Kingha01 1 year ago
Mass marketing and false sales for things we really don't need. This is one of the major reasons for the contribution of the environment and then economy going in the toilet. Just like wars and environmental disasters. Propaganda is the biggest sales pitch. We've been conditioned with instant technology and easy access debt. How much more can we take as a society. Yah contests are great and lots of money would be nice but what happens when farmers get pushed out of business?
celicarat 1 year ago
I came up with the "Celebrity Brick" concept for my video sales pitch--
"One in a Million" "This is no ordinary brick... " We've added to our Celebrity Brick
collection: Sarah Palin's "Gotcha" brick, Rhett Butler's "damn" brick, Conan OBrien's come-back brick, Orson Welles' "Rosebud" brick, Margo Channing's "bumpy ride" brick, Gordon Gekko's "Greed" brick, E.T.'s "phone home" brick, Richard Nixon's "tricky-dick" brick, Stanley's "Ku"brick, Irving "Berlin's wall" brick & Lady GaGa's "hot" brick
Zephyr60 1 year ago
This contest is great to find new emerging talent. It's like a golden ticket to get a dream job.
sergiovanfermin 1 year ago
I've got a load of red bricks I can sell. I'm in!
IGetPaidForWhoIAm 1 year ago
I think O is nothing like it was 20, 30, 40 years ago... BUT, how stuff is sold online, on TV, etc. it's still his methods and techinques.
percymchow 1 year ago
Who cares if it runs counter to what's current? Ogilvy had it right: "no sale, no commission, no commission, no eat." It's that simple. Being able to sell something hard and creatively is what advertising is about. It's just that you have to be creative enough so that people don't see the hard sell until after you've gotten them to do what you want.
llcloughp 1 year ago
i think the reason they chose a brick is because their idea is that if you can sell a brick... you can sell just about anything.
but i do agree, it runs counter to current sales strategies. people are just desensitised from the salesman now, shop attendants are becoming increasingly useless and its all because of our access to information has become alot easier.
talking up a sale hardly works now a days, making a good product is what sells. the only way a salesman works now is when they upsell
illuzionx2 1 year ago
The worlds greatest salesperson is making 7 figures somewhere and the last thing they have time for is pitching a brick, for a free trip to Cannes and a fellowship at Ogilvy. You want to find the person best at selling a brick, give information, create a way for contestants to figure out why the hell you need a bring in the first place. If I don't know why you need it, I can't sell it to you. The pry always comes first!
Interesting idea, terrible execution, terrible.
heykeenan 1 year ago
@heykeenan
It's just a way to promote themselves. Ogilvy is short on cash but still full of creativity!
jamilyakassenova 1 year ago
This idea his horrible! Fortunately, most companys don't make bricks but PRODUCTS THAT TEALLY MAKE A DIFFERENCE SO THE WHACKY AD AGENCY DOESNT HAVE TO MAKE UP A USP FROM SCRATCH. Shame on you guys.
nononw 1 year ago
a good many of these differences that you perceive were created by advertising agencies.
futhman 1 year ago
This video may be cute but it runs counter to current sales successes where push just doesn't work. Have these folks read John Hagel's "pull" statements? They still think we are "consumers." But I'm sure they'll get a lot of funny video responses.
David Hoffman - channel allinaday
allinaday 1 year ago 7
@allinaday I agree hardselling is not the way anymore. But the idea is cool - after all, it's about the technique. (:
jolovesstars 1 year ago