Union Bank of India Taxi Ad

[phizooky]

good reviews. I wonder what the transcript is in English. Anyone mind translating it?

[RCR4LFE]

I'm an Indian and I could relate well to this commercial because until the end where the guy says "aapke sane sirf aapke nahi" the ad was about family life and how a father was up at 3:30 AM to get a taxi for his son. I'm sure my dad would've done the same. I highly doubt that after seeing this, people my age are going to their nearest branch of UBi and opening an account because, indeed, the commercial was not able to sway my vote towards the bank.

regardless, good commercial.

[priyankeshu]

i dont know what they want to convey with this type of advertisement...

it's a wastage of money...! they should focus a little bit on scientific advertising... rather than advertising to show of artistic creativity...

this is all good... in good economic times ... But can you justify the ad-spend?

i am not too sure ... how much difference would these type of ads going to make to the target audience...

just compare these with ICICI ones... they do talk about their services in their ads bu

[AksheeShadow]

Indian audience do not watch ad to know about services. India is considered one of the difficult public as the biggest influence for them is their cohorts than the ads so They need to be touched instead of being informed.If you inform indian audience they won't remember the ad. These kind of ads make them remember the name and slowly they find about it.

Watever u may say the ad hits a chord and is creative and well thot. Now ICICI dosnt need to ad dat much becoz it is already a brand.

[priyankeshu]

I agree with the concept of Branding.. but you can never brand something that does not exist... YOU need to change your service and attitude towards your customers and then only you can brand it.... that is result oriented advertising....

A good example of scientific branding is Bank Of Baroda... the ads convey the message that actually is been implemented.... Just think about it.. what difference has advertisement made to Union Bank? Almost nill ...

[AksheeShadow]

Talking about branding. ICICI took a lot of pains to create that brand. I hope u remember hum hain na campaign. Banking is huge in india as we r a saving based economy and so they need as extra edge. Banks like SBI, BOB fall in different league. The point of this ad is currently to just register in ur head that there is bank called union bank like bank of india did with their witty yet touchy ads. every sector cannot be same. I am in US currently and frankly speaking their ad sucks.

[priyankeshu]

This is a subjective issue but if you read books by Claude Hopkins, Jack trout who are the best marketing gurus in the world.. even they say that an ad's job should be to communicate the selling message through a emotions.. because no one wants to be sold.. but yet everyone need information.... and an advertisement should inform the customer through whatever way it could...

[AksheeShadow]

I agree with you. I have read jack trout and I think he is amazing but what I am saying is. there r diff types of marketing strategies and it depends solely on the firm how they want to go about it. In a banking sector like India where u have giants like ICICI, HDFC, SBI, do you think any one even would remember Union bank if they just came up and told what they offer becoz every bank offers it. I realized there is bank called union bank after watching this ad. This ad is more about penetration.

[mickeyreginald]

brilliant reply....i can see ur into business...kool

[srinifriend]

hi.. that child is very very very very very very very very very very cute....

can anyone post that child photo in web r provide me the links to get tatr child photo

[hermoiney]

WHO IS BEHIND THE IDEA OF THIS AD??? WHO? this is such a heart-felt and awesome ad! indian ads are certainly improving! they need to start focusing on things other than scantily clad bimbos. this is honestly an amazing ad. hats off to the marketing and advertising section of unionbank!

[kkavitarani]

this is excellent,emotional and indeed it shows how parents really take care of there childrens, my parents are exactly like those in this ad.This is one of the best ads

[mayur1984]

@copywritrix: If u cant appreciate something, thn it doesnt nessecarily mean tht u hv to criticize it.. this ad is so true I guess ur dad never cared tht much for u.. Ths is d best AD I hv seen in a long time...

[copywritrix]

Seems tearjerker ads are the norm of the day. After the dozens on mobile and financial ads harping of family sentiments, here come another one. Indians like melodrama and sentiments but will it really help the Bank? And what's the big idea here?

[AksheeShadow]

I think the slogan for the bank is that ur dreams are not only urs so basically the father is there to support his child when he needs and Union bank can help him do dat by saving for future.

I think the add is awesome. Its not about melodrama its about family and yes my dad is like this too. So maybe thats why we can relate to it.

[aspirationz7]

Its a rare ad that actually touches your heart. I stay away from my family so can very well relate to it. Reminds me of the day I left home. My parents had similar words to say and I was the same jittery guy.

[vknigania]

few ads have ever brought tears to my eyes. this is one the rarest ones which is doing it whenever aired and i am not ashamed to do so

[mrmsomani]

Hats off to the thinker of this AD

[anksphenomenon]

:) indeed lovely ad...

[monty10oct]

First Of all the heartiest thanks to the ad maker...It is really a touching ad..Must Watch.

[geminii4uu]

very very good...so emotional and touchy....i am in US and this is xactly how parents react to there kids.....its so good..i can relate myself to this ad