lost allot of hair under 25 but thats english, hey he also traveled a time machine back to the 4th century and earned nighthood , he just got back recently with it too, wondering if he will miraculously grow hair
"He join apple in california in 1992..." Owh yes no wonder I never knew him.... that year I was opening Door... not windows... but door, and yes with 'V' for the name of the door.. "I'm stupid, didn't realise that this video was from 2007, that why its talking about old stuff"
Ive's stated that the work and principles of Dieter Rams, the Chief of Design at Braun from 1961 until 1995, have influenced his work. In Gary Hustwit's documentary film Objectified (2009), Dieter Rams states that Apple is the only company designing products according to Rams' "10 principles of good design".
Although Ive makes beautiful products that's hardly fresh industrial design. Dieter Rams was the one that came up with pretty much all the shapes Ive's copied and in a way made his own. But Dieter Rams is the man people, give the man some if not all the credit.
Steve may be gone now but if Jonny leaves Apple - then they are in trouble. I therefore don't think that Ive is going to be the next CEO after Cook (Who as far as I can remember was quite dull at his first keynote conference)
@FixedHDD very true, but then again, there are many people like I've, with that sense of style. no offense, he is a great inspiration to me and many others. all i am saying is that he is not the only one with that sense of style, he is the lucky one (and off course extremely talented)
J. Ive the King of Apple and I think he will become Apple's Chief CEO & Replace Steve Jobs since his passing.
He is the reason for the Look and the Body Style of many Apple products as well as Creating the iPhone 4 alone he would be my 1 st Choice for CEO of Apple!!! I am grateful to J. Ive for his behind the scenes work and his passion that sometimes is not in the front of the spotlight but rather a quiet humble man, creator who's passion is making something Better and more beautiful. He
My ICT teacher told me/us that she got an iphone 4, ipad 2, and a macbook pro. She knows two of those device do mostly the same thing but the thing that cathes her was the design... And i believe that too. My laptop look like a pice of crap, I want an macbook pro now :(
Majority of Silicon Valley is European an Asian - 50% of all S.V.'s scientists & engineers are foreign with countless more naturalised. Same deal at Microsoft with 50% of their coders from India.
"Currently, one-third of the engineers in Silicon Valley are foreign born, and more than 50 percent of the Ph.D. engineering students in the United States are foreign nationals.
"The US doesn’t have a monopoly on bright, talented people," says Michael Maibach, Intel’s vice president of Government Affairs. "We [US] signed trade agreements called NAFTA and GATT to get open and fair access to foreign markets. Why shouldn’t we have access to global talent as well?"
@nigee1970 Ive is not Apple's chief designer, and he was hired to do his job. He didn't think of the products, he was hired to make them look pretty. Along with hundreds of others who work with him.
"Jonathan "Jony" Ive, CBE (born February 1967) is an English designer and the Senior Vice President of Industrial Design at Apple Inc. He is the leading designer and conceptual mind behind the iMac, titanium and aluminum PowerBook G4, G4 Cube, MacBook, unibody MacBook Pro, MacBook Air, iPod, iPhone, and iPad." - Wiki
As for SV, without their huge foreign talent pool (many European scientists relocated post WWII after the decimation of Europe), it wouldn't be what it is today. Same goes for NASA (Wernher V Braun & his Nazi rocket engineering cohorts.) America is but an immigrant nation, relying upon foreign talent.
I reiterate, these days, top talent from all over work all over. I'm not naive enough to think that Euro high-tech (CERN, BAE Systems, NPL, ESA, EADS etc) is driven solely by Europeans.
@nigee1970 The key word there is currently. Over the past 10 years tens of thousands of foreigners have moved to silicon valley to suck from the titties of success and venture capital. Silicon Valley is over 60 years old and was completely pioneered by American innovators. Many would argue that foreigners are starting to water down silicon valley are are slowly eroding it.
Why would Jonathan Ive be CEO? Use him for what he is most skilled for, Design..... a CEO has much bigger responsibilities, the position wouldn't have suited him. Just pay him big bucks and let him get on with this job....
This guy is a serious genius -- That is not an exaggeration. I'd say that hiring Ive was probably in the top 5 most significant events in Apple's entire history.. I'd also say that Ive accounts for probably over 50% (being generous) of the companies success. Remember when Apple used to manufacture ugly, beige, boxy products? When Ive joined the team, he started designing some of the best things seen in modern day industrial design.. Again, this man is genius. iPods, iPads, iPhones, Macbook, etc.
Ive seems like the kind of person that doesnt have the ego and carisma you need to be a Steve Jobs. He is a brilliant designer, and probably enjoys the success of the products he designs, but not the attention on his own person. Ive is brilliant at design, but you need more then that to take the helm in Apple.
awful design! Give the beige box back. I spend hours on eBay researching Macintosh Classic, Classic II, SE, and SE/30 for perfect cosmetic condition. I love original Macintosh designs and from 1984 and 1987. This man singlehandedly killed my interest in Apple products. I also love Sun Microsystems Design, and most of all: Atari ST.
@dvamateur Obviously your different from most. I mean I don't think there are any computers, phones or mp3 players on the market that look better than apple's products.
@dvamateur Clunky ugly designs. Modern design was awful until Ive came along. It was macho, or minimalist with no lifestyle. It could not be used or lived with. The Jonathan came along and the lights came on. The best designer in my lifetime, full stop, of anything.
Good bloke as he is....essentially he is just another British Industrial Designer. Jobs used ID as THE brand differentiator to the delight of every industrial designer worldwide. Even today CEOs in firms tend to be finance qualified. Mac is a dream place to be I guess as design IS Apple. The manufacturing world simply must have more designers at board level. Think Design, Breathe Design, Live Design!
@fahimchen God damn, i wish he was... He is a major part of apple's innovative design and ideas, i don't think Tim Cook could make a good Steve Jobs replacement while Jonathan Ive has more of the motivation, creativity, and risk taking entrepenural personality that made Steve Jobs so successful. Sure he is a designer, not an experienced CEO, but neither was Jobs when he founded apple.
@fahimchen I read somewhere Jobs discussed about this with Ive but he turned it down as he doesn't like the publicity, talking in front people, etc. He prefers working behind the screen, focusing on what he loves and does best.
No doubt though they were very, very close so that they were called 'Jive'.
@fahimchen You don't become CEO of any company (let alone one of the biggest ones in the world) just because of your contributions to that company. CEO isn't an upgrade that anyone gets for doing a good job, especially in design, it is a roll of business.
@fahimchen CEO is a business management roll, not a design one. Just because advertising might be important to coca-cola, doesn't mean that they're lead graphic designer should be CEO.
He is awsome, but he's not the companies savior. I mean, Steve, Phill, Scott and the rest of the apple team also helped build up apple. Especially Steve ;)
@MinM66 Exact opposite in fact. Macs statistically last longer and require less repair than any other computer brand. It's one of the reasons people buy them.
Oh wow, Apple only has 3-5% market share, that in itself proves that nobody cares about design, right?
@TuMire85 You're a f*ck*ng idiot. That 3-5% market share is actually resulting in nearly an equal amount of profit as Microsoft. They sell 1/20 as many computers, and their profit is equal to Microsoft. Know why? Because anybody that has the $1000 or more to spend on a computer buys a mac. Anybody who doesn't buys some shitty $500 PC.
design matters to you, speak for yourself. Apple holds roughly 3-5% of the computer market. That means exactly what I said, that the vast majority of consumers don't give a flying fuck what their computer or their OS looks like. They care that it works. You can cover it with all manner of plastics and metals, but at the end of the day, it's a bunch of silicon and transistors. You probably know this, but hey, I guess you like thinking it's made of rainbows and candy.
my PC doesn't freeze up because I built it myself. Everything on a mac is proprietary. Face it, alot of people don't give a shit about style, much less on a fucking computer. Basically, you're a moron, you like being a moron, have fun being a moron.
I think you should use more exclamation points, it's a really good way to present what you're saying. We have Jonathan Ive? What do you own him? You are obviously way too dumb to understand anything I am saying, so I'm just going to leave you here and let you suck Ive's dick until you get tired and go shopping like a good little sheep.
Simple question: "Do people become frustrated when something is hard to use?" And I don't mean just you, you're not everybody.
It's the designers jobs to craft the user experience. Your OS (regardless which) is designed on the front end and engineered on the back end. Same goes for every other object. Let's see people not caring when you put the power switch on a pc on the bottom of a box. Yes people care about design, yes people care about UX. When it's done well, you don't notice it.
Also, which device dominates the mp3 market? The iPod does. Why? Because it took a different approach to usability. Of course you can say it's unnecessary, "other mp3's use navigation too but with buttons", but that goes for most things in life. The pillows on your couch are also unnecessary and still people have them because it adds to the pleasure of use.
One more example: the macbook pro trackpad, unlike other trackpads it's way bigger and coated with glass for a better friction coefficient. You have NO IDEA how much more productive that thing makes me, it's a joy to use. The material is soft and it is HUGE compared to other trackpads. I used other laptops, not the same. How did they achieve this? By getting rid of the button and making the trackpad the button. Is that design? Yes it's design. It's not just about looks man.
And just so you know, there are other designers (they are called architects) who design the spaces we reside in, they decide how much light falls into a room and determine the mood. Other industrial designers create ergonomic chairs so your back doesn't hurt, other designers design scalpels for surgeons so that they can cut better. Other designers design hospital rooms and equipment in a way that doesn't scare children. Other designers design cars, toys, electronics, THE ENVIRONMENT.
Actually you are committing a fallacy. Unable to respond to my arguments regarding you mocking "design" in general, you are now attacking me. That's called "Ad Hominem", attacking the person instead of the argument. Therefore, I win, thank you for proving your intelligence, have a nice day.
Ad Hominem- i learned that in 10th grade- you think that's privileged information? laughable. This is clearly a debate of subjective opinions, so it's futile to continue. The chances of your massive ego bowing down and admitting defeat are nonexistent, so you can keep thinking of yourself as today's e-champion if you like. Proving my "intelligence" to some anonymous self-righteous apple goon is next to castrating myself on my priority list. So have fun patting yourself on the back, champ.
It is nice you were taught that, but apparently you didn't do too well in that particular area seeing as how you continue to bash me instead of attacking my arguments. Tisk tisk. Really, if you were to offer a rational argument, then I would accept that.
On a side note: Design is objective, when the message is subjective, the design has failed. Art is allowed to be subjective, design is not.
Oh and please reconsider using Youtube, you see the pages were designed by an Information Architect along with a team of UX designers and a front end engineer/designer.
You know, so you don't spend an eternity looking for the comment button.
So please, if you're going to boycott design, please do it properly.
It's interesting how the look of their computers since their revival has changed from fun, colourful and toylike (the gumdrop and white plastic) to today's rather serious and minimalistic designs (glass, aluminium and black).
It's almost like a coming of age, but I can understand why people might be a bit nostalgic for the quirkier designs like the iMac G4 with the hub-like base and pivoting screen. Personally, I'd love that design to return.
We buy apple products because of how they are designed, the lifestyle and hardware are all design excellence.
I guess Jonathon is the Da Vinci of his time. Like Da Vinci and Vermeer he is almost unknown in his lifetime. Most people I talk to have no idea who designs apple products.
How shameful. He didn't even acknowledge Dieter Ram and not one second. Do you guys ever realise almost all of his designs are all inspired or based from the works of a German product designer called Deiter Ram? Shame on you Jonathan Ives, you can't even acknowledge the real Guru of Design.
koko177, I respect your view fully. But if you comment, be constructive. Otherwise you'll sound more idiotic than you already do. If you ask me where I got the info from, I obviously watched the video... fully. Hence I've made a comment. Would you like me to translate this into your language if this isn't comprehensive enough?
gorgeou8 it's called sarcasm i am saying he doesn't need to state his sources and inspiration any more than you need to say who invented the english alphabet. I can't believe you didn't get it.
koko177 it seems to me English isn't your first language, that I understand. Not to mention your obsession with the 'alphabet'. What you just replied has nothing to do with your first comment. Which you clearly criticized 'HOW' I commented not 'WHAT' I was commenting about. You obviously jump-shipping from your mistake, trying to correct it in panic and with arrogance. Do you know what that means little kid? The video is about how Ive started at Apple = beginning = inspiration = sources. Get it?
@gorgeou8 nope i didn't only criticize how you commented, i am saying you are completely wrong for saying he has to give credit to whatever random designer you like, because they have nothing to do with apple or his career. And why don't you stop jumping ship by criticizing what metaphor I used and talk about WHAT i commented about instead of HOW i commented.
Also, age and language have nothing to do with this .... random.
@koko177 Ey??? In English please. Your grammar is repulsive. It doesn't make sense. What's 'jumping ship'? Is that about rabbits on their way to Noah's ark?
One of his designs is similar to Deiter Rams, and Ive is friends with Deiter. Ives is a minimalist as is Rams. Ives puts more attention in the materials than Deiter and Ives designs are feminine and sexy, Rams are a-sexual but brilliant. Rams and Ive are both brilliant, I am sure if all Ives was doing was copying then you would be doing it aswell.
@88durham and warriorprince1010: I haven't accused Jonathan Ive copying Dieter Rams nor comparing who's better. As I've mentioned, Ive's (look and feel) designs for Apple were 'inspired' and 'based' from Dieter's works. Not 'imitated'. There's a difference there. All I was wishing for Ive was to acknowledge Dieter Rams. If you watch all Ive's videos, he sounds like he came up with all of his idea from scratch. As in NOT inspired from anywhere or anything at all.
Jonathan Ive. u jerk!! go fuck your mother, you asshole!!! fuck u!!! u've made a huge mistake for apple company & customers!! u son of da bitch, cuz of you , we, all buddhism won't buy apple!!
Hey Jon Ive Stupid and silly guy.Advertisement should be creative, innovative & out of box... Yes! But Ur guys need to know how to respect ur customers' culture, religious & believing from all over the world. If not, how can u lead ur products in this competitive market? You should not isolate only people around U. Think BIG & Act PROFESSIONAL. I cant be imaging how this stupid idea came out without thinking ur customers.
Well if you mean the idea of the ipod as simply a digital media player then I'm sure Steve Jobs had probably wanted to do a media player for a while and got Ive to design it, but the idea of the ipod is more than just a media player, it has a design philosphy behind it and in that case I'd say Ive is both the inventor and designer
hi, im a student. and highly interested in industrial design.
if you're in the industry, or something along the lines of design, if you have time could you please contact me. im interested in knowing how to get into the career.
there´s a career called like that "Industrial Design" I´m in the industry i´m an Industrial Designer, i´m from mexico so i don´t know about your country, it´s so rewarding, i can tell you that.
I'm sorry, but his gumdrop phase was a horrible decision. things looked like cheap vacuum cleaners. glad he went more minimalist and clean decision, instead of gimmicky confection crap.
The gray iMac G3 looks the best, I have 2, they are clunky, but one day, they will rise from the $30 asking price on craigslist to the value of the mac 128k (or at least I hope, otherwise that giant gumdrop is just sentimental xD)
interesting video and very informative
ericajjful 1 week ago
The interviewer sucks
regnpul 3 weeks ago
Its SIR to you now
mabzy2009 3 weeks ago
straight outta chingford :)
furQ 3 weeks ago
lost allot of hair under 25 but thats english, hey he also traveled a time machine back to the 4th century and earned nighthood , he just got back recently with it too, wondering if he will miraculously grow hair
SkyFilmography 3 weeks ago
6:34 "He always talks about we, not I" what a coincidence -> iPhone, iPod, iMac...
Izidv 4 weeks ago
Comment removed
Hector947 4 weeks ago
I really like Jonathan Ive :) I hope to be him next time :)
Kipedias 1 month ago
Here's your next Apple "genius"...Steve really really believed in him and it's easy to see why. Go Jonathan. Go Apple!
mperry60 1 month ago
3-5% - oh how the tables have turned since iPhone
salamandauk 2 months ago 8
This is the guy that may keep the Apple's Jobs spirit. Eye on him!
zhpsofts 2 months ago
Steve Jobs genius ------------he is the one approve the design and hiring top people in apple. Jonathan Ive did a very very good job.
swisszermatt1 2 months ago
Why would he ask Jony Ive about the battery? That's the most retarded question ever. Probably ruined the whole interview after that.
dubtafoo 3 months ago
"He join apple in california in 1992..." Owh yes no wonder I never knew him.... that year I was opening Door... not windows... but door, and yes with 'V' for the name of the door.. "I'm stupid, didn't realise that this video was from 2007, that why its talking about old stuff"
fayyadh92 3 months ago
the englishman who went up a hill but came down a mountain
toology55 3 months ago
Ive's stated that the work and principles of Dieter Rams, the Chief of Design at Braun from 1961 until 1995, have influenced his work. In Gary Hustwit's documentary film Objectified (2009), Dieter Rams states that Apple is the only company designing products according to Rams' "10 principles of good design".
macmarine 3 months ago
Although Ive makes beautiful products that's hardly fresh industrial design. Dieter Rams was the one that came up with pretty much all the shapes Ive's copied and in a way made his own. But Dieter Rams is the man people, give the man some if not all the credit.
sansewai 3 months ago
I don't believe i've ever been more creeped out by a single persons expression other than at 5:12
2bored4school 3 months ago
Steve may be gone now but if Jonny leaves Apple - then they are in trouble. I therefore don't think that Ive is going to be the next CEO after Cook (Who as far as I can remember was quite dull at his first keynote conference)
FixedHDD 3 months ago
@FixedHDD Ive is not the only one with these designing capabilities, there are other people just like him out there.
samm1551995 3 months ago
@samm1551995 But ive created some very unique designs and these can't be copied. It is his style if you want to put it that way.
FixedHDD 3 months ago
@FixedHDD very true, but then again, there are many people like I've, with that sense of style. no offense, he is a great inspiration to me and many others. all i am saying is that he is not the only one with that sense of style, he is the lucky one (and off course extremely talented)
samm1551995 3 months ago
J. Ive the King of Apple and I think he will become Apple's Chief CEO & Replace Steve Jobs since his passing.
He is the reason for the Look and the Body Style of many Apple products as well as Creating the iPhone 4 alone he would be my 1 st Choice for CEO of Apple!!! I am grateful to J. Ive for his behind the scenes work and his passion that sometimes is not in the front of the spotlight but rather a quiet humble man, creator who's passion is making something Better and more beautiful. He
myfz6 3 months ago
My ICT teacher told me/us that she got an iphone 4, ipad 2, and a macbook pro. She knows two of those device do mostly the same thing but the thing that cathes her was the design... And i believe that too. My laptop look like a pice of crap, I want an macbook pro now :(
goldeneye0010 3 months ago
Only 5% of the computor market? that cant be right can it
iamcruelty 3 months ago
@iamcruelty this was in 2007 :L
MatthewCharlesTappin 3 months ago
@MatthewCharlesTappin This interview is from 2004. In it, the reporter mentions that Ive "was born thirty-seven years ago," and he was born in 1967.
NESherv 3 months ago
Haha at the end a casual switch from an amazing man to one of the least amazing men in history :P
MrEugeneTV 3 months ago
This man is a genius
oji4sama 3 months ago 20
@oji4sama A genius invents, not reforms. Da Vinci was a genius. This guy is just a very talented industrial designer. Not a genius.
thedevo01 3 days ago
I wonder how many people are aware that this bloke's the main man behind Apple's gizmos & gadgets? Prolly not many...
nigee1970 3 months ago
so the apple design is all european.of course
1brixian 3 months ago
@1brixian
Majority of Silicon Valley is European an Asian - 50% of all S.V.'s scientists & engineers are foreign with countless more naturalised. Same deal at Microsoft with 50% of their coders from India.
nigee1970 3 months ago
@nigee1970 The majority of Apple is not European or Asian you dumbass, that is just a ridiculous notion.
njdevil281 3 months ago
@njdevil281
"Currently, one-third of the engineers in Silicon Valley are foreign born, and more than 50 percent of the Ph.D. engineering students in the United States are foreign nationals.
"The US doesn’t have a monopoly on bright, talented people," says Michael Maibach, Intel’s vice president of Government Affairs. "We [US] signed trade agreements called NAFTA and GATT to get open and fair access to foreign markets. Why shouldn’t we have access to global talent as well?"
nigee1970 3 months ago
As for Apple, without Ive (their head conceptualist & designer), they'd be nothing.
Heh fella, before you go around calling folks out, check your figures.
Bright, talented people work all over the world.
nigee1970 3 months ago
@nigee1970 Ive is not Apple's chief designer, and he was hired to do his job. He didn't think of the products, he was hired to make them look pretty. Along with hundreds of others who work with him.
njdevil281 3 months ago
@njdevil281
"Jonathan "Jony" Ive, CBE (born February 1967) is an English designer and the Senior Vice President of Industrial Design at Apple Inc. He is the leading designer and conceptual mind behind the iMac, titanium and aluminum PowerBook G4, G4 Cube, MacBook, unibody MacBook Pro, MacBook Air, iPod, iPhone, and iPad." - Wiki
DO SOME RESEARCH BEFORE BOTHERING ME AGAIN.
nigee1970 3 months ago
As for SV, without their huge foreign talent pool (many European scientists relocated post WWII after the decimation of Europe), it wouldn't be what it is today. Same goes for NASA (Wernher V Braun & his Nazi rocket engineering cohorts.) America is but an immigrant nation, relying upon foreign talent.
I reiterate, these days, top talent from all over work all over. I'm not naive enough to think that Euro high-tech (CERN, BAE Systems, NPL, ESA, EADS etc) is driven solely by Europeans.
nigee1970 3 months ago
Besides, why the Hell do you care? Do you work at SV? No? Thought not...
nigee1970 3 months ago
@nigee1970 The key word there is currently. Over the past 10 years tens of thousands of foreigners have moved to silicon valley to suck from the titties of success and venture capital. Silicon Valley is over 60 years old and was completely pioneered by American innovators. Many would argue that foreigners are starting to water down silicon valley are are slowly eroding it.
njdevil281 3 months ago
Hail to Dieter Rams, the true designer behind Apple's products :)
kkinski2000 3 months ago
Why would Jonathan Ive be CEO? Use him for what he is most skilled for, Design..... a CEO has much bigger responsibilities, the position wouldn't have suited him. Just pay him big bucks and let him get on with this job....
MrThe1messiah 3 months ago
This guy is a serious genius -- That is not an exaggeration. I'd say that hiring Ive was probably in the top 5 most significant events in Apple's entire history.. I'd also say that Ive accounts for probably over 50% (being generous) of the companies success. Remember when Apple used to manufacture ugly, beige, boxy products? When Ive joined the team, he started designing some of the best things seen in modern day industrial design.. Again, this man is genius. iPods, iPads, iPhones, Macbook, etc.
SevenFootPelican 3 months ago
i'm the next jonathan ive ;)
iansaurus2008 4 months ago
he owns some 500 design patents, i assume the iPod, iPhone and iPad is among them.
What will Apple do if he leaves? Can Apple still make these products?
05Rudey 4 months ago
@weeatbrainz Jonathan Ive was made CEO like a week ago....
WoWPWN3R 4 months ago
@WoWPWN3R No, Tim Cook was made CEO
huntkjk 4 months ago 2
Diete Rams is his boss.
oliazadehali 4 months ago 2
@oliazadehali Diete Rams is the god of Design and Ive is his Jesus.
Muckydoggy1 4 months ago
This has been flagged as spam show
Ive seems like the kind of person that doesnt have the ego and carisma you need to be a Steve Jobs. He is a brilliant designer, and probably enjoys the success of the products he designs, but not the attention on his own person. Ive is brilliant at design, but you need more then that to take the helm in Apple.
saainnigampen 5 months ago
Comment removed
saainnigampen 5 months ago
This has been flagged as spam show
I just don't know whether these ' i pods ' are gonna take off..... I sure hope they catch that Saddam Hussein!
kabrockett 5 months ago
Comment removed
kabrockett 5 months ago
@dvamateur
it's one thing if those are your objective feelings, but quite another if, as i imagine, they're heavily coloured by nostalgia...
999a0s 5 months ago
when jobs steps down he has to be the best candidate to take over.
ncTAYLORxx 5 months ago
@ncTAYLORxx probably not. hes not a sales guy. Tim Cook will probably take Jobs place.
Creative people like to do their work behind close doors. Apart from those flashy moron ad copywriters. XD
watchyourst3p 5 months ago
This comment has received too many negative votes show
Hey guys I heard Steve Jobs just got 33% thinner.
Thank god for liver cancer, that scam artist is gonna kick the bucket soon.
Got my champagne ready for the big day. :3
angrymarketing5 7 months ago
@angrymarketing5 i hope your mom dies as well
WarpeaceWar6 5 months ago
awful design! Give the beige box back. I spend hours on eBay researching Macintosh Classic, Classic II, SE, and SE/30 for perfect cosmetic condition. I love original Macintosh designs and from 1984 and 1987. This man singlehandedly killed my interest in Apple products. I also love Sun Microsystems Design, and most of all: Atari ST.
dvamateur 8 months ago
@dvamateur Obviously your different from most. I mean I don't think there are any computers, phones or mp3 players on the market that look better than apple's products.
Drenwickification 8 months ago
@dvamateur Clunky ugly designs. Modern design was awful until Ive came along. It was macho, or minimalist with no lifestyle. It could not be used or lived with. The Jonathan came along and the lights came on. The best designer in my lifetime, full stop, of anything.
warriorprince1010 5 months ago 2
it want to be like him
SoneeThe 9 months ago
I am Proud to be British.
mikej0rdan 9 months ago
jony is magical...xD
neoarcadezr 10 months ago
Fantastic Quality mouldings made in China. Apple understand the need for low price balanced with the highest quality to maintain their brand position
TIGERADAMS 11 months ago
Good bloke as he is....essentially he is just another British Industrial Designer. Jobs used ID as THE brand differentiator to the delight of every industrial designer worldwide. Even today CEOs in firms tend to be finance qualified. Mac is a dream place to be I guess as design IS Apple. The manufacturing world simply must have more designers at board level. Think Design, Breathe Design, Live Design!
TIGERADAMS 11 months ago
If Jonathan Ive leaves Apple, then it's seriously screwed.
TacticusPrime 11 months ago 99
@TacticusPrime
You are joking right? He isn't even the top dog designer at Apple. He is VP not the head honcho. Get your shit right.
flirtwd 11 months ago
@flirtwd The man behind the iMac, iPod, iPhone, and iPad leaves? They are fucked. I don't care where he sits in the nominal company hierarchy.
TacticusPrime 11 months ago
now that steves taking another break jony should introduce the products
ScottyPow 11 months ago 2
he is the successor of steve jobs...
xo0r 11 months ago 2
Jony Ive will be the next Apple CEO because design is one of the most part of Apple.
fahimchen 1 year ago 32
@fahimchen Wrong!
elpresidio 5 months ago
@fahimchen God damn, i wish he was... He is a major part of apple's innovative design and ideas, i don't think Tim Cook could make a good Steve Jobs replacement while Jonathan Ive has more of the motivation, creativity, and risk taking entrepenural personality that made Steve Jobs so successful. Sure he is a designer, not an experienced CEO, but neither was Jobs when he founded apple.
WeEatBrainz 4 months ago
@WeEatBrainz Jony prefers to work in the background. I don't think he'd want to be CEO.
revonvideo 4 months ago
@fahimchen I read somewhere Jobs discussed about this with Ive but he turned it down as he doesn't like the publicity, talking in front people, etc. He prefers working behind the screen, focusing on what he loves and does best.
No doubt though they were very, very close so that they were called 'Jive'.
kistajk 3 months ago
@fahimchen yeh go check ur magic fucking ball again u cunt
SUUUPERDAN 3 months ago
@fahimchen You don't become CEO of any company (let alone one of the biggest ones in the world) just because of your contributions to that company. CEO isn't an upgrade that anyone gets for doing a good job, especially in design, it is a roll of business.
astralacuity 3 months ago
@fahimchen Or not.
JGervstudios2011 2 months ago
@fahimchen CEO is a business management roll, not a design one. Just because advertising might be important to coca-cola, doesn't mean that they're lead graphic designer should be CEO.
astralacuity 2 months ago
@fahimchen oh shut. the. fuck up.
studyphp 1 month ago
@fahimchen I wish I could have seen your face, when you realized that you were wrong.
craycraybby 1 month ago
i have this ffeling that when jobs retires, ive will be top dawg!
MrZOMG1234567 1 year ago 3
Dieter Rams + Jonathon Ives = God
hakaboy6924 1 year ago
Comment removed
sharpo88 1 year ago
he went to my school :) walton high school
xmegyxx5 1 year ago
@xmegyxx5 same!!!!!!!!!!
brokenb0n3s 1 year ago
my name is jonathan
gfujdfjki 1 year ago
I FUCKING LOVE THIS GUY! So much pasion.
MegaTrancy 1 year ago
@MegaTrancy best way to put it. hes amazing!
airsoftrule 1 year ago
the "i" in iphone....and ipod and such :)
thedarkness97 1 year ago
thats the kind of job i want at apple
MAXurMAC 1 year ago
the ipod is the biggest idea since the apple I
brandtaylor93 1 year ago
He is awsome, but he's not the companies savior. I mean, Steve, Phill, Scott and the rest of the apple team also helped build up apple. Especially Steve ;)
MrRegondor 1 year ago
@MrRegondor Apple needs both Jobs and Ive. Jobs has the energy and Ive the talent.
warriorprince1010 1 year ago
Wow this man is passionate.
minhajk21 1 year ago
This guy is a design god!
LordGeorgeRodney 1 year ago
He is a legend!
moshrunners 1 year ago
wow, people do not realize that rechargeable batteries do not last forever, no dud, you will have to replace it
miniteichman 1 year ago
Hes Hot too.
bobbyfication 1 year ago
dont apple products die fast and make you buy another?
MinM66 1 year ago
@MinM66 No, you're talking about normal PCs and popular stuff
iTechBuddy 1 year ago
@MinM66 Exact opposite in fact. Macs statistically last longer and require less repair than any other computer brand. It's one of the reasons people buy them.
cvillebuck 1 year ago
@cvillebuck yeah it was different thing i was talking about i was talking about their phones not comps sorry
MinM66 1 year ago
The first Apple product that started my addiction was the iPod Nano, I was blown away at how small it was.
drummerkid1993 1 year ago
damn i really want to meet this fuckin great genius guy.... he's the best....
kenny101189 1 year ago
Oh wow, Apple only has 3-5% market share, that in itself proves that nobody cares about design, right?
@TuMire85 You're a f*ck*ng idiot. That 3-5% market share is actually resulting in nearly an equal amount of profit as Microsoft. They sell 1/20 as many computers, and their profit is equal to Microsoft. Know why? Because anybody that has the $1000 or more to spend on a computer buys a mac. Anybody who doesn't buys some shitty $500 PC.
/endrant
Devilo86 1 year ago
@Devilo86 3-5% in 2002 you douchebag.
fluffeestalks 1 year ago
ipod mini...looks so dated 7 years later...says alot, even tho i love there products.
xXFIREWIREXx 1 year ago
Oh dear. The speakers in this clip sound horribly overwrought. Do all British TV journalists speak in this manner?
KillahMate 1 year ago
@KillahMate nope just boring old channel 4
fluffeestalks 1 year ago
I love this man. I find him really attractive. A half way between rationality and rough passion.....things to be mad of.
Nodigastequiero 2 years ago 2
His designs are amazing and modern.
I wonder why other companies can't make beautiful, modern laptops and computers?
cookiecave1283 2 years ago
because 99% of the planet doesn't sit down at their desk and stare at the computer, they sit down and stare at the screen. duh.
TuMira85 2 years ago
Comment removed
cookiecave1283 2 years ago
design matters to you, speak for yourself. Apple holds roughly 3-5% of the computer market. That means exactly what I said, that the vast majority of consumers don't give a flying fuck what their computer or their OS looks like. They care that it works. You can cover it with all manner of plastics and metals, but at the end of the day, it's a bunch of silicon and transistors. You probably know this, but hey, I guess you like thinking it's made of rainbows and candy.
TuMira85 2 years ago
Comment removed
cookiecave1283 2 years ago
my PC doesn't freeze up because I built it myself. Everything on a mac is proprietary. Face it, alot of people don't give a shit about style, much less on a fucking computer. Basically, you're a moron, you like being a moron, have fun being a moron.
TuMira85 2 years ago
Comment removed
cookiecave1283 2 years ago
I think you should use more exclamation points, it's a really good way to present what you're saying. We have Jonathan Ive? What do you own him? You are obviously way too dumb to understand anything I am saying, so I'm just going to leave you here and let you suck Ive's dick until you get tired and go shopping like a good little sheep.
TuMira85 2 years ago
Comment removed
cookiecave1283 2 years ago
Comment removed
cookiecave1283 1 year ago
Simple question: "Do people become frustrated when something is hard to use?" And I don't mean just you, you're not everybody.
It's the designers jobs to craft the user experience. Your OS (regardless which) is designed on the front end and engineered on the back end. Same goes for every other object. Let's see people not caring when you put the power switch on a pc on the bottom of a box. Yes people care about design, yes people care about UX. When it's done well, you don't notice it.
Akula04 2 years ago
Also, which device dominates the mp3 market? The iPod does. Why? Because it took a different approach to usability. Of course you can say it's unnecessary, "other mp3's use navigation too but with buttons", but that goes for most things in life. The pillows on your couch are also unnecessary and still people have them because it adds to the pleasure of use.
Akula04 2 years ago
One more example: the macbook pro trackpad, unlike other trackpads it's way bigger and coated with glass for a better friction coefficient. You have NO IDEA how much more productive that thing makes me, it's a joy to use. The material is soft and it is HUGE compared to other trackpads. I used other laptops, not the same. How did they achieve this? By getting rid of the button and making the trackpad the button. Is that design? Yes it's design. It's not just about looks man.
Akula04 2 years ago
And just so you know, there are other designers (they are called architects) who design the spaces we reside in, they decide how much light falls into a room and determine the mood. Other industrial designers create ergonomic chairs so your back doesn't hurt, other designers design scalpels for surgeons so that they can cut better. Other designers design hospital rooms and equipment in a way that doesn't scare children. Other designers design cars, toys, electronics, THE ENVIRONMENT.
Akula04 2 years ago
yeah, you're not biased.
you're welcome to write another book in response.
TuMira85 2 years ago
Actually you are committing a fallacy. Unable to respond to my arguments regarding you mocking "design" in general, you are now attacking me. That's called "Ad Hominem", attacking the person instead of the argument. Therefore, I win, thank you for proving your intelligence, have a nice day.
Akula04 2 years ago
Ad Hominem- i learned that in 10th grade- you think that's privileged information? laughable. This is clearly a debate of subjective opinions, so it's futile to continue. The chances of your massive ego bowing down and admitting defeat are nonexistent, so you can keep thinking of yourself as today's e-champion if you like. Proving my "intelligence" to some anonymous self-righteous apple goon is next to castrating myself on my priority list. So have fun patting yourself on the back, champ.
TuMira85 2 years ago
It is nice you were taught that, but apparently you didn't do too well in that particular area seeing as how you continue to bash me instead of attacking my arguments. Tisk tisk. Really, if you were to offer a rational argument, then I would accept that.
On a side note: Design is objective, when the message is subjective, the design has failed. Art is allowed to be subjective, design is not.
Good day!
Akula04 2 years ago
lol, you just can't help it. you have to get that last word in. i got it now punk. good day.
hahahahahaha
feels so good
TuMira85 2 years ago
Don't forget to take your crazy pills!
Akula04 2 years ago
nope nope still got it! I got it!
you're dumb!
lololols!
TuMira85 2 years ago
Oh and please reconsider using Youtube, you see the pages were designed by an Information Architect along with a team of UX designers and a front end engineer/designer.
You know, so you don't spend an eternity looking for the comment button.
So please, if you're going to boycott design, please do it properly.
Akula04 2 years ago
It's interesting how the look of their computers since their revival has changed from fun, colourful and toylike (the gumdrop and white plastic) to today's rather serious and minimalistic designs (glass, aluminium and black).
It's almost like a coming of age, but I can understand why people might be a bit nostalgic for the quirkier designs like the iMac G4 with the hub-like base and pivoting screen. Personally, I'd love that design to return.
TheConciseStatement 2 years ago 2
We buy apple products because of how they are designed, the lifestyle and hardware are all design excellence.
I guess Jonathon is the Da Vinci of his time. Like Da Vinci and Vermeer he is almost unknown in his lifetime. Most people I talk to have no idea who designs apple products.
warriorprince1010 2 years ago 2
ha, this guy is why macs are so expensive
thejickss 2 years ago
@thejickss
well...yeah.
macs are high quality products.
apple's service is perfect, too (at least the apple store's service in munich).
but i'm on your side, apple is now sold as a luxury product. and that's because of its design too.
Kleidfrosch 2 years ago
His designs are awesome just as apples computers.
MysticTrunksHQ 2 years ago
anyone else think he is hot? I do
koko177 2 years ago 3
He's quite handsome.
dailyworker 2 years ago 3
@koko177 if you are a boy you are gay
TheTherobotboy 2 years ago
Design genius.
ttk1opc 2 years ago
How shameful. He didn't even acknowledge Dieter Ram and not one second. Do you guys ever realise almost all of his designs are all inspired or based from the works of a German product designer called Deiter Ram? Shame on you Jonathan Ives, you can't even acknowledge the real Guru of Design.
gorgeou8 2 years ago
i really dont think they are similer their have been many designs that are but they did not copy each other
88durham 2 years ago
Rams came before Ive and they are both brilliant.
warriorprince1010 2 years ago
@gorgeou8 you didn't even mention where you got that information from or who invented the alphabet you are typing with or who taught you to write.
koko177 2 years ago 2
koko177, I respect your view fully. But if you comment, be constructive. Otherwise you'll sound more idiotic than you already do. If you ask me where I got the info from, I obviously watched the video... fully. Hence I've made a comment. Would you like me to translate this into your language if this isn't comprehensive enough?
gorgeou8 2 years ago
gorgeou8 it's called sarcasm i am saying he doesn't need to state his sources and inspiration any more than you need to say who invented the english alphabet. I can't believe you didn't get it.
koko177 2 years ago
koko177 it seems to me English isn't your first language, that I understand. Not to mention your obsession with the 'alphabet'. What you just replied has nothing to do with your first comment. Which you clearly criticized 'HOW' I commented not 'WHAT' I was commenting about. You obviously jump-shipping from your mistake, trying to correct it in panic and with arrogance. Do you know what that means little kid? The video is about how Ive started at Apple = beginning = inspiration = sources. Get it?
gorgeou8 2 years ago
@gorgeou8 nope i didn't only criticize how you commented, i am saying you are completely wrong for saying he has to give credit to whatever random designer you like, because they have nothing to do with apple or his career. And why don't you stop jumping ship by criticizing what metaphor I used and talk about WHAT i commented about instead of HOW i commented.
Also, age and language have nothing to do with this .... random.
koko177 2 years ago
@koko177 Ey??? In English please. Your grammar is repulsive. It doesn't make sense. What's 'jumping ship'? Is that about rabbits on their way to Noah's ark?
gorgeou8 2 years ago
One of his designs is similar to Deiter Rams, and Ive is friends with Deiter. Ives is a minimalist as is Rams. Ives puts more attention in the materials than Deiter and Ives designs are feminine and sexy, Rams are a-sexual but brilliant. Rams and Ive are both brilliant, I am sure if all Ives was doing was copying then you would be doing it aswell.
warriorprince1010 2 years ago
Comment removed
gorgeou8 2 years ago
This has been flagged as spam show
@88durham and warriorprince1010: I haven't accused Jonathan Ive copying Dieter Rams nor comparing who's better. As I've mentioned, Ive's (look and feel) designs for Apple were 'inspired' and 'based' from Dieter's works. Not 'imitated'. There's a difference there. All I was wishing for Ive was to acknowledge Dieter Rams. If you watch all Ive's videos, he sounds like he came up with all of his idea from scratch. As in NOT inspired from anywhere or anything at all.
gorgeou8 2 years ago
Most valuable person in apple .
cobrafazea 2 years ago 4
Jobs = Ambition and drive, business sense. Ive = Genius, company image and inspiration.
warriorprince1010 2 years ago 2
Johnathan is BY FAR my favourite person at Apple :D he ROCKS!! might make a tribute vid actually
Appleaddict22 2 years ago 75
@Appleaddict22 i like steve better but he is my 2nd
applepro100 1 year ago
@Appleaddict22 fanbitch.
rockwizclown 1 year ago
@Appleaddict22 well Phil at apple is also nice but i do have to agree that you are right.
insanejake11 6 months ago
I liked his reaction about the batteries. He just cant talk about it and doesn't tries to go out of his boundries
MarijnStevens 2 years ago 31
yeah he didnt give some half arsed answer he just said it straight
itsonlydesign 2 years ago
This has been flagged as spam show
Jonathan Ive. u jerk!! go fuck your mother, you asshole!!! fuck u!!! u've made a huge mistake for apple company & customers!! u son of da bitch, cuz of you , we, all buddhism won't buy apple!!
MrJonejerk 2 years ago
This has been flagged as spam show
U, mother fucking dog, Jonathan Ive.
703016 2 years ago
This has been flagged as spam show
Hey Jon Ive Stupid and silly guy.Advertisement should be creative, innovative & out of box... Yes! But Ur guys need to know how to respect ur customers' culture, religious & believing from all over the world. If not, how can u lead ur products in this competitive market? You should not isolate only people around U. Think BIG & Act PROFESSIONAL. I cant be imaging how this stupid idea came out without thinking ur customers.
mynativeland 2 years ago
This comment has received too many negative votes show
if he designed it then who invented it?
Flippinflopperstein 2 years ago
what's the difference?
samstreet101 2 years ago
designing, and inventeing have two different meanings. When I say invent I mean who came up with the idea of the ipod
Flippinflopperstein 2 years ago
Well if you mean the idea of the ipod as simply a digital media player then I'm sure Steve Jobs had probably wanted to do a media player for a while and got Ive to design it, but the idea of the ipod is more than just a media player, it has a design philosphy behind it and in that case I'd say Ive is both the inventor and designer
samstreet101 2 years ago
FEARLESS
o10ciano 2 years ago
This has been flagged as spam show
hi, im a student. and highly interested in industrial design.
if you're in the industry, or something along the lines of design, if you have time could you please contact me. im interested in knowing how to get into the career.
daniphobic 2 years ago
there´s a career called like that "Industrial Design" I´m in the industry i´m an Industrial Designer, i´m from mexico so i don´t know about your country, it´s so rewarding, i can tell you that.
bloparty 2 years ago
I'm sorry, but his gumdrop phase was a horrible decision. things looked like cheap vacuum cleaners. glad he went more minimalist and clean decision, instead of gimmicky confection crap.
davidngo4415 2 years ago
The gray iMac G3 looks the best, I have 2, they are clunky, but one day, they will rise from the $30 asking price on craigslist to the value of the mac 128k (or at least I hope, otherwise that giant gumdrop is just sentimental xD)
iGLGred 2 years ago
the gumdrop phase was one of the best things for Apple as far as sales though cause it drew in attention and got people looking.
the7egend 2 years ago