I remember Don Schuster when he worked at WWWW "W 4" in the early 1970s. How many of you Detroiters from that time remember Ira J. Cook who worked with Schuster at "W 4". Those were the glory days of Detroit radio!
I don't see a "countdown" clock for the DJ to "walk" the opening of the songs. So that means he had to know his music! Yeah, the "Good Old Days" IS right. Especially knowing the band lineups, that was a classy touch. I like the "old music tape" quote -- and that music was only 10 years old at the time! Now it's 50 years old, and plenty of people listen to XM 60's on 6 today. And for once ... a proper use of a Schafer system (as a DJ assist)! Not as full automation DJ-less crap station!
Being I used to work in radio, I really enjoyed this clip. I worked on a lot of the same type of equipment way back. All the music & spots were played from carts. It may have been a lot more work, but at least that was before radio got all corporate with the bean counters. The first station that I worked at that was completely computerized was WAVH in Mobile in 1998. It was great having all the music & stuff at your fingertips, but at that point, I knew the employment days were over.
@thelazycomic I hate bean counters....I have them in the same class as laywers and used car salesman. they'll be among the first shot when the new order takes over. lol
@Anakin44441 It's kind of an odd process: the station at 106.7 FM in Detroit flipped to country in 1980, but in 1999 they flipped to a 70s-90s hits format and dropped the call sign the next year. Later in 2000, the call sign went to 102.9 FM in Ann Arbor, which picked up the country format (and the "W4" branding) at the same time. So yes, there's still a W4 that plays country music near the Detroit area, but it's not the same one that did it originally.
@Anakin44441 It's kind of an odd process: the station at 106.7 FM in Detroit flipped to country in 1980, but in 1999 they flipped to a 70s-90s hits format and dropped the call sign the next year. Later in 2000, the call sign went to 102.9 FM in Ann Arbor, which picked up the country format (and the "W4" branding) at the same time. So yes, there's still a W4 that plays country music near the Detroit area, but it's not the same one that did it originally.
That was great to see..wish it were still like that today on the radio..a real live person that knows his music..
RadioHamGuy 1 week ago
I remember Don Schuster when he worked at WWWW "W 4" in the early 1970s. How many of you Detroiters from that time remember Ira J. Cook who worked with Schuster at "W 4". Those were the glory days of Detroit radio!
MrPolkajohn 1 month ago
I don't see a "countdown" clock for the DJ to "walk" the opening of the songs. So that means he had to know his music! Yeah, the "Good Old Days" IS right. Especially knowing the band lineups, that was a classy touch. I like the "old music tape" quote -- and that music was only 10 years old at the time! Now it's 50 years old, and plenty of people listen to XM 60's on 6 today. And for once ... a proper use of a Schafer system (as a DJ assist)! Not as full automation DJ-less crap station!
hormelinc 2 months ago
@hormelinc I can tell you that Mr Schuster still knows his stuff.
hassgocubs 2 months ago
Man those posts were TIGHT!
itowedin 3 months ago
thanks for posting this.....awesome vintage aircheck....the jock sounds good too !!
mister70s 4 months ago
BOY THAT WAS GOOD, YOU CAN TELL YOU REALLY KNOW YOU'R STUFF AND YOU LOVED IT, I BET YOU HAD HIGH RATEINGS BACK THEN. VERRY COOL.
jaychristy01 8 months ago
Being I used to work in radio, I really enjoyed this clip. I worked on a lot of the same type of equipment way back. All the music & spots were played from carts. It may have been a lot more work, but at least that was before radio got all corporate with the bean counters. The first station that I worked at that was completely computerized was WAVH in Mobile in 1998. It was great having all the music & stuff at your fingertips, but at that point, I knew the employment days were over.
thelazycomic 8 months ago
@thelazycomic I hate bean counters....I have them in the same class as laywers and used car salesman. they'll be among the first shot when the new order takes over. lol
TheBabyboomkidof53 8 months ago
This is awesome! Love the old technology. Plus I was born in Detroit--but not until 1977! I believe W4 is now a country station.
Anakin44441 10 months ago
@Anakin44441 It's kind of an odd process: the station at 106.7 FM in Detroit flipped to country in 1980, but in 1999 they flipped to a 70s-90s hits format and dropped the call sign the next year. Later in 2000, the call sign went to 102.9 FM in Ann Arbor, which picked up the country format (and the "W4" branding) at the same time. So yes, there's still a W4 that plays country music near the Detroit area, but it's not the same one that did it originally.
hassgocubs 5 months ago
@Anakin44441 It's kind of an odd process: the station at 106.7 FM in Detroit flipped to country in 1980, but in 1999 they flipped to a 70s-90s hits format and dropped the call sign the next year. Later in 2000, the call sign went to 102.9 FM in Ann Arbor, which picked up the country format (and the "W4" branding) at the same time. So yes, there's still a W4 that plays country music near the Detroit area, but it's not the same one that did it originally.
hassgocubs 5 months ago
Thanks for posting this! I loved every second!
zarphod 11 months ago
That is one of the most amazing clips I've ever seen!!!
Thank God for YouTube!
Thank God for Motown!!!
Thank God for W4 back in the day!!!
InsertName125 1 year ago