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Interesting point - I enjoyed your "myth busting" on influence at the last conference so this should be a good piece for discussion this time around.
Interesting re Rogers - it's on my reading list! I've just read Crossing the Chasm which is also good to help you think through what you want and what the market wants - as you say, about commissioning great content (especially at a B2B level).
We'll be there, we're on twitter as @intendance
growasacoach 1 year ago