Advertising & the End of the World

[pesicigor]

umad bro?

[eluap]

I miss REAL Hippies. Most of them have "grown up" to become the antithesis of what they were preaching back in their young and idealistic days...back then I thought the world had a decent future. We need to have a new generation of altruistic people who think of the rest of the world and its future, not just themselves.

[zzGRENDELzz]

I don't have $125 to see this. If the prof would like to make himself understood, maybe he could make it easier to be heard?

[Ebareebaveebeedee]

Big brands are in a huge dodo.

just look at a Davos panel about them.

Thats not a bad thing.

What kind of social reaction is going to be trigered by this is an interesting question.

[SlugChristie]

This guy is really bright, he needs a higher profile in the Left now that Howard is dead and Noam is an octogenarian.

[sctybdy]

This is propaganda against propaganda.

[denverm4x]

@sageev13 all you know about me is what i sold you...

[adrewk]

close to 200 billion dollars a year spent on munipulation! unbelievable!

why do we put up with this shit??? i got one word for these corperate fucks!

BOYCOTT

[sonicjimi]

@adrewk Boycotting isn't a very practical response. The vast majority of everything you can buy is a result of this system. Voluntary simplicity is part of the answer. Some boycots are part of it. Protests and burning some stuff is probably part of the solution.

The answer lies with the proles...

[caveatemp]

I think it's very naive to think that big business don't think far into the future. Their whole business is predicting the future more and more. They definitely have a long term, intergenerational goal.

[defaultgarbage]

This movie is not about global warming, it's about advertising and consumption, and the awful future we are setting ourselves up for. Pay attention.

[darpachief]

i know its not the main theme...but that train is never late. role up role up people! time to pay your carbon tax.

[imjasonn]

Interestingly, he ignores family, progeny and inheritance. Families have planned for generations in the future through ownership.

When you remove private property (like Soviet Union, USA, much of Europe) you remove the interest in property protection. If I can't pass on a clean land to my children, I move to focus on how to make the most - we have manufactured very short-sighted temporal thinking through government seizure, taxes, theft and a culture that knows nothing is reliable.

[astrozombiieess]

I seen a commercial today on t.v. about the end of the world. A raffle is being placed for the human race,the winners get to stay in some "safe" building when the year 2012 comes. If anything these stupid commercials will kill us all! So many people will get depression from these commercials! Stupid scientists -___-

[beetnix6]

this place is going belly up dude nothing will change our course except devastation

[marcus3379]

"We need to make fundamental changes".

Please start with a haircut and eyebrow wax.

[nagaplease]

Thank you marcus3379, we needed a prime example of advertisings effect on the juvenile ignorant ones. If you couldnt see past an appearance you dissaprove to see his message than youre in for a world of hurt.

[DoctorLexus]

Sure, WHY NOT saturate people's viewing environments with aggressive, ignorant, abusive, mental illness-causing, moral retardation-causing ADVERTISING? Why not?

So sad that our so-called "free market" capitalistic system has become nothing but an obvious TOOL OF WEALTH whose main purpose is SOCIAL CONTROL...an obviously phony, corrupt system in which ACTUAL QUALITY and competitiveness no longer make any difference...in which legitimate, detailed criticism is REPRESSED AND CENSORED.

[2583Bella]

Funny you say that, but I bet you have an iPhone, right? and how do You use it? And why did you buy it....the magic word is....BUY!

[DoctorLexus]

Wrong. I don't give a crap about iphones. Besides, the existence of advanced gadgetry in and of itself means little.

The really interesting questions involve more subtle issues...such as the specific manner in which the communications networks are controlled/manipulated...and by whom...net neutrality...ideology-based censorship and repression vs true free speech, dwindling public forums...privately owned commercial forums that are merely pretending to be public, such as myspace or youtube...

[DoctorLexus]

Have you noticed those new advertisements that are being placed directly on top of the little youtube video windows. What an improvement!

[dudejesus]

It's important to realize that we are in a time in history which we have never seen before considering the population size. With the technological advancements we have achieved within the last two hundred years we take for granted the ease at which we survive as a species. This in mind, we must consider advertisements as an influence in this massive society as a means of not only influence, but how that influence affects our lifestyles, opinions, and environmental impact.

[wellcomeinplease]

these kind of subjects should be more, out there, brought in our attention.we do not understand the gravity of the situation.we like tasting all the fruit of this world but we do not nourish it and eventually in this way we will kill ourselves.

[lolurmoma]

3:03

[deathcat1234]

Mr. Jhally is NOT talking about censorship as the last commenter suggests. He favors developing critical thinking skills about media. There is absolutely no doubt that advertising, and media in general, tries to get past our critical radar to sell us stuff. The people at MEF are working to get us to recognize the ways ideas are sold to us. This is not about "stupid Americans." This is about training ourselves to make wise choices.

[Eceoes]

This guy really exaggerates. Everyone with sense knows that our lifestyle are in conflict with nature, and we all know that change is a must. But then he jumps to advertisement. Cooperate advertisement is not the reason why many people have low values. If he was right then all Americans are just stupid yokels who don't know right from wrong, and thats how he probably sees us Americans. It is up the the INDIVIDUAL to recognize proper values. We don't need anyone favoring de factor censorship.

[harryisharry]

He never said advertising was the only reason we have low values. And values aren't just our judgement of "what's right and wrong", those are morals. You don't have to be a "stupid yokel" to be affected by advertising, he's talking about how it saturates our world, and how now that we have started to become cynical towards advertising, advertisers are making it more and more intrusive and emotionally appealing so that we can't ignore it.

[holymadman42]

I want to learn more about this. DO something it if I can. Where do I start to study this idea?

[imthecreeper]

y 2012, what happenes when it does not happen. and we all wake up and go to work.

[Zdaytona05]

your unibrow...you must shave it

[Badwolf182]

our governments dont hav long term vision so i am not surprised about advertisers. they r ALL part of the problem.

wat we shuld really do is outsource our governments to india and china - they wuld do a betta job.

[SpaceCat75]

THIS IS SO IMPORTANT!!

[buttonszz]

When was this made?

[ChallengingMedia]

@buttonszz This film was produced in 1997.

[Gatzaandr]

Advertising will not be a leading factor in the destruction of the world. He mentions targeting emotions and playing upon fears, what he doesn't mention is how it will only work for certain products and much like our range for whats "acceptable" our range for what effects us will change as well. The reason their are more Ads is because people are becoming desensitized to advertising, it will never stop and if it did PBS and CPAC style stations would be the only Television channels left.

[eilidha]

oops too late! doesnt matter what we do now we are fucked! the world will end and it will end badly and its not too far away either.Best get our Bibles out and find out the ending before it happens -its all in Revelations if your wondering

[ekincheung]

The end of the world will be on 12-21-2012 6:33 AM.

[steeleblue]

Very close to the mark...

[Halfassmountainboy]

In which timezone? I had a lot of shit planned for that day.

[murdersuicide3300]

very true but no one will listen and no one wants to understand

[Gine012]

It not that no one wants to listen or understand...its just that no one is interested in it...if it does not bring profit to them, they are not interested...

thats how it works

[joeyjojojimmyshabado]

Anyone know where to get the full lecture on video?

[ChallengingMedia]

@joeyjojojimmyshabado You can see the trailer or low resolution format of the film on our website! Thanks for your interest! mediaed (dot) org

[joeyjojojimmyshabado]

Anyone know where to get the full lecture on video?

[xxPl4gu3sxx]

He needs to shave his unibrow.

[R3DbACK]

he should use gillette it's the best a man can get.

[chillinburger]

so much pressure... I know Im 27 and I gave up... I used to believe we could take them on but I think they won....

[coldies12]

He is right!

[steeleblue]

yes he certainly is.

[thetastydonut]

I LOVE SUT JHALLY! I am taking his class right now (Advertising as Social Communication) at UMass. He is genious!

[samuelmiller64]

This guy is an idiot asshole.

[enigma067]

samualmiller64, and you must have a sub zero IQ.

Grow up. Immaturity is one of the reason why humans are destroying the planet. TITANIC. The waters of space are so cold you cannot breath.

[bootycentral]

the ozone layer hole is from HAARP, not carbon.

youtube HAARP and you'll see

[ludwig7666]

jiminflix: man control man for thousands of years. it is called religion. stupid is stupid does. by the way. MAN CREATED GOD! so that means well, man does change man.

[dietzchris]

they say the end of the world is in December 21 2012

[kindu2006]

reallly? does that mean we wont have the olympics??

[enigma067]

kinndu2006, you're an idiot for joking about your extinction.

[kindu2006]

waaaaaaaaaat, I asked a question: *sighs*

[Rcbquark]

I think jokes like that help us confront tragedy.

[thejobloshow]

People CHOOSE to listen to advertising and buy a particular brand. In fact, people today aren't listening to marketing messages the way they used to. There's so much noise, much advertising gets ignored. If you want to know want will cause the end of the world. Try pointing the finger at websites like YouTube who distract people from real tyranny happening in the world, like the CFR.

[Catrancher99]

There are some arrogant morons who think this stuff is all bunk. Humans have the means to destroy life on this planet - it is a fact. One Reaganite toady suggested we use it all up now because Jesus was coming back soon anyway. Parasite logic! Greed and hubristic attitudes WILL kill us all off if we just sneer at the Cassandras. Consumerism is a killer - witness Iraq - the Ministry of Truth insists we spell oil "democracy." BS!!!

[jiminiflix]

I don't dissagree the environment is important. But friend this is a global issue used by goverments to make us globally 'minded'. Now we are on the verge of the greatest geo political event in history- the rise of the One World Order.Run by bankers,this 'campaign' is about world domination for power and greed. Terrorism is the catalist and justification for a coming martial law-open your eyes.

[lferaren]

An advertisement against advertising. I heart irony.

[morsulthedark]

Oh come on advertising causing the apocalypse try George W. Bush

[selsuru]

he is sort of right, advertising is a facet of the appoclypse but not the only soruce.

[PeakOilBoy]

I am in the advertising industry, and there are some of us looking for ways to slow down this speeding train of destruction. The problem is that while money is tied to consumption, we are only speeding faster towards eliminating life on the planet.

The way to counter how advertisers warp minds is to show them that saving the world is sexier than the girl in the hot jeans. As long as humans seek pleasure through materialism we are dead.

[589a2760]

So show a couple dead babies in a dead world. That visceral enough for the morons to comprehend?

[jiminiflix]

Man cannot change man. God changes a man that obeys his commandments. But environmentalists think a solution based on positive works will last.Advertising is about deception (mostly)Combine the two and you have a campaign tring to manuiipulate people to care for a world with band aid solutions.

[billhuston]

This is one of the best short videos I've ever seen on how the media works. Every teacher should ask their school to order a copy of this DVD from the Media Education Foundation. Sut Jhally is magnificant!

[ToddBoyle]

Jhally is a genius and makes a valuable contribution to our understanding of the mass culture around us. Listen to his 1 hour talk in Burnaby, BC in 2002. Visit the Media Education Foundation and see the films.

[bluejade79]

Do you really think this video is stupid "202197"?

Advertising is invasive, its purpose is to make us want *useless* stuff. The sad consequences of advertising's aggresiveness is that we end up becoming inmediate satisfaction seeker zombies.

NOT CARING is fucking stupid.

[202197]

this is fucking stupid

[morsulthedark]

i entirely agree this is stupid it's an ad for panic by the way earth naturally heats and cools (ice age anyone)

[ponydoughboy]

I love you self-appointed experts on climate. What are your degrees in?

[morsulthedark]

that's something i learned in eigth grade so my degree on that bit of information is i completed junior high the earth wobbles. also you can't tell me the weather next week i should believe you about next century?