but the old on has a human affect for all the good moments that we lived beside that lamp... this is about... do you really need that new lamp? or is it just a cool thing from Ikea?
Anyway, i can see the great concept from Spike Jonze but I don't like the ending.
Brilliant direction. The "POV" shot as the lamp is being carried from its only home, the way it seems to shiver in the wind; the whole thing's a beautiful lesson in manipulation. I was on the verge of crying when the big Swede waltzed in and started chewing me out.
i cried
drawmuhammed 2 weeks ago
IKEA makes some weird ass commercials...
italian504 5 months ago
I didn't remember this commercial at all. Then I heard, "Many of you feel bad for this lamp," and I remembered that I used to love this.
Frungi 8 months ago
Pixar lamp... anyone?
Smokidable 8 months ago 6
well played, Mr. Jonze...well played.
wupohan 8 months ago
It reminds me of the light in the pixar movie intro.
allie701 1 year ago
Slightly better quality, terrible audio. Yeah thanks for the "Hi Res"...
acidsyringe69 1 year ago 2
Hi-res my ass.
ramimarkusmaunula 1 year ago 60
I love lamp
jrad88h 1 year ago 7
Hilariously well done.
Zeratul723 1 year ago
Actually no this makes you think the lamp has feeling by making it look sad and looking up at the new one so no im not scary (:
Mako956 1 year ago
@Mako956 i mean crazy hahha
Mako956 1 year ago
Who the hell throws out a perfectly good lamp?
laroldenator 1 year ago 9
@laroldenator people who aren't poor like you
beerhands 1 year ago
Unböring
Masticando 1 year ago
He brings up a good point lol,
24edy 1 year ago
Apparently the people who made this commercial are long-time readers of "VG Cats"
TheBaconGod 1 year ago
didnt like.
hehasaplan 1 year ago
but the old on has a human affect for all the good moments that we lived beside that lamp... this is about... do you really need that new lamp? or is it just a cool thing from Ikea?
Anyway, i can see the great concept from Spike Jonze but I don't like the ending.
alvarokas 1 year ago
si, buen comercial... para ensenarnos a no creer todo lo q vemos en tv!
juegos86 1 year ago
Brilliant direction. The "POV" shot as the lamp is being carried from its only home, the way it seems to shiver in the wind; the whole thing's a beautiful lesson in manipulation. I was on the verge of crying when the big Swede waltzed in and started chewing me out.
ScreamingScallop 3 years ago 71
@ScreamingScallop I doubt he's a Swede. "Unböring" isn't a swedish word.
Athaeus 8 months ago
@Athaeus I think its a made up swedish word for non-swedes to believe its a swedish word.
They have done it before.
Lind0rm 5 months ago
this commercial is beautiful. Just goes to show how much camera angle and music can do to effect the mood.
sailorme120 3 years ago 3
I want the lamp. Hehe!
Poor thing!
heyitsfunny 4 years ago
i miss when this was on tv
pitbullsforever 4 years ago 12