Sony viral marketing ploy - 'all i want for xmas is a psp'

[sylvieborgstorm]

men thank you for sharing this!!!

[plateshutoverlock]

Taru got angry at sony for trying to subject Chrissy to this crap

[fruitsalt1]

psp deal on my page

look at my videos (there is only 1) watch it

read the description of the video for link to ebay

[obebogie]

Where's the metal song they made? That was far worse

[grunge65432]

bluexon

Check out this WEBSITE for the best VIRAL TRAFFICING PROGRAM.

[CutTheBlackTape]

See at least when Sprite did their whole "don't listen to marketing kids!" it was self-conciously transparent (so is sprite lol)

course they overstayed their welcome a bit

[andrevr87]

watch my viral video...

/watch?v=a7RKOMU0SuY

[binboyuk]

sup goons lol

[espiex]

Oh my, that's emabarassing

[ccricers]

Sony banned some words from their fake PSP blog comments section: "viral","marketing","Zipatoni"­. When people blew their cover that's when they discovered they can't use these words.

[RapBoy00001]

psp is stupid

I wanted one so much and when i got it I was so disapointed :(

[JunuQillyulaa]

hmm have to think

[tom769780gg]

hi, you are doing good stuff

[ikanaide]

where are the original vids by zapinoti?

[GooshieCenterMeOnSam]

Good collection of the evidence - alliwant was the ultimate vaccine video, marketers trying to shove it down our throats instead of letting viral be viral.

[PostProProf]

Guys, even you making this video on Sony's (supposedly) failed attempt is part of the viral marketing ploy. "Say about me what you want but spell my name right" is the name of the game. You have just spread the Sony brand message, welcome to the self-replicating world of viral marketing...

[jdc4]

i love how idiots like you think that all publicity is good.

[PostProProf]

I do in fact and I'd appreciate a more professional and less offensive way of replying. Now go to a library near you and READ A MARKETING BOOK!!

[dirtyShisno213]

lol. I actually want a PSP for Christmas. :D

[allikohcysp]

hey Sony is at it again LOL^^^

[Barrylocke]

Do you have your gaudy prop jewlry ready?

[DBZGokuSaiyan]

I got mine 2 years ago. :P Tomorrow, I get an 80 GB PS3! YAY! :D Anyways, good luck with your PSP!

[acanthopleura]

YCS - for all your serious console discussion needs

[SirSigma]

This video honestly made me go out and buy a SECOND Nintendo DS.

[ScreamingMooseComedy]

haha

[Lizzardman666]

You're an asshole.

[6w9rix91pgry]

well, at least we agree on a couple of points... you are just wrong on the rest though.

[xdashcoveragedotcom]

good picks on your viral marketing videos

[imgiwebdesign]

Great YouTube & great insight achieved!

We'd appreciate your comments on our viral marketing ad, on our YouTube IMGiwebdesign channel.

[bobtheduck]

Um... What's your freaking problem? I love viral marketing... I Love Bees is the only reason I like halo, for instance. I think hoaxes like this are awesome. And what's with the "You think this guy made this?" I know a lot of amateurs that know how to do awesome stuff in photoshop... You make yourself sound like a complete idiot. Honestly.

[Howitzer89]

But did I Love Bees pretend to not be affiliated with Sony?

[Howitzer89]

I mean...Bungie? haha.

[bobtheduck]

Oops, by "seems to be true" what I meant to say was I agree with it... It's late...

[bobtheduck]

No, it didn't... I don't mind the hoax, though... Since the stuff the people were saying seems to be true, after all... It's like the crazy bride video or the Blair Witch project... Besides, making comments like "You think this guy made this?" is absurd... Photoshop isn't that difficult, really, anyone can learn to do that sort of thing.

[Howitzer89]

Either way I Love Bees is better :P

[bobtheduck]

Oh, definitely... Anytime sony does a "gangster" inspired ad campaign, I cringe... I love bees had class... Old fashioned radio shows, man... And the ARG was awesome. It's like Amazing race, but people are doing it just to play Halo 2, hahaha! That's dedication.

[04087550]

good point that APPLESEEDED made. ..

[appleSEEDed]

that's stupid, people are getting mad at Sony because sony made them feel stupid I bet? They're just trying to make money, LIKE every company, nintendo, microsoft whatever. Everyone wants money.

[darkax]

Never will buy from sony again

[mustang4010]

lol i love the "this is not an ad, ad."

love that one! :) just got to love that! :)

[Lordybob]

Sorry guys. But this is the best Viral marketing I have seen. By making this response you have helped them tenfold. Now there are people continuing the marketing without even being payed.

[ManWhoKilledHitler]

Sony announced a week ago that the PSP has had a 75% drop off rate from this same time last year. Ridiculing Sony does not add up to PSP sales. Get your head out of your ass. Sony completely miscalculated this ploy just like they've miscalculating most things recently, like the PS3's horrible launch. Each mistake is costing them billions of dollars.

[Armchair6]

Actually I went out and bought a DS right after watching.

[decepticon1981]

sony is gay, I realised this after ps2 was out for a couple of years.

[davidburch]

haha, thats funny. Good job :)

[hot1chicks12]

hahaha The PSP isn't an N-Gage.. it's a little more successful than that... wait Sony loses money on each PSP they sell..

[appleSEEDed]

that's the ps3.

[ChinaTiK]

Oo ...

[jeriaska]

This is all I wanted for xmas. Excellent video!

[manowar821]

Sony is to the video game business as the USA is to the WORLD.

Stupid pigs. Don't fuck with the goons/anonymous. We win. We ALWAYS WIN.

[dark420bishop]

I don't understand how the Japanese commercials are so good and the US and other countries get such horrible advertising schemes.

[mangaman1337]

japanese humor tends to be a lot more subtle and less controversial, with the exception of HG Sumitani.

[Xgen001]

lol

[OniTasku]

Well, there goes Sony making even more bad decisions.

[hollenhammer]

lol sup goons

[amurphy245]

absolute disaster,well any little faith i had in sony has been totaly destroyed. just get a ds,wii,and 360 and let sony suffer for their lies and arrogance.

[Wiifan2]

I love that this shit campaign blew up in their faces. Have to say the girl from their agency is hot though they should do a campaign with her to show PSP is for girls too rather than a ugly geek, we know they all buy PSPs already.

[obigalish]

abiaggne

[yorgrish]

Man, the Sony PR guy gave a statement. He sounds like an arrogant fucking douche bag: "Sony just released the most advanced console ever developed, so I doubt seriously that anyone would think we are underestimating our consumers' intelligence. This was simply a marketing idea that was poorly executed." -Some Sony Asshole. Arrogant fuckheads to the bitter end.

[Ic3leaf]

Sony IS arrogant -.- no matter what sony fanboys say. Sony said that "It doesnt matter how long we are delaying the EU launch, customers will happily buy our PS3 anyway even after year of USA release"

[Voltan]

FINALLY... Someone who agrees with me! Sonys been acting like they rule the world ever since they closed Bleem..

[FayeValentine666]

I'm glad a bought a DS a couple of weeks ago.

[MouseFX]

DONT BELIEVE THIS SHIT !! This is Anti-Sony Marketing of Microsoft !! Microsoft is buying Gamesites and Magazines to push the Xbox360 !! Also they fake lots of YouTube videos, be carefull what you believe !

[wraith88]

Sorry dude, it's not Microsoft marketing. It's failed Sony marketing for sure.

A) SomethingAwful Goons can't be bought by companies

B) Sony has admitted to their mistake themselves (to their credit, kind of)

[ChaotikPiNoY]

"DONT BELIEVE THIS SHIT !! This is Anti-Sony Marketing of Microsoft !! Microsoft is buying Gamesites and Magazines to push the Xbox360 !! Also they fake lots of YouTube videos, be carefull what you believe !"

You idiot "MouseFX"..

Sony admitted it themselves that they tried to pull that off...

fucking sony fanboys, i swear, blaming everything on microsoft.

[dogfartsluts]

I think SA just wii'd all over Sony...

[reiku5000]

Did i forget to laugh?

[forkyfork]

I've reuploaded the video. Check out my videos to see it.

[blinkingblythe]

Sony has been fucking up a lot lately. Sorry Sony, but your campaign makes me want to just continue using my cellphone for portable gaming. Blech X{

[ManWhoKilledHitler]

Did someone save Zipatoni's idiotic videos? If so upload them! We can't let Sony ever live this down. Those videos need to live in infamy; an eternal blemish on Sony's arrogant ass.

[abiaggne]

Now, I'm not going to dissect whether or not the idea was good, but I will say it's ridiculous how many people think Sony tried to trick people into thinking this was real. For a bunch of people who claim to be smart, most of you are pretty stinkin' gullible.

[jetsamjane]

makes sense, but why would they delete the site and videos in such a hurry if it was all a joke? wouldn't they embrace the publicity if it was all in good fun?

i'm not dismissing your theory... it's just that their reaction to the whole mess seems fishy.

[abiaggne]

Here's the short on this whole deal: as someone who used to work at Zipatoni, I can tell you without a doubt this was ALL meant to be a joke. The over the top geek speak, the really lame rap video, even the fact that they didn't hide who purchased the URL, was all meant to let people know that this wasn't real in any way.

[djtechsys]

joke = failed

[vienge]

that's great, but they fucked their client SCEA over by generating hate for them with this 'joke'.

[Loftarasa8]

A joke? Too clever for us? FU you patronising, pretentious cnut.

[johnlucas1]

NEXT! By the way Zipatoni rep, what can you do to get me a DS for Christmas? I already got my Wii, thank God. Buster!

[TurboSP]

Yeah fucking right. Because of this crappy advertising campaign, I'm going out to buy a SECOND Nintendo DS and an N-Gage while I'm at it.

[itsapanda]

lol....Ngage, now don't go overboard..

[MouseFX]

LoL N-gae is the most gay console ever

[slimshogun]

Thank you for making this.

Oh, and to reiterate: FUCK YOU SONY, AND FUCK YOUR SHITTY MARKETING STRATEGIES AS WELL!

[beverins]

Yeah! we made them delete their stupid video

[jacksonpritt]

Zipatoni just deleted the site and removed all their YouTube videos!

[Phil2o06]

Pretty cool, thanks for posting this. When will companies learn you can't just create something viral

[genghis6199]

let the chips fall where they may. fkkkk the marketing machine. tag a sign today.

[MrValentine]

Well at least Sony doesn't have squirrels in their PSP ads anymore. They actually show what the system can do. They still fail at not showing more games in their PS3 ads though.

[S0r4]

What games? Only good one so far is Resistance.

[jdc4]

loooool

[mefipulate]

i just made LOL this video is pwn

[ricebunnytoo]

Hahahahahahaha. Awesome video.

[shadowvorlon]

Awesome job guys. Thank you for keeping it real!

[ShibazJr]

great, now not only does this dude live in his step-mom's basement but now he's not gonna have a dime to pay the bitch rent.

[mtxrawkus]

Hahaha, come on Zipatoni, you uber-hip agency, at least make it believable!

[biglongtoe]

nice job i noticed that its the same black dude there's also a video on the zipatone site with him in it he still has the same wristband on and what seems to be the same watch its in the section called "overview" if nobodies notice that. nicejob!

[NGCapnJack]

I don't understand why Sony hasn't fired their entire marketing team yet. Squirrels, dust balls, scary babies and now this shit. When will they learn?

[Zukunft]

Ownage approved.