Paula Scher: Great design is serious (not solemn)

[quitodeus7]

Paula, marry me.

[crudhousefull]

I love the fact that she is so introspective. Wow...really love this woman

[crudhousefull]

This woman is amazing. Everything was so structured in the 70s and she must have been one of the first designers to come out with designs like this.  They seriously revolutionized the way design was looked at by the general populace.

[sirpaisley]

What is that clicking sound? Is that her mouse? It's driving my Crazzyyy!

[diptanshu]

i love paula

[VuduArt]

Like the serious vs solemn explaination. As a graphic designer/creativity is limited by project criteria, expectations and deadlines. We need time to explore, play to create something that isn't already been done or is a fad. I'm going to be more aware of solemn/serious. Many artist follow design trends rather than creating new ones.

[webcoredesign]

Great video!

Please check out our work! :-)

[PawelWysocki]

"serious" is when you're engaged, while "solemn" is more like doing something you know you have to do (and you know has to be done in a certain way too). do you agree with me?

[Brain0damaged]

Yo, man. I may be a fool, but I aint stuck up!

I may be the last person that doesn't support your opinion. Believe me! The only thing i've studied are art directions. Didn't go through with it, as in a professional way. Always love architecture, especially in a aesthetic point of view. But read my first words and my last sentence. I think I was trying to say that I feel less important than those people, so it's being opposite of stuck up. And it was more a reply to NOxyde who was over the top.

[bombersjacket]

what a fucking moron. over 15,000 visitors (piss poor, middle class, rich tourists) go to the Louvre museum EACH DAY,to view great art. Do the math, now you'll have to say that practically most of the world's population are indeed fags. Designers and contemporary artists are the direct descendants of past masters in the canon of western art.

Don't be bitter just because you're a sad lifeless fool.

[mikemiller28]

she is amazing love the video

[cnr1993]

great talk, but the clicker noise kills it. Where the hell is the AV tech, just tell her at the beginning... The AV tech should be ashamed of themselves.

[dsgncr8or]

yeah no kidding - very - very distracting, but the topic was of great interest.

[halfasemitone]

I fully 100% agree with you. BUT

why is it that when I make a comment like that some fuck face says to me something stupid like:

"Don't watch it then."

The presentation is just as important as the idea isn't it?

[genesoler]

I second the motion on those looooong, booooring meetings where they seem to think the longer these meeting the more productive they are. cheers PAULA!

[yohrdzayr]

EGOjob 'n' selfPROUDness !?!

p. sCher deserves HELVETIA swallowing time.

btw, at her best she imitates russian graphics!

[mrkvamaster]

What a load of crap. All designers are wankers.

[TVRf4N]

Some nice food for thought.

[papatoony]

I can't watch this because of WHATEVER keeps happening with the mic.

[yellowmellowzz]

seriously? how do you function in real life..say a classroom?

[papatoony]

? Real life doesn't have an annoying mic malfunction that hurts your ears for 20 minutes straight.

[code933k]

It isn't a mic malfunction. It's the ring in her hand knocking the plexy surface. Gotta replace your ears. They wont be there for 20 minutes but for the rest of your life ;)

[papatoony]

If you think I watched it long enough to figure out what was causing the noise, you're wrong.

[Violentshock]

Amazing

[delicatoasdf]

genious

[duesdiavlo]

good stuff.. go ahead and watch the video ..

[hughtub]

Her designs are boring, as is most chaotic disorderly modern graphic design. Order is interesting, chaos is boring. Just as good reception is more interesting than static.

[DigitalAssassin]

I don't agree with her tying the distinction to the words "solemn" and "serious", but a terrific talk nonetheless.

[lainieyeoh]

It's actually a very Zen concept, the distinction between solemn and serious.

[sirpaisley]

@lainieyeoh If it is a zen concept, then she destroys it by describing it.

[ehsanul]

Yeah, it comes from that essay by Russell Baker that she quoted from I guess. She probably wouldn't be using those words to describe the concepts she was trying to express if it wasn't for that essay.

[TheLogicJunkie]

"Solemn" is phoney and pretentious.

"Serious" is sincere and authentic.

[MaisonDetre]

Interesting. I'm glad to hear this from a mainstream artist...nobody wants to be boring! Thank goodness.

Where's the food/science? :D :D I'd be interested in hearing more futurism and gastronomics.

[ssproutz]

Fabulous presentation. Explains with great reasoning the need to keep things fresh.

[Shaghayegh11]

she is fantasticly smart, and free of rules

[sockpuppetsfromhell]

Wow.

[mettabee]

She's fabulous, inspirational

[hughtub]

I like putting words on the floor, might as well use that space. I think stores should put the contents of an aisle on the floor graphically instead of making us look up to the signs.

[n0rthernavenger]

I'll sue your pants off bud

[Brain0damaged]

And in an also deviated way, biological, atomical, ... designers.

But NOxyde, you're acting like a complete idiot.

[Brain0damaged]

I also think in a really subjective way, the real designers are not this, or furniture or landscape design. But those of cars, planes, NASA equipment and serious architecture. But that doesn't mean this can't also be interesting serious business.

[1trip711]

lame

[Krumbz2003]

Dude shut the fuck up. Running your mouth like a tough guy online. You and people like you are cowards.

You wouldn't DARE use those words offline or in front of any Jewish or Black people so enjoy this wonderful forum for free expression. But you're still a pussy.

I thought that calling art "bullshit" was ignorant... and then I saw the rest of your pathetic post.

Weak sauce. Grow a back bone.

[CrashGames2108]

The problem with that "Hide behind the internet coward" argument is it has no real basis in reality.

[cantangan]

only because you were never a very good artist...

[oleschri]

"What's that mysterious ticking noise?" ;)

[spookypen]

arggh yeah that's was getting on me.

[marsCubed]

I think that the "mysterious noise"

might be the sound that her bracelet just makes(because it is annoying), being transmitted through the air and arm into the platform, where it is amplified, rather like a sound box, to the microphone just above. Great design huh?

[highway234]

it's annoying as hell, i think you're right, yeah.

[loturos]

contrary to your aggressive statement, I dont see many science related favorites under your profile. I dont have that many either, but I also dont complain like this.

[darkominem]

TED = Technology, ENTERTAINMENT, DESIGN

if you want JUST "science," go ahead and search for those videos.

are you such a close-minded, self-absorbed ignoramus that you think TED was just made for YOU and what YOU want?

[Krumbz2003]

I can't believe you phrased that as a question.

The dude is looking for attention and he's obviously mentally challenged. The kid needs a hug and an ass whoopin'.

Fuck that chump.

[Kloxboy]

Note to self: When speaking at a podium, don't make clicking noises near the microphone.

[lilcryingangel]

turn down the lights |turn up the lights

[lilcryingangel]

loser says first