Toyota invests in technology and safety, earning multiple IIHS Top Safety Pick Awards

[BDakota95]

Toyota went as far as to hire NASA to investigate their cars in question. Lol.

[latemodel71]

toyota; moving forward, because the brakes don't work!!

[mendebone]

@latemodel71 yeah but . .. ure mom

[nukeonator]

@latemodel71 HAHAHA NIcE ONE

[jamestdawson]

I understand Toyota's commitment to technology and to safety, and other ads have been quite open and forthcoming about mistakes they have made. But I wonder about the choice of vocal actors for this spot. He's sounds to be a nice young man, but one hardly old enough to drive, no less have any understanding of automotive engineering and how far $1 million a day goes. And I understand Toyota's desire to appeal to a younger demographic, but this choice seems ineffective and inexplicable.

[kickinbackinOC]

How would I use Toyota technology? Hmm, maybe we could put Toyota accelerator pedals and floor mats into trains and buses, that way, they wouldn't slow down and make us late all the time.

[MRburitz]

can we use toyota technology to stop commercials?

[livingcreatureperson]

I would use toyota technology to get rid of toyota commercials :3

[livingcreatureperson]

@livingcreatureperson hello

[METALMAN4Wii]

Are they Freaking High did they really forget what happen last year ? you know with the whole cars excellerating out of control and the breaks not working you know who didn't forget. the family members of the 67 people who where killed......!

[MrBS4]

@METALMAN4Wii

I only know 19 death toll and pending if there is the Toyota's fault. And it turn out, it is not. Toyota figure out the UA claim was actually drive step on the gas rather then jam throttle pedal. If you want to challenge their are finding, you can look around why this UA problems are so significant only in North America. On the other hand, how many people being burn alive in their GMC truck (70s- early 2000s) after the crash?

[helios5868]

You care about our safety huh...then why were you so INCREDIBLY slow to act on the problem that caused people to accelerate out of control, huh? You want ideas for a better world, how about weponizing that breaking problem to destroy enemy vehicles, it did a good enough job on US citizens.

[arkdonut]

imagine if they invested 1 million dollars an hour to end hunger in africa ._.

[ihearthescreaming]

Toyota

Moving Backwards

[ihearthescreaming]

Toyota = Fail!

[mitchbennett0]

0:30 to skip the ad. Thumbs up so people can see. Also 13 people are Bieber fans.

[harsha1101]

what music is this? anyone please

[carbonman22]

Ford has received more five star crash ratings than any other automaker! in your face. ford for life.

[iTsKoNvIcT]

@carbonman22 uhh no btw the corolla is the best selling car of all time at 32,000,000

[carbonman22]

@iTsKoNvIcT Ford received 16 Top Pick vehicles more than any automaker. Corollas are ugly in my opinion. just wait till 2011 Ford's 2012 Focus will kick ass especially its 2.0L Ecoboost 240hp 40MPG. Btw Venza mimics the front Edge but thats k the 2011 is bad ass. And Ford's first to offer inflatable seatbelt in its new 2011 Explorer, and collision warning. Toyota's are kind of late with its Star system, Ford has had their Personal Safety system since 2002; MyKey system, Curve control, etc.

[fuckedupcupcake]

@iTsKoNvIcT if i remember right it's over 35 mill. Over the past 40 years, one Corolla car has been sold on average every 40 seconds.

[1840218403]

@iTsKoNvIcT corrala sucks you bitch and at least ford is american

[1840218403]

@carbonman22 i like ford but my favorite two cars are chrysler and gm but fords are good two

[MrCyclone21]

One million dollars an hour? They must be doing something WRONG having to spend that much. I guess it isn't helping them with their sales or safety. For that matter their bottom line? They must be broke! Or have alot of fools buying their cars? Bought it new........I'll match my 2005 Mercury Montego with 215,000 miles on it, to any of your Toyota's maintenance records.Bring em' on!

[scabberdoug]

@MrCyclone21 It cost a million dollars an hour to recall that many cars.

[EnronRocks]

@MrCyclone21 Funny thing is, I feel 1,000x's safer driving a Prius with a recalled pedal than I do driving ANY American made car.

[1840218403]

@EnronRocks well you sould have your head check because those fucking japs can't build a car

[vanillabrice03]

This was a very designed ad the graphics are appealing in a simple but robust scheme.

[myname1skim]

go to the wall street journal website and look up "U.S. Study Points to Driver Error in Many Toyota Crashes"

[boogioogigoof]

Toyota lied. I just saw some video on the safest cars of 2010 and it said Toyota got no IIHS Top Safety Picks.

[Psychogenicscc]

Lmao poor customers are paying for it...people who buy toyotas are suckers.....

[skilllies]

Sounds like zelda

[boogioogigoof]

Subaru has Top Safety Picks on every car they make.

[boogioogigoof]

@boogioogigoof

Well, every car that was tested.

[jmua04]

Toyota and Apple fanboys are the great lemmings of the world.

[LilApe]

lol Toyota isn't investing 1 million dollars ever hour. They would go bankrupt if they actually did that.

[suprahmed]

How about Toyota invest in PERFORMANCE and DRIVING ENJOYMENT??  The two forbidden words at Toyota.

[Jorge235ful]

No other brand has killed more people, no other brand has recalled more calls with shame.

[QuicklistTheHero]

@Jorge235ful Get informations before talking. The Audi TT had the same problem with gas and killed a lot of people too. And GM and VW had a lot of recalls, the only difference: VW called it "Service-Recall". This was never read in German news, because the German economy needs VW.

[AppleMacBookAir2]

@Jorge235ful

Sorry, but that award goes to Ford. Their explorers alone killed more people than Toyota.

[TheZachalope]

@AppleMacBookAir2 The Explorers didn't kill anyone. It was the recalled Firestone Tires which caused the issue. Ford engineers explicitly directed Firestone which specifications the tires were to be manufactured, which was disregarded.

[AppleMacBookAir2]

@TheZachalope

Okay, so Toyota's used CTS pedals and took all the blame, but when it comes to Ford Explorers, it must be Firestone's fault. Chryslers have been found to have the same problem with their pedals from CTS. Very interesting indeed.

[WatermelonRat]

I'm not going to hold a grude against the entire company over a few factory errors, but come on. This is one of the most obnoxious ads I've ever seen. We all know what happened, Toyota doesn't have to try to sweep it under the rug. And that annoying voice! I keep half expecting it turning into a parody with a Toyota crashing into the studio and running over the guy speaking.

[kimberlyashdown]

Dear ToyotaUSA, Who does the song? I really like it :)

[ariehl]

@kimberlyashdown It was written for this commercial by composer Anton Riehl. (Glad you like it!)

[harsha1101]

@kimberlyashdown i wanna kno too

[BehindTheScenesStar]

omg you guys are spending 1mil/hr on safety? you're flaunting that? jesus...

[hoapersonal]

I guess Toyota figures they can sweep the mess under the rug by parlaying an annoying voice over classical music. America is not fooled, Toyota and I want a refund for the DEATHTRAP you sold me back in January.

[yf21bowman]

This is bad I mean really bad advertising you don't say stupid shit like this to the consumer

[interneti]

HAHAAHAH, if Toyota is spending $1 million an hour, I'm sleeping with Leighton Meester and cheating on her with Katy Perry! What a lie, still love your cars though!

[drsta84]

@interneti Actually It is the truth.... So how are Meester and Perry in the sac?

[Davrr5]

@interneti 1 million an hour are they broke?

[pokachow]

Toyota are the best

[bradfordjhart]

Wow Toyota has discovered Stability control, Traction Control, and antilock brakes. All of which have been standard on VW’s since 2002, how did that take a Million dollars an hour’s to develop? Toyota, Safety, LOL.

[jcthawaii]

What a joke, you idiots believe they invest 168 million a week, 672 million a month and 8 billion a year on safety? your fools

[presariO29]

what an annoying voice

[piuthemagicman]

I love my Toyota Hiace <3

[BRIGH58]

I love my Toyota

[k66shogun]

I am a Japanese. I would say TOYOTA as #1. Not employee.

[toyotas2006]

Nice!

7 Top Safety Picks (Including Lexus)

[lexusES350h]

Toyota's back on their feet again! :)