Selfish reasons why colleges want higher SAT ACT scores

[LunarEntity]

I enjoyed the informative video. It would be appreciated, however, if you could supply links that lead to your source information.

[rockysimon2005]

In other words, I doubt colleges recruit applicants solely to increase their average test scores.

[rockysimon2005]

Lets say a college averages 21. If the college recruits 10% of the applicants next year with an average of a 35 (this is a HUGE exaggeration), the average for next year will be a 22.4, or a negligible difference. And if it pays out scholarships of not $10,000 (the amount that would be about, or maybe enough to convince someone to attend), but even $1000 in a class of 3000, that's $300,000 paid out in scholarships from the college. 60*3,000= $180,000. A net loss of $120,000.

[rockysimon2005]

In order to actually attract the great student, the "carrot" needs to be somewhat significant (for now, let's assume $10,000 ((which, would probably be reasonable)), and there needs to be a pool of students in order to the high scores to have any effect (one kid with a 2400 or 36 in a class of 3000 won't do much).

Also, you are not assuming Ivy league, correct? Harvard has rejected tons of applicants with perfect SAT or ACT test scores.