The first time I saw this my first thought was: "no, not another whiskey commercial!" because in the beginning it looks like every whiskey commercial we have, but when in the middle when it turned to the backside of alkohol I actually listened. Because it's true what they say, because of alkohol children gets to see their parents worse sides, I have seen my moms plenty of times.
Family friend of the Suttons, Ali Randolph, sang her original song about Popcorn at his Memorial Service. She has now posted a video of the song played with her band, The Outta Luck Band.
Moonshiners - Popcorn Sutton - Ali Randolph & The Outta Luck Band - Music Video - Moonshine
Why not take a peek into the outside world and watch how SWEDISH alcohol porducers are corrupting the world and generating a global following of alcoholic wife beaters and child abusers while a couple of you pontificate at home about ads by foreign brands in Sweden. Google 'Koppaberg 2011 UK TV' ad. Interesting huh? Now try 'Makmyra Extra Rok Advertising.' Or how about 'Falcon Beer - Ireland Version.' Or 'Svedka TV Commercial R U BOT OR NOT.' Or 'Absolut.' Feeling a tiny tiny bit hypocritical?
@TheEarthchief Nothing in this commercial is about accusing other countries for producing or supplying alcohol, saying so would be ignorant. It's to raise awareness to the consumer and his or her surroundings to drink in moderation, not blaming the lovely country of Ireland nor UK (nor any other) for supplying us with these wonderful beverages and drinks. //A Swede
@Notasthinkasudrunkim Tell that to the Swedish posters who are saying that this advert is very specifically an advert designed to mimic a very specific TV advert by a particular brand from a particular country. You can't have it both ways. I've seen a Swedish anti alcohol advert using a false beer. And it's fine. It's set in Sweden, the beer is Swedish, the drunks are Swede's. That's great. Do that and just leave other countries and their brands our of it and we'll all get along.
@TheEarthchief IQ, the company, are not about putting other people up against the wall. With an internationalized and globalized world, and the very diverse society we all live in, there're more people to reach out to than the stereotypical vodka-drinking or beer-chugging swede. I, and many others, prefer whisky and stout over vodka and lager anyday, and would never hold a grudge against the people supplying it. It's just to show us, that the problem exists in the whisky-culture as well.
@TheEarthchief Also, that pub looks pretty much like all the pubs I ever go to. And the mood given by the infomercial is pretty much the same given by the commercials for all the whisky brands shown on TV here. It's what Sweden has become after internationalization; thus giving IQ more aspects than the traditional or domestic ones to look into. It's all in the eyes of the beholder, I suppose. But I recommend letting it go, cause no swede will watch this and think ill thoughts of another country.
Of course I've never had a an issue with alcohol or known anyone starting a fight spntaneously after a drink because, as the advert makes perfectly clear, being Irish, I spend all my time in cosy little rural pubs hanging out with elderly villagers getting completely ratfaced myself on Irish whiskey with the villagers and never have any memory the morning after. Maybe I should switch to Swedish alcohol which never causes problems it seems. We see their ads all the time and don't attack them.
On the core issue, Alcohol is not addicitve. If it was all of us who enjoy a drink would be alcoholics. What actually happens is that certain goup within society are susceptible to becoming alcoholics due to specific circumstantial aspects of their lives. Every alcoholic has a story to tell when you explore their issue. Banging on about alochol advertising, proposing backward prohibition legislation completely bypasses the point. And as the world knows, propoganda like this changes nothing.
There seems to be a bit of a difference between 'Swedish Bars' which are apparently for some reason replicas of Irish bars and proper Urban City bars in places like Stockholm. I've obviously underestimated the level of travel and international exposure a lot of Swedes experience.
I've been in bars in Stockholm, Eden, Cafe Opera etc. But, you're right to a point. I haven't been to the backward rural bars you hang out in. Sweden had a reputation for being quite contemporary design orientated free thinking country but there's obviously a few like you who've only experienced themed Irish bars in their parochial lives. You should check out internet restriction legislation. Sweden is in there with Libya, Iran, Iraq and North Korea. Where did it all go wrong?
The advert is either anti-Irish, anti Irish Bars, anti-Irish Whiskey or anti-Irish Whiskey Makers advertising freely. Take your pick. All the above motives are wrong and illegal in my view and the Swedish Government should apologise and withdraw the advert immediately or balance it by producing a version that shows Swede's in Sweden, drinkling Swedish products. But they won't.
@TheEarthchief Done: youtube.com/watch?v=WL3V39hPImI . The swedish national poet CM Bellmans (18th century)famous song "vila vid denna källa", with a distinct pro-alcohol position, is geting trashed some guy with a terrible voice. Payed by the Swedish Government. It's nice to have some self-distance, you should try it.
@TheEarthchief this is a commercial with only one purpose - showing people the bad side of alcohol. and your only reaction is this..? o.O let me explain: every time a whiskey commercial is showed in Sweden, it's always something about how tasty it is, how it's beautifully made etc. like the tullamore dew-coms. this commercials purpose is NOT to throw dirt at irish people etc. it's not even close to that! they just want people to see the bad side, nothing else! #STOPANALYZING
@Serafisk88 No. But I do have an issue with bureaucratic civil servants and politicians pontificating to every one else using everyone else's money, keeping themselves in jobs putting out pointless silly adverts. And as for alcohol itself, I think it's fantastic. Outside of a few fundamentalist Islamic 'countries' it's an invention of humanity that is much loved around the world. And yes, certain people can't drink and shouldn't drink due to issues.
@TheEarthchief And alot of them are swedes in Sweden, and this is a swedish commercial, so it is actually filling it's needs, the information in this commercial is true. And what about all the people that don't drink? Are they people on their way to become muslims or do they actually know that alcohol probably isn't all that good for you in the whole run, isn't alocohol as destructive as crystal meth or something?
@Serafisk88 So what's the solution being proposed here to alcohol addiction? What's their point? That advertising should be banned and therefore only the big internatioal brands should have the market to themselves? That alcohol should be banned and the mllions in Sweden who aren't addicted shouldn't be allowed a drink? That if adveritising is allowed, the producers who make a perfectly good legal product should finish each advert with a bar brawl? Are they asking viewers to change drinks?
@Serafisk88 Maybe! Maybe indeed. So the advert is asking the 320,0000 Swedish addicts to consume the supposed source of their addiction 'responsibly.' Smart thinking. Best of luck with that one. Like all taxpayer funded civil service follies, it's sure to work wonderfully. I'd love to know how much cash they've thrown at it between production, ad agency fees, TV slots etc and how it's success will be measured from a performance management perspective. Reduction in addicts or You Tube views?
@TheEarthchief Or maybe its directed to everyone even people who aren't in that stage yet? Everyone who watches tv will probably see this commercial sometime. I think this is a really good commercial, and in the end it says in swedis "Look after yourself".
@Serafisfisk8 Pity they tried to get across their vague ineffective message by targetting one particular non Swedish producer who advertises honestly and legitimately and one particular alcohol category that happens to not really involve Swedish producers beyond a very tiny niche element. Let's see them pick on as domestic brand next time and see what happens!
@TheEarthchief Oh I'm sorry, didn't realise you we're a part of the irish swedish communtiy who realy loves Mooneys bar and Taman whiskey, and I'm sure you are not related to anyone who ever has been in a fight or tried to start one under the influence, and has always drank resonsibly, and in no effect has ever had a bad experience of alcohol whatsoever.
Slainte to all my Swedish friends by the way. I'll see you down at the bar where we can continue this discussion over a glass of whiskey. That's whiskey with an 'e' by the way. But if you're one of the thousand people who like this ad, then, ehm, don't bother coming, Stay at home and watch soap operas. Nice and safe. We'll miss you but I think we'll get by. Just.
And more. The human race as a group long ago decided it wants to include alcohol in it's life. Every weekend the world is drinking. You might not like that but that's the planet you're living on. You can choose good brands or bad brands whatever. Or you can keep moaning about it and produce these silly adverts than actually achieve nothing except keep Swedish civil servants in cosy jobs or stand up if you really believe a bottle of Irish Whiskey is this great evil and argue that it be banned.
Furthermore, alcohol is legal in most countries in the world. The exceptions include fundamentalist Islamic theocracy's and some bible belt American 'counties.' And different producers have different versions of alcohol that they sell. and advertising is how they convey what their product is. If Sweden has an issue with alcohol then just ban it. No one will give a shit. But don't be hypocrites and allow it but only let beer or wine makers advertise or have bars but you can't admit having them.
Look, it's simple really. The facts are as follows. Yes, the Irish like a whiskey now and then with friends having a chat. We invented the stuff. It's our local spirit. The Swedish Government made and financed this ad campaign. In their Swedish wisdom, they chose to set it in an Irish bar, in Irleland called Mooneys. The people in the bar get too drunk. A fight breaks out. A child watches her parent get hammered. Sweden, grow up, that is not the reality of life in Ireland for 99% of us.
@TheEarthchief I guess you missed where they shift settings. At 0:27, it's no longer a cosy Irish pub. And if you watch until the end, you'll se that is not an Irish pub that woman walks out from.
@berig1 You should actually watch the advert before commenting. It doesn't switch from being an Irish Bar at 0.27. It continues exactly in the same Irish bar where people start fighting and getting drunk until the very end when a girl, who looks fine to me by the way, casually walks out. Go and make an ad that's set in a Swedish Bar, show's Swede's fughting and getting drunk on Makmyra or Absolut. Oh, but the Swedish wouldn't want to offend local producers now would they??
This is to create awareness of the romanticised views of alcohol that typical alcohol ads promote. Most whiskey commercials that run in Sweden depict the usual Irish and Scottish stereotype of beautiful and wild nature, pure spring water etc. (As does all tourism ads, this is basically how Ireland and Scotland are being promoted to the rest of Europe.) As someone said furhter down: "The "drunken irish"-sterotype don't exist in Scandinavia, it's a anglo-saxon phenomena."
People keep saying it's a spoof of a particular whiskey advert. What whiskey and from what decade? It looks nothing at all like a Jameson advert I saw which has under water scenes with a giant Octopus. The last Grants ad I remember was in a basketball court. This is an offensive stereotype of Ireland concocted by some insular Swedish advertising agency who've never been there. if alcohol is a problem amongst Swedes why not portray a typically Swedish bar and leave the Irish out of it?
@TheEarthchief It is a typical Swedish bar. Many of the bars in Sweden is inspired by the English and Irish pubs. Also, every time a whisky commercial is showed in Sweden it always some Irish guy explaining how it become perfected through generations.
So this commercial have nothing to do with Ireland, the Irish, UK nor the Brittish. It's only about the backside of alcohol.
@TheEarthchief I guess it's just because there are quite a lot of Scottish Whisky adverts on tv in Sweden, and they're trying to emulate them, but of course with a different message. I agree, it is absurd. I'm half Scottish, so laughed when I first saw it, but it is a ridiculous advert.
I still cannot fathom the thinking was here. In Ireland you will see adverts for Kapparberg Pear Cider quite often on TV. But it would never occur to the Irish in a million years to create and alcohol awareness advert, aimed at an Irish audience but set it in a Swedish Bar. We see quite a lot of Heineken and Carlsberg advertising. You will never see Danes or Dutch people mocked in some anti beer advert government produced ad. Or feature drunk Australians just because we of Hardy's wine adverts.
What's hilarious is that this view of an alcohol advert seems like something from the 1980's. Clearly, a whole generation of afverts have not been seen by Swedes. Be subverisive. Check out what actual modern adverts are like out there in the big bad world. Check out any of the follwing on You Tube, Absolut Blank Canvass, Smirnoff Vincent Minor, Jameson Fire, Johnnie Walker Walking Brasil and then tell me that this dated rubbish is close to the quality of modern adverts. Open your minds a bit.
@TheEarthchief They're not trying to replicate a modern alcohol advert. They've decided for whatever reason, of all the types of alcohol, to produce some strereotype of either rural Irish or Scottish people getting hammered, falling down and neglecting their children. I can't believe they're geting away with it to be frank. I would be very interested to hear what the authorities of thiose countries would feel about seeing their country represented in this way by the governement of another?
The Swedish Gov should remake a BMW advert and show people being killed in a car crash or remake a McDonalds advert and show people dying of heart disease. Oh, but then that would lead to the touchy subject of personal responsibility and individual choice, alien concepts in certain parts of Europe. No, safer to suggest that Sweden's needs to ease off on the Irish Coffee's before it turns them into barbarians.
Typical Swedish nanny state. We'll make alcohol, we'll sell you alcohol and we'll tell you what brands we want you to buy even though it's a drug that makes you violent and abusive and has no positive role at all in a society where the citizens are apparently incapable of meeting together in a bar or over dinner and sharing a sociable glass of wine, glass of beer or dram of whisky without battering each other and raping their own children. Must be the weather and long dark nights.
@packedcrack Sure. I'm all in favour of that. It keeps the cash flow going for the various human trafficking gangs, the Taliban, your average local racketeers and mobsters and so on. Meanwhile, lets put all the bartenders in Sweden out of a job and all the Systembolaget employees who are destroying the nation, and why not give back all the excise duty and alcohol tax to the 'weed' importers while we're at it to buy new trucks and ships. The world will be such a better place without whiskey.
This advert is effectively put on air by the people who until recently developed one of the world's largest vodka brands and sell alcohol at huge profit to people in Sweden. They actively support many producers, particularly Scotch producers and block others from entering the market. It's a completely hypocritical farce. Why didn't they portray Swedes beating their wives instead of Irish people in a bar called Mooney's in a sheep rearing region of rural Ireland? It's pure racism. Outrageous.
Tänkte "Nice, en brittisk pub utan en massa överdriven svensk fylla där folk bara sitter och chillar lite, och sen så började dom shotta och så blev det svensk överdriven fylla......"
@android1977 yeah.... alcohol manufacturers are responsible for that..... not that the people would drink alcohol voluntarily or so.... or that a lot of them dont know when to stop.... lets blame the manufacturers.... if people are too stupid to "use" something, then they just shouldnt "use" it... applies to everything
I find the add completely rascist actually. It's set in an Irish Bar. This is an advert about Swedish alcohol issues but they've chosen an Irish Bar to set it in. With a Scottish voice over? Are they saying drink makes Swedes behave like Scottish and Irish people. What is that all about? This is pathetic.
@FieldMarshallFunk You think it's pathetic? Could you be so kind to tell exactly where they say that "Drink makes Swedes behave like scottish and Irish people"?
I think you totally miss he goal of this commercial. It has nothing to do with rascism at all. Grow up!
@simonkjellin Eh hello, Irish Bar, Sheep rearing. Scottish voice-over. I don't see any street fights in Stockholm or wife beating in the flat complex's of Malmo here. So maybe you're right. They're not saying that Swede's get drunk LIKE Irish people or Scottish people. it's only Irish or Scottish who get drunk and only on evil whiskey. Meanwhile, Swedish vodka, American whiskey, and all wine and beer and are fine. Ridiculous. Grow up yourself. A whiskey and coke is half the strength of wine.
@FieldMarshallFunk Okay, let me explain this to you. Television advertising for alcohol is prohibited in Sweden. But a few channels are able to go around this prohibition, because they are broadcasting from abroad
- namely from the British Isles. As a consequence of this, almost all alcohol advertising in Sweden is for British/Irish whiskey brands. If most of the ads had been about Swedish whiskey, or German beer - the add had probably looked alot different.
@Jagvillhejhej I know that alcohol advertising is prohibited in Sweden. It's prohibited in Ireland as well. It's prohibited in many many countries. But no goernment would ever produce such a sterotpical view of another country. If you want to show the effect of alcohol on some Swedes then go and produce an advert set in Sweden, not Ireland/Scotland. How would you like other governemts to produce anti vodaka ads with people dressed as ABBA and speaking like Swedish Chef from the muppets.
@FieldMarshallFunk Your objections are understandable. But you need to bare some things in mind when watching this ad. 1); the only kind of setting that whould have any effect on the public is "cozy-time in an irish pub", because that is the only kind of alcohol-advertising we have ever been exposed to. 2); the people in the ad is not suppose to represent irish people, I honestly don't belive that. The "drunken irish"-sterotype don't exist in Scandinavia, it's a anglo-saxon phenomena.
@FieldMarshallFunk Alcohol advertising is not prohibited in Sweden. It is very much legal but they only air after about 9pm and have pretty strict demands on them of what they can show etc.
@Snoefied I don't really have an issue with a ban on alcohol advertising although I do think it hinders free competition by supporting established brands. Alcohol advertising bans are global and useless anyway. My issue is a European government picking on specific other nationalities. Why didn't they show Swede's drinking multiple shots of vodka at a Ski Resort or on a ferry or in nightclubs? What's the gripe against Irish bars? Who decided. lets set this in an Irish bar? What's that about?
@FieldMarshallFunk maybe I've got it all wrong, but I think that one of the thoughts behind this advertisement is to criticise whiskey commercials in general for their romantic portrayal of alcohol and not to offend any specific nationallity. Allthough it looks like it's initialy is set in Ireland/scottland (as in all whiskey commercials I've ever seen) when the drunk woman staggers out of the bar in the end of the commercial it's clearly set in Sweden as seen on the police vehicle.
@FieldMarshallFunk It is a spoof video on alcohol ads in Sweden by Jameson and Grant that always plays on sterotypes, which is the kinda ads we always get. I think you are over analyzing it if you think they are in anyway trying to imply that Irish/Scottish people are alcoholics, since the first part of the video is exactly like any other Jameson/Grant ad except that they afterward also inform about the statistics in SWEDEN that comes with aclohol, kinda points out who they are portraying.
@FieldMarshallFunk Theres an add in sweden wich is allmost 100% the same as this just that it is a commercial about selling whiskey and the negative parts aren't shown. This add is based of that one.
@1337Figaro There are anti alcohol campaigns ll over the world but no government ever strays in anti brand territory or targets a specific category. If this advert is specifically aimed at a particularly manufacturer then it's equally appalling since it contravenes European law. You cannot attack one brand in that manner and therefore support other alcohol categories and brands. If I were involved with the company that this advert is targeted at, I'd be phoning my solicitor.
when the hand enters frame in the pack-shot, that's the point of no return. but the liquid that's been poured into the glass looks like cold tea to me. viscosity is a vital factor if you want to fool someone visually.
OCCUPY PROTEST.LUKE 19:13 JESUS SAID “OCCUPY TILL I COME.”COINCIDENCE?DAMASCUS SYRIA–OLDEST CITY,NEVER BEEN DESTROYED(ISAIAH 17:1)ISRAEL DIVIDED(JOEL 4:1-4)JESUS SAID,HIS 2ND COMING,IF U SEE DMASCUS DSTROYED & SRAEL DVIDED.IF U THINK QUAKES R COMMON THINK OF THESE PROPHECIES,THESE R N THE NEWS NOW.JOHN 12:25-26 ANYONE LOVES THEIR LIFE WILL LOSE IT,WHLE ANYONE WHO HATES THEIR LIFE N THIS WORLD WILL KEEP IT FOR ETRNAL LIFE.26 MY FATHER WILL HONOR THE ONE WHO SERVES ME.REPENT!YOUTUBE:thisisecanus
@kufrproductions Speaking of the Dark Side, the old guy at 0:08 looks like someone from Star Wars, but I can't put my finger on it. Uncle Owen? Wedge? Anthony Daniels (C-3PO)?
@ImAllFact Sweden is number 33 in alcohol consumption only counting Europe (i.e the consumption is one of the lowest!). Quite the ironic username you've got there...
Yea how dare they tell you take a realistic look at drinking. You should be able to get fucked up whenever you want, beat up and molest whatever people (and children) you want, without having to think about the consequences.
@swertinge07 11 000 000 000 crowns got The Tax Office on alcohol-tax 2010 = ca 1 147 000 000 EUR.
Thats's only the tax. Alcohol prices are really high in Sweden. 750 ml bottle of the cheapest vodka costs at least 200 crowns or 22 EUR a bottle of decent wine 80-120 crowns or 9-14 EUR and 0,5 l beer - 8 crowns or 1 EUR the cheapest and around 15-18 crowns or approx 2 EUR more pricely imported sorts.
@instock2 And how much is healthcare, police, ambulance and courts cost...? How much does it cost when one person gets killed by a group of drunks? One child that gets hit by a drunk driver?
@instock2 The alcohol consumtion costs Sweden around 185 000 000 000 SEK/year. The tax income which you write here drownes in that number. There are several arguments for the use of alcohol but economy is not one of them. Not for Sweden at least.
@lisabazi And a source to those numbers, please? In 2002 the cost of alcohol consumtion in sweden was 20 billion SEK ( can . se / sa / node . asp?node=2653). I find it very, very unlikely that it has went up to 185 billion SEK in nine years.
@Felshoe2 My source are my lectures regarding alcohol in med-school. The sources vary a lot and if you google it you will find that each on of them is higher than the number you give. The initiative that has uploaded this movie states a number of 66 billion. Maybe I am misstaken and the number was 85 billion. Eitherway, far higher than your 20. It all cames down to what you choose to include in the calculations as the damages of alcohol are many and in many different areas of society.
@lisabazi Reports from 2010 (that I have stumbled across) show a price of 50 billion SEK, not far from 80, as you now said. I just wanted to point out that 850 billion SEK isn't true in any way.
@Felshoe2 The discussion was not about the exact figure (and I wrote 185 not 850) but about the comparison between the economical costs and the economical benefits of alcohol. My point was that it is not in the best economical intrest for a country to have inhabitants consuming alcohol. I don't care about the exact cost, because the arguments for a country to consume alcohol are not of economical character.
@Felshoe2: What does it matter, anyway? The tax revenue can't possibly justify the cost of repairing the damages, let alone the loss of human lives/living quality (raped, threatened, physically assaulted people and those whose relatives have died to drunk drivers for instance generally lead a life of lower quality - which ironically often lead them to substance abuse). I'm not proposing a ban of any sort (on the contrary, I'm for decriminalisation of many things currently illegal), but proper...
@Felshoe2: [...]information, support and efforts to decrease the conformity surrounding the norms regarding alcohol usage would help alleviate many of the issues that today's alcohol policies lead to, and help people drink more responsibly.
No matter how much tax money alcohol usage is responsible for, it should not be compared with the monetary or emotional costs of the backsides of it - especially since much of that money could have been spent on something similarly taxed with fewer dangers.
Actually there usually is a text typed on the bottle "Drink responsible" ...
I usually drink responsible, but yeah, sometimes it all ends up just outside puking it all up and then I go in S-shapes home to my bed and have a great nights sleep =)
It is Fredagsmys for adults. The sophisticated environment, music and dimmed lighting places us in the mood. In slow-motion crystal glass filled up with the golden liquid. The image of alcohol consumption we meet more frequently, but in its new commercials IQ allows us to follow even the alcohol back. There can not swallow liquor without grimace, where the children see their parents' worst sides and glamor transformed rapidly into poverty.... thats what google translate says... is still confused
@MrMorcowbell It is cozy friday for adults. The sophisticated environment, music and dimmed lighting sets the mood. The crystal glass fills up with golden liquid In slow-motion. We face such image of alcohol consumption more and more often, but in their new commercial, IQ allows us to see the dark side of alcohol. There you can not swallow liquor without grimace, there the children see their parents' worst sides and glamor fades rapidly into ugliness. ...that is my translation.
34 people are still living in deny of their alcoholism...
Fuckablelittleme 4 days ago
I love this comercial!! älskar den!
marsvin55 3 weeks ago
Stop writing so long comments!!! No one reads them anyway
christoffer501 2 months ago
@christoffer501 I do.
ynfuan 2 days ago
The first time I saw this my first thought was: "no, not another whiskey commercial!" because in the beginning it looks like every whiskey commercial we have, but when in the middle when it turned to the backside of alkohol I actually listened. Because it's true what they say, because of alkohol children gets to see their parents worse sides, I have seen my moms plenty of times.
3zaldo 2 months ago
This has been flagged as spam show
Family friend of the Suttons, Ali Randolph, sang her original song about Popcorn at his Memorial Service. She has now posted a video of the song played with her band, The Outta Luck Band.
Moonshiners - Popcorn Sutton - Ali Randolph & The Outta Luck Band - Music Video - Moonshine
exposefraud 2 months ago
LEGALIZE MARIJUANA...
pinhod2 2 months ago
Why not take a peek into the outside world and watch how SWEDISH alcohol porducers are corrupting the world and generating a global following of alcoholic wife beaters and child abusers while a couple of you pontificate at home about ads by foreign brands in Sweden. Google 'Koppaberg 2011 UK TV' ad. Interesting huh? Now try 'Makmyra Extra Rok Advertising.' Or how about 'Falcon Beer - Ireland Version.' Or 'Svedka TV Commercial R U BOT OR NOT.' Or 'Absolut.' Feeling a tiny tiny bit hypocritical?
TheEarthchief 2 months ago
@TheEarthchief Nothing in this commercial is about accusing other countries for producing or supplying alcohol, saying so would be ignorant. It's to raise awareness to the consumer and his or her surroundings to drink in moderation, not blaming the lovely country of Ireland nor UK (nor any other) for supplying us with these wonderful beverages and drinks. //A Swede
Notasthinkasudrunkim 2 months ago
@Notasthinkasudrunkim Tell that to the Swedish posters who are saying that this advert is very specifically an advert designed to mimic a very specific TV advert by a particular brand from a particular country. You can't have it both ways. I've seen a Swedish anti alcohol advert using a false beer. And it's fine. It's set in Sweden, the beer is Swedish, the drunks are Swede's. That's great. Do that and just leave other countries and their brands our of it and we'll all get along.
TheEarthchief 2 months ago
@TheEarthchief IQ, the company, are not about putting other people up against the wall. With an internationalized and globalized world, and the very diverse society we all live in, there're more people to reach out to than the stereotypical vodka-drinking or beer-chugging swede. I, and many others, prefer whisky and stout over vodka and lager anyday, and would never hold a grudge against the people supplying it. It's just to show us, that the problem exists in the whisky-culture as well.
Notasthinkasudrunkim 2 months ago
@TheEarthchief Also, that pub looks pretty much like all the pubs I ever go to. And the mood given by the infomercial is pretty much the same given by the commercials for all the whisky brands shown on TV here. It's what Sweden has become after internationalization; thus giving IQ more aspects than the traditional or domestic ones to look into. It's all in the eyes of the beholder, I suppose. But I recommend letting it go, cause no swede will watch this and think ill thoughts of another country.
Notasthinkasudrunkim 2 months ago
@TheEarthchief Oh btw, I recommend having a look at their other commercials against drinking... there are quite a few....
Notasthinkasudrunkim 2 months ago
Of course I've never had a an issue with alcohol or known anyone starting a fight spntaneously after a drink because, as the advert makes perfectly clear, being Irish, I spend all my time in cosy little rural pubs hanging out with elderly villagers getting completely ratfaced myself on Irish whiskey with the villagers and never have any memory the morning after. Maybe I should switch to Swedish alcohol which never causes problems it seems. We see their ads all the time and don't attack them.
TheEarthchief 2 months ago
All I want now is a nice glass of Scotch! :)
HectorLAN 2 months ago
This commercial is awesome! :D. Because in every single commercial break we have in Sweden there is at least 1 commercial that is about Whiskey.
linnkann 2 months ago
Don't hide it - divide it.
FlyPartiet 2 months ago
That's only 3% who are addicted. So they should definitely legalize pot, If 97% have alcohol under control it should be a no-brainer.
2lasiiJAkuppi 2 months ago
0:47 Belinda Olsson?
FurryFenNick 2 months ago
Nice to see that so many like this ad =)
For those who don`t
This is about drinking less in Sweden and not about the Irish people. I´m one of the actors, so trust me. It´s about us Swedes.
MRkreuster 2 months ago
@MRkreuster " I´m one of the actors, so trust me"
Why? What does being one of the actors indicate?
TheEarthchief 2 months ago
On the core issue, Alcohol is not addicitve. If it was all of us who enjoy a drink would be alcoholics. What actually happens is that certain goup within society are susceptible to becoming alcoholics due to specific circumstantial aspects of their lives. Every alcoholic has a story to tell when you explore their issue. Banging on about alochol advertising, proposing backward prohibition legislation completely bypasses the point. And as the world knows, propoganda like this changes nothing.
TheEarthchief 3 months ago
There seems to be a bit of a difference between 'Swedish Bars' which are apparently for some reason replicas of Irish bars and proper Urban City bars in places like Stockholm. I've obviously underestimated the level of travel and international exposure a lot of Swedes experience.
TheEarthchief 3 months ago
I've been in bars in Stockholm, Eden, Cafe Opera etc. But, you're right to a point. I haven't been to the backward rural bars you hang out in. Sweden had a reputation for being quite contemporary design orientated free thinking country but there's obviously a few like you who've only experienced themed Irish bars in their parochial lives. You should check out internet restriction legislation. Sweden is in there with Libya, Iran, Iraq and North Korea. Where did it all go wrong?
TheEarthchief 3 months ago
Hahaha i was like whaaaaaaat when the hand reaches in again and it all goes crazy.
pewse 3 months ago
The advert is either anti-Irish, anti Irish Bars, anti-Irish Whiskey or anti-Irish Whiskey Makers advertising freely. Take your pick. All the above motives are wrong and illegal in my view and the Swedish Government should apologise and withdraw the advert immediately or balance it by producing a version that shows Swede's in Sweden, drinkling Swedish products. But they won't.
TheEarthchief 3 months ago
@TheEarthchief Done: youtube.com/watch?v=WL3V39hPImI . The swedish national poet CM Bellmans (18th century)famous song "vila vid denna källa", with a distinct pro-alcohol position, is geting trashed some guy with a terrible voice. Payed by the Swedish Government. It's nice to have some self-distance, you should try it.
Jagvillhejhej 3 months ago
@TheEarthchief this is a commercial with only one purpose - showing people the bad side of alcohol. and your only reaction is this..? o.O let me explain: every time a whiskey commercial is showed in Sweden, it's always something about how tasty it is, how it's beautifully made etc. like the tullamore dew-coms. this commercials purpose is NOT to throw dirt at irish people etc. it's not even close to that! they just want people to see the bad side, nothing else! #STOPANALYZING
mertaahs 3 months ago 3
@TheEarthchief You obviously havent been to Sweden nor visited a bar in Sweden.
Snoefied 3 months ago
@TheEarthchief What is your deal? Do you work for a brewery or something that feel in need to defend alcohol so much?
Serafisk88 2 months ago
@Serafisk88 No. But I do have an issue with bureaucratic civil servants and politicians pontificating to every one else using everyone else's money, keeping themselves in jobs putting out pointless silly adverts. And as for alcohol itself, I think it's fantastic. Outside of a few fundamentalist Islamic 'countries' it's an invention of humanity that is much loved around the world. And yes, certain people can't drink and shouldn't drink due to issues.
TheEarthchief 2 months ago
@TheEarthchief And alot of them are swedes in Sweden, and this is a swedish commercial, so it is actually filling it's needs, the information in this commercial is true. And what about all the people that don't drink? Are they people on their way to become muslims or do they actually know that alcohol probably isn't all that good for you in the whole run, isn't alocohol as destructive as crystal meth or something?
Serafisk88 2 months ago
@Serafisk88 So what's the solution being proposed here to alcohol addiction? What's their point? That advertising should be banned and therefore only the big internatioal brands should have the market to themselves? That alcohol should be banned and the mllions in Sweden who aren't addicted shouldn't be allowed a drink? That if adveritising is allowed, the producers who make a perfectly good legal product should finish each advert with a bar brawl? Are they asking viewers to change drinks?
TheEarthchief 2 months ago
@TheEarthchief Maybe they are meaning drink with responsibility, because you actually make a choice?
Serafisk88 2 months ago
@Serafisk88 Maybe! Maybe indeed. So the advert is asking the 320,0000 Swedish addicts to consume the supposed source of their addiction 'responsibly.' Smart thinking. Best of luck with that one. Like all taxpayer funded civil service follies, it's sure to work wonderfully. I'd love to know how much cash they've thrown at it between production, ad agency fees, TV slots etc and how it's success will be measured from a performance management perspective. Reduction in addicts or You Tube views?
TheEarthchief 2 months ago
@TheEarthchief Or maybe its directed to everyone even people who aren't in that stage yet? Everyone who watches tv will probably see this commercial sometime. I think this is a really good commercial, and in the end it says in swedis "Look after yourself".
Serafisk88 2 months ago
@Serafisfisk8 Pity they tried to get across their vague ineffective message by targetting one particular non Swedish producer who advertises honestly and legitimately and one particular alcohol category that happens to not really involve Swedish producers beyond a very tiny niche element. Let's see them pick on as domestic brand next time and see what happens!
TheEarthchief 2 months ago
@TheEarthchief Oh I'm sorry, didn't realise you we're a part of the irish swedish communtiy who realy loves Mooneys bar and Taman whiskey, and I'm sure you are not related to anyone who ever has been in a fight or tried to start one under the influence, and has always drank resonsibly, and in no effect has ever had a bad experience of alcohol whatsoever.
Serafisk88 2 months ago
WHERE'S THE GHOST CHIPS!
ElderSgamer 3 months ago
anyone who knows what song this is? :)
jullaan123 3 months ago
Slainte to all my Swedish friends by the way. I'll see you down at the bar where we can continue this discussion over a glass of whiskey. That's whiskey with an 'e' by the way. But if you're one of the thousand people who like this ad, then, ehm, don't bother coming, Stay at home and watch soap operas. Nice and safe. We'll miss you but I think we'll get by. Just.
TheEarthchief 3 months ago
And more. The human race as a group long ago decided it wants to include alcohol in it's life. Every weekend the world is drinking. You might not like that but that's the planet you're living on. You can choose good brands or bad brands whatever. Or you can keep moaning about it and produce these silly adverts than actually achieve nothing except keep Swedish civil servants in cosy jobs or stand up if you really believe a bottle of Irish Whiskey is this great evil and argue that it be banned.
TheEarthchief 3 months ago
Furthermore, alcohol is legal in most countries in the world. The exceptions include fundamentalist Islamic theocracy's and some bible belt American 'counties.' And different producers have different versions of alcohol that they sell. and advertising is how they convey what their product is. If Sweden has an issue with alcohol then just ban it. No one will give a shit. But don't be hypocrites and allow it but only let beer or wine makers advertise or have bars but you can't admit having them.
TheEarthchief 3 months ago
Look, it's simple really. The facts are as follows. Yes, the Irish like a whiskey now and then with friends having a chat. We invented the stuff. It's our local spirit. The Swedish Government made and financed this ad campaign. In their Swedish wisdom, they chose to set it in an Irish bar, in Irleland called Mooneys. The people in the bar get too drunk. A fight breaks out. A child watches her parent get hammered. Sweden, grow up, that is not the reality of life in Ireland for 99% of us.
TheEarthchief 3 months ago
@TheEarthchief I guess you missed where they shift settings. At 0:27, it's no longer a cosy Irish pub. And if you watch until the end, you'll se that is not an Irish pub that woman walks out from.
berig1 3 months ago
@berig1 You should actually watch the advert before commenting. It doesn't switch from being an Irish Bar at 0.27. It continues exactly in the same Irish bar where people start fighting and getting drunk until the very end when a girl, who looks fine to me by the way, casually walks out. Go and make an ad that's set in a Swedish Bar, show's Swede's fughting and getting drunk on Makmyra or Absolut. Oh, but the Swedish wouldn't want to offend local producers now would they??
TheEarthchief 3 months ago
I wish there was some kind of full track of the background music :(
DarkWolf250 3 months ago
How come so many people get offended by this? This commercial is awesome:D
Lyxbyxan 3 months ago
Slainte.
TheEarthchief 3 months ago
Detta är faktiskt jättebra, men man ska fortfarande kunna avnjuta en god whisky.
Drick inte för mycket, slå inte folk, kör inte berusad.
Betala era räkningar i tid.
Flanderstubing 3 months ago
Det här är bra gjort!!
brig450 3 months ago
One example: The Tullamore Dew ones that has been running in Sweden for quite a while are very stereotypical.
A84M 3 months ago
@A84M At first, I actually thought it was a Tullamore Dew ad, looked very familiar. And yes, it has been running here a lot.
like: /watch?v=Nv6rHAHcHSM
berig1 3 months ago
This is to create awareness of the romanticised views of alcohol that typical alcohol ads promote. Most whiskey commercials that run in Sweden depict the usual Irish and Scottish stereotype of beautiful and wild nature, pure spring water etc. (As does all tourism ads, this is basically how Ireland and Scotland are being promoted to the rest of Europe.) As someone said furhter down: "The "drunken irish"-sterotype don't exist in Scandinavia, it's a anglo-saxon phenomena."
A84M 3 months ago 11
People keep saying it's a spoof of a particular whiskey advert. What whiskey and from what decade? It looks nothing at all like a Jameson advert I saw which has under water scenes with a giant Octopus. The last Grants ad I remember was in a basketball court. This is an offensive stereotype of Ireland concocted by some insular Swedish advertising agency who've never been there. if alcohol is a problem amongst Swedes why not portray a typically Swedish bar and leave the Irish out of it?
TheEarthchief 3 months ago
@TheEarthchief Well that's what they're doing. At the end when they are stepping out of the bar they are in Sweden. (Swedish police car)
NYCSyndrome 3 months ago
@TheEarthchief It is a typical Swedish bar. Many of the bars in Sweden is inspired by the English and Irish pubs. Also, every time a whisky commercial is showed in Sweden it always some Irish guy explaining how it become perfected through generations.
So this commercial have nothing to do with Ireland, the Irish, UK nor the Brittish. It's only about the backside of alcohol.
Christoffre 3 months ago 27
@Christoffre It's a Scottish guy talking, just to clear that up!
swedishsander 3 months ago
@swedishsander Why have a Scottish guy talking? It's absurd.
TheEarthchief 3 months ago
@TheEarthchief I guess it's just because there are quite a lot of Scottish Whisky adverts on tv in Sweden, and they're trying to emulate them, but of course with a different message. I agree, it is absurd. I'm half Scottish, so laughed when I first saw it, but it is a ridiculous advert.
swedishsander 3 months ago
äntligen nån som driver med alla fattiga brittiska whisky reklamer
kokhen 3 months ago
Brilliant commercial! :D
Snoefied 3 months ago
I still cannot fathom the thinking was here. In Ireland you will see adverts for Kapparberg Pear Cider quite often on TV. But it would never occur to the Irish in a million years to create and alcohol awareness advert, aimed at an Irish audience but set it in a Swedish Bar. We see quite a lot of Heineken and Carlsberg advertising. You will never see Danes or Dutch people mocked in some anti beer advert government produced ad. Or feature drunk Australians just because we of Hardy's wine adverts.
TheEarthchief 3 months ago
What's hilarious is that this view of an alcohol advert seems like something from the 1980's. Clearly, a whole generation of afverts have not been seen by Swedes. Be subverisive. Check out what actual modern adverts are like out there in the big bad world. Check out any of the follwing on You Tube, Absolut Blank Canvass, Smirnoff Vincent Minor, Jameson Fire, Johnnie Walker Walking Brasil and then tell me that this dated rubbish is close to the quality of modern adverts. Open your minds a bit.
TheEarthchief 3 months ago
@TheEarthchief They're not trying to replicate a modern alcohol advert. They've decided for whatever reason, of all the types of alcohol, to produce some strereotype of either rural Irish or Scottish people getting hammered, falling down and neglecting their children. I can't believe they're geting away with it to be frank. I would be very interested to hear what the authorities of thiose countries would feel about seeing their country represented in this way by the governement of another?
FieldMarshallFunk 3 months ago
Best. Ad. Ever.
helloimrobin 3 months ago
The Swedish Gov should remake a BMW advert and show people being killed in a car crash or remake a McDonalds advert and show people dying of heart disease. Oh, but then that would lead to the touchy subject of personal responsibility and individual choice, alien concepts in certain parts of Europe. No, safer to suggest that Sweden's needs to ease off on the Irish Coffee's before it turns them into barbarians.
TheEarthchief 3 months ago
But... I enjoy whiskey?
tgseason12 3 months ago
Typical Swedish nanny state. We'll make alcohol, we'll sell you alcohol and we'll tell you what brands we want you to buy even though it's a drug that makes you violent and abusive and has no positive role at all in a society where the citizens are apparently incapable of meeting together in a bar or over dinner and sharing a sociable glass of wine, glass of beer or dram of whisky without battering each other and raping their own children. Must be the weather and long dark nights.
TheEarthchief 3 months ago
@TheEarthchief well those 320k Swedes apparently can't keep it in line. Guess the last half of the advert was for those guys.
raspberryfication 3 months ago
Why do people keep trying to get others to stop drinking. Does no one remember prohibition?
anicontrol 3 months ago
SMOKE SOME WEED!
packedcrack 3 months ago 2
@packedcrack Sure. I'm all in favour of that. It keeps the cash flow going for the various human trafficking gangs, the Taliban, your average local racketeers and mobsters and so on. Meanwhile, lets put all the bartenders in Sweden out of a job and all the Systembolaget employees who are destroying the nation, and why not give back all the excise duty and alcohol tax to the 'weed' importers while we're at it to buy new trucks and ships. The world will be such a better place without whiskey.
TheEarthchief 3 months ago
This advert is effectively put on air by the people who until recently developed one of the world's largest vodka brands and sell alcohol at huge profit to people in Sweden. They actively support many producers, particularly Scotch producers and block others from entering the market. It's a completely hypocritical farce. Why didn't they portray Swedes beating their wives instead of Irish people in a bar called Mooney's in a sheep rearing region of rural Ireland? It's pure racism. Outrageous.
FieldMarshallFunk 3 months ago
En av de mest genialiska reklamfilmerna jag sett.
NightmarishMemories 3 months ago 3
Tänkte "Nice, en brittisk pub utan en massa överdriven svensk fylla där folk bara sitter och chillar lite, och sen så började dom shotta och så blev det svensk överdriven fylla......"
Kexchokladen22 3 months ago
Go Sweden!
kgvander 3 months ago
Comment removed
VelvetRope1992 3 months ago
Take that Alcohol Manufacturers of the world! Shame on you!!!!!
android1977 3 months ago
@android1977 yeah.... alcohol manufacturers are responsible for that..... not that the people would drink alcohol voluntarily or so.... or that a lot of them dont know when to stop.... lets blame the manufacturers.... if people are too stupid to "use" something, then they just shouldnt "use" it... applies to everything
3shit 3 months ago
wow!...About Time Someone Show's The Dark Side Of Alcohol
[I Think This Is Amazing]
FaithsAunt 3 months ago
Altroché calma e pacatezza con Amaro Montenegro, sapore vero, Jack Daniel's & compagnia bella! Questa pubblicità dovrebbero farla anche in Italia.
libolibonis 3 months ago
Good on ya. Glad to see the right truth in a commercial.
BrokenMan73 3 months ago
Nice ;)
putover111 3 months ago
love this so much
Orcafanx0x 3 months ago
Legalize Marijuana.
dbuhlke 3 months ago 2
I find the add completely rascist actually. It's set in an Irish Bar. This is an advert about Swedish alcohol issues but they've chosen an Irish Bar to set it in. With a Scottish voice over? Are they saying drink makes Swedes behave like Scottish and Irish people. What is that all about? This is pathetic.
FieldMarshallFunk 3 months ago
@FieldMarshallFunk You think it's pathetic? Could you be so kind to tell exactly where they say that "Drink makes Swedes behave like scottish and Irish people"?
I think you totally miss he goal of this commercial. It has nothing to do with rascism at all. Grow up!
simonkjellin 3 months ago
@simonkjellin Eh hello, Irish Bar, Sheep rearing. Scottish voice-over. I don't see any street fights in Stockholm or wife beating in the flat complex's of Malmo here. So maybe you're right. They're not saying that Swede's get drunk LIKE Irish people or Scottish people. it's only Irish or Scottish who get drunk and only on evil whiskey. Meanwhile, Swedish vodka, American whiskey, and all wine and beer and are fine. Ridiculous. Grow up yourself. A whiskey and coke is half the strength of wine.
FieldMarshallFunk 3 months ago
@FieldMarshallFunk Okay, let me explain this to you. Television advertising for alcohol is prohibited in Sweden. But a few channels are able to go around this prohibition, because they are broadcasting from abroad
- namely from the British Isles. As a consequence of this, almost all alcohol advertising in Sweden is for British/Irish whiskey brands. If most of the ads had been about Swedish whiskey, or German beer - the add had probably looked alot different.
Jagvillhejhej 3 months ago
@Jagvillhejhej I know that alcohol advertising is prohibited in Sweden. It's prohibited in Ireland as well. It's prohibited in many many countries. But no goernment would ever produce such a sterotpical view of another country. If you want to show the effect of alcohol on some Swedes then go and produce an advert set in Sweden, not Ireland/Scotland. How would you like other governemts to produce anti vodaka ads with people dressed as ABBA and speaking like Swedish Chef from the muppets.
FieldMarshallFunk 3 months ago
@FieldMarshallFunk Your objections are understandable. But you need to bare some things in mind when watching this ad. 1); the only kind of setting that whould have any effect on the public is "cozy-time in an irish pub", because that is the only kind of alcohol-advertising we have ever been exposed to. 2); the people in the ad is not suppose to represent irish people, I honestly don't belive that. The "drunken irish"-sterotype don't exist in Scandinavia, it's a anglo-saxon phenomena.
Jagvillhejhej 3 months ago
@FieldMarshallFunk Alcohol advertising is not prohibited in Sweden. It is very much legal but they only air after about 9pm and have pretty strict demands on them of what they can show etc.
We have a shitload of alcohol ads on TV.
Snoefied 3 months ago
@Snoefied I don't really have an issue with a ban on alcohol advertising although I do think it hinders free competition by supporting established brands. Alcohol advertising bans are global and useless anyway. My issue is a European government picking on specific other nationalities. Why didn't they show Swede's drinking multiple shots of vodka at a Ski Resort or on a ferry or in nightclubs? What's the gripe against Irish bars? Who decided. lets set this in an Irish bar? What's that about?
FieldMarshallFunk 3 months ago
@FieldMarshallFunk maybe I've got it all wrong, but I think that one of the thoughts behind this advertisement is to criticise whiskey commercials in general for their romantic portrayal of alcohol and not to offend any specific nationallity. Allthough it looks like it's initialy is set in Ireland/scottland (as in all whiskey commercials I've ever seen) when the drunk woman staggers out of the bar in the end of the commercial it's clearly set in Sweden as seen on the police vehicle.
st93caan 3 months ago
@FieldMarshallFunk It is a spoof video on alcohol ads in Sweden by Jameson and Grant that always plays on sterotypes, which is the kinda ads we always get. I think you are over analyzing it if you think they are in anyway trying to imply that Irish/Scottish people are alcoholics, since the first part of the video is exactly like any other Jameson/Grant ad except that they afterward also inform about the statistics in SWEDEN that comes with aclohol, kinda points out who they are portraying.
Snoefied 3 months ago
@FieldMarshallFunk Theres an add in sweden wich is allmost 100% the same as this just that it is a commercial about selling whiskey and the negative parts aren't shown. This add is based of that one.
1337Figaro 3 months ago
@1337Figaro There are anti alcohol campaigns ll over the world but no government ever strays in anti brand territory or targets a specific category. If this advert is specifically aimed at a particularly manufacturer then it's equally appalling since it contravenes European law. You cannot attack one brand in that manner and therefore support other alcohol categories and brands. If I were involved with the company that this advert is targeted at, I'd be phoning my solicitor.
FieldMarshallFunk 3 months ago
skönaste reklamen!!! :D:D:D:D
theroxx91 3 months ago
Hah, this just aired on TV, and at first I paid little mind to it, until it got to the second half. Really clever commercial.
Louchan2 3 months ago
The best thing with this ad is how so many whiskey lovers got trolled by it. :)
Nahojism 3 months ago 7
Skål!
kgeiger 3 months ago
when the hand enters frame in the pack-shot, that's the point of no return. but the liquid that's been poured into the glass looks like cold tea to me. viscosity is a vital factor if you want to fool someone visually.
cnrgfilm 3 months ago
This has been flagged as spam show
OCCUPY PROTEST.LUKE 19:13 JESUS SAID “OCCUPY TILL I COME.”COINCIDENCE?DAMASCUS SYRIA–OLDEST CITY,NEVER BEEN DESTROYED(ISAIAH 17:1)ISRAEL DIVIDED(JOEL 4:1-4)JESUS SAID,HIS 2ND COMING,IF U SEE DMASCUS DSTROYED & SRAEL DVIDED.IF U THINK QUAKES R COMMON THINK OF THESE PROPHECIES,THESE R N THE NEWS NOW.JOHN 12:25-26 ANYONE LOVES THEIR LIFE WILL LOSE IT,WHLE ANYONE WHO HATES THEIR LIFE N THIS WORLD WILL KEEP IT FOR ETRNAL LIFE.26 MY FATHER WILL HONOR THE ONE WHO SERVES ME.REPENT!YOUTUBE:thisisecanus
ENTERRAPTURE20 3 months ago
They have done it again, brilliant commercial.
MurdocLC 3 months ago 2
this commercial is great!
showing a dark side of alcohol.
kufrproductions 3 months ago 56
@kufrproductions Speaking of the Dark Side, the old guy at 0:08 looks like someone from Star Wars, but I can't put my finger on it. Uncle Owen? Wedge? Anthony Daniels (C-3PO)?
ff2paladin 3 months ago
Where can I buy Taman Whiskey?
Regnet35 3 months ago
Did not se that comming, nice one :D
Kfgnv99 3 months ago
Of course in Sweden the children suffer from drunk parents, their country drinks the most alcohol, it's a proven statistic.
ImAllFact 3 months ago
@ImAllFact Sweden is number 33 in alcohol consumption only counting Europe (i.e the consumption is one of the lowest!). Quite the ironic username you've got there...
kdalj86 3 months ago 7
@kdalj86 Oh, I mistakened the stat with coffee consumption. They're pretty close to the top.
ImAllFact 3 months ago
"don't drink alcohol on your life".
sneekerteddy 3 months ago
Det är dags för fredagsmys!
anme0827 3 months ago 17
drink beer!
burkas80 3 months ago
@burkas80 Yeah, drink beer instead. It's good for you. :-)
V4raggare 3 months ago
Crap commercial. But yea you must be an idiot to consume alcohol. Go for cannabis instead.
Kukas165 3 months ago
inception..
adminoperator 3 months ago
If they legalized cannabis instead of alcohol, we wouldn't need this commercial.
GerudoLady90 3 months ago
Var är den annars ständigt närvarade kvotutlänningen`?
Triton102 3 months ago 3
This is awesome! Alcohol is something that destroys people - if they do not drink with their minds connected.
I do not say; ban alcohol - I say; be responsible!
ouzodaki 4 months ago
Comment removed
edwardnr17 4 months ago
sweden is a total nanny state
loldongsman 4 months ago
@loldongsman
Yea how dare they tell you take a realistic look at drinking. You should be able to get fucked up whenever you want, beat up and molest whatever people (and children) you want, without having to think about the consequences.
BioBooster2001 4 months ago 28
@BioBooster2001 Yikes! I wouldn't want to paint the town red with you, you crazy raper!
ripeinapril 3 months ago
@loldongsman awwwww the stupid white trash thinks his opinion has any value, how precious!
batwingedloony 4 months ago
@loldongsman Do yo have any idea how much alcohol cost Swedish taxpayers each year?
swertinge07 4 months ago
@swertinge07 11 000 000 000 crowns got The Tax Office on alcohol-tax 2010 = ca 1 147 000 000 EUR.
Thats's only the tax. Alcohol prices are really high in Sweden. 750 ml bottle of the cheapest vodka costs at least 200 crowns or 22 EUR a bottle of decent wine 80-120 crowns or 9-14 EUR and 0,5 l beer - 8 crowns or 1 EUR the cheapest and around 15-18 crowns or approx 2 EUR more pricely imported sorts.
instock2 4 months ago
@instock2 And how much is healthcare, police, ambulance and courts cost...? How much does it cost when one person gets killed by a group of drunks? One child that gets hit by a drunk driver?
swertinge07 4 months ago
@instock2 The alcohol consumtion costs Sweden around 185 000 000 000 SEK/year. The tax income which you write here drownes in that number. There are several arguments for the use of alcohol but economy is not one of them. Not for Sweden at least.
lisabazi 3 months ago
@lisabazi And a source to those numbers, please? In 2002 the cost of alcohol consumtion in sweden was 20 billion SEK ( can . se / sa / node . asp?node=2653). I find it very, very unlikely that it has went up to 185 billion SEK in nine years.
Felshoe2 3 months ago
@Felshoe2 My source are my lectures regarding alcohol in med-school. The sources vary a lot and if you google it you will find that each on of them is higher than the number you give. The initiative that has uploaded this movie states a number of 66 billion. Maybe I am misstaken and the number was 85 billion. Eitherway, far higher than your 20. It all cames down to what you choose to include in the calculations as the damages of alcohol are many and in many different areas of society.
lisabazi 3 months ago
@lisabazi Reports from 2010 (that I have stumbled across) show a price of 50 billion SEK, not far from 80, as you now said. I just wanted to point out that 850 billion SEK isn't true in any way.
Felshoe2 3 months ago
@Felshoe2 The discussion was not about the exact figure (and I wrote 185 not 850) but about the comparison between the economical costs and the economical benefits of alcohol. My point was that it is not in the best economical intrest for a country to have inhabitants consuming alcohol. I don't care about the exact cost, because the arguments for a country to consume alcohol are not of economical character.
lisabazi 3 months ago
@Felshoe2: What does it matter, anyway? The tax revenue can't possibly justify the cost of repairing the damages, let alone the loss of human lives/living quality (raped, threatened, physically assaulted people and those whose relatives have died to drunk drivers for instance generally lead a life of lower quality - which ironically often lead them to substance abuse). I'm not proposing a ban of any sort (on the contrary, I'm for decriminalisation of many things currently illegal), but proper...
MrForsyth91 3 months ago
@Felshoe2: [...]information, support and efforts to decrease the conformity surrounding the norms regarding alcohol usage would help alleviate many of the issues that today's alcohol policies lead to, and help people drink more responsibly.
No matter how much tax money alcohol usage is responsible for, it should not be compared with the monetary or emotional costs of the backsides of it - especially since much of that money could have been spent on something similarly taxed with fewer dangers.
MrForsyth91 3 months ago
@instock2 Sweet swenglish you got there.
kintenkinten 3 months ago
@instock2 High end brands are realitvly cheap, sometimes cheaper than in the UK.
MrIndh 3 months ago
Directed by M. Night Shamalamadingdong
Jakkinator45 4 months ago
Marilize Leguana
branscoset 4 months ago
Attention YouTube penis that is all
BacRaz5 4 months ago
This has been flagged as spam show
They made the ad for the drink and then at midnight, M. Night Shyamalan snuck into the editing room.
oldinternets 4 months ago
This has been flagged as spam show
Try marijuana instead.
JulianTosh 4 months ago 36
Real smooth IQInitiativet.
btf4nier 4 months ago
What a twist!!!
kaijinseng 4 months ago
alcohol is bad, marijuana is good
NoFearsFilms 4 months ago
@NoFearsFilms tobacco is even worse
NoFearsFilms 4 months ago
@NoFearsFilms Have you tried sucking your own dick?
jas16899 4 months ago
name of song?
GearsofMaverick 4 months ago
Actually there usually is a text typed on the bottle "Drink responsible" ...
I usually drink responsible, but yeah, sometimes it all ends up just outside puking it all up and then I go in S-shapes home to my bed and have a great nights sleep =)
glukkon89 4 months ago
12 people are alcoholics
drftube 4 months ago
wow that camera move when the commercial took a turn blew my mind. I had to see that a few times.
natemeyer91 4 months ago
It is Fredagsmys for adults. The sophisticated environment, music and dimmed lighting places us in the mood. In slow-motion crystal glass filled up with the golden liquid. The image of alcohol consumption we meet more frequently, but in its new commercials IQ allows us to follow even the alcohol back. There can not swallow liquor without grimace, where the children see their parents' worst sides and glamor transformed rapidly into poverty.... thats what google translate says... is still confused
MrMorcowbell 4 months ago
@MrMorcowbell It is cozy friday for adults. The sophisticated environment, music and dimmed lighting sets the mood. The crystal glass fills up with golden liquid In slow-motion. We face such image of alcohol consumption more and more often, but in their new commercial, IQ allows us to see the dark side of alcohol. There you can not swallow liquor without grimace, there the children see their parents' worst sides and glamor fades rapidly into ugliness. ...that is my translation.
AngeCord 3 months ago
@AngeCord it was a translation of the description........
MrMorcowbell 3 months ago
so wait...... lemme check with google translate on the description so i can see if this is a booze ad or and anti booze ad
MrMorcowbell 4 months ago
@MrMorcowbell If u didn't get that out of the commercial your just plain stupid, maybe to much alcohol? ^^
JLiljedahl 4 months ago
I feel drunk just watching this confusing ad.
powerfulSubtlety 4 months ago
RAGE PARTAY!!!!!!
frankly1970 4 months ago
Haha, smart one!
5m1nutes 4 months ago
SMOOTH, SWEDEN... lul
mosainagant 4 months ago
i like getting drunk
ParkerGiesbrecht 4 months ago
And that's why alcohol is one of the worst drugs.
Fishstickification 4 months ago
FUCK THE POLIS!
Alliancez1 4 months ago
@Pheeshy That's probably too difficult of a question for him. Use words that he can understand like "herp" and "derp".
1sgttoles 4 months ago
i thought they were going to start partying
johnnocreativity 4 months ago
"adicted to drinkin" HA! haw stoopid!! thats like sayign you're addicted to breathing! (for me those 3 things are exactly thsame)
willem01 4 months ago