The Official Ralph Lauren 4D Experience - New York

[pippylunalove]

But the 4th dimension is TIME

[FashionSasha]

I have much respect for Ralph Lauren. This man is one of the best fashion designers and he never went to school for fashion!!! I wish I could've been there for this show!!!

[jamaalknight]

I want all the Polo, I don't play golf

[cafeschwarz2]

Does anybody know the song playing @5:42

[cafeschwarz2]

Does anybody know the song that is playing @5:52

[RHCPisthebestband]

this is so fucking trippy

[rbarba89]

For everyone who says "it's not 4D" Shut up! Quit being haters.

[rancidsunshine]

@rbarba89

its not about hate, its about logic.

[3dcgkg]

excellent



[notme222]

It's totally 4D. I started watching and now I'm 8 minutes in the future!

[StevenKoener]

it is called 4D because not only the whole animation is in 3D but the surface on which it is projected on is not flat which gives the presentation an additional dimension. Pretty cool show !

[SlipUp911]

not 4d

[wizard101magic2]

Friends?? anyone?? :P

[AppDado]

Boah.. wonderful ;D

[mak6o9]

trop fort le truc



[TKFvsJKproductions]

search on ebay... 270855506453

[weegee721]

awsome

[AuxaneD]

They're coming after years of Lights Festival in Lyon, France, Burberry and holographic shows..., Baccardi digital lightning party pic thingy, and many more. Boring and also RL is a fake historic/luxury brand, this will not raise their brand image. The show's cheap looking like their products. No class.

[scorhann]

who made this music?please!

[tomzyboi89]

Seriously who gives a fuck about 4D or not? its amazing, end. you must live shit lives if you worry about small thing like OMG it says 4D but its not. twats.

[cp3shadow]

The 4th Dimension is time. We live in a four dimensional world, we just dont see time, we can only feel or see its effects on the world. We only see 3 dimensions length width and height. So thejinxedone I dont know what sense has to do with dimensions, and i dont know how the hell its 4D. Pretty cool show though.

[ApfelFlix]

@cp3shadow Not exactly. We have 11 dimensions in our universe.

[thejinxedone]

there is no 4th dimension. its ignorant. there's a third sense though.. after sight and sound, they tried with smell. So perhaps they should have used 3S instead of 4D.

[chef40126]

old hat - Seeper have been doing architectural prjection mapping for more than 20 years

[NottinghamForest22]

I prefer Lacoste :)

[FelipeZucchetti]

amazing show mate...

[hbsvictor]

Is there really someone dumb enough to come here thinking the video is gonna blow up in their faces or something?

[TheREalData]

Seducing the masses...

[HondenWoef]

Super Ralph,nice supergood,fanastica!!!

[irinisva]

Gigantic show! How on Earth was this possible. Impressive, almost making me cry.

[choquer07]

Nicee!.. Very nice!!!

[SeattleRexx]

I read that when the 4 fragrance bottles are turning, that bottle #2 "explodes" and they sprayed out that smell from the front of the building! You can hear the crowd react to the scent...pretty dang cool!!

[cheziola]

This is simply called a video mapping.

[nickyfanbsb]

Woow

[duolivi]

Que muy loko

[nathanfain]

Double rainbow all the way!!!!

[elmaorichileancho]

SOMEBODY ..PLEASE..TELL ME WHAT KIND OF PROYECTOR DO YOU NEED TO DO THIS THING!!!! I MEAN...........HOW MANY LUMENS...?? OR LENSES TYPE?? ....ORE HOW MANY BRANDS..HAVE THIS PROYECTORS???..THNKS

[Draakie100]

@elmaorichileancho Hi m8..Check;LUMENTEKTUR,VJForums­,and or 3D video mapping (like the 3Ds program)...the projectors must be the best you can buy...and also you need to build a virtual model of the building....a lot of work...because even small mistakes show up...I just know a little about it,hope you can find your answers and peace to you and all open minded people ;)

[aseemarts]

AMAZINGGGGGGGGGGGGGGGGG

[LOVECATS1229]

amazing !!!

[rfox60647]

"4-D?" I always thought the fourth dimension is time. How does this commercial manipulate time, or use time as a material?

[agherrick]

Amazing

[BAMitsFRESHPINK]

whats next 5D

???

[aom9010]

4d my ass!

[wakingwonder]

are the models in the video real??

[mooshi911]

to all you nerds complaining about whether its 2d or 3d or 4d...shut up! it looks awesome so just appreciate it..fricken losers.

[crazieharley]

OMG I ABSOLUTELY LOVE THIS WE WATCHED THIS IN MY FASHION CLASSES AT MY COLLEGE AND OME CAN YOU SAY AMAZING!!! <3

[emishino22]

！！！！！！！！！！！！！！！！！！！！

[jamariomenesmith]

Booooorrrriiiiinnnnggggg

[LaynerzT]

Only thing I can see with it being 4D would be the lights inside the building lighting up along with the video being projected onto it? lol

[ms6729]

amazing!!

[UnitedStatesPatriott]

It's so funny when people talk about the 4D and they assume that it's a smell..

[mohannadA7X]

guys there's nothing called 4D in the world it's physics , u would say there's 4D cinema but it's not 4D actually

[siemaszkuu]

do you know this music? its awsome toooooo <3

[DrQuijano]

I fail to see how 3D projections are four dimensional. The only part of this whole thing that could be considered 4D at first glance is at 3:54 when the building appears to "fold into itself", except that it doesn't, it just gyrates on two axis. I also thought that "digital innovation" had been going on since the 60s.

I understand you're trying to be gimmicky, but please, be gimmicky with accuracy.

[xevious2501]

I do understand why theyre calling it 4D.. they dont know what 3d is. sure anyone with alittle 3d/film knowledge knows how its done, simple concept but hard to setup correctly and to the work is best suited for compositors case man some of that work is layered nightmare. i admit i love the work that crew creates, but what gets me is those projects they use, ive only seen two. and there contrast ratio is pretty insane.



[hitzdaskinz]

Only in NY. The company I work for had the honor of doing the stone work for the renovation. Beautiful store. All Lauren.

[mkextra05]

wow that blew me away... magnificent!

[heresmokethis]

Actually, it would be 5D. X,Y,Z being the first D's, time being agreed upon throughout the scientific community as the 4D, smell is 5D.

However, that being said, it is actually irrelevant taking into the account the Multiverse.

The real question here, is how are we going to change this in to a religious debate?

[DrQuijano]

@heresmokethis I was not aware that experiences within the 3 dimensional world could count as dimensions in itself. I must have missed the paper on that. Also, when you say "the scientific community" you should specify. Theoretical physicists do see time as the 4th dimension (as it simplifies their theories), but in mathematics the 4th dimension is spacial (specially when dealig with vectors). Oh, and string theory has its own interpretation of everything.

As for religious debate, god made it?

[DeborahDan]

it's wonderfull!!!

Promotion with quality

[FashionSasha]

Fashion is such a wonderful thing!!! 

[PaulNielsenSQL]

The New Disney, "Magic, Memories and You" show is similar and projected on the Castle - way cool.

[TheVilavila]

love the background music. anyone know what's the name?

[arivas1976]

Now THIS is how you produce a fashion show ladies and gentlemen!!!!!

[goddydon]

This is cool.

[itsflyboymusic]

Polo UP!

[missstephanierizzo]

This show rocks!!!!! And it is 4D if u were there u would know there was water sprays

[EmilxLollipop]

@missstephanierizzo it isn't 4D.. heat, smell or water doesn't add a dimension.. and yes it is awesome to look at

[netoyol]

amazing! 

[estlandftw]

holy shit balls

[vismaior1337]

Wasn't the celebration of the atom clock in Prague before this one?

[Edinja123]

hiho

[ClarinsaPitoy]

after watching behind the scene of this clip, i just more and more in love to it.

[girrl100]

beautiful

[minimalmonkey]

Very well done.

[ktante]

That is BAD ASS!!! Awesome show!

[bystandertoreality]

I just saw something just like this in downtown Dallas as part of a promotion for the new Johnny Depp movie The Tourist. It was amazing!! Like 10 stories high!

[johnatillumenight]

There is a brand new 3D building projection in downtown Dallas, TX on the Praetorian Building for the movie "The Tourist." It's 80' tall (12 stories high).

[xbbjaix]

This isn't the first one. It has been done in Germany over a year ago. Just look up 555 Kubik Facade Projection on youtube.

[timpedersen]

3 people are wearing mumus

[discoverdb]

MY GODDDDDDD WHAT A SHOWWWWWWW......

[lincoln7900]

AWESOME!!!!!!!!!!!!!!!!!!!

[Luminapolis]

One of the favorites of Luminapolis Channel

[goodmanross]

Ok I'm gonna give this a go; correct me if I'm wrong...

What we are seeing here is footage from the live opening of RL's women's flagship store, Madison, NY, where we see the new, luxurious structure, illuminated by digital projections--photography flashes help highlight the live action nature of the footage.

These projected animations are surreal, yet real enough to make you question whether you're watching a screen or if this is all actually taking place in front of you.

...right?

[crosshackl]

.

Anyone know that sound?

Thanks!

.

[GrowUpBella]

wow. great!

[dahmin]

Very nice.

But they're not the first.

[geape]

In november 11 as celebration for the 100 th anniversary of revolution, they made exactly this thing in the zocalo square of mexico city, but in a bigger 'fashion' so this is not the first. As a matter of fact last year they made it also in el zocalo but in a lesser version...

[monkeywhizdude]

I'm so confused...

[Juzz0408]

the best i've ever seen

[ultrahaar]

great work. maybe a jumpstart for a new standard on video-mapping.

[1taifi]

great !

[ACVB2006]

What? Would fashion be the 4th dimension?

Hello, Stockholm! Hello Nobel Prize board!

What about sending the whole thing to the twilight zone?

[benfender1]

This was a great project to work on..proudly designed produced and created by drive productions.

[arpxdagoodone]

Why 4D? Please can somebody explain it?

[actala]

@arpxdagoodone

They used smels as 4th demention =)

[PrototypeNo98]

@arpxdagoodone Its not exactly 4D, its a 3D render of the building projected in 2D onto the real building. My guess its their just trying to sound classy by saying its 4D, when really its a 2D illusion.

[Philanthr0pist]

@PrototypeNo98 i'd be a liar if i said that didn't sound completely snobby... of course it isn't 4D... what the hell would 4D be anyways, but intrusive of the natural senses?

[johnstamos775]

@PrototypeNo98

I believe They Called It 4D Because They Used Ralph Lauren Perfumes And Colognes For Smells.

[mrreggin1]

@johnstamos775 the 4th dimension is time...

[rancidsunshine]

@johnstamos775

that still would not make it 4d. that just makes a multi sensory experience.

[EddyCantShuffle]

@PrototypeNo98 My guess is that you will never be able to afford RL when you talk like that.

[ChankkSaotome]

@PrototypeNo98 Nothing about the title or the description make much sense... 4D? Well, I guess it DOES progress forward through time, if you are one to consider that the 4th dimension. But a "visual feast for the 5 senses" just blows me away with its pompous nonsense. It's an amazing visual display, no doubt, but that's really all. They're not trying to sound "classy" they're being pretentious

[yowshi87]

@PrototypeNo98 a little facetious don't you think?

[romeosafadi]

@PrototypeNo98 False, they had Ralph Lauren Perfume cents as a sense, so it makes it 4D.

[mgroenendijk68]

Nice, but not the first. Search here for "3D Beurs van Berlage Amsterdam Samsung"

[marksranger]

I love Digital Lighting and Ralph Lauren. What an awesome experience.

[cynthiakgibson]

I just love it so much!

[PriveAccess]

Magnifique!