Lynch Loves His Heineken

[ffrooos]

Well, to quote Monty Python: American beer is like making love in a canoo ....fucking close to water!

[TiborosTube]

The video's not dumb to me, it's marvellous.

Which means top comments can be shit.

[BBnanner]

Heineken?! Fuck that shit! Pabst! Blue! Ribbon!

[Ionisus]

heiniken is like drinking your own piss

[DitchReality]

dickhead poster

[evilfinchman]

dont get pissy this was fucking hilarious

[rbh1138]

Okay, check this out. Blue Velvet was in the 80's. They didn't do product placement then. The first film to have product placement in the 80's was Back to the Future. Pepsi gave a fairly large amount to have it in the movie. Love the Pabst Blue Ribbon part though.

[Kuato19]

FUCK THAT SHIT!

PABST BLUE FUCKING RIBBON!!!!!!

[aplotkowski3]

have you retards ever considered that it was product placement for all the beers included, Heinekein, Pabst, Bud? Just matters who pays the most...

[DannyVenomous]

@aplotkowski3 Yeah, Heineken paid a decent amount so they got a shout. Bud paid a bit more, so they got a shout, and Heineken got called shit to set the equilibrium. The Pabst paid even more, so they get the last word above all the beers.

You're the fucking retard here.

[aplotkowski3]

@DannyVenomous so i'm retarded because you took the time to rephrase what i said....oh. fuckhead.

[DannyVenomous]

@aplotkowski3 I know it's the internet bro and context means a lot, but I was being sarcastic. There is no fucking way Heineken would pay to have their beer called shit in comparison to another.

"Hello Heineken, this is David Lynch. Just to let you know that we will accept your offer, but Bud payed a little more so we will still mention you, but we have to call you shit in comparison to Bud. I knew you'd understand, peace."

[aplotkowski3]

@DannyVenomous touche, but in all seriousness. why else would they say heineken; clever product placement? i have my doubts.

[noisthat]

Dumbass video

[poisonproductionzz]

Poor guy has no choice!! Not really up to him! Still a genius though...

[davidpeake1]

you've completely misrepresented him. In the film the fact that the character likes heineken is just another layer of his curiosity for things that are not at the forefront but deeper. you sir are a fool.

[spjohnso]

I'm pretty sure Lynch actually loves heineken beer in real life.

[heatherskitty75]

Like others have said, the beers had symbolism. It's really obvious. I mean, REALLY obvious. Also, it's only product placement if he got paid for it. So, Fail on your part.

[jraoul711]

The poster of this video is stupid. The different brands of beers are not mentioned for advertsing purpose, but for symbolic purposes.

[Urmean15]

PABST BLUE RIBBON

[SuperSpanishChicken]

Be polite!

[Badjokessoldhere1]

It's not product placement. Do you think Heineken would have been cool would have been cool having Bud being described as the King of Beers five seconds after Heineken's intro in the movie? Or Bud being cool with the characters drinking Heineken while only talking about Bud?

[shitttty]

It's funny too because David makes commercials as well..........so wtf?

P.S. his Gucci one rules.

[blaklodge]

way to miss the point, dickhead

[84richhoward]

I think whoever cobbled this video together has missed the point. He's clearly mocking product placement by doing it in a ridiculously brazen way. Did they get paid by Heineken? Probably, but it doesn't detract from the joke.

[help4343]

@84richhoward

If he did get paid that is product placement and hypocrisy. I doubt he got paid.

[waarde2]

I get what you're saying but I don't think PBR would have wanted Frank Booth as their spokesperson.

[SROCeallaigh]

I used to think it's quite ironic, but am sure he had a good reason...like Dale Cooper and coffee and cherry pie in Twin Peaks, I am sure he just wanted to added another quirk to this character...either that or he was actually parodying the rather un-subtle nature of product placement in films...maybe he was trying to do both

[generalcircle]

FUCKING CELL PHONES

[DeadCrescendo]

You do realize it's mostly knocking the fact that beer drinkers are always like "OH MAN I SURE DO THINK MY BEER IS THE BEST DON'T YOU?!" But hey. Whatever you wanna think guy...

[MRLoQual]

Fuck Heineken! PBR!

[zofspade]

Just because a product is placed in a movie, doesn't make it product placement.

[IggyHazard]

I like how he tells it like it is. Anyway, the American Midwest has some of the best craft breweries in the world. Heineken isn't bad and neither is Pabst. Nor are they spectacular. If you ask me, Crazy Ed's Chili Beer pwns the piss out of both of them. So does Okocim. And Rogue. And Sam Adams. And Mad Anthony. And Belhaven. Some say Heineken and Grolsch are "skunky," but that depends on individual taste. To me, they have somewhat of a bite, but aren't skunky (skunky implies lack of freshness).

[Bumblebeest]

Well if you knew what product placement really was, you'd know that Blue Velvet didn't have any.

[venom13194]

This is such a dumb video, in Blue Velvet not only were the beers representations of the characters like "davidbruno films" stated, but even if you dont look deep you can see that the characters are both promoting and dissaproving of the different brands....why would heineken pay for product placement when its both refered to as "shit" and shown as lower quality in comparisson to bud? THINK, THEN POST.....david lynch rocks.

[SubconsciousGatherer]

If the inference is that Heineken paid for product placement in Blue Velvet, it may be the first time a sponsor's promoted their product with the phrase, "Fuck that shit!"

[eddyc09]

Funny, but its not simply product placement,

[codeastronomer]

David Lynch talks about learning from every experience. I think he acknowledges that he's done product placement, the same as he acknowledges that he's done commercials... "to make money". It doesn't mean he doesn't despise product placement and think that it's "bullshit".

[nunobelo]

King of beers MY ASS!

[tbzeee]

funny! they missed one though: during the scene where jeffrey sneaks into dorothy's apartment, he takes a leak and you can hear him say "heineken".

[devourerofbabies]

mentioning product name =/= product placement

[MaghoxFr]

This was mean, low punch mate, I like Zillertal btw

[Dayberry]

man Heineken tastes like shit id rather drink Milwaukee's best

[Parkyurkarkas]

Even if it was a standard product placement deal, he made it part of the story. Some research into the pp agreement might even render the video's argument moot (not that I care enough to do it myself). I vote Lynch not not a hypocrite based on creativity alone.

[MRCAB]

So they're not allowed to mention real beer in movies? \:-|

[smaug88]

Irony... please understand it.

[STorpedo]

I do not like people judging a person based on the things they've done years back, in different circumstances. He himself might've thought that it was BS that he used product placement in a film of his, just did not feel the need to share it with the entire world.

[psnapplebee]

uploader is a retard

[aaronredcat]

Big FAIL...the beer conversations and references were used to make a point about commercialism in postwar America and how "brands" became a part of ones identity to the point of it becoming built into the following generations feelings about American vs.European culture. It's metaphor for the whole film actually - a tale about naievete thrust into a world of chaos and arbitrary violence and evil.

[aaronredcat]

Big FAIL...the beer conversations and references were used to make a point about commercialism in postwar America and how "brands" became a part of ones identity (ex. ..."he can't be a man because he doesn't smoke the same cigarettes as me.") to the point of it becoming built into the following generations feelings about American vs.European culture. It's metaphor for the whole film actually - a tale about naievete thrust into a world of chaos and arbitrary violence and evil.

[aaronredcat]

Big FAIL...the beer conversations and references were used to make a point about commercialism in postwar America and how "brands" became a part of ones identity (ex. ..."he can't be a man because he doesn't smoke the same cigarettes as me.") to the point of it becoming built into the following generations feelings about American vs.European culture. It's metaphor for the whole film actually - a tale about naievete thrust into a world of chaos and arbitrary violence and evil.

[thatmovieguy777]

that little bastard

[SpeakToMe19]

The interviewer is asking how Lynch feels about using product placement as a way to gain funding for films. Lynch never asked for a dime from the beer companies before or after the film was made.

[BROKENHOUSEFILMS]

i think he only did that in the film so Frank Booth could say "fuck that shit!"

[TheOCEANisMusic]

A) this is funny

B) like @davidbrunofilms said, the beer choices reflect character class

C) every beer that is named & complimented is also explicitly dis-valued by some other character

D) lynch never sought to receive a dime from Heineken, Bud or PBR while writing his script

E) I'll take 3 PBRs over 1 bud/heine any day hoes

[daltondeuce]

Haha! Good one...however, I feel like the shout-outs of these various beers are relevant to the story, as a creative decision...rather than involuntary advertising. But, good effort!!

[thefilmjock]

This video is total fucking bullshit. He mentions Bud, Heineken and PBR because he wanted to not because he had to. Pop culture references are in many films. PBR should send Lynch a check anyway. This film probably did sell a shitload of that stuff.

[scotscar]

Lynch didn't get paid by beer companies anymore than Tarantino got paid by McDonalds for the whole royale with cheese scene in Pulp Fiction...not buying it...

[blackadder3]

I like Heinken and PBR, all I know is David Lynch is brilliant.

[MrStephenRGilman]

It doesn't really matter if Lynch was paid by Heineken or Anheuser-Busch or Pabst, cuz it's still a funny bit of satire.

[PlazaMoon]

But what is this Stianang saying here? Did lynch receive money from Heineken or any other beer company for these references that are made in Blue velvet? Pretty hard to have a conversation about beer without talking about the various brands

[immutabledude]

@PlazaMoon Good point. Also, Hopper's famous line seems to be a parody of commercialism rather than an advertisement in itself..

[wilsham]

I dislike this video because it is stupid.

[theillfrisch]

that was funny.

[EhrgeizUnlimited]

Heineken? Fuck that shit! PABST BLUE RIBBON!

[Chaduke]

Nice try but you'd have to prove that Heineken or Pabst paid David Lynch for that, which I highly doubt.

[BucksStudent]

He may just like Heine.

[go0fy11137]

I always thought the character Dennis played liked PBR because it's an all American brew with him being a redneck and all but I could be wrong.

[Gossage54]

You're right about that.

[Tigerlily21]

I don't know what everyone is talking about. I doubt Lynch got budget support to advertise Heinken. Do you know the meaning of product placement people? He got no money for it.

[todossomosanimales]

bubmarley said it. there's a difference between what lynch does here and actual product placement. referencing a brand name that has cultural significance and adds to the depth of the characters has artistic value where pure product placement doesn't. PLUS, in order for it to truly be product placement he would have had to receive funding from the company who's product was in the film. i doubt that was the case here.

[Gossage54]

Exactly. This isn't product placement. I guarantee he didn't get a dime from Heineken, PBR or Bud.

[subtleflection]

and what about car companies in lost highway? (mercedes and ford, if i'm correct)

[metalgear012001]

@subtleflection It's really no different than the beers here. They're used for a greater purpose, to show these people's standing, the backgrounds they come from, what they choose to use. Also, you can't just have a brand-less car, people recognize it even if you take the logo off. I don't think they were even new models.

[lifeisstupid]

this vid is exactly what ive been thinking since i saw lynchs comment on product placement.

[professorchaos1963]

He fucking rules!

[dilps]

Heineken? Fuck that shit! Pabst blue ribbon!!

[bubmarley]

theres a difference between sullying your movie with product placement and talking about beer. people talk about beer in real life.

plus

we're talking about david fucking lynch.

he is art

[wurblewurble]

The Heineken/PBR opposition is part of their mutual character development. Jeffrey likes Heineken, which shows us that he is kind of watery and weak. Frank insists on drinking PBR instead of any other beer, demonstrating to the audience that he is utterly depraved, degenerate and insane.

[immutabledude]

Isn't it possible that Lynch was using those popular beer brands to demonstrate the absurdity of commercial competition?

[aka321]

lolololololol

[B0BtheBaptist]

fuck whoever interviewed lynch

[chelseaislovely]

that doesnt mean its product placement just because he MENTIONS heineken..its called CHARACTER DEVELOPMENT..did you read the screenplay??

[laresistance77]

i´m a filmmaking student and i would totally make my characters fight about wich beer is better. We are people, we fight about wich beer is better! It´s only natural.

[emceewhiterabbit]

heineken sponsored lynch in part for the film, providing he included that line

[QueenBeeJulie]

chill out people. the maker of the video is just having fun. (i thought the video is funny too)

[ugotpimp]

Lynch is the man!!!!

product placement my ass

[WallyWadeMovies]

I can't believe that people use this to get back at Lynch. He blatantly is dissing all the beer brands. Now you want a product plug? Vin Diesel in Fast and the Furious.

"You can have any brew you want. As long as its a Corona."

Now where is the scene where Paul Walker says to Vin, "Corona? Fuck that. Maybe thats what your ass likes to drink. I want Bacardi on the rocks, with a twist of lemon. Doused with diet coke or coke brand soft drinks. You know. Because I'm a classy guy."

[cromagnonmonster]

It would be bullshit if he made any money for saying Heiniken.

[crieff405]

The uploader doesn't know what product placement is.

[Chuckjagermeister]

LMAO.

[omaha82]

First of all it was used as a metaphor in Blue Velvet, thus it served a purpose. Just because you name a real brand in a movie/TV show doesn`t make it product placement.

In the interview, Lynch was referring to REAL product placement, like getting paid by a compony if you place their products in a movie.

[metyyra]

Blue Velvet was made 1986

Maybe he has learned something in the way.

Funny clip thou

[Bumblestick]

Heineken?!

Fuck that Shit!

[DollfaceK]

Ha ha. David Lynch looked guilty when he answered that question. Just look at his face. And the way he answered it... the man doth protest too much.

[davidbrunofilms]

Heineken represents the middle-class beer (Kyle's character) who lives in the peaceful town of Lumberton, Frank's character drinks PBR because blue ribbon is a lower-class/ disgusting cheap beer. This choice of symbolism depicts a "you are what you eat" message or in this case "you are what you drink". So i would have to disagree with this video and say that it was more than just a simple product placement.

[sophomorictrash]

...or, you could just admit that David Lynch is a hypocrite.

[KE5HOB]

well put. that's what i immediately gathered from those clips. people are just dumb.

[Jason1584]

@davidbrunofilms heeeeeey! I LOVE PBR!

[blough27]

@davidbrunofilms agree with ya, this vid is obvious manipulation. if you pay attention to the film, then these references make sense (and are hilarious, i still use them today!)

[IggyHazard]

@davidbrunofilms Pabst actually isn't too awful. It certainly isn't excellent or anywhere near on-par with a "real" pilsner like Okocim, but an ice cold Pabst on a hot summer's day isn't half bad. Only good chilled, though, whereas Okocim is good chilled or "warm." Keep in mind, what we Americans called "warm," by European standards, is actually cellar temperature.

[CptSpauIding]

@davidbrunofilms no shit...

don't take this too seriously

[davidbrunofilms]

Heineken and PBR are both used in Blue Velvet as a specific metaphor that symbolizes Kyle M.'s character and Dennis Hoppers character Frank.

[tubebeliever]

ouch!

did he, or didn't he

i don't think he did

[skibidido]

Haha great video. Bur seriously, as long as Heineken doesnt pay him, its not a product placement.

[paluka]

There's a reason he used heineken, pabst, and bud in the film. It was to differentiate the personalities of the characters. Pabst and sociopath just go together so well. Heineken goes well with the character because it shows he has an interest in finding new and exciting things (Heineken was it at the time). Bud can describe the plain and association with the ordinary.

[mondosolorzano]

Interesting. My interpretation is that he's making fun of the concept of product placement, just as he makes fun of the concept of hardy boys/ nancy drew/ teen love movie/ and the portrayal of white picket fence America in films.

[dubododia]

Frank loves blue velvet; Frank loves Pabst "Blue Ribbon." Just reinforces the image of the swaying blue curtain and Frank's fetish.

Baby loves blue velvet.

[time2stand]

haha, nice.

[johnnytastetest]

Ha ha. Listen to the way that little dickweed asks his question.

[uberscientist]

Lost highway had the ford logo on the screen for a tad bit too long, now that was obviously paid for.

This... not too sure, iffy.

[originalfunkyfry]

This is silly, and I'll tell you why. If the mention of beer in "Blue Velvet" was an example of product placement, it would be the only beer that anyone in the film drinks. People who pay for product placement pay for exclusive product placement. They don't pay to have their product compared to other products.

[Atlas2112]

you forgot the best part:

Jeffrey taking a piss in Dorothy's toilet groaning "HEEEEEIIIINNNEEEEKEENNNN" while holding his dick.

[wifflemaster45]

Those scenes are not product placement in the sense they are speaking of.

[relyanddefy]

@wifflemaster45 how?

[amazingblur]

well, those scenes in blue velvet were entertaining, he may have just needed a beer name. if not that was years ago and... just dont judge david lynch... hes a badass

[stianang]

He sure is ;)

[janjens]

Syns forøvrig du kan slette de to andre videoene du har, så du har et videotek du kan være stolt av!

[janjens]

Haha, genialt Stian. :D Ikke dårlig, faktisk. Tid har dere i alle fall nok av på psykologien?

[stianang]

Blir så kreativ av det, vettu :P