1985 - Coca-Cola / Coke Ad - Waters of March

[bigdog38au]

Waters of march jobim

[MarcianitoRajoy]

no podía faltar...

[10Tuxedo]

I....HATE...THIS...SO...MUCH..­..

[10Tuxedo]

Garbage!!!

[calico992]

I love all these healthy people doing healthy activities drinking Coke. In reality, I doubt that most people (but not all, haters)

are quite this active! Running up stairs! Training for the long jump! Come on! Water is where its at...

[ricotymbale]

Coke fail!

[asdf242010]

Catchy tune. Maybe because of the heavy treatment by Coke, it's not "Waters of March" but "Waters of Coke". Like I said, catchy tune to the ears, but leaves a bad taste after listening to it.

[madchops82]

USA fucked this up big time. What a waste of a wonderful melody. Jobim would roll in his grave.

[free2astroboy]

Jobim is dead?

[supertrafego]

@free2astroboy yes

[rbrumdematos]

yeah! he's gone a long ago! but he was alive when this TV ad used to be aired

[babiveiga]

@free2astroboy a long time ago, sorry

[10Tuxedo]

@madchops82 Tom Jobim was alive in 1985 and I am SURE he was pretty pissed. This sucks!!!!

[leocosta2007]

Great version of "waters of march" from Tom Jobim!!! Realy funny...

[jimn35]

I knew I've heard that song before

[maracuja1230]

the guy on the bike went crazy lol

[metalZiZiZiZi]

... dammit. what the hell coke??

[solongletty]

I'd have to agree with BerlinBunker1 - I never made the connection til now... what a horrific treatment - let's hope Tom & his family at least got some nice checks off it...

[Igaden]

Niceeeeeeee.............80's rulessss...

[rodica69]

this version is too hysterical for me...

it's like a punch in the head.

for short: this is what in France is called "cocacolaculturestayawayfromit­!!!"

[BerlinBunker1]

My sincere apologies to the late, great ,Tom Jobim(RIP) and the people of Brasil for the awful treatment given to such a historic and haunting Brasilian melody by the Coca Cola company

Obrigado Brasil.

[rafaelsouzasp79]

God, could they have made a worse version of such a beautiful song?

Can't say they didn't surprise me though... wouldn't expect it.

[dimitrijoe]

the little kid kissing the little girl, today he'd be charged with sexual harassment.

[ieetsababies]

It's a kick, it's a hit, coke is it.

[GMOFoodsaregood]

Weren't the Nuremberg Trials supposed to make this sort of thing impossible?

[renatafranco]

stupid...specially the changed lyric...

it`s a shame...poor Tom....

[mousinho777alves777]

É um comercial ... o Michael Jackson tinha a letra das canções modificada nos comercias da pepsi, esse tipo de coisa acontece em comercias ...

[chkjns]

I read every comment. All are correct except one who said this is weird. No, it's just different. I appreciate the REAL song in português even more. I for one am sad that Jobim had to abandon the beautiful lyrics of his native tongue to please the english-speaking world. That, to me, is as bad as what Coke did. We didn't make Kyu Sakamoto sing Sukiyaki in english !! Americans make little effort to understand the rest of the world. Brazil's provided a wealth of music to us. Abraços Brasil !

[igotalovestoned]

damn its very weird

[wayne6872]

wasn't there another coke ad out at same time with different lyrics."its heading down town,its saturday night ,its hanging around its doin it right".I know,what a geek.But it holds fond memories!!

[1Rica1]

0:07 on the fixed gear lol

[Lindaxnyc]

I remember the commercial...I loved the jingle, but it did not make me drink the poison..The Suzanna McCorkle version rocks! Check it out!

[kchauncey]

Ick. It corrupts the original sense of the lyrics. It had potential, but it missed. It probably sold more Coke, which was the point, sure, but I don't dig it. Interesting relic, though.

[MartinVillafuerte85]

This ad made its debut on January 20, 1985, on ABC-TV, during its Super Bowl XIX live broadcast. There's no mention of "New Coke" in this ad, which was introduced three months and three days later (April 23, 1985).

[alfaceandrice]

lol

i think damien rice's version of the song is much better.

[StephenSER]

This is awful, the original in Portuguese in much, much better...

[ssjmysticgohan]

its a commercial not the real english version dummy lol

[StephenSER]

It's a commercial WITH THE SONG SUNG IN ENGLISH, idiot... Where did I say it was original version???!?!?!?

[pocketbookjulie]

but those aren't the same words as the original, coke adapted it to fit their commercial needs.

[seamothboy]

this version is better than the original. it's rockier

[sunwater16]

1985- this was also the year Coke got cheap, they switched from using sugar to high fructose corn syrup. no the price didn't get more cheap. the coca cola company got more rich.

[andyjay729]

You mean New Coke?

[KateVaughn]

My husband is one of the "astronauts" in this commercial-we love the original song, too-

[Rolistem]

Até que ficou bom, gostei do novo estilo. Great!!!

[noelga07]

Un desastre, que talento tienen las empresas yanquis para vulgarizar todo!

[gregor91]

a música ficou bizarra, imbecil.

[darricmartinez]

I'm gonna be sick why did i do it

[blur91]

The original version was a masterpiece but this...this is a cheesy ass raping!

[BDONTREY]

Fuck me, if Jazz is dead then Coke defiled it's corpse.

[psychotropic7]

Hell, yeah!

(LOL)!!!!

[jameala]

I have a very different version of that commercial of a VHS tape. It has a girl singing, the music is much more subdued, but a lot of the footage is the same.

[gmancine]

I saw the add in question on Youtube but it was not credited as "Waters of March". One tip is to look for Coke's 80's ads...

[xmarksit]

Why the hell is the classic AQUAS DE MARCO mixing with a souless thing like coke? (...looks at the floor with disgust)

[ardawan01]

for a commercial its ok...omg^^

[TheHazeyQ]

Altogether now: it's a vomit, a puke, a pile of poo....

How could such a good song turn so bad?

[Moonmatt4]

god bless america LOL

[etnuf]

(1) I'm sure Jobim got paid well

(2) I'll bet he liked it.  This group translated bosa into rocka and did an ok job.

[Philanderos]

I disagree. Coke may be shit, and Jobim could puke if alive, but the song is an admirable effort to render the song's meaning rather than sticking to poor literal translations and overtly sentimental renditions of the original song. I drink (Coca-Cola) to that.

[gmancine]

Amen!

[Marcelim02]

He WAS alive at this time.He passed at the late 90's and this ad is from the 80's.

[evanrkg]

@Philanderos Don't drink Coke (or any soda, for that matter)... it will rot your teeth out. Secondly, a song as great as this has NO PLACE in the commercial sector.... no matter what.

When a corporation latches on to a song like this, it destroys the meaning and true art behind it.

[Camarggio]

Coke is shit!!!

[leoray1234]

Jobim must have puked when he heard this...I hope he got paid handsomely for the royalty though

[bigcat81]

whoa look at those handlebars move! only in the 80's would that be cool.

[diyamez]

this brings back memories in the 80s. i didnt know Tom Jobim was the one who originally made it.

Must admit though.. I feel that the Waters of March was massacred by this song =(

[saribu]

Que manera de destrozar un clásico. Está horrible.

[Rosendrache]

Blasphemy!

[katguillen]

what happened to the lyrics?

[hankm]

AAAUGH, now I seriously need to drive nails in my ears! I feel violated! What's more, The CocaCola Company should be court-marshalled for this crime against humanity!

(Whew, I needed to get that off my chest, thanks)

[evfich]

and the riverbanktalks of the water of march its the best song ever and they totally screwed it up la la la la

[flaviotamaki]

Waters of march its about the relationship of Man with nature.

[80stvthemes]

The guy who came up with and managed the coke is it campaign (before the waters of march rendition)

for the agency is of brazilian background

[gmancine]

It's the wind blowing free,

It's the end of the slope,

It's a beam, it's a void,

It's a hunch, it's a hope

And the river bank talks

of the waters of March,

It's the end of the strain,

The joy in your heart

[gmancine]

The oak when it blooms,

A fox in the brush,

A knot in the wood,

The song of a thrush

The wood of the wind,

A cliff, a fall,

A scratch, a lump,

It is nothing at all

[gmancine]

Waters of March describes everyday life in a similar style to what is called "slice of life" advertising. Coke just could not resist! Here are the original lyrics:

Waters of March

A stick, a stone,

It's the end of the road,

It's the rest of a stump,

It's a little alone

It's a sliver of glass,

It is life, it's the sun,

It is night, it is death,

It's a trap, it's a gun

[GaaraSandGirl]

Im thirsty now! T-T

[cookietoast]

Coke ad + 80s...Why cannot I shake off this feeling that they've ruined a beautiful classic?