Soften the Fck Up - www.softenthefckup.com.au

[cvbnm4657]

Where are you guys getting your stats?

[musicalwheels]

This is really great, will be spreading the message for sure!

[jeffreybarson]

love the campaign

[Hybridtheory2007]

Brilliant campaign

[C0rteks]

EXCELLENT video! There are so many pervasive problems with our culture and this is a huge one for guys. We're told we're literally not men just because we aren't perceived as being "tough," or we're perceived as being too emotional, and it's a ridiculous interpretation that just hurts us deeply in the long run. We're all human, so we should break down ridiculous expectations that we should act like something that isn't. We're not machines, we're people and we shouldn't be afraid of that.

[Reoh0z]

Tough is being strong enough to do the right thing when culture tells you to do the wrong.

[quicktooth1]

Thanks guys, I appreciate the support.

[RaizaKraiz]

Good Message, with just enough humor to stop it from being a wank fest, Good stuff

[jamesmdall]

insert .jpg "i know that feel bro"

[Blunty3000]

Ugh. nice intentions.. but Jesus fucking Christ, whose idea was it to use this uninspired tired old cliche of a wank-fest presentation?

it's been done to death. It's dry, emotionless, tedious, predictable, forgettable and wildly easy to ignore.

Zero impact.

Worthwhile message, wasted by insipid hacks.

[hraesvelgveritas]

this is amazing. and i hope a lot of people see this and listen. well done.

[iksteh]

Thank you for this. Send this to everyone you know.

[docnasky]

This is a brilliant campaign. I wish the US military would create a similar PSA.

[WFDCJA]

Brillant. Well done to everyone involved - I can only help this goes viral and the message gets out to everyone who needs to hear it.

[metalmidget89]

Fantastic message, and a genius way of spreading it. Great work.

[SpurProjectsAU]

@margyo68 Just wanted to put a warning to this comment - due to the nature of the comment, if anyone is concerned about the content, please call Lifeline at 13 11 14.

[astrgy]

Thank you for making this video.