Marketing Strategy with Philip Kotler at the London Business Forum

[anakmudajaman]

I Love The Video It Can Increase My Knowledge He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands

[AntoMelta]

Good, I like that you share this video, I wish success always He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...

[willamricard]

Nice Video That You Share , So Very Nice Thanks You He wanted to survey the latest thinking on branding. And, finally, he wanted to give us his own advice on how to make the new marketing paradigm work in our own organisations...

[imegatrone]

I Really Like The Video From Your He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands

[bundawartini]

Your Video Is Very Useful Sharing Philip Kotler is the undisputed heavyweight champion of marketing

[flany1960]

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[ThaFacka]

This is just so full of sh*t, all he says is common sense.

[Marxman0603]

Basically what he's saying is that you come up with any old shit product, even if the designs are based on another company's, as long as you market it properly. It seems that in order to maximise profits, the 'use-value' of the product no longer takes precedence, but the 'exchange value' (the amount people are willing to pay) is most important. That's probabably because we already have, in a material sense, more-or-less everything we could ever need or want.

[86kronnie]

almanac of marketing , too good ....i wonder where can i get the whole video.

[alexlachap]

Thums up if Sol Tanguay brought you here!!!

[serviweb2007]

Is very useful, thanks

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[onebrandofdemocracy]

"Value" is only determined by the consumer. It is NOT determined by the business. Kotler needs to modernize his thinking. This is old information.

[trotsopdenhaag]

@onebrandofdemocracy BOGUS! if you went to school, i suggest you get your money back.

[NikaKavkaz1]

@onebrandofdemocracy Apple is an example that makes your comment obsolete

[letsdofflinebusiness]

@onebrandofdemocracy I think the same. Customers do not care about the business, they only care about the value they are getting. They only care the solution to their problem. If we can solve it and efficiently communicating it then we got a business.

[zederish]

@letsdofflinebusiness I disagree with you. Not all customers care about value in the first place. For example Macbooks are three times more expensive than PCs with the same hardware and both of them do the job, in fact PCs are more flexible and with virtualization they can run all Mac's softwares. Still there is growing percentage of people who would pay three times the price to get their hands on those candy style machines.

[letsdofflinebusiness]

@onebrandofdemocracy I absolutely agree.

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[idCeritaWitantoCom]

this is great, thx

[supercibor]

Hello #UN#,how are you today?I have enjoyed your videos very much and above all I have learned a lot from your valuable information for my online business.

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[cgatto1060]

I believe that Kotler is the one of the most skilled (if not THE MOST SKILLED) communicators for marketing in todays contemporary world of marketing. Kotler dominates, with his command of the marketing concept and is "up to date" on all aspects of how to reach your client.

[lpeters2011]

Awesome! He's got it down.

[archie977]

the criminals that make the laws in this country are oiutragouse the only way theres any hope of stopping total collapse is an uprising of the people.

[JONACAN]

Kotler is the God of Marketing hehe.

[infocus4us]

infocus4us.topoffers.us can u speak for me?



[My2Black]

Ideas great!

[Marcinex22]

He's like AIDA - attention, interest, decision, action. :D

[JONACAN]

@Marcinex22 It's AIDCA buddy;  Attention, Interest, Desire, Conviction & Action.

[BenGenio]

I agree 100% with what he is saying, a lot of companies are having trouble to understand how marketing and relationship is changing. We (the students) of today will be responsable for the businesses of tomorrow, and I can't wait to be a part of that!

[hsnkiller]

nice...i wouls sugguest to know more about the market Promote Mistry Shopers ,,,the more they go undercover the more info they will get.

[GeneralMaximus4]

You don't need to learn strategy, you need to become the strategy. I am the strategy. I've already become it. I'm one of those people. Want Ideas? I've got every single one.

[familycashflow]

Excellent and very wonderful tips. However there are more things that needs to be considered.

[garvasis]

Guru is still the best and his books sell the most

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[ibanez860]

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I have done pretty good with M-M . . . watch my videos . . . mobile is an untapped marketing resource

[globefreelancer]

You video worth watching. I will come back to see if you create more. Stop by whenever you get a chance and watch my videos.

[vijaydhayal]

it is pleasure to hear from marketing GOD kotler!!!!! may u live forever to provide insight to us in field of marketing....

[MrBigPoppa43]

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[vaibhavdhamija1988]

I've been reading his mktg mgmt. book, for not very long ago...but being an MBA student, , watching him is always a blessing..hope i could meet him one day...

[JohnnyRock2000]

Does this guy help Israel sell Zionism?

[mails4waheed]

it is his teaching on strategic management i learnt in college applicable now...I like the best part of customers help in business communication plan...He is indeed a legend!

[martinhanoimanor]

master of marketing. I have learned many things from him. I wish to chat with him once time. I need to ask him, how to differentiate my hotel (Hanoi Imperial Hotel ) from the others. If you know, pls kindly tell me. Thanks

[lukaqota]

some of producers create placebo value and people believe all of that or sometimes they buy it because all manufacturers do the same and the customers dont have any choice

[CustomerWorthy]

Everyone is in Marketing - Makes good point showing marketing has moved out of Marketing department with CRM, IT, web managers, affiliate sellers, social media, customers spouting marketing messages even operations has messaging responsibility/capability as shown in graphic 5.3 at here customerworthy (dot com) /cxc-matrix. Curious what actions marketers take to manage, influence, measure mkt?

Read Customer Worthy, Why and How Everyone in Your Organization Must Think Like a Customer @ Amazon

[MichaelPatterson9]

vc cd dp create communicate and deliver our extemporaneously planetariums

[aca303]

quien lo puede traducir al español ?? , no encuentro ninguna pagina donde salgan videos de Philip Kotler con subtitulos , si alguien me dijiera alguna porfavor !

[cmrctube]

you are great kotler.

i liked marketing because of you since i was in college we learned your words.

[MarketingBeyondAds]

The last minute about getting the customer's participation is just brilliant. Powerful marketing comes from stepping away from the demographic data and REALLY getting to know you customers.

[EBooks110]

Good video

[TheTalaash600]

Kotler! you are a genious

[bizopclothing]

A good marketing strategy is the key to success.

[thegreatgarry]

Kotler is simply amazing....

the last quote in this video was very useful...

we have to know the customer more than the database..so they can create ads for us...

great lesson...

[cyberX10]

@thegreatgarry well said

[getnasty08]

check out 'Kotler is dead!' by A. Smithee (Stephen Brown) its in the EJM 1997 31 (3/4) 317-325

It's a good read

[greatofflinemarket]

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[parabolic9]

While Mr. Kotler is obviously a expert in his field, I think it's telling that in the marketing world, "printing a smiley face on a cookie" is considered a good example of new technology.

Thusly this should be amended to "it used to be that engineers and scientists made new products. Now sales and marketing do."

[djfilipe]

I had the pleasure to meet him once at an exposition. Marketing has been evolving a lot, and this sir has kept up with all the technological innovations to add new tools and ideas to his theories on Marketing. He's almost 80 years old and his mind is so sharp! He's legendary! Hope to catch his teachings again soon.

[s223730]

This guy is Amazing, and the one who call him a (Father of Marketing) needs to have a superb Prize.

[citycertified]

Philip Kotler is amazing, I'm definitely going to do some research on him. Thanks for sharing this

[hologram252]

for all Dr. Kotler's fans in Egypt, he is giving a two-day training in Cairo, 15 - 16 Oct.

[kenwilson1987]

Genius... Kotler is helping me a lot with my study... Does anyone know where I can meet him?

[domingojr69]

@kenwilson1987 me too..I want to meet him.

[chilonzor]

@kenwilson1987 , i want to meet him too

[zozek]

@kenwilson1987

sure. enroll into the MBA program at kellogg

[Memubitsu]

Open innovation - corporate espionage on non-protected targets?

[vtornieri]

It´s really make sense, if you match this with the lean manufacturing theory (See Womack or Goldratt) it fits perfectly!

[kasunboralessa]

yes our job is to create, communicate, deliver value to de target market at profit.but i always suffers from pest factors.