I don't feel comfortable with the images shown of perfectly working phones being thrown into a lake or being destroyed by a baseball bat. Not only is there the littering issue, but how about donating phones to charity or 3rd world countries? And since the campaign is based on falling out of love, the message is that not liking something anymore is justification to behave that way?
This "love" ad campaign leaves a bad taste in my mouth. I just get the feeling that WW is promoting planned obsolescence along with all of its implications of disposability, poor quality control, and vendor lock in.
To me, these ideas go against the sustainability and green movement that is taking hold in the minds of contemporary culture. I think it's a poor choice by WW to attach their brand to this campaign.
@sockbot C'mon man, it's a tv spot. And forget about giving cellphones to the 3rd country, the phones are locked to the carrier(ex BELL), which is a canada company. They cant unlocked it, it's not 'corporate'. I enjoy their spots. PS: WirelessWave recycle phones. You can go there and drop your old phones, they'll recycle it. :)
I don't feel comfortable with the images shown of perfectly working phones being thrown into a lake or being destroyed by a baseball bat. Not only is there the littering issue, but how about donating phones to charity or 3rd world countries? And since the campaign is based on falling out of love, the message is that not liking something anymore is justification to behave that way?
sockbot 2 years ago
This "love" ad campaign leaves a bad taste in my mouth. I just get the feeling that WW is promoting planned obsolescence along with all of its implications of disposability, poor quality control, and vendor lock in.
To me, these ideas go against the sustainability and green movement that is taking hold in the minds of contemporary culture. I think it's a poor choice by WW to attach their brand to this campaign.
sockbot 2 years ago
@sockbot C'mon man, it's a tv spot. And forget about giving cellphones to the 3rd country, the phones are locked to the carrier(ex BELL), which is a canada company. They cant unlocked it, it's not 'corporate'. I enjoy their spots. PS: WirelessWave recycle phones. You can go there and drop your old phones, they'll recycle it. :)
sambucafish 1 year ago