TEDxAdelaide - Byron Sharp - The Science of Marketing

[ElectricCmusic]

This mans views on marketing are not accurate. Only 1% of brands are truly loved, e.g. if you are thirsty and have £1.20 in your pocket and looking a drink do you purchase the 20p cola or £1.19 Coke? e.g. someone earning £12,000 a year purchasing a £600+ iPhone, then an iPad £400+ and then a mac book £1,000+. 80% of apples customers may only buy one of these products. with such large margins on profit and good marketing however apple today are making more profit than any other mobile manufacture

[kathclaire]

I last saw Byron present at UniSA for the launch of his book 'How Brands Grow'. He's always good but its nice to hear him talk about 'sciencey' stuff.

[armandomariacorsi]

that comes from the book "How Brands Grow"

[xXxcathiexXx]

I've seen some very insightful stuff from the Ehrenberg-Bass Institute over the years, and their research seems to be getting better and better.

[TheMrParev]

Very interesting!!