The Elmlea Challenge ('80s Ad)

[udard]

Jeannie Rayment was the producer on this and many other ads for Ogilvy and Mather in their heyday, what a kind and clever lady.

Ah for the days of the soft sell!

[udard]

I remember during one lunch break, Harry auditioned for another job playing a toy piano, which he did with consummate flair and skill. Truly the Noel Coward of the feline world.

I’m not making any of this up.

[udard]

It didn't matter if it wasn't cruel - it had to LOOK not cruel as well. Although if memory serves, in one version we tied him onto a lazy susan with fishing-line and spun him round. But he was so laid-back, his trainer had to stop him lying down so as to enjoy the ride more comfortably.

[udard]

But indubitably he was the star. They allowed three days to get it in the can, or as Harry said,"in the Whiskas" in case he was a bit thick, but he was such a pro, he nailed it in about an hour, and we spent the next three days cooking up alternative and ever dottier scenarios in case the RSPCA on-set representative gave us the thumbs down.

[udard]

That’s me in this ad - so funny to see it after all this time. Both Nicky Croydon (who played my wife) and I lied when they asked us if we were allergic to cats at the audition, so we avoided Harry like mice throughout the shoot.

[robinbeckford]

The script and the tone are just excellent. Adjusting the blindfold so Harry can't read the name on the dish (yeeessss...) - brilliant.

[Ladyseverene]

I remember this advert, hilarious!

[theeddielang]

Oh God Yes! The original Elmlea advert direct from Mrs Freeman's kitchen. My life is complete......

[ZilogJones]

I have a dog, he'd probably drink both anyway :)

[nondietweightloss]

Wow, well done for finding this ad! Have you tested your cat? I've tested rwo so far and they could both tell the difference - see my vids. Why not test yours and add it as a reply?