MASTER SERIES: Gregory Heisler whiteboards his Derek Jeter Sports Illustrated magazine cover

[TheDustinash]

maybe its just because I am a photographer but anytime a subject is hit with flash it looks like it is hit with flash.. all I see is flash with -FEC ...

[trkelson]

Great light. Not so great at telling what went where.

+1 for birdseye.

[ilovetype1]

wow wtf, all you had to do was to draw it birds-eye-view with height and angle next the the lighting elements...... Looks like Heisler shoots all these videos on 1 take w/ no practice run.

[TheAsphaltDragon]

a photo of the setup would have been more impressive... sorry

[thatconvergenceguy]

A great photographer isn't necessarily a great teacher as this video (and the other whiteboard videos from Heisler), rather embarrassingly, goes to prove. The scratchings on the white board really only add to the confusion of reasonably straight forward lighting techniques.

[trollhunter]

@rmstudio -- I am not "poking at the guy" (Heisler) and never claimed he didn't know what he was talking about; obviously he does. What I'm "poking at" is the cultural shift we've had since Dennis Stock's era, where we now insist that everything in our media be more-than-human and better-than-real -- so much that a huge amount of artifice is required to make something look "lit without being lit."

[UnionDelayed]

This would have been a lot simpler if he'd just stepped back and taken a shot of the whole scene.

[trollhunter]

"Lit without being lit" ... so this is how photography aspires to look in the 21st century. Clearly we've come a long way in the 55 years since Dennis Stock made his iconic photo of James Dean walking through Times Square in the rain. But will this kind of image ever be as memorable as Stock's was?

[rmstudio]

@trollhunter No one said it was "Better" than Stock's it just different.. Things change styles changes needs are all different at different times.. I mean this guy is out there putting out working doing the real thing with real clients.. So I would hardly poke at the guy. I been around 18 years shooting commercially and this guy actually does know what he is talking about when many other "So called" or "Self proclaimed" photographers act like they know what they are doing. This guy does.

[khomplex]

love these videos!!

[dombower]

very nice video. thanks for your post behind the scenes insight.