Brainstorming in the Shower with ThoughtOffice

[doraalef]

I like to do brainstorming when i drive. But i ask you one think what's really happening in a brainstorming?

[ThoughtOffice]

That's a really perceptive question. We believe that, during brainstorming, the mind is given free rein. The rational part of the mind steps aside, so the creative side can offer new solutions and ideas. Human beings have a talent for taking the puzzle pieces of the world, and trying them in new combinations. Sometimes, the best combinations happen when we silence the internal censor, and try things that, at first, seem irrational. Watch for a video about driving and brainstorming, real soon!